Will Mobility in India will provide solutions to people

like her?

Will VAS companies will Step forward and participate in

progress as well?

Well Its seems difficult but the next wave which will sweep all

is about people and their needs

Mobility VAS Organizations

The next Participation ??

How will you make that happen

Mobility companies will have to move on from Telco to

direct to consumer.

VAS companies should treat Telco's/OEM /Enterprise as

just another medium of delivery or a vehicle to

connect to people.

You can connect directly too, however choose your

business model wisely.

VAS companies will either be Development, Content or Technology providers or a Mix.

More than ABCD of VAS there is S too which is Social, there is a P too

which is people.

As per popular definition a VAS company is one which acts as service

provider to Telco or uses telecom companies for distribution of its service.

Well the time has come to redefine the Vision and companies. Companies

should break this barrier and choose independent distribution models.

Breaking the Telco barrier !! Transform

Will you integrate with leading device sellers for an App on healthcare/banking/insurance/SOS services. 89% of Smartphone users use it all day long & 84% of users use their Smartphone for browsing the internet. In India Smartphone penetration is less than 10%. However imagine what you can do when it reaches the rural segment. Idea behind all Stats, Plan Big; Target People and Solutions along with your distribution medium.

OEM is now a Distribution channel

Enterprise should be your DNA Think Enterprise and Enterprise Solutions Ever thought of connecting a bicycle buyer with the company with an App for free service, upkeep tips, usage needs, cycling events and feedback. OR Connecting a tractor company to customers on customised tips of use on row crops, high crops

and other farm activities. OR Ever thought of micro insurance in healthcare along with Govt./Private hospitals in rural sector.

Enterprise/NGO/Govt. Will be your next Distribution channel

It’s an App world 300,000 Apps in the world are downloaded 10.6 Billion times. Enough Games and Entertainment Apps, they will only be used for a while till you get tired. There are around 50 physicians per 100,000 Indians

Ever tried building an App which will help some one in need to locate a Doctor and medicine available in the local market. Or An App which will help in giving FIRST AID.

App store are the next Distribution Medium

It is the people who you directly connect to, it is people who use your services.

According to Indian Council for Research on International Economic Relations, for every

10 per cent increase in Internet and broadband connections, India could

contribute up to USD 17 billion to the GDP. There is huge potential and you will find

that in coming slides

Companies at the global level are designing utility services with Govt. Will VAS Mobility in India will launch

services which will help people in India gain and push the country forward.

Participate The Global counterparts are doing so, How ? Continue reading

Design products for people and not for Telecom operators/OEM/Organizations.

All the above are your distribution mechanisms

Today most of Product conceptualization is

how much revenue it will make via Telecom/other channel and not how much

value it will add to people.

The Organization has to think now on adding value.

Adding social value

Think People Not Revenue The organization will still be able to pull huge profits

Become a Brand

VAS Companies are increasingly becoming

brand.

In this new world order, VAS Company will have to reach consumer directly.

Connect with people Directly

70% of India is Rural

The new set of evolved Service Companies can value add to life and Question for them: Is VAS mobility

solution/Medium for Rural India progress?

Do we give rain forecasts/ updates on water tables going up or down & for a farmer which crop to invest in?

There is so much of data which is captured through satellites, ever thought

of bringing the Data to the actual user. The Solutions are Indeed unlimited.

Do we Really understand Rural India Are we ready to Deep Dive ?

Will Mobility Solutions help people getting the next meal ? India contains 40% of it’s people living below the World Bank's international poverty line of US$1.25 per day, More than 250 Million Indians don’t get enough to eat everyday. Ever designed a service for poor, only information and no balance deduction from backend. Govt. of India does. Tie up with Govt.

It is the Question of the next Meal ?

Is VAS Mobility a Solution to become a better medium to connect to people and drive

relevant messages?

21% of the country's population is addicted to

smokeless tobacco, what will you do to stop them?

Or will you choose to address

social issues.

A Medium to connect at large

Around 37.7 million Indians are affected by waterborne diseases annually, 1.5 million children are estimated to die of diarrhoea alone. 73 million working days are lost due to waterborne disease each year. The resulting economic burden is estimated

at staggering $600 million a year. Will VAS Mobility help people avoid these diseases. Will you help send them messages and alerts on Safe drinking water?

Pure Drinking Water

Will Mobility help peasants reach the local market or may be the nearest town or will they be connected to the logistics chain of the big companies?

VAS Mobility can help Cottage industries in India to promote the

products, will you make an Application so that they can

showcase the product, may be own a website?

Will you connect them to

consumers directly?

A Solution for local Business

India ranks second in the world for natural disasters.

Will VAS Mobility will provide answers to people

trapped in flood for the shelter and food. Will you update people to wait or move to safer locations in

case of flood.

Natural calamities

64% of woman in India are employed in Agriculture sector. A Woman receives Rs. 33.4/day for the same work a man gets

Rs. 48.1/day

However In the rural areas, 30 lakh women have lost jobs in agriculture and livestock. Women have lost 1,45,000 jobs in the textiles sector during 1994-2000. http://www.cpiml.org/index.htm

VAS Mobility can provide answers to the woman in Rural? Will you connect them with local Factories/warehouses/care centres for a Job? Or will you help her find a domestic employment.

Stand with Woman

Back to school

There are around 50 physicians per 100,000 Indians. Will you help

someone become a Doctor.

25% of its population is still illiterate; only 15% of Indian students reach

high school, and just 7%, of the 15% who make it to high school.

Will VAS mobility help them solve problem in maths, can your solution help them read

books which they can’t afford?

Will you help find someone a right match for the woman

without Dowry.

Will VAS mobility help connect people from various casts to

move forward. It is not a marriage portal, it is more than

that.

Will you create a VAS product which will link up those as well who are from poor families and

rural Background.

Social Solutions

There are huge possibilities for getting the right product in front of people and

yet be remain profitable.

All we need to do is begin, and move on from regular crowded market of

entertainment, astrology, cricket ,music and other similar VAS services.

We need to change the product, the approach to

marketing. At the same time Think people, Think value for

them.

Tremendous opportunities

Chandan Mishra Wireless Telecom professional

New Delhi - India http://in.linkedin.com/in/chandanmishra

https://www.facebook.com/groups/VASContent/

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