consumer magazine of the year. 371, 548 monthly monthly core target 18 - 25 male core target 18 - 25...
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Consumer magazine of Consumer magazine of the yearthe year
371, 548371, 548 Monthly Monthly
Core target 18 - 25 maleCore target 18 - 25 male
Launched 1994Launched 1994
The most influential magazine The most influential magazine of the 90’sof the 90’s
--Sunday TimesSunday Times
Cutting edgeCutting edge
Out spokenOut spoken
UnpredictableUnpredictable
ExcitingExciting
EntertainingEntertaining
Mix of entertainment Led Mix of entertainment Led featuresfeatures
Book reviewsBook reviews
MusicMusic
ClubsClubs
FashionFashion
2,192,000 Readers2,192,000 Readers
OpinionatedOpinionated
KnowledgeableKnowledgeable
MaverickMaverick
Differentiates him from the ‘Guide me’ crowdDifferentiates him from the ‘Guide me’ crowd
EntertainmentEntertainment MusicMusic ClubsClubs FilmsFilms WomenWomen FashionFashion
loaded magazine onlineloaded magazine online
.com
Targeting 18-34 maleTargeting 18-34 male
Bring loaded to your Bring loaded to your computer at home or at workcomputer at home or at work
.com
Page ImpressionsPage Impressions Unique impressionsUnique impressions
.com
Updated MonthlyUpdated Monthly
800,000new logons each month
6.5 millionhits a month
The complete seasons The complete seasons guide to fashionguide to fashion
loaded loaded FASHIONFASHION
278,568278,568
Bi annual (6 months shelf life )Bi annual (6 months shelf life )
Core target 18 - 35 menCore target 18 - 35 men
97% male readership97% male readership
ReadersReaders
Bringing you the hottest Bringing you the hottest fashion from the catwalk to fashion from the catwalk to
high street high street
InspirationInspiration
DirectionDirection
The complete reference guide for The complete reference guide for the next six monthsthe next six months
50% do not buy any other 50% do not buy any other fashion magazinefashion magazine
Style leadersStyle leaders
Opinion formersOpinion formers
Early adoptersEarly adopters
278,568278,568
Enjoys Money, entertainment, Enjoys Money, entertainment, women & most of all stylewomen & most of all style
They are very high fashion They are very high fashion spendersspenders
On average they spend 400 on On average they spend 400 on toiletriestoiletries
ReadersReaders
Love your labelLove your label
Interviews & ReviewsInterviews & Reviews
Paul smithPaul smith YMCYMC DufferDuffer Hair stylingHair styling GroomingGrooming
Featured BrandsFeatured Brands
Armani, Versace, Armani, Versace, BossBoss
Ralph Lauren. Ralph Lauren. Kenzo,Kenzo,
Ben Sherman,D&GBen Sherman,D&G Stone Island, Stone Island, Boxfresh,Boxfresh,
Duck & Cover,Duck & Cover,
Launch of the year Launch of the year 19991999
90,55590,555
Launched 1999Launched 1999
MonthlyMonthly
Core target 25 - 40 maleCore target 25 - 40 male
A modern vision ofA modern vision ofSuccess, Career & Success, Career &
relationshipsrelationships
EnergeticEnergetic
OptimisticOptimistic
EntertainingEntertaining
Genuinely FreshGenuinely Fresh
Reflects their changing Reflects their changing lifestylelifestyle
It’s a magazine for men who It’s a magazine for men who have grown out of the existing have grown out of the existing men’s titles.men’s titles.
A Grown up magazine for a A Grown up magazine for a grown up reader.grown up reader.
414,000414,000
FocusedFocused
SuccessfulSuccessful
independentindependent
motivatedmotivated
ReadersReaders
Lust for lifeLust for life
He has reached the most He has reached the most rewarding & exciting period of rewarding & exciting period of his life.his life.
Enjoys entertaining at home or Enjoys entertaining at home or restaurants.restaurants.
He knows the fun isn’t over!He knows the fun isn’t over!
Fragrance Market Fragrance Market ReportReport
There's a definite among young There's a definite among young men towards designer productsmen towards designer products
Cosmetic & fragrances market will grow to 1.37 Cosmetic & fragrances market will grow to 1.37 billion by the year 2003billion by the year 2003
Mens fragrances expected sales growth of 10 - Mens fragrances expected sales growth of 10 - 15 % in 199915 % in 1999
Male fragrances increaseMale fragrances increase
1995
216.0 million
1999
224.0 million
ForecastForecast1999 - 20031999 - 2003
Male fragrance (millions)Male fragrance (millions)
19991999 20002000 20012001 20022002 20032003
226m 226m 223m 223m 225m225m 227m 227m230m230m
Top five advertisers Top five advertisers male fragrancesmale fragrances
1)Brut Aquatonic1)Brut Aquatonic
2)Old spice,white water2)Old spice,white water
3)Lanvin L’Homme3)Lanvin L’Homme
4)Ralph Lauren,polo sport4)Ralph Lauren,polo sport
5)Alfred Dunhill5)Alfred Dunhill
1997 to 19981997 to 1998
£3,280,000
£1,508,000
£799,000
£619,000
£522,000
Financial ResultsFinancial Results
Faberge BrutFaberge BrutSales 298.8m298.8m reported pre-tax profits of £38.2m
ChannelChannelTurnover £80.6m£80.6m reported pre -tax profits of £4.6m
Calvin KleinCalvin KleinTurnover £34.9m£34.9m reported profits £5.4m