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Page 1: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Consumer magazine of Consumer magazine of the yearthe year

Page 2: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

371, 548371, 548 Monthly Monthly

Core target 18 - 25 maleCore target 18 - 25 male

Launched 1994Launched 1994

Page 3: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

The most influential magazine The most influential magazine of the 90’sof the 90’s

--Sunday TimesSunday Times

Cutting edgeCutting edge

Out spokenOut spoken

UnpredictableUnpredictable

ExcitingExciting

EntertainingEntertaining

Page 4: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Mix of entertainment Led Mix of entertainment Led featuresfeatures

Book reviewsBook reviews

MusicMusic

ClubsClubs

FashionFashion

Page 5: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

2,192,000 Readers2,192,000 Readers

OpinionatedOpinionated

KnowledgeableKnowledgeable

MaverickMaverick

Differentiates him from the ‘Guide me’ crowdDifferentiates him from the ‘Guide me’ crowd

EntertainmentEntertainment MusicMusic ClubsClubs FilmsFilms WomenWomen FashionFashion

Page 6: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

loaded magazine onlineloaded magazine online

.com

Page 7: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Targeting 18-34 maleTargeting 18-34 male

Bring loaded to your Bring loaded to your computer at home or at workcomputer at home or at work

.com

Page 8: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Page ImpressionsPage Impressions Unique impressionsUnique impressions

.com

Updated MonthlyUpdated Monthly

800,000new logons each month

6.5 millionhits a month

Page 9: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

The complete seasons The complete seasons guide to fashionguide to fashion

loaded loaded FASHIONFASHION

Page 10: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

278,568278,568

Bi annual (6 months shelf life )Bi annual (6 months shelf life )

Core target 18 - 35 menCore target 18 - 35 men

97% male readership97% male readership

ReadersReaders

Page 11: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Bringing you the hottest Bringing you the hottest fashion from the catwalk to fashion from the catwalk to

high street high street

InspirationInspiration

DirectionDirection

The complete reference guide for The complete reference guide for the next six monthsthe next six months

Page 12: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

50% do not buy any other 50% do not buy any other fashion magazinefashion magazine

Style leadersStyle leaders

Opinion formersOpinion formers

Early adoptersEarly adopters

Page 13: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

278,568278,568

Enjoys Money, entertainment, Enjoys Money, entertainment, women & most of all stylewomen & most of all style

They are very high fashion They are very high fashion spendersspenders

On average they spend 400 on On average they spend 400 on toiletriestoiletries

ReadersReaders

Page 14: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Love your labelLove your label

Interviews & ReviewsInterviews & Reviews

Paul smithPaul smith YMCYMC DufferDuffer Hair stylingHair styling GroomingGrooming

Featured BrandsFeatured Brands

Armani, Versace, Armani, Versace, BossBoss

Ralph Lauren. Ralph Lauren. Kenzo,Kenzo,

Ben Sherman,D&GBen Sherman,D&G Stone Island, Stone Island, Boxfresh,Boxfresh,

Duck & Cover,Duck & Cover,

Page 15: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Launch of the year Launch of the year 19991999

Page 16: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

90,55590,555

Launched 1999Launched 1999

MonthlyMonthly

Core target 25 - 40 maleCore target 25 - 40 male

Page 17: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

A modern vision ofA modern vision ofSuccess, Career & Success, Career &

relationshipsrelationships

EnergeticEnergetic

OptimisticOptimistic

EntertainingEntertaining

Genuinely FreshGenuinely Fresh

Page 18: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Reflects their changing Reflects their changing lifestylelifestyle

It’s a magazine for men who It’s a magazine for men who have grown out of the existing have grown out of the existing men’s titles.men’s titles.

A Grown up magazine for a A Grown up magazine for a grown up reader.grown up reader.

Page 19: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

414,000414,000

FocusedFocused

SuccessfulSuccessful

independentindependent

motivatedmotivated

ReadersReaders

Page 20: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Lust for lifeLust for life

He has reached the most He has reached the most rewarding & exciting period of rewarding & exciting period of his life.his life.

Enjoys entertaining at home or Enjoys entertaining at home or restaurants.restaurants.

He knows the fun isn’t over!He knows the fun isn’t over!

Page 21: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Fragrance Market Fragrance Market ReportReport

Page 22: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

There's a definite among young There's a definite among young men towards designer productsmen towards designer products

Cosmetic & fragrances market will grow to 1.37 Cosmetic & fragrances market will grow to 1.37 billion by the year 2003billion by the year 2003

Mens fragrances expected sales growth of 10 - Mens fragrances expected sales growth of 10 - 15 % in 199915 % in 1999

Male fragrances increaseMale fragrances increase

1995

216.0 million

1999

224.0 million

Page 23: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

ForecastForecast1999 - 20031999 - 2003

Male fragrance (millions)Male fragrance (millions)

19991999 20002000 20012001 20022002 20032003

226m 226m 223m 223m 225m225m 227m 227m230m230m

Page 24: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Top five advertisers Top five advertisers male fragrancesmale fragrances

1)Brut Aquatonic1)Brut Aquatonic

2)Old spice,white water2)Old spice,white water

3)Lanvin L’Homme3)Lanvin L’Homme

4)Ralph Lauren,polo sport4)Ralph Lauren,polo sport

5)Alfred Dunhill5)Alfred Dunhill

1997 to 19981997 to 1998

£3,280,000

£1,508,000

£799,000

£619,000

£522,000

Page 25: Consumer magazine of the year. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

Financial ResultsFinancial Results

Faberge BrutFaberge BrutSales 298.8m298.8m reported pre-tax profits of £38.2m

ChannelChannelTurnover £80.6m£80.6m reported pre -tax profits of £4.6m

Calvin KleinCalvin KleinTurnover £34.9m£34.9m reported profits £5.4m