How Listings & Reviews Impact SEOPRESENTER: Allison NuanesMODERATOR: Josh Ades

Volume NineAllison Nuanes Director of Off-Site Promotions at Volume Nine

BUSINESS OBJECTIVES FOR CLIENTS:- Improve online visibility, brand signals, and drive qualified traffic

and leads to websites and brick and mortar locations

BIO:- Working in the SEO industry since 2006- Joined V9 in 2012 and leads the local search and off-site

promotions departments- Starting her first brood of backyard chickens this month

ConnectivityJosh Ades Content Marketing Manager

BUSINESS OBJECTIVES FOR CLIENTS:Provide marketers with engaging content that focuses on the specific needs of businesses that have physical locations

BIO:- Former co-leader Los Angeles Hubspot user group- Joined Connectivity in 2014 to oversee content creation and strategy- Just learned how to install a dishwasher

Agenda1. Why Listings Matter

2. Google’s Changing Algorithm

3. Best Practice

4. Listings For Service-area Businesses

5. Where Listings And Reviews Meet

6. Q&A

#connectivitySEO

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Why Listings Matter1

What is an online listing?1. WHY LISTINGS MATTER

It’s All About People1. WHY LISTINGS MATTER

Don’t send customers to the orthodontist!1. WHY LISTINGS MATTER

Key Components

- Accurate name

- Correct address

- Correct phone number

- Hours

- Correct website

- Review snippets

- Aggregate reviews

- Photos

- Map

1. WHY LISTINGS MATTER

Google’s Changing Algorithm

2

Value of Appearing at the Top2. GOOGLE’S CHANGING ALGORITHM

Cut in Line with Listings2. GOOGLE’S CHANGING ALGORITHM

Google Being Google2. GOOGLE’S CHANGING ALGORITHM

Google Ads2. GOOGLE’S CHANGING ALGORITHM

Knowledge Graph2. GOOGLE’S CHANGING ALGORITHM

Winning Local Rankings2. GOOGLE’S CHANGING ALGORITHM

2. GOOGLE’S CHANGING ALGORITHM

Winning Local Rankings

2. GOOGLE’S CHANGING ALGORITHM

Winning Local Rankings

2. GOOGLE’S CHANGING ALGORITHM

Winning Local Rankings

2. GOOGLE’S CHANGING ALGORITHM

Winning Local Rankings

2. GOOGLE’S CHANGING ALGORITHM

Winning Local Rankings

BestPractices3

Claiming ListingsBe sure to complete claiming your listings

- Google, foursquare, bing and others send postcards

3. BEST PRACTICES

Name, Address, Phone (NAP)3. BEST PRACTICES

Remove Duplicate Listings3. BEST PRACTICES

Real Photos3. BEST PRACTICES

Geo Modifiers

Jill’s Ice Cream – Burbank

Jill’s Ice Cream – Denver

Jill’s Ice Cream – Downtown

3. BEST PRACTICES

Keywords3. BEST PRACTICES

Categories3. BEST PRACTICES

Listings For Service-Area Businesses

4

Claiming4. LISTINGS FOR SERVICE-AREA BUSINESSES

Where Listings and Reviews Meet

5

Claim listings to respond to reviews5. WHERE LISTINGS AND REVIEWS MEET

How do I get review stars on my listing?5. WHERE LISTINGS AND REVIEWS MEET

Reviews online matter!

Listings Management

Opinion Monitoring

Marketing Automation85%

of customers read online reviews for local businesses!

*Search Engine Land, 2013

5. WHERE LISTINGS AND REVIEWS MEET

Q&A6

Connectivity updates on your behalf

Large data aggregatorsInfogroup, Acximon,

Factual, Localeze/Neustar)

Our comprehensive approach ensures that your listings will be updated everywhere including all of the top directories, in-car navigation systems, review websites, online maps, niche restaurant websites and more.

Local media network(ESPN, ABC,

Washington Post,LA Times and100’s more)

Partner data feeds

(Google and Bing, as per request)

Infogroup, Acximon, Factual,

Localeze/Neustar)

(ESPN, ABC, Washington Post,

LA Times and100’s more)

(Google, Bing, Mapquest, Facebook

locations pages, Yahoo, YP, Whitepages and

more!)

Connectivity Products

Listings Management

Opinion Monitoring

Marketing Automation &

Insights

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The front door to your business is online.

Know every first impression.