connect with an engaged audience - racgp · sep 1-sep-17 urology 4-aug-17 11-aug-17 21-aug-17 oct...

CONNECT WITH AN ENGAGED AUDIENCE2017 Media Kit

ENGAGE WITH OUR UNIQUE AUDIENCE OF

OVER 35,000 MEMBERS THROUGH PRINT AND DIGITAL CHANNELS

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AUSTRALIAN FAMILY PHYSICIAN

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Australia’s leading general practice journal and highest circulating medical title, distributed to more than 35,000 general practitioners (GPs) at all levels of the profession.

For more than half a century, the GP-directed, edited and peer-reviewed Australian Family Physician (AFP) has informed and assisted GPs in their daily work. The AFP reputation can be attributed to the absolute confidence of doctors who trust in the accuracy and objectivity of the clinical material it publishes.

AFP is the only Australian publication for general practice to meet the rigorous criteria for inclusion into MEDLINE and Science Citation Index Expanded (SCIE).

As the most valued and used publication for GPs, AFP is the premium communication platform to reach GPs in Australia.

AFP FEATURES AND ESSENTIAL DATESISSUE ISSUE

DATEFOCUS BOOKING

DEADLINEMATERIAL DEADLINE

INSERT DELIVERY DEADLINE

Jan/Feb 31-Jan-17 Joie de vivre: Healthy pregnancy / Healthy ageing / Natural stress relief / Healthy sex life 15-Dec-16 10-Jan-17 18-Jan-17

Mar 28-Feb-17Office-based procedures: Burn dressing / Corneal foreign body / Venesection / Implanon insertion and retrieval

31-Jan-17 7-Feb-17 15-Feb-17

Apr 31-Mar-17 Advances in physiology: Bacteria and immune system / Epigenetics / The human brain / Inflammation and cancer / Personalised or precision medicine

3-Mar-17 10-Mar-17 20-Mar-17

May 28-Apr-17 Skin: Psoriasis / Rosacea / Adult onset eczema / Urticaria 29-Mar-17 5-Apr-17 13-Apr-17

Jun 31-May-17 Menopause: HRT / Alternative strategies / Sexual dysfunction / Male menopause 3-May-17 10-May-17 18-May-17

Jul 30-Jun-17 Morbid obesity: Social determinants / Public health perspective / The post-bariatric surgery patient / Pre-bariatric surgery considerations / Genetics

2-Jun-17 9-Jun-17 19-Jun-17

Aug 31-Jul-17 Congenital and hereditary presentations in young adults: Hypertophic cardiomyopathy, Marfan syndrome / Loeys Dietz syndrome / Inflammatory Bowel Disease / SVT

3-Jul-17 10-Jul-17 18-Jul-17

Sep 1-Sep-17 Urology 4-Aug-17 11-Aug-17 21-Aug-17

Oct 29-Sep-17 Contraception: LARCs / Troubleshooting COCP / Early adolescent/ Peri-menopause 1-Sep-17 8-Sep-17 18-Sep-17

Nov 31-Oct-17 Chest pain revisited: Pulmonary embolus / D-Dimer in the clinic / Troponin in the clinic / Pericarditis 3-Oct-17 10-Oct-17 18-Oct-17

Dec 1-Dec-17 Older kids: Acne / Eczema / Depression / Constipation 3-Nov-17 10-Nov-17 20-Nov-17

All dates are subject to change.

* Extended Competitive Advantage Readership Survey September 2016** Medical Publications Readership, September 2016. Competitive Advantage

Research 2016. GPs in private practice aged 65 years and under N=809

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OF ALL GPs READ AFP*74%

#1 IN CLINICAL CREDIBILITY. GPs PLACE CONFIDENCE IN AFP OVER OTHER GP PUBLICATIONS* (VS. MEDICINE TODAY, AUSTRALIAN DOCTOR AND MEDICAL OBSERVER)

#1 READ TITLE BY GPs WHO GRADUATED IN THE PAST 20 YEARS**

#1 TIME SPENT READING – THE AVERAGE ISSUE OF AFP IS READ LONGER THAN ANY OTHER GP PUBLICATION*

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GOOD PRACTICEGood Practice is an RACGP monthly news magazine, highlighting the issues that affect general practice in Australia today.

Good Practice focuses on the broad and varied work of GPs. The title speaks with many of the leaders of general practice while celebrating the profession and examining health policy issues, industry news and relevant topics.

REGULAR FEATURES• business • technology • eHealth • reviews and update • profiles and lifestyle

Delivered to more than 35,000 GPs each month as a supplement to AFP and available online, Good Practice reports at both a national and local level. The title is a vital inclusion for any campaign targeting GPs.

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GOOD PRACTICE ESSENTIAL DATESISSUE ISSUE

DATEBOOKING DEADLINE

MATERIAL DEADLINE

Mar 28-Feb-17 31-Jan-17 7-Feb-17

Apr 31-Mar-17 3-Mar-17 10-Mar-17

May 28-Apr-17 29-Mar-17 5-Apr-17

Jun 31-May-17 3-May-17 10-May-17

Jul 30-Jun-17 2-Jun-17 9-Jun-17

Aug 31-Jul-17 3-Jul-17 10-Jul-17

Sep 1-Sep-17 4-Aug-17 11-Aug-17

Oct 29-Sep-17 1-Sep-17 8-Sep-17

Nov 31-Oct-17 3-Oct-17 10-Oct-17

Dec 1-Dec-17 3-Nov-17 10-Nov-17


Pharmaceutical product advertising is not accepted for In Practice

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48%OF RACGP MEMBERS READ GOOD PRACTICE*

79%OF ALL GPs CAN BE REACHED WITH BOTH AFP AND GOOD PRACTICE*

* Extended Competitive Advantage Readership Survey September 2016

check (CONTINUOUS HOMEEVALUATION OF CLINICAL KNOWLEDGE)An independent learning program and QI&CPD activity produced monthly by the RACGP, check has been running for more than 30 years.

Written by expert clinicians, each check unit focuses on a particular topic and includes clinical cases with answers, multiple choice questions, references and resources.

Activities are tailored for GPs to test their skills in regard to clinical history, examination, investigation and/or management of a problem.

check can be completed online or in hard copy. More than 16,000 current and future GPs receive the PDF version through the monthly check email and more than 7000 members receive the quarterly printed edition.

Each edition of check offers a limited number of full-page advertising opportunities to support GP education while promoting relevant products and services. Advertisements are included in the print edition and further opportunities exist in the check email.

BY NUMBERS• successfully sent: 16,125 • opened: 7623 • percentage opened: 47.3% • total opens: 15,896 • average opens: 2.09

Average metrics from Nov 2015 – Nov 2016 (Informz)

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check FEATURES AND ESSENTIAL DATESISSUE E-BLAST DATE FOCUS BOOKING DEADLINE MATERIAL DEADLINE

Mar (Unit 536) 2-Mar-17 Chronic conditions 3-Feb-17 10-Feb-17

Apr (Unit 537) 5-Apr-17 Sexual health 8-Mar-17 15-Mar-17

May (Unit 538) 3-May-17 Dermatology 6-Apr-17 13-Apr-17

Jun (Unit 539) 5-Jun-17 Infectious diseases 8-May-17 15-May-17

Jul (Unit 540) 5-Jul-17 Perinatal health 7-Jun-17 14-Jun-17

Aug (Unit 541) 3-Aug-17 Paediatric health 6-Jul-17 13-Jul-17

Sep (Unit 542) 6-Sep-17 Adolescent health 9-Aug-17 16-Aug-17

Oct (Unit 543) 4-Oct-17 End-of-life care 6-Sep-17 13-Sep-17

Nov (Unit 544) 2-Nov-17 Vulnerable populations 6-Oct-17 13-Oct-17

Dec (Unit 545) 6-Dec-17 Diet and nutrition 8-Nov-17 15-Nov-17


QUARTERLY PRINT VOLUME AND ESSENTIAL DATES ISSUE DATE DELIVERY DATE PRINT VOLUME BOOKING DEADLINE MATERIAL DEADLINE

21-Mar-17 mid-Apr Volume 1, Jan–Mar 3-Feb-17 10-Feb-17

23-Jun-17 mid-Jul Volume 2, Apr–Jun 8-May-17 15-May-17

22-Sep-17 mid-Oct Volume 3, Jul–Sep 9-Aug-17 16-Aug-17

27-Oct-17 mid-Jan-18 Volume 4, Oct–Dec 8-Nov-17 15-Nov-17


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47%EMAIL OPEN RATE

AFP E-TOCMore than 19,700 GPs receive the AFP e-Table of Contents (e-TOC) each month as an email coinciding with the delivery of AFP.

e-TOC highlights each article in the latest AFP with a brief synopsis and link to AFP online. Timed to the delivery of the printed edition of AFP, e-TOC provides access to articles in HTML and PDF.

BY NUMBERS• successfully sent: 20,461 • opened: 6320 • percentage opened: 30.9% • total opens: 11,540 • average opens: 1.83


e-TOC ESSENTIAL DATESISSUE RELEASE DATE BOOKING AND MATERIAL DEADLINE

Jan/Feb 1-Feb-17 25-Jan-17

Mar 1-Mar-17 22-Feb-17

Apr 3-Apr-17 27-Mar-17

May 1-May-17 24-Apr-17

Jun 1-Jun-17 25-May-17

Jul 3-Jul-17 26-Jun-17

Aug 1-Aug-17 25-Jul-17

Sep 4-Sep-17 28-Aug-17

Oct 2-Oct-17 25-Sep-17

Nov 1-Nov-17 25-Oct-17

Dec 4-Dec-17 27-Nov-17


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IN PRACTICEEmailed to more than 31,000 opt-in recipients around the country, delivering timely news, information and alerts each Friday.

Sent by email linking to more information online, In Practice provides concise, informative content with priority given to national RACGP and government news.

BY NUMBERS• emailed successfully to 31,105 opt-in recipients as an email • total open rate of 17,065 showing an average of 1.68 impacts by recipients who open


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OPEN RATE. THIS REFLECTS 10,134 UNIQUE AVERAGE OPENS PER WEEK

32.5%

RACGP WEBSITEAttracting in excess of 11.7 million sessions a year with more than 50% as returning visitors.

The RACGP website is central to RACGP communication strategy and publication systems. GPs visit racgp.org.au to access the latest news, read AFP articles, gain access to online knowledge bases and find RACGP administrative and member information.

Units run at a minimum of 90,000 impressions over 30 days equalling 20% share-of-voice (SOV) or 180,000 impressions for 40% SOV.

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BY NUMBERS• sessions (visits) per month: 392,873 • unique users per month: 205,348 • page views per month: 967,765 • pages per session: 2.46 • average session duration: two minutes, 42 seconds • returning visitors: 50%

Google Analytics – Average data November 2015 – November 2016

11M+ SESSIONS PER YEAR

RACGP WEBSITE DATESFEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Booking and material deadline 25-Jan 22-Feb 24-Mar 24-Apr 25-May 26-Jun 25-Jul 25-Aug 25-Sep 25-Oct 24-Nov

Release date 1-Feb 1-Mar 1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec

Flexibility on 30-day booking start dates is subject to availability.

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SESSIONS PER YEAR

STATE AND NATIONAL FACULTY NEWSLETTERSEach RACGP state and national faculty produces an e-newsletter that is distributed primarily on a monthly basis.e-Newsletters deliver timely and relevant faculty-specific or state-specific news, along with national and international medical updates and information regarding the health industry and general practice.

Readers include GPs, academics, registrars, medical students, practice managers and nurses, as well as various business and government stakeholders in the general practice profession. The circulation for each ranges between 740–9200 copies, depending on the RACGP faculty.

STATE FACULTY E-NEWSLETTER DATESJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

NSW&ACT

Booking and material deadline – 20-Jan 17-Feb 24-Mar 21-Apr 19-May 23-Jun 21-Jul 25-Aug 22-Sep 20-Oct 24-Nov

Distribution date – 1-Feb 1-Mar 5-Apr 3-May 1-Jun 5-Jul 2-Aug 6-Sep 4-Oct 1-Nov 6-Dec

VIC

Booking and material deadline – 7-Feb 7-Mar 4-Apr 2-May 6-Jun 4-Jul 1-Aug 5-Sep 3-Oct 7-Nov 5-Dec


QLD

Booking and material deadline – 9-Feb 7-Mar 13-Apr 11-May 15-Jun 13-Jul 17-Aug 7-Sep 5-Oct 2-Nov 23-Nov

Distribution date 31-Jan 23-Feb 21-Mar 27-Apr 25-May 29-Jun 27-Jul 31-Aug 21-Sep 19-Oct 16-Nov 7-Dec

SA&NT

Booking and material deadline – 18-Jan 16-Feb 22-Mar 19-Apr 24-May 21-Jun 19-Jul 23-Aug 20-Sep 18-Oct 2-Nov


WA

Booking and material deadline – 1-Feb 1-Mar 29-Mar 3-May 31-May 28-Jun 2-Aug 30-Aug 4-Oct 1-Nov 29-Nov


TAS

Booking and material deadline – 31-Jan 29-Feb 4-Apr 2-May 30-May 4-Jul 1-Aug 29-Aug 3-Oct 31-Oct 28-Nov



BY NUMBERSNSW&ACT • monthly HTML to 8000+ membersVIC • monthly HTML to 5500+ membersQLD • monthly HTML to 6000+ membersSA&NT • monthly HTML to 2500+ membersWA • monthly HTML to 2000+ membersTAS • monthly HTML to 740+ members

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The RACGP has three dynamic and innovative faculties, each of which produces their own newsletter.

RACGP RURALRACGP Rural (formerly the National Rural Faculty) provides advocacy and support to its members. Distributed bi-monthly, the Bush Alert newsletter provides relevant, interesting articles and updates to more than 9200 readers. Bush Alert offers a unique way to reach GPs, registrars, students and academics that work or have an interest in rural and remote health.

RACGP ABORIGINAL AND TORRES STRAIT ISLANDER HEALTHRACGP Aboriginal and Torres Strait Islander Health is committed to improving the health outcomes of Aboriginal and Torres Strait Islander peoples by advocating for culturally appropriate health delivery. The faculty’s e-newsletter is distributed bi-monthly to more than 3200 members, and features project news, faculty and external events, and resources to help promote information sharing and partnerships within the Aboriginal and Torres Strait Islander Health sector.

RACGP SPECIFIC INTERESTSRACGP Specific Interests is charged with recognising the additional interest and expertise held by GPs in select areas of general practice. The faculty provides a vehicle for GP members practising in these areas to share information and knowledge by regular contact, as well as through the more formal continuing professional development channel where a need has been identified. The newsletter is distributed quarterly to more than 1000 members. There are currently 27 specific interest networks and working groups, including addiction medicine, cancer and palliative care, obesity management and refugee health.

NATIONAL FACULTY E-NEWSLETTER DATESJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

RACGP RURAL (BUSH ALERT)

Booking & material deadline – – 2-Mar – 4-May – 6-Jul – 7-Sep – 2-Nov –

Distribution date – – 16-Mar – 18-May – 20-Jul – 21-Sep – 16-Nov –

Booking & material deadline – – 29-Feb – 25-Apr – 27-Jun – 29-Aug – 31-Oct –

Distribution date 24-Jan – 14-Mar – 9-May – 11-Jul – 12-Sep – 14-Nov –

Booking and material deadline – – 9-Feb – 9-May – 15-Aug – 19-Sep – 20-Nov –

Distribution date – – 23-Feb – 23-May – 29-Aug – 3-Oct – 4-Dec –


RACGP ABORIGINAL AND TORRES STRAIT ISLANDER HEALTH

RACGP SPECIFIC INTERESTS

AFP RATESAD TYPE (UNIT) RATES 3x 6x 12x 18x 24x 36x Full page $7650 $7540 $7420 $7190 $6960 $6730 $6500

Double page spread $14,840 $14,630 $14,390 $13,950 $13,500 $13,060 $12,610

Half page horizontal $5050 $4980 $4900 $4750 $4590 $4440 $4290

Half page spread $9800 $9660 $9510 $9220 $8900 $8610 $8320

Third page horizontal/Single column $3700 $3650 $3590 $3480 $3370 $3260 $3150

Third page spread $7180 $7080 $6960 $6750 $6540 $6320 $6110

Quarter page horizontal $2750 $2710 $2670 $2590 $2510 $2420 $2340

Strip $1970 $1940 $1910 $1850 $1790 $1730 $1670

Product news $1370

PREMIUM POSITIONS

Inside front cover spread $16,830 $16,590 $16,320 $15,820 $15,310 $14,810 $14,300

Inside front cover $9180 $9050 $8900 $8630 $8350 $8080 $7800

Outside back cover $9560 $9430 $9280 $8990 $8700 $8410 $8130

Contents page strip $2170 $2130 $2100 $2040 $1970 $1900 $1840

Rates are subject to 10% GST. Advertising agency commission is 10%.

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RATES AND MECHANICAL SPECIFICATIONSafp

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Strip Contents page strip

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AFP PREMIUM POSITIONS AND CONCEPTS RATESAD TYPE (UNIT) RATES

Front cover package with DPS $34,300

Front cover package with full page $26,900

IFC gatefold $22,800

IFC spread gatefold $29,900

Belly band with OBC (incl. production) $34,900

Belly band P.O.A.

Address flysheet $4350

Bookmark style insert P.O.A.

Bound four-sheet (8 page) P.O.A.

Sticky note P.O.A.


AFP has policies that guard the integrity of the journal and its world-class standing. Detailed here are a few concepts to assist your creative thinking to make a real impact upon the readers of Australia’s leading GP journal.

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Front cover package a false front cover with either a full page or DPS to ensure your message is noticed.

Address flysheet is a loose printed sheet with the member’s address. It sits on top of the magazine within a mail pack, and is instantly visible as it faces out. Advertise here to instantly reach your audience.

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False front cover (glue-on)

False front cover (glue-on)

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Double page spread

Full page

Front cover sticky note an ideal reminder mechanism for GPs. Dimensions are 75mm (w) x 75mm (h) and is only printed on one side.

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Bookmark style insert placed loosely over your advertisement to highlight your message in the journal.

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Belly band wraps around the cover and directs readers immediately to your full page or double page spread advertisement. Can also include outside back cover.

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Outside back cover

Belly band

Inside front cover gatefolds provide an impactful way to increase advertising exposure. Available as a single or double page spread foldout as an extension of the front cover.

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Gatefold

Spread gatefold

RATES AND MECHANICAL SPECIFICATIONS CONTINUED

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AFP INSERT RATES (FULL RUN 36,000)

Mechanical specificationsIt is the responsibility of the client/agency to ensure that material instructions and advertising material are supplied to specification by the published material deadline.

Full page: Type: 185mm (w) x 247mm (h) Trim: 210mm (w) x 275mm (h) Bleed: 5mm all round

Half page horizontal: Type: 185mm (w) x 125mm (h) Trim: 210mm (w) x 125mm (h) Bleed: 5mm left and right

Single column vertical: Trim: 56mm (w) x 234mm (h)

Third page horizontal: Type: 185mm (w) x 75mm (h) Trim: 210mm (w) x 75mm (h) Bleed: 5mm left and right

Quarter page horizontal: Type: 185mm (w) x 50mm (h) Trim: 210mm (w) x 50mm (h) Bleed: 5mm left and right

Strip horizontal: Type: 185mm (w) x 25mm (h) Trim: 210mm (w) x 25mm (h) Bleed: 5mm left and right

File type: High res PDF with 18pt offset and crop marks offset by 7mm. Please supply double page spreads as two separate PDFs (left page and right page) and allow 6mm across the gutter for type to clear the binding.

Resolution: At least 300dpi

Colour mode: CMYK

Fonts: Ensure all printer fonts and font suitcases are supplied. Please check carefully and do not supply unused fonts.

Screens: 130 (mono), 150–175 (4 colour) lines per inch.

Method: Offset sheet fed, 4-colour process throughout.

Binding: Perfect bound in 16-page sections. Stock: Cover 200gsm A2 matte. Text 75gsm, A2 matt. Trim size: 210mm (w) x 275mm (h).

AFP only accepts certified 3DAP Papertype 1 proofs.

AFP is calibrated to ensure colour consistency and cannot guarantee an exact match due to printing processes, or if there are inaccuracies in electronic files supplied. Changes after proof charge is $300+GST per full page.

Material instructions: To be provided by the published material deadline. Failure to provide material instructions for ongoing appearances will default as repeat last.

Preferred method of delivery of AFP advertising material is via Quickcut (Publication code: AFP): When uploading artwork to Quickcut, please use month of issue as your booking reference.

Delivery: Please ensure PDFs are supplied to the correct specifications and sent by email to Jonathon at Tremain Media: [email protected]

Send 3DAP Papertype 1 proof by material deadline to: RACGP College House Attn: Beverley Gutierrez 100 Wellington Parade East Melbourne VIC 3002

AFP RECRUITMENT AND LEASEAD TYPE (UNIT) RATES

Full page $3680

Half page $2370

Third page $1520

Quarter page $1190


Mechanical specificationsThe RACGP provides advertising opportunities in every AFP issue for the recruitment of GPs and or practice rooms for lease.

Dimensions: Full page: Trim: 178mm (w) x 234mm (h)

Half page horizontal: Trim: 178mm (w) x 125mm (h)

Third page horizontal: Trim: 178mm (w) x 75mm (h)

Quarter page horizontal: Trim: 178mm (w) x 50mm (h)

File type: High res PDF


Colour mode: CMYK


Delivery: Please ensure material is supplied to correct specifications and sent by email to Jonathon at Tremain Media: [email protected]

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AFP INSERT (FULL RUN 36,000) FULL RUN NSW VIC QLD SA&NT WA TAS ACTQuantity required 36,000 11,300 9000 7300 3300 3600 900 700

LOOSE

Business reply paid card $8280 $2590 $2070 $2070 $2070 $2070 $2070 $2070

One sheet $10,080 $3160 $2530 $2530 $2530 $2530 $2530 $2530

Two sheet $13,680 $4270 $3420 $3420 $3420 $3420 $3420 $3420

Three-four sheet $17,280 $5400 $4320 $4320 $4320 $4320 $4320 $4320

Six sheet $27,720 $8690 $6950 $6950 $6950 $6950 $6950 $6950

BOUND

One sheet $11,520 $3600 $2880 $2880 $2880 $2880 $2880 $2880

Two sheet $15,840 $4960 $3970 $3970 $3970 $3970 $3970 $3970

Rates are subject to 10% GST. Advertising agency commission 10%. Minimum charge based on 9000 inserts.

Mechanical specifications Loose insert requirements: The default placement of all loose inserts is under the address flysheet. Loose inserts are to be supplied trimmed or folded to the trim size of the journal (275mm x 210mm). A4 or folded to A4 inserts, can be accepted, but may become ‘dog-eared’ during postage. Z-fold inserts incur a surcharge.

Loose inserts can only be placed between the pages of the journal if supplied trimmed or folded to 265mm x 200mm. Inserts not meeting the requirements will be refused or incur a surcharge for additional production. Inserts with AFP are restricted by postage weights. Agreed inserts exceeding weights will be surcharged for additional postage.

Recommended size: Trim: 210mm (w) x 275mm (h) (flat or folded) Minimum size: Trim: 105mm (w) x 148mm (h) (flat or folded)

Accepted stock weight: 105-200gsm only

Bound insert requirements: Bound inserts are positioned at the discretion of the publisher. Bound inserts must be supplied untrimmed. Inserts not meeting requirements will be refused or incur a surcharge for additional production. Inserts are restricted by postage weights. Inserts exceeding weights will be surcharged for additional postage.

Supplied / flat size: 218mm (w) x 285mm (h) Minimum size: 143mm (w) x 148mm (h) Accepted stock weight: 115-200gsm only

Conditions: Other insert requirements and rates POA. Minimum rate charge based on 8200 inserts. Inserts can be targeted by profession, by state or territory. Inserts arranged by postcode or other incur a list washing fee of $1350+GST. Z-folded loose inserts will incur a $80+GST per 1000 hand insertion surcharge. The publisher reserves the right to refuse insertion.

Delivery of inserts: ‘Insert delivery advice’ label will be supplied at time of booking and must be adhered to all boxes. Failure to attach will result in return of inserts at sender’s cost. Boxes to weigh no more than 16kg.


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GOOD PRACTICE RATESAD TYPE (UNIT) RATES 3x 6x

Full page $3600 $3420 $3240

Half page horizontal $2300 $2190 $2070

Third page horizontal $2000 $1900 $1800

Banner $1300 $1240 $1170

AFP inside front cover $3960 $3760 $3570

AFP outside back cover $4140 $3930 $3730


Mechanical specificationsDimensions: Full page: Type: 190mm (w) x 255mm (h) Trim: 210mm (w) x 275mm (h) Bleed: 5mm all round

Half page horizontal: Trim: 186mm (w) x 106mm (h)

Third page horizontal: Trim: 186mm (w) x 70mm (h)

Banner: Trim: 186mm (w) x 52mm (h)



Colour mode: CMYK



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check DIGITAL RATESAD TYPE (UNIT) RATE 3x 6x 12x 18x 24x 36x

Medium rectangle (MREC) $1690 $1660 $1640 $1590 $1540 $1490 $1440


check RATESAD TYPE (UNIT) RATE

Full page $3500


Mechanical specificationsDimensions: Full page: Type: 190mm (w) x 255mm (h) Trim: 210mm (w) x 275mm (h) Bleed: 5mm all round



Colour mode: CMYK



Mechanical specificationsDimensions: Medium rectangle: 300 pixels (w) x 250 pixels (h)

File type: jpg or png

Resolution: 72dpi

Colour mode: RGB

File size: No larger than 100kb



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IN PRACTICE RATEAD TYPE (UNIT) RATE 3x 6x 12x 18x 24x 36x




AFP E-TABLE OF CONTENTS (e-TOC) RATESAD TYPE (UNIT) RATES 3x 6x 12x 18x 24x 36x

Half page horizontal and vertical $3380 $3320 $3280 $3180 $3080 $2980 $2880



Mechanical specificationsIn Practice is published every Friday. The deadline for booking and artwork is the Tuesday prior to publication date.

Dimensions: Medium rectangle: 300 pixels (w) x 250 pixels (h)

File type: Best supplied as a static gif or jpg. Can accept animated gif, however, a majority do not function with HTML email, only the first slide will appear. Animated gifs will work only on the online edition. Max 4 loops for animated gifs.

File size: Less than 40kb

Resolution: 72dpi

Colour mode: RGB

Note: Flash is not accepted. Third-party tracking is not accepted. Please also provide click-through web address (email addresses do not function).


Mechanical specificationsAdvertisements feature as a static half page or medium rectangle on the right side of the HTML email or as a banner on the foot.

Dimensions: Half page: 300 pixels (w) x 600 pixels (h)

Medium rectangle: 300 pixels (w) x 250 pixels (h)

File type: Best supplied as a static gif or jpg


Resolution: 72dpi

Colour mode: RGB

Note: Animated gifs do not function with HTML email. Please also provide click-through web address (email addresses do not function).


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RACGP WEBSITE RATESAD TYPE (UNIT) RATES IMPRESSIONS

Medium rectangle (MREC) $3450 90,000 /30 days 20% SOV

Medium rectangle (MREC) $7600 180,000 /30 days 40% SOV

GP classifieds $350 Up to 1500 characters (inc. spaces) for 30 days


Mechanical specificationsMultiple creatives must be provided at the beginning of the campaign. Can be set to rotate at 50/50 or other preferred intervals. RACGP members are entitled to a free classified posting on the website under ‘GP Classifieds’.

Dimensions: Medium rectangle: 300 pixels (w) x 250 pixels (h)

File type: Supplied as a static gif, jpg or animated gif Max 4 loops for animated gifs


Resolution: 72dpi

Colour mode: RGB

Note: Flash not accepted. Third-party tracking not accepted. Please also provide click-through web address (email addresses do not function). Allow 2–3 working days for placement.



STATE FACULTY NEWSLETTER RATESSTATE RATES

NSW&ACT

Newsletter Medium Rectangle (MREC) $650

Newsletter banner $840

Newsletter text contribution $240

VIC




QLD




SA&NT




WA




TAS




Rates are subject to 10% GST. Advertising agency commission is 10%

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NATIONAL FACULTY NEWSLETTER RATESNATIONAL FACULTY RATES

ABORIGINAL AND TORRES STRAIT ISLANDER HEALTH



Newsletter text contributions $200

RURAL (BUSH ALERT)




SPECIFIC INTERESTS




Rates are subject to 10% GST. Advertising agency commission is 10%

Mechanical specificationsDimensions: Medium rectangle: 300 pixels (w) x 250 pixels (h)

Banner: 700 pixels (w) x 150 pixels (h)

File type: Supplied as a static gif or jpg


Resolution: 72dpi

Colour mode: RGB

Text contribution: Up to 100 words

Text file type: Word document

Note: Flash not accepted. Digital artwork to include hyperlinks.


PROMOTE YOUR BRAND TO

APPROXIMATELY 92% OF ALL GPs

EVERY MONTH*

* Medical Publications Readership, September 2016. Competitive Advantage Research 2016. GPs in private practice aged 65 years and under N=809

For the RACGP Advertising policies, visit: www.racgp.org.au/download/Documents/Publications/AFP-Advertising-Policy.pdf www.racgp.org.au/download/Documents/Publications/Advertising-Sponsorship-Policy.pdf

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To discover the ways in which advertising with the RACGP could benefit your organisation, please contact us.

[email protected]

Jonathon Tremain: 02 9988 4689

Amanda Bennetts: 0402 055 022

Jeff Johnston: 02 9871 5520