connected home appliances - abeam consulting · • design high value‐added products abeam...

4
© ABeam Consulting Ltd., All Rights Reserved. Improve Productivity of Maintenance Operation Business environment has been changing drastically, and customer needs are getting more diverse in recent years. Many companies are providing new solutions adapted for digital technology so that they need to create new products and services and they can make stronger relationships with customers. ABeam Consulting provides a solution for supporting companies to launch new business and to enhance after-sales operations with our expertise based on many case studies of adopting IoT technologies to products and implementing applications on IoT platform. Smart Products & Services Connected Home Appliances ABeam IoT Solution Business scenario Launch new business by utilizing data from home appliances User IoT Platform Send data Provide functions Provide services IoT Home appliances Company Approach Service Concept Adopt IoT-tech to products New UX Concept Plan/Design Organize assets & value prepositions Redefine customer value & ways to provide Build a Cloud platform for your products Develop APIs to connect products Decide how to use smart devices (AI speaker/xR) Create touchpoints to customers Plan for scheme with ecosystem Simulate monetization model Organize service center Draw a project plan Data Analytics algorithms Applications Start Small and Grow Know Customers Better Build a Business Platform Release MVP* in a short term Implement PDCA cycle Adapt hypothesis to customer needs Develop implementation process ~ release process (ex. DevOps) Establish business alliances Design high value‐added products ABeam Consulting supports creating your project plans for improvement of after-sales and new business models with adoption of IoT technology and new UX concept, and provides support for realizing the new business quickly with our lean startup approach. Improve productivity of maintenance operation with appliance condition data Enhance After-Sales services utilizing condition data from appliances 1 Improve After-Sales services 2 Transform business models based on customer needs Create new business utilizing data from appliances 3 Accelerate Business Model Transformation 4 *Minimum Viable Product : Minimum function set for new business. Enhance After-Sales services by knowing Customers better Accelerate Business Model Transformation based on customer needs

Upload: others

Post on 09-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Connected Home Appliances - ABeam Consulting · • Design high value‐added products ABeam Consulting supports creating your project plans for improvement of after-sales and new

© ABeam Consulting Ltd., All Rights Reserved.

Improve Productivity of Maintenance Operation

Business environment has been changing drastically, and customer needs are getting more diverse

in recent years. Many companies are providing new solutions adapted for digital technology so

that they need to create new products and services and they can make stronger relationships with

customers.

ABeam Consulting provides a solution for supporting companies to launch new business and to enhance

after-sales operations with our expertise based on many case studies of adopting IoT

technologies to products and implementing applications on IoT platform.

Smart Products & Services

Connected Home Appliances

ABeam IoT Solution

Business scenario

Launch new business by utilizing data from home appliances

User

IoT Platform

Senddata

Provide functions

Provide services

IoT Home appliances

Company

Approach

Service Concept

Adopt IoT-tech to products

New UX Concept

Plan/Design• Organize assets & value prepositions

• Redefine customer value & ways to provide

• Build a Cloud platform for your products

• Develop APIs to connect products

• Decide how to use smart devices

• (AI speaker/xR)

• Create touchpoints to customers

• Plan for scheme with ecosystem

• Simulate monetization model

• Organizeservice center

• Draw a project plan

Data

Analytics algorithms

Applications

Start Small and Grow

Know Customers Better

Build a Business Platform

• Release MVP* in a short term

• Implement PDCA cycle

• Adapt hypothesis to customer needs

• Develop implementation process ~ release process (ex. DevOps)

• Establish business alliances

• Design high value‐added products

ABeam Consulting supports creating your project plans for improvement of after-sales and new business

models with adoption of IoT technology and new UX concept, and provides support for realizing the new

business quickly with our lean startup approach.

Improve productivity of maintenance operation

with appliance condition data

Enhance After-Sales services utilizing condition

data from appliances1

Impro

ve

Aft

er-

Sale

sse

rvic

es

2

Transform business models based on customer needs

Create new business utilizing data

from appliances3

Accele

rate

Busi

ness

Model

Tra

nsf

orm

ation

4

*Minimum Viable Product : Minimum function set for new business.

Enhance After-Sales services by knowing Customers better

Accelerate Business Model Transformation based on customer needs

Page 2: Connected Home Appliances - ABeam Consulting · • Design high value‐added products ABeam Consulting supports creating your project plans for improvement of after-sales and new

© ABeam Consulting Ltd., All Rights Reserved.

CxO

Manager PMO

Development

Sales 運用 XX

How to create new business

Service Concept

Adopt IoT techto products

New UX Concept

Plan/Design

Start Small and Grow

Know Customers Better

Build a Business Platform

Change the product oriented design approach to the customer oriented approach through closely working with the sales department

Release new products with minimum functions and services of new concepts and establish the cycle for improving the service from customer feedback.

Put the focus on the core competency of your company and expand your capability and services with ecosystem.

Examples of DeliverablesABeam Consulting provides various assets (ex. Applications/APIs/IoT Platform) based on many case studies in

order to enhancing after-sales, designing and running businesses with the above assets.

IoT Platform

Data

External IoT services

End-user

Enterprise system

Home Appliances

App

Inte

rface

IoT Platform Applications for After-Sales

Business Design Organization for New Services

Customer Value

CustomerSatisfaction

Competitive Advantage

LaunchCycle

Draw a load map that combines the short term services with the product life cycle in a long term.

www.abeam.com

P&T Digital Business Unit IoT [email protected]

Page 3: Connected Home Appliances - ABeam Consulting · • Design high value‐added products ABeam Consulting supports creating your project plans for improvement of after-sales and new

© ABeam Consulting Ltd., All Rights Reserved.

Part Content

New Business concepts &

Solving issues・Clarify “whose & what problems you would like to

resolve “

・Come up with a simple concept for new businesses

・Consider which companies you should collaborate with

Challenges

Solution or Add-value

Opportunities of Business &

Target market・Decide a target segment

・Estimate customer volume

・Predict the growth rate & growth speed of the target

market

Target market

Market scale

Market growth

Potential customers

Business models・Define “who” & why pay for your business

・Run benchmarks for competitive products & services

・Draw a plan for until when & how many customers you

will acquire

Monetization models

Pricing

Load map & milestones

Market Entry Strategies

・Decide target channelsSales channel

Market recognition

Page 4: Connected Home Appliances - ABeam Consulting · • Design high value‐added products ABeam Consulting supports creating your project plans for improvement of after-sales and new

© ABeam Consulting Ltd., All Rights Reserved.

Part Content

Competition ・Define competition

(In terms of supplier advantage and substitutability of

value)

・Consider that competitors could be partner

・Analyze the competitive products and services in the

market

Overview of

competition

Differentiation

Competitive advantage &

Risk

・Decide competitive advantage considering factors such

as cost, value and market advantage

・Sort controllable risks and uncontrollable risks

Competitive advantage

Technology & Patent

Regulation &

Barriers to Entry

Prospective risk

Financial planning

・Plan B/S, P/L & C/F

・Forecast P/L for 5 years

・Decide a budget

Fund procurement ・Estimate the amount of investment

Management

・Decide the organization to accelerate new business

・Define roles, skills and basic concepts

・Assign members who have different background

Overview

Achievements

Human resource