consumer marketing complete deck - final
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May 9, 2013 Presented by Learning @ Time
#TimeCareerFair: Consumer Marketing
Hi! I’m Amanda Pacitti.
I’m the manager of Learning @ Time.
t: @TimeIncCareers e: [email protected] L: http://www.linkedin.com/in/ajpacitti
So what is a #TimeCareerFair?
Part Learning conference!
Part event!
All online!
It’s about results, after all.
Five tips for making the most of this online event.
1. Talking is good.
See the Live Chat tab on the right?
You can communicate withthe entire community there.It’s also where you’ll submitquestions to speakers.
If it’s distracting to you, simply hit the pause button orswap to a different tab.
2. …So is listening.
You’ll hear from three speakers today. Each will give a 10-minutetalk about their career at Time Inc. and do a 5-minute live Q+Awith the audience (that’s you!).
Simply type any questions you have into the chat window for theQ+A and we’ll submit those to the speakers.
Presenting, your speakers!
Julie Zierolf, Assistant marketing manager, Style + Entertainment Partnerships
Carly Roth, Assistant manager, retention marketing, Southern Living + Sunset
Rita Cidre, Associate manager, acquisition marketing, All You
3. The internet isn’t perfect (yet).
We have our friends at Spreecast, the webcasting platform we’reusing, graciously willing to help with any tech questions.
Chris Delgado is on chat – if you have an issue, add it to the chatand Chris will followup with you.
4. It’s about content.
You can move the slide window anywhere on your screen thatworks best for you. To move through speaker slides, simply click the forward arrow.
You can move freely through the presentations.
5. We <3 Twitter!
If you want to tweetabout the online event,use the hashtag#TimeCareerFair.
You can also follow@TimeIncCareers forupdates.
This event is the second in a three-part series. Are you or
someone you know interested in marketing, PR, or ad sales?
#TimeCareerFair: PR, Ad Sales + Marketing:
Tuesday, May 14, 12-1pm ET
We’re just getting started!
Use the “tell a cool friend” method.
Quickie advice:
May 9, 2013
Consumer Marketing Overview
Agenda
What is Consumer Marketing?Responsible for marketing, financials and management of magazines via retail, online, email, direct mail, insert cards,
partnerships and renewals
Online Order FormInsert Card
Mobile PartnershipsRenewal Mail PieceEmail
Generates 35% of company’s total revenue!
4 MARKETING SKILLS FOR SUCCESS
Energetic
Positive, go-getter attitude Easy to work with Comfortable asking for help and/or further explanation Adapts well to change
Creative
http://nyctcmmvf2/PromoCreatives/PE_People/2012%20Online/mc_2ope17276/Final/
Ads on PEOPLE.com
Sports Illustrated Online Order Form
• Think of new ways to market magazines through traditional channels (retail, online, email,
direct mail, insert cards, partnerships and renewals )
• Come up with new innovative ways to highlight brands
• Out of the box thinking is a must here!
Think of new ways to market magazines through traditional channels (retail, online, email, direct mail, insert cards, partnerships and renewals )
Come up with new innovative ways to highlight brands
Out of the box thinking is a must here!
Analytical
Must be comfortable with numbers
Analyze marketing campaigns and make recommendations based on results
Control Refreshed Control: 87 GI
Black Flash: 92 GIStripes: 1Q12 Test
Organized
Manage/meet deadlines, communicate changes to multiple teams
Marketer is the information hub, must disseminate to all necessary teams
Comfortable with multi-tasking
Q&A
Hi, I’m Carly Roth.
Assistant Marketing Manager
Background
Age: 22 From: Armonk, NY in Westchester County College: University of Wisconsin-Madison Graduation: May 2012 Major: Consumer Affairs in Marketing
How I got started at Time
Intern in Consumer Marketing New Business Summer of 2011– Worked on Sunset and Coastal Living
Looking for a marketing job that involves developing and maintaining relationships with consumers
Researched media companies in NYC and Time’s program was the best fit
Previous internships: PR company and Sales/Inventory analyst
Consumer Marketing Departments
3 clusters (Style & Entertainment, Lifestyle, News & Sports)
New Business• Try to get new subscribers
Retention• Try to get subscribers to renew and keep renewing
Billing• Make sure subscribers pay
Partnerships• Looking to other companies to develop relationships that can
increase profitability
Internship- New Business
Creative and analytical work Worked on partnerships, as well as online, insert and direct
mail sources Collaborated with a lot of different Time Inc. departments Was given a lot of ownership and responsibility with projects
Internship- New Business (continued) Assist in develop and executing creative testing Analyzed the success of tests to suggest recommendations to
management Conducted online research to identify profitable partnership
opportunities
The Intern Challenge
Worked in a group of undergrad and MBA interns to market Health magazine to millenials by leverage digital platforms to drive print sales
Present to senior management from multiple departments at the end of the summer
Assistant Marketing Manager- Retention Hones in on analytical skills and critical thinking Some creative aspects Work across 3 sources:
– Renewals– Billing– Donor Renew
Assistant Marketing Manager- Retention (continued) Develop and execute marketing strategies to grow subscriber
base Analyze test results to identify consumer trends and present
to senior management Calculate subscriber life time values, financial break evens
and quantitative back-up
Questions?
Add them to the chat!
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A Day in the Life of a New Business Associate
at Time Inc.
Presented by Rita Cidre, May 2013
ME!
A Quick Introduction:
•Name: Rita Cidre
•Hometown: San Juan, PR
•Like: Writing, Movies, Warm Places, Media
•Joined Time Inc. full-time in August 2012 after spending the summer as an MBA intern
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At the office sporting my Psy mug.
My role at Time Inc.
Official Title: Associate Manager, New Business
Cluster: Lifestyle (think recipes, cleaning, stain removal…)
Brands: All You Magazine (think crazy couponers!)
Primary responsibilities:
• Oversee subscription marketing across all online sources: allyou.com, email, SEM, social, affiliate marketing
• In a nutshell, I try to grow the pool of subscribers to All You Magazine.
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Why I love my job!
1. I have the freedom to create and execute fun promotional campaigns.
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Examples from the AY OPI Valentine’s Day Promotion.
Why I love my job!
2. It’s super social!
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Share it Up Facebook Campaign.
Brad’s Deals Post.
Affiliate Blogger Loyalty Program.
Why I love my job!
3. We’re changing the way people interact with content!
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Questions?
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