Connecting people to your used vehicle inventory through Facebook Marketplace

T H E P O W E R O F M A R K E T P L A C E

In 2016, Facebook launched Marketplace, a shopping

destination directly on Facebook. Initially, it was a

place where people came to buy and sell products and

services between each other.

Today, the selling opportunity has expanded to allow local businesses to promote and sell their products and

services where people actively shop. Marketplace delivers an interactive commerce experience in a way that only

Facebook can, with three distinct goals:

Why list on Marketplace?

What is Facebook Marketplace?

E N G A G E D C U S T O M E R S :

In the US, 1 in 3 people on Facebook use Marketplace. It's also now one of the most popular places in the US to shop online for used vehicles, with more than 20 million people clicking on vehicle listings every month.

U N I Q U E R E A C H :

Each month, hundreds of millions of people come to buy and sell things on Marketplace.

TAILORED EXPERIENCE:

We’ve specifically designed Marketplace to help local sellers target buyers on-the-go with mobile-friendly listings and real-time messaging. Interested shoppers can communicate directly with a dealership via Messenger to inquire more about the vehicle.

QUALITY EXPERIENCE AT NO COST:

Listing with Marketplace is completely free to sellers across all categories – eliminating any friction at the onset.

Seamlessly transact with customers across devices

Inspire and engage shoppers through visual merchandising

Connect products to people where they shop

Automotive Case Studies

With over 20 million people clicking on used vehicle listings every month in the US, Van Horn Automotive Group was eager to use the power of social media to reach more car shoppers. They knew Facebook Marketplace could help drive high-quality leads but didn’t have the internal resources to manually manage their online inventory and generated leads.

Van Horn Automotive Group aims to make each customer’s car shopping experience easy, straightforward, and hassle-free— whether they’re shopping online, through social media, or at any of their 15 locations across Wisconsin and Iowa.

T H E I R C H A L L E N G E

R E S U LT S I N T H E F I R S T 4 0 D AY S

| VanHorn Automotive Group

15vehicle sales

1,000+customer

conversions

319leads

generated

Go Auto was looking for cost-effective ways to generate more quality leads that convert at a high rate. More importantly, the company needed to keep their hands on the wheel throughout the selling process. Go Auto’s continued success hinged on understanding what led people to them, carrying out real conversations with their customers, and nurturing leads throughout the customer journey.

With over 40 dealerships, 21 brands, and more than 9,500 vehicles for sale, Go Auto has one of the largest vehicle inventories in Canada.

T H E I R C H A L L E N G E

R E S U LT S I N T H E F I R S T 6 M O N T H S

| GoAuto

212vehicle sales

8%customer

conversions2,908

leads generated

Toyota of Greenville wanted to reach more car shoppers who were in the market for its used vehicles and spark interest in its inventory so that it could increase sales. Its initial goal was to generate at least 20 leads a month from Marketplace.

Toyota of Greenville is a subsidiary of Asbury Automotive Group, one of the largest automotive dealerships in the US, serving the areas surrounding Greenville, South Carolina. The dealership takes pride in its no-pressure sales environment, focusing on helping customers find the right vehicle that fits their budget.

T H E I R C H A L L E N G E

R E S U LT S I N T H E F I R S T 3 M O N T H S

| Toyota of Greenville

196customer

conversions

10vehicle sales54

leads generated