conquer cad focus day 1

PowerPoint Presentation

C.A.D. Certification Training: Day 11

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Mission Statement

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Conquer Entertainment is a turn-key solution for an artist or their team to open, own, and successfully operate an independent label for the purpose of creating music, branding artists, building a music career, and generating income.

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The Current Music Industry

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Current OnLine Industry

DistributionOpportunitiesMerchandisingOpportunitiesTouring OpportunitiesServices(websites/graphics)Mentor To Assist in Career GrowthiTunesBandCampReverbNationReverbNationNo One!TuneCoreTopSpinBandCampCD BabyAudiolifeTopSpinReverbNation

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Typical Artist Career Options

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Major Labels

PROS

Help artist get promotion, marketing, and career services

Help artist build a career & a success story

Pays artists royaltiesCONS

Take profit from artist all around (360)

Sign artists to multiple album deals

Recoupable advances

No guarantee of promotion, marketing, or career services access

100% Creative Control

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Typical Royalty Breakdown:

Artist goes GOLD = 500,000 units sold

9.1 cents per song (statutory royalty)

If album has 10 songs - $1 per album

For that same album

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Label gets $9 per album

Lets say

Label spends a recoupable $600,000 (low end number) for:

AdvancesMarketingPromotionsProduction

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After Sales

Artist portion = $500,000

The label recoups from that $600,000

Artist NEW portion = - $100,000

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Meanwhile

The Label has profited $4,500,000

PLUS recouped $500,000!

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Similar Scenario:

Artist goes GOLD = 500,000 units sold

Label spends $100,000 up front

Label pays:Producer royaltiesManager percentageEtc

Artist gets paid LAST and LEAST (whatever is left)

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Artists USED to be OK with this scenario:

They received money from:MerchTouringLicensing, etc.

However360 deals take a piece of everything!

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Major Labels - 360 Deal Breakdown:

360 Deals Are:

The main contract offered to artists when they are signed

Key Components to 360 Deals:

Label takes a piece of everything in the artists career:-Acting as a pseudo-manager

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D.I.Y. Independent Labels PROS

Artist gets musical freedom

Artist creates their own success story

Artist keeps monies made from music and merchandise salesCONS

Artist is the manager, producer, promoter, etc.

Need lots of connections, know-how, and money

Can be mentally and physically exhausting

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UnLabel Option for ArtistsThe UnLabel Is

A program an artist can participate in that gives them an online label with training, tools, and support where they can build, manage and grow their music careers and stay independent

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Conquer EntertainmentBasic Education

Whats A CAD

Definition

Role

CAD Candidates

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A Certified Artist Developer (C.A.D.) is an individual who is a Market America Unfranchise Owner that has met the minimum qualifying requirements, and:

Attended and passed our two day certification training

Have previously completed their NDT & B5 trainings

Are current on their transfer buying and UFMS

Each C.A.D. will be required to sign and abide by the Mutual Agreement between themselves and each new ULO. Whats a C.A.D.?

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C.A.D. CandidatesExample of an ideal C.A.D:

Someone that has:

A strong desire to build artists career

Previous experience In the music industry

A true PASSION for working with artists

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Conquer EntertainmentBasic Education Becoming A CAD

Benefits

Goals & Goal Statement

Developing A CAD Plan Of Action

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C.A.D. BenefitsAbility to sell UnLabels

Turn UnLabels into UnFranchise Owners (for extra profit)

New Customers

Increased portal traffic

New Prospects

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C.A.D. Objectives

Prospect, Recruit & sponsor 10 or more quality artists

Help artists create a marketing plan based on their music career goals (Mentor)

Promote Artist to everyone you know, viral channels and current UnFranchise team because :

We receive 100% of 100% of the artist volume - which will inspire organizational involvement

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Retail To RecruitBy helping artist to convert fans into consumers they will be automatically learning the Basic 5 and by default will have created a Go Now distributor.

Sponsor more C.A.D.s that you will meet through you new ULO. ( A very high Percentage of Distributors were first customers)

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Code Of EthicsStandard of ConductAlways dress professionally

Associate with Independent Distributors that are striving to attain higher levels of excellence.

Conquer Certified Artist Developers must attend Conquer Touring System (CTS) and artist-supported NMTSS events at least once (1) a month, and bring an ULO and/or CAD prospect.

*Published CTS and NMTSS events are to be open to the public and all independent distributors.

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4. Report any unauthorized reproduction of sales materials and the sale or use of any unapproved Market America/Conquer Entertainment literature or generic sales aids.

5. Never disparge or complain about other Certified Artist Developers or UnLabel Owners (ULOs) to anyone.If there is a complaint, put it in writing and either FAX or MAIL your grievances to the Director of Training for Conquer Entertainment, April Benson.Code Of EthicsStandard of Conduct

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6. When in public, your conduct should always be above and beyond reproach. You are a representative of Market America & Conquer Entertainment.

No Conquer Certified Artist Developers should ever engage in any deceptive or unethical recruiting, business-building, or marketing practices. Code Of EthicsStandard of Conduct

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Conquer Certified Artist Developers shall exercise great measure to ensure that no statements, promises, or testimonials are made which are misleading to prospective Independent UnFranchise owners, or the general public.

No Conquer Certified Artist Developer shall ever knowingly make statements which misrepresent the accuracy of any Independent UnFranchise owners financial earning potential.

Conquer Certified Artist Developers should always demonstrate any ULO lessons or procedures that they were taught to ensure duplication.Code Of EthicsStandard of Conduct

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11. It is imperative that every effort is made to represent the policies, procedures, methods, and marketing practices, as defined in Market Americas Career Manual.

THIS BUSINESS PROMOTES COMMUNITY, NOT COMPETITION!Code Of EthicsStandard of Conduct

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Developing A C.A.D. Action Plan29

C.A.D. Action Plan How many artists will you prospect in the next 1-3 monthsNames & Contact Information

How many shows will you have to attend to find those artists?

How many ULOs would you like to convert to UFOs by end of the year?

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C.A.D. Action Plan How many industry events will you attend in the next 1-3 months?South By South WestCMJMake Music NY

How many hours will you spend online researching artists, your local music scene, etc.?

How many hours will you spend offline researching artists, local music scene, etc.?

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What MA products will you introduce to your future ULOs?

Which existing or new preferred customers will you introduce your ULOs to?

C.A.D. Action Plan

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ULOs

Whats An Artist?

Whats An UnLabel Owner?

Requirements

Benefits

Goals & Goal Statement

Developing Brand Image

Developing Marketing Plan


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UnLabel CandidatesAny artist, musician, or music business professional that:

Serious about their music careerChooses to be self-endorsedJust need tools and a little training on how to build their career to an independent successWants to be educated on how to build their career with Conquer

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Responsibilities to ULOsYou Sign On

Review UnLabel Handbook on marketing, branding and promoting strategies

Create a marketing strategy to:

Grow ULO fanbase with customers, music fans, and friends you have

Promote social networking sites and official websites of the ULO

Build ULO brand through promotion and marketing through Conquer Entertainments tools, Touring system, and online promotion

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ULO Requirements:Must be Personally Sponsored by a Certified Artist Developer (C.A.D.) and sign a mutual agreement between the Artist and Distributor.

Prerequisites: Must have at least 1 professionally recorded song or 4 demo songs

Must have performed at least 1 time at a live venue to an audience of 10-20 people, acceptable documentation includes video, photos, and/or a performance resume

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Must have and submit: Official artist social networking sites Facebook fan page, MySpace, Twitter OR have standard press kit /EPK.(electronic press kit)

If submitting SN sites, in order to qualify, one of the sites submitted must carry a fan base of 500 fans or more.

.ULO Requirements:

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ULO Benefits

ULO receives a BDC

Artist have massive fanbases and are willing to share with them what they are excited about.

Belief - Artists believe in their music!

One-To-One marketing familiarity

Great fan to consumer conversion ratio. Its like having a celebrity endorsement!

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Adding the ULO slide after this one.38

ULO Benefits Interactive Artist Profile Page: This page will allow artist to connect with fans across the globe as well as instantly convert them from fan to consumer.

Custom URL for ease of tracking and greater viral promotionSocial network hubTour and Event calendar Funding Feature (like sell-a-band) coming soon Music & Merchandise store (artist & MA brand merchandise) - coming soonEasy share widgets - coming soon Administrative Login

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C.A.D. - 39

Certified Artist Developer: Unique to this company, Conquer Entertainment provides our Unlabel Artists with a Certified Artist Developer.

The role of our Certified Artist developer is to coach and mentor the new ULO as to how to effectively achieve their music goals through our Unlabel System.

ULO Benefits

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C.A.D. - 40

Paid Street Team: The creation of a solid street team(serious fan base) is a vital part of an Artists success. Through Market Americas existing Paid To Shop program every fan will receive up to 50% CashBack on eligible purchases as well as % CashBack on any of their referrals purchasing for as long as they are purchasing through their branded MA webportals.

(20% for widgets needs to be defined via Loren)

ULO Benefits

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Add description on the ULOAdd the write up for conquer rewards41

Fan Creation:

Unlabel artist have a unique opportunity to market themselves to our millions of pre-existing consumers who already purchase from Conquer Entertainment and Market America.

COMING SOON TO CONQUER We will offer a recommendation tool that will allow consumers to listen to mainstream music while easing into the indie artist experience based on what they already like and not force feeding them artists!

ULO Benefits

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C.A.D. - 42

Fan Creation:

Allows us to match Fan to Music and Music to Fan. Potential fans will no longer have to scour the internet in search of your music, rather it will be recommended to them based on their preferences.

Sold out corporate events where select artists will have a chance to showcase their talent.

ULO Benefits

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C.A.D. - 43

Conquer Service Providers: Conquer is providing Independent Artists with a true marketing & branding experience where they will have access to many top local service providers at our Exclusive ULO Rates.

Studios

Photographers

Music Video Production

Engineers

Producers

ULO Benefits

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C.A.D. - 44

Not all service providers will be in your area and rates may vary based on the tier of service provider you choose.

Note:

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C.A.D. - 45

Touring: With Conquers ULO Program , Artists can join Conquers tour circuit as well as integrate their external tour locations.

We will also provide a tour recommendation tool that will help our artist to schedule tour locations more effectively based on the Geo-Targeting of consumers who have downloaded their music or purchased their merchandise.

ULO Benefits

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C.A.D. - 46

NOTE:

ULO Benefits

Conquer will launch nationally and use the same system as the NMTSS.

The Touring system will be very similar to NMTSS in terms of rules and regulations, but will differ in venues in-line with the music industry

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C.A.D. - 47

Conquer Rewards: Conquer Rewards are a virtual currency that is applied to a sale of an artists music and merchandise.

This creative financing rewards artist for doing the result producing activities necessary to be successful as an Unlabel Owner and allows them to redeem for the services necessary to create more music product and further their Image and Brand without having to come out of pocket.

ULO Benefits

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Can we add another benefit?48

Conquer Reward PointsHow Theyre Accumulated

Music Downloads

Merchandise Sales (CR points per item sold)

Promo Pack Purchases - coming soon

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Obtaining CR Points

If more CR points are needed to purchase services,

Grow ULO Career

Promote ULO BRAND!

Sell ULO Music/merchandise

Conquer Reward Points

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Merchandising System:With our complete merchandising system ULO owner can very easily create merchandise and have it available for purchase without the traditional hassles like warehousing, shipping and large order requirements traditionally required to make a profit.

ULO Benefits

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C.A.D. - 51

Merchandising System:

e-commerce capable

order fulfillment included

no warehousing required

ships direct to consumer from warehouse

Great retail profit and BV potential

Low min order requirements

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C.A.D. - 52

Price: $15 a month (first three months up front)

35 song upload pack included

ULO Program

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Download Breakdown:Cost: 99CentsBreakdownArtist.58 centsCAD.05 centsBV.25CR.05

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Below is an example of profit potential for an Unlabel Artist.

These numbers reflect a Basic T-shirt order per shirt with a minimum order quantity of 25UnLabel price:Suggested Retail Price:Retail Profit:$6.43$15.00$8.57

Merchandise Breakdown:

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Profit margin may vary based on type of merchandise being purchased, order quantity and additional customizations.

Note:

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Touring

Retail Profit from Lifestyle Merchandising

This number varies based on particular product that is sold within the MA structure and carries additional incentives for commissions through the MPCP.

ULO Earning Potential

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percent Referral Cashback on all referred fans purchasing through our webportal.

Participation in the MPCP

Unlabel artists can leverage up to $156,000 in commissions through proper implementation of our Unlabel business model.

ULO Earning Potential

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ULO Goals & Goal Statement59

Why do they do music? Whats their drive?

Do they have a big picture of their career? If so, what is it?

Are they actively working to become a successful musician?

How much time will they commit to growing their music career with you and Conquer?

Your ULOs WHY?60

Short Term (next 3-6 months)

Long Term (next 12-24 months)

Next:, break down intoMonthlyWeeklyDaily

Tasks that need to be achieved to reach OVERALL GOAL

Goal Breakdown61

What are the needs & current demands of your music career?

How much ongoing income do you want to make?

What do you envision as success?

Money?Number One Record?Millions of fans?A show every week?

Step 1: Identify ULO Goals & Needs62

After you write down your goals, you should know:

What you have in your career currently (& where you want to go):Music salesFansPerformancesMerchandise/PromotionServices

Overall goal or desire

Step 1: Identify ULO Goals & Needs63

YearlyMonthlyWeeklyDaily

To achieve overall goal

Step 2: Breakdown Goals64

EXAMPLE:

Your ULO wants to make: $1,000 in profit in MERCH Generate an income of $10,000 profitPerform 50 shows In the next year (12 months)


GOALYEARLYWEEKLYMerch Sales$1,000$19.2Annual Income$10,000$192Shows501

1. Divide yearly amount by 52 (for the amount of weeks in a year)


Determine how much merch per weekly show you would have to sell to reach your merch (and income) goal

If ULO purchases shirt for $7Retail: $15Profit of $8

$1000 / 8 = 125 shirts total125 shirts = 2.4 shirts per week (or show)


Venue sizeAverage AudienceVenue outside of Conquer vs Conquer showcases

WHY? Conquer showcases rotate genres bi-weekly or weekly

Factors To Consider68

Work with ULO to:

Schedule the right showsPromote music and merch salesReach THEIR GOAL!

Step 3: Adjust & Control69

Short Term (next 3-6 months)

Long Term (next 12-24 months)

Next:, break down intoMonthlyWeeklyDaily

Tasks that need to be achieved to reach OVERALL GOAL

Goals Review70

Products & Services71

UnLabel Owner PackageUnLabel Handbook

What it is UnLabel owners guide to Conquer and ULO implementation in their career.

Why use it To understand how to effectively use UnLabel package and properly promote, brand, perform, and market UnLabel owners through Conquer Entertainment and the music industry.

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UnLabel Services

What it is Quality, industry services that are available for purchase from UnLabel owners using their Conquer reward points.

Why use it To understand what services to purchase that will further the ULOs career and match their brand perfectly.

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UnLabel Services

Recording

Mixing

Mastering

Music ProductionVideo Production

Photography

Graphic Design

Web Design

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UnLabel Services

Separated into three tiers:

A: Professional Level

B: Semi-Pro Level

C: Novice Level

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UnLabel Services Music Production

This service is used to obtain a pre-produced song for use with songwriting and recording.

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UnLabel Services Recording

This service is used to record vocals, instruments, overdubs (re-recording tracks), and full song construction.

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These services are used to further tweak or refine the audio and make it sound crystal clear and radio-ready.

UnLabel Services Mixing/Mastering

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This service is used to create professional music videos, video promos, and capture live performances.

UnLabel Services Video Production

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This service is used for candid photo shoots, live photo shoots, press/media shoots, and press kit photos.

UnLabel Services Photography

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This service is used for creation and modification of logos, performance flyers, and album/single covers.

UnLabel Services Graphic Design

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This service is used for creation and modification of official websites and promotional sites.

UnLabel Services Website Design

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Grady Spivey Head of Services Division

Once a Service Provider applies:

Evaluates product quality Only HIGHEST quality of services are acceptedLooks at the resume (if accepted)Who theyve worked withWhat theyve doneDetermines TierA, B, or CMatches Service Provider to ULO Brand

UnLabel Services The Process

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Song Refills(coming soon)

$4.99 for 10 extra song uploads

$7.99 for 20 extra song uploads

$12.99 for 35 extra song uploads & 1CR point

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Promo Packages (coming soon)

What it is Promotional packages designed to promote the ULO to the fullest through use of Conquer Charts, banner ads, and MP3 player ads.

Why use it ULO can use to get more CR points, promotion for their brand, and traffic to their ULO page

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5 packages:

$25 Boost Package

$50 Mini-Campaign

$100 Buzz Campaign

$200 Official Campaign

$500 Ultimate Campaign

Promo Packages (coming soon)

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$25 Boost Package (2CR):

ULOs genre & brand featured on front page of Conquer ONE TIME

Gives ULO instant credibility

Option to jump into the TOP 100 of Conquer Charts

Boost Package (coming soon)

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$50 Mini-Campaign (5CR):

2 promoted songs on Conquer Entertainment.com

2 BONUS TRACKS

4 day TOTAL FEATURED PROMOTION

Mini Campaign (coming soon)

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$100 Buzz-Campaign (15CR):


3 BONUS TRACKS

1 week BANNER AD featured throughout Conquer Entertainment.com

Buzz Campaign (coming soon)

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Promo Picture

Logo

Promotion of:

Merchandise

Single

Profile Page

Banner Ad includes:

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$200 Official Campaign (35CR):


5 BONUS TRACKS

2 week Banner Ad featured throughout Conquer Entertainment.com

2 weeks of MP3 player promotional ads

Downloadable banner for fans/street team/ULO to share and promote further

Official Campaign (coming soon)

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$500 Ultimate Campaign (100CR):


6 BONUS TRACKS

1 month Banner Ad featured throughout Conquer Entertainment.com

1 month of MP3 player promotional ads

One spotlight feature on Conquers Front Page

PRIME SPOT on TOP 20 of Conquer Charts

Ultimate Campaign (coming soon)

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Prospecting, Recruiting & Sponsoring ULOs93

Recruiting ULOs

Locating & Approaching

Prospecting, Recruiting, & SponsoringTalking In Themes

Base 10/7 Strong

Follow Up & Duplication


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EMERGING ARTISTSpends most of their timeESTABLISHED ARTISTSpends most of their timeGetting exposure via press/mediaPerforming shows and on tourSetting up opportunities for themselves (and/or bands) and connectionsRecording their next release (to go on tour with)

Two Types:

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Using the qualification checklist

Rating system:UnacceptableGoodNear-PerfectPerfect

Artist Qualification Checklist

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Using the qualification checklist

Music Sound Quality Category:

Unacceptable song can barely be made out (Recording)Good song Is noticeably recorded live all at once(Recording) or song needs mixing, but sounds professionalNear Perfect - song sounds mixed, but needs professional masteringPerfect song sounds great and radio-ready


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Brand & Image Category:

Unacceptable Brand image does not match soundGood Brand direction established, but still needs to be matched better or Brand is established, but need to define soundNear Perfect Brand and sound established, but needs better directionPerfect Brand, image, and sound are cohesive and match


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UnAcceptable EXAMPLE: Todays HIP HOP Star


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PERFECT EXAMPLE: Todays HIP HOP Star

Soulja Boy Tell Em


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Fanbase Category:

UnAcceptable Fans on SN sites are I saw the opportunity that artists like yourself need access to, and I wanted to learn as much as I could to help the artists I am passionate about.EX.> I wanted to teach artists like yourself how they can build their music career without the help of a label. So many artists feel that labels are necessary to succeed in the music business, and that just isnt the case anymore.

Two-Minute Commercial113

Talking in Music Themes:

Artist Asks:

What can your company offer me that other labels cant?

Why should I choose to build my music career with your company?

Response: Complete Control Theme and/or UnLabel Themes

Approaching Artists 114

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The UnLabel package my partner company offers took all of the downfalls of the recording industry operations(such as control, 360 deals, lack of payment) and kept the positive (mass promotion, touring & merch options, distribution).

With the UnLabel system, an artist (such as yourself) has COMPLETE control over your career. YOU CHOOSE where you want to record your music, when your record will be released, what you wear and say, anything and everything! With this control, youre able to get the success you desire YOUR WAY!

Is this something you would like to learn more about?

Complete Control115

What makes Conquers UnLabel so different from anything else out there is that we give the artist quality services, tools and training necessary to become successful, while still maintaining their creative control and freedom! Other recording companies contract you to a multi-album deal, offer you limited control, and take most of your hard-earned royalties. We do the exact opposite! We basically kept the positives and got rid of the negatives.

With the UnLabel package, you arent bound to any contract, you keep all of your musical rights, and there are multiple opportunities to make extra ongoing income!


ULO vs. Traditional Model116

My partner company, Conquer Entertainment, has certified me to look for quality talent (like yourself) and educate them on our UnLabel program. Unlike traditional recording options, the UnLabel gives the artist the tools and training they need to get ahead, all the creative control they could ask for, and no contracts to sign!

The artist gets all the services, shows, and tools they need to succeed. Theres even a certified artist developer such as myself who helps the artists transition into UnLabel owners.


UnLabel Services117


Artist Asks:

Do you offer studio time?

Can I record an album with your company?

Response: Recording Theme


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I know theres a lot of options out there and methods to record your demos and make them quality products. With my partner companys UnLabel package, an artist (such as yourself) can choose where to record, who to use as an engineer, and when you want to get booked.

With the UnLabel package, you basically accrue what are called Conquer Rewards to purchase any of the UnLabel services available - offering endless opportunities for growth in your career!


Recording119


Artist Asks:

Can I distribute my music through your company?

How will my music get to the masses?

Response: Distribution Theme


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As you probably already know, digital downloads are pretty much the main source of music sales and promotion for an artist. My partner company, Conquer Entertainment, makes it easier for artists to get online distribution by using online tools, as well as the most powerful form of promotion - WORD-OF-MOUTH.

Conquer partnered with an internet and network marketing company called Market America, who has access to over 180,000 entrepreneurs that do nothing but talk about what they love to use and share it with others. By creating this partnership, it allows for all of MAs people to at least know who you are, and if they enjoy your music, they will promote it to their customers and friends.


Distribution121


Artist Asks:

Do you offer merchandise?

How will it get to my fans? Do I have to ship it myself?

Response: Merchandising Theme


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I know how difficult it is to find the right merch company that offers excellent quality, at a good quantity, for a good price. What my company has done is take the headache out of the merch process by allowing you to order and design as little as 30 shirts, purchase it, and shipping and online ordering is easily managed. When one of your fans orders a merch item, you get compensated immediately.


Merchandising123

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Artist Asks:

Can I go on tour with your company?

Do I have to have a booking agent?

Response: Touring Theme


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Touring can be a challenge for any artist. Thats why with the UnLabel program, Conquer Entertainment gives you the tools to sets up the shows and events, and all you have to worry about is putting on a great performance! You can enter in venue details (like show times, ticket price, location and date of event). There are also Conquer events set up all across the country, various times per month, and only feature like-genre artists, that you can incorporate into your tour.

Does this sound like something youd like to learn more about?

Touring125


Artist Asks:

How will I be promoted and marketed?

What do you provide for promoting my online sites and music?

Response: Promotion/Marketing Theme


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As you know, promotion and marketing are two of the biggest pieces in your career. It takes a lot of know-how, connections and funds to put on a great promotional plan and campaign. The company Im partnered with, Conquer Entertainment, takes away some of that challenge by giving artists (such as yourself) an online community where they can promote social links, latest videos, pictures, shows and more all from one personal URL. They can even promote their link through our distribution partner, Market Americas sites and networking tools.

Does this sound like something youd like to learn more about?

Promotion/Marketing127


Artist Asks:

Can I do this part time?

Response: Time Leveraging Theme


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Funding your music career can be a challenge but my company offers the BEST solution available! The UnLabel package that I offer lets artists leverage their time and build their music career either on a part-time or full-time basis. So, if youre working two or three jobs, you can concentrate on generating multiple streams of income, and build your career as you see fit.

The UnLabel package also allows artists to leverage their fanbase to earn an extra income.


Time Leveraging129

BY THE END OF THE CONVO:

YOU should have a good idea of:

Who the artist isWhat their current plans are for their music/careerContact Info (phone, email, facebook, twitter, website, or all)Next upcoming show in your area


BY THE END OF THE CONVO:

THE ARTIST should have:

A good impression of youAn idea of what you doSome form of contact info (for follow up appointment)

DONT SET APPOINTMENTS AT SHOWS!

Approaching Artists

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After A Few Days

Send a follow up email to check artists interest level:

EXAMPLE:

Hey (use name if you know it, If not then use act name)! We met the other night at (whatever venue they performed at). I was just seeing when you were in town next. I wanted to get together and show you about my company I was telling you about. Give me a call (or message) back when you can! Look forward to it! Thanks!

Follow Up With Artist132

SIGN UP PROCESS Through getConquer:

Log into getConqer through your personal URL(www.getconquer.com/usa-portalname)

Select Join As Artist button

Watch the short video explaining Conquer 3.0 platform

Have prospective ULO complete the Artist Inquiry Form

Sponsoring Artists133

Developing An ULO134

Branding

Promotion

Marketing

Services

Developing An ULO Marketing Plan

MARKETING PLAN135

Branding

Why is it important?

Developing An ULO Marketing Plan

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Branding

Identifies an artists personality

Successfully matches a style to a particular artists sound

Makes that artist easily identifiable if done right

Developing An ULO Marketing Plan137

Branding

Identifies an artists personality(NOTE: The following information was taken from the book, The Rockstar In You, by John Battaglia Jr.)

What thing about you makes you unique and successful?How do others view you?What would you consider your signature style?


Whats A Signature Style?

Developing An ULO Marketing PlanWhat makes that artist UNIQUE!

ACDCJIMI HENDRIXMANSONGAGA139

Use ULO Artist Profile

Upload songs, pictures, videos on a regular basis

Provide a unique sound and style for target demographic

Branding With Conquer140

Find out the artists personality and song style

How would you define the artists sound?

Ask yourself:Does this artist sound like they look?

Branding An Artist141

BRANDING EXAMPLES:Name: Stefani

Goal: To Be Pop Star

Sound: Catchy Pop

Talents: Singing, dancing, playing piano

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SONG EXAMPLE:

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BRANDING EXAMPLES:Do this fit the image of a pop star?

NO

What about this image can you use to build the right brand?

HAIRSTYLE

Why?

The length and style can be used in various ways and reflect fun and exotic look

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BRANDING EXAMPLES:

What about this image can you get rid of?

CLOTHING

Why?

It does not fit an image of todays pop star. More of a 70s vibe!

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BRANDING EXAMPLES:

Does this sound/style match their look?

Based on the sound sample, YES

Does it match the look of a pop star?

NO. POP stars have qualities of:eye-catching makeup exotic hairstyles Unique and distinct look

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TODAYs POP STAR:

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SOUNDS LIKE:

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From Indie Rock

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To pop star!Name: Lady GaGa

Style: Theatrical, Outlandish, Dramatic

Sound: Catchy Dance Pop

Talents: Singing/Songwriting, dancing, playing piano

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BRANDING EXAMPLES:Do this fit the image of a pop star?

YES

What about this image can you use to build the right brand?

Everything! THIS is a PERFECT representation of a POP star today

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BRANDING EXAMPLES:

What about this image can you get rid of?

NOTHING! This image perfectly captures the image and style of Stefani the POP star (a.k.a. LADY GAGA)

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BRANDING EXAMPLES:

Does this sound/style match their look?

YES

Does it match the look of a pop star?

YES! It has all of the qualities:eye-catching makeup outlandish hairstyles DISTINCT look

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Whats changed?

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Whats CHAnged?Hairstyle/Color

Makeup

Sound and Style

Its still the same PERSON, just a different SIDE her BRAND IMAGE

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Creating A Brand Image1. Define your ULOs look and soundAsk yourself: DO THE TWO MATCH?

If YES Move to Next Step

If NO Talk to ULO about words that define their personality and unique style

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ASK QUESTIONS!!EX: Artist is an urban hip hop rapper

What three adjectives that describe you best:?EX: aggressive, courageous, strong

What style do you feel most comfortable?EX: loose clothing, urban wear

Creating A Brand Image157

MATCH THE LOOK (a.k.a. BRAND) WITH THE WORDS (a.k.a. IMAGE)

EXAMPLE DESCRIBED: Rapper EMINEM


3. Does Brand Image match their sound?If YES GREAT! Youre ready to develop a MARKETING PLAN!

If NOT:

Seek out pre-produced music using the MUSIC PRODUCTION serviceSave up CR points to purchase instrumentalHave ULO write lyrics, or have ULO or ULOs manager work with a songwriter


Remember: SIGNATURE STYLE

What can your artist do to create a staple and a true brand that their fans can relate them to?


EXAMPLE:

Creating A Brand Image

Justin Bieber Hand Heart

Uses to express love for his fans

A part of his concerts

Image is nice guy

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EXAMPLE:


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EXAMPLE:


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EXAMPLE:

Creating A Brand ImageThis created BELIEBERS:

Core fanbase of Justin Bieber

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EXAMPLE (BELIEBERS:


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EXAMPLE:

Creating A Brand ImageJustin Bieber

Justin picks a girl from the crowd

Sings an entire song (One Less Lonely Girl)

Gives them flowers at the end

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EXAMPLE:

Creating A Brand ImageLady Gaga Monster Claw

Uses to communicate love to her fans

In the Bad Romance music video

Calls fans little monsters

Gives her fans a show

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EXAMPLE:


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Lady Gaga gives back to her fans!

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HOW TO PROMOTE AND MARKET AN ULO:

Create a buzz by:

A. Identifying your target demographic & market

B. Creating and handing out merchandise such as:

FlyersExclusive merchandiseStickers

C. Develop a Street team


WHAT AUDIENCE DO YOU THINK OF WHEN YOU SEE THESE ARTISTS?

Target Market Examples173

WOMEN

Late 30s to early 50s

Suburban setting

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YOUNG WOMEN/TEENS

Early Teens to Early 20s

Suburban/Urban setting

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MEN

Early 20s to Mid 40s

Suburban setting

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Take the artists brand and match it to the audience that fits it best by:

Promoting at local venues One to One promotionPromotion at local stores (music related)

Developing An ULO Marketing PlanHOW TO IDENTIFY A TARGET MARKET179

2. TEST MARKET your artists brand in the local demographic

Promoting Conquer URL where music is uploadedOne 2 One marketing Having music for sample on an MP3 playerProspect fans at similar artist/genre local shows


3. Calculate overall response:If most people enjoyed what they heard, then you have your target demographic!If most people didnt enjoy what they heard, then you have to tweak the demographic slightly

EX: Playing Lady Gaga at a Classic Rock Concert might not be the right audiencePlaying Lady Gaga at a pop Concert perfect demographic

DO WHAT MAKES THE MOST SENSE ACCORDING TO THE SOUND and STYLE!



Developing An ULO Marketing PlanPromotion & Marketing182

Identifies fans for that artist BRAND

Successfully matches a fan to a particular artists sound

Helps that artist gain mass appeal and listeners/fans

Promotion183

Creates the artist BRAND in various ways

Another form of promotion for the artist using:OnlinePerformancesOne To One/Word Of MouthMA Resources

Marketing184

Promote ULO Artist Profile on social sites

Promote recent uploads and blog posts on social sites and at showcases

Perform weekly or monthly to grow fan base and potential customers

Developing An ULO Marketing PlanPROMOTE AND MARKET WITH CONQUER185

Create A One Sheet

This is a one-page explanation of your ULOs brand, accomplishments, target market, marketing efforts, and any other info to entice press to give your ULO coverage.

Promote & Market Your ULO Brand186

One Sheet Example

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Street Promo:

Research local retail and music stores Design flyers, samplers, and/or special small merch to place at storesi.e. stickers, single sampler, flyersRecord all stores that accepted your ULOs brand to be promoted thereFind similar stores and do promo campaign there


Promote & Market Your ULO Brand

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CADs have a special advantage:

Preferred customers already establishedThousands of people promoting via word-of-mouthExperience in promotion and network marketing from UnFranchise


Street Teams:What are they?Passionate fans of a particular artistBuy, share, and promote artists music & merchAs small as 5 (local)As big as hundreds or thousands (national)

Help artists generate a local buzz

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Street Team Example:

KISS Army = Fans of the band KISS

Paint their faces for shows

Add to their brand

Core fans of KISS

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Street Teams:How and why theyre created?One to oneAccomplish artists street team goalsCan work to achieve one common goal Can work on specific tasks

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IF ARTIST HAS STREET TEAM:USE IT TO PROMOTE LOCALLY!At similar artist/genre shows playing that week (or in upcoming weeks)At music retail storesAt Mom N Pop Shops supporting local talentAt similar venues to artists brand image

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Online Promo:

Research local e-zines, music reviewers, local press, and tastemakers to review artists materialDistribute one sheet to press optionsContinue research until you get responses


When You Get Responses:

Say THANK YOU

Get details about pressA) i.e. If interview, get location, time, date and interview length & list of questions (if applicable)If reviews, get release date and link

Notify your ULO as to what topics will be talked about

Follow up with press on any changes or further details and confirm until scheduled.


EX:

Hello NAME. Thanks for getting back to me! I would love to schedule this (press option), and please write back with details such as location, time, date, etc. Look forward to hearing back from you!

YOUR NAME TITLE: Artist Developer


Services



Identifies what the artist needs to further their career and reach their goals

Allows the ULO to grow career independently

Helps that artist brand to be a professionally represented image

Services203

Recommend to ULO based on career needs and status

Find what providers work for that ULO

Accrue CR points for the chosen service ULO needs

Services With Conquer204

ULO & Fan Retailing205

90% of an artists income comes from 10% of their fanbase

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Converting FAN to CUSTOMERWHY?Cashback on purchases through the portal Cashback on referral purchasesCan buy exactly what the artist usesBuild collective buying power

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Converting FAN to CUSTOMERHOW?Utilize lifestyle merchandising Promote portal & products to fansUtilize collective buying power

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Lifestyle MerchandisingWhat is it?Sharing what products ULO uses to fansULO buying from themselves and sharing it with fans

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Lifestyle Merchandising ExamplePLAY AN INSTRUMENT

PRODUCTPRICESUGGESTED RETAILBVPROFITGlucosatrin$34.75$4727.5$12.25Prime Joint Support Formula$52.50$73.5042$21Calcium Plus$14.25$18.509$4.25

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Lifestyle Merchandising ExampleANGER MANAGEMENT

PRODUCTPRICESUGGESTED RETAILBVPROFITL-Tryptophan$29.50$41.9524$12.45Bliss$27.50$36.7521$9.25

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Lifestyle Merchandising ExampleSLEEP TROUBLE

PRODUCTPRICESUGGESTED RETAILBVPROFITL-Tryptophan$29.50$41.9524$12.45Prime Dreamz$17$2313$6

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Lifestyle Merchandising ExampleLATE NIGHT RECOVERY

PRODUCTPRICESUGGESTED RETAILBVPROFITOPC-3$21.6 (30 s.)$52.75 (90 s.)$29.95 (30 s.)$69.95 (90 s.)18.25 (30 s.)43.50 (90 s.)$8.35 (30 s.)$17.2 (90 s.)B-Complex$18 (30 s.)$41 (90 s.)$24 (30 s.)$52.50 (90 s.)14 (30 s.)31.5 (90 s.)$6 (30 s.)$11.5 (90 s.)

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Lifestyle Merchandising ExampleENERGIZE

PRODUCTPRICESUGGESTED RETAILBVPROFITMochatonix$28.25$3822$9.75

B-Complex$18 (30 s.)$41 (90 s.)$24 (30 s.)$52.50 (90 s.)14 (30 s.)31.5 (90 s.)$6 (30 s.)$11.5 (90 s.)Acai$39$52.5029.5$13.5Intense FX$3.50 (pack)$14 (box)$5 (pack)$19.95 (box)2 (pack)8 (box)$1.50 (pack)$5.95 (box)

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Lifestyle Merchandising ExampleVOCAL/EAR MAINTENANCE

PRODUCTPRICESUGGESTED RETAILBVPROFITUltimate Aloe $19$2613.5$7

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ULO Business Development Centers216

ULO BDC:Unique to the Conquer Entertainment UnLabel ProgramQualifications:If ULO is partnership, corporation, or other business organization, ULO must submit to MA all documentation detailing all of the following:

TrusteesPartnersStockholdersOfficersDirectors in businessSocial Security NumberBusiness interest

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ULO BDC::Operations (Non-Distributor):ULOs cannot assign BV or IBVULOs cannot sponsor Distributors or other ULOsRepresentatives of ULO do not have to attend any training classesNo annual renewal

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ULO BDC:Operations (Non-Distributor):Upon acceptance by MA of signed Terms and conditions, ULO able to:Receive weekly and monthly commissionsNo additional subscription fee No initial order requirements

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ULO BDC:Operations (Non-Distributor):All ULO Compensation Plan administration performed by ULO-sponsoring CADVirtual account established for crediting accrued retail profit and commissionsULO is unable to log into an UnFranchise Business AccountSponsoring CAD will have access to UFMS Responsible for managing the ULOs fans (Preferred Customers)

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ULO BDC:Operations (Non-Distributor):ULO assigned SHOP.COM and GETCONQUER.COM web portalsName chosen by ULOBV and IBV from orders placed on the ULOs webportalAuto assigned in rotation between two centersLeft & RightULO-sponsoring CAD cannot place BV or IBV directly into the ULOs BDCs

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ULO BDC:Weekly Commissions:Generated by accumulated BV and IBV in ULOs BDCsBV and IBV payouts and bonuses issued with same criteria as in the MPCP ULO may receive Weekly Commisions up to $3000 per weekly cyclei.e. $1500 from BV, $1500 from IBV222

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7 Steps To Building ULOs, CADs, and New Customers

Base 10/7 Strong With Conquer223


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1. Establish base foundation of > 10 ULOs

2. Each ULO services > 10 PCs (Fans) who purchase minimum 10 BV/Month

3. 10 ULOs x 10 Fans = 100

4. 100 fans purchasing > 10BV/month = 1000 BV


5. CAD needs to activate by personally sponsoring 1 qualified CAD on their left and 1 CAD on their right

6. Each new CAD needs to duplicate by establishing B10 foundation of ULOs having each of them service base of 10 PCs (Fans)

7. Duplicate above with 3 CADs on left and 3 CADs on right, with B10/7S average CAD generate from themselves and organization


TOTAL = 7350 BV/month

3675 BV on right - and - 3675 BV on left

Base 10/7 Strong With Conquer

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www.conquerentertainment.com/conquerent@conquerent/conquermusic230

conquer cad focus day 1

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