congruent marketing online | what no one is telling you!

“I’m doing EVERYTHING my mentor is telling me to

do, but it’s just NOT working.”

-Whether you’ve been blogging consistently and

getting NO visitors to your post..

-Or creating Facebook ads and maybe finally getting

some leads.. but NO sales..

-Or buying $1000’s of dollars worth of solo ads, and

getting zero response in your open rates..

Maybe your taking massive action in everything

you’re learning, but there’s a disconnect

and you know you’re just one small tweak

away from having a 5 figure month..

If this is you, stop what you’re doing

right now,

and pay close attention..

Tonight I am going to give you an

inside peek to my business

and get raw about some of my big

ideas, my successes and failures, so

you don’t have to make the same

mistake.

You’re going to leave this training with

1. the 3 key components in a congruent

online business,

2. plus 7 real live case studies of

congruent marketing,

3. AND a free gift that will give you

everything you need

to start being aligned with your brand,

your customers and your vision.

I came across internet marketing

and decided to learn how to

establish an online business..

I took massive action.. a LOT of it..

Over a 100 videos and just as many blog

posts..

All I had to show for it, was

thousands of dollars of debt and a

few sales..

What happened next? Well I took a

step back to reflect.. I’m

embarrassed to say how long it’s

really been since I actually went

full out in my business..

If you really asked yourself- how

long has it been, what would your

answer be?

Here’s the thing.. I’m being dead

honest with you guys right now, and

this is something I almost never share

with anyone...

You can treat your business like a

job,

just show up and do the work…

Blog daily, market daily, and buy

solo ads etc

But in business- you don’t get

paid just to SHOW UP!!!!

One of my biggest pet peeves

in our industry

is that there is so much

emphasize

on what to do,

and not as much on

why it’s not working..

What I mean by that is,

there is an over abundance

on training, on what to do..

But not much of a support

system for people who follow

the training and can’t figure out

what they are doing wrong

Being congruent covers a lot of moving parts, and

you may just be one tweak away from having

success. That is why we have a bi-weekly secret

team mastermind group where we go over our

funnels live, so we can together optimize our

businesses, and hash out problem areas.

This hangout is a sneak peek into

how we mastermind..

..and you’re getting it for FREE!

For more info on this,

get back to the person

who invited you

to see if you qualify..

As you continue paying attention to this FREE training,

imagine what it would be like to be a part of a group

who doesn’t exactly give you a handout-

but a handUP in your business.

If you do your part and take massive action,

we’ll do our part and give you feedback..

Being congruent is not about

becoming a perfectionist, and

waiting to take action as long as I

did..

But it is about becoming

better at your craft.

If blogging isn’t working for you,

don’t quit blogging, but don’t either

keep on doing it over and over THE

SAME WAY and expecting a

different result.

Congruency is about perfecting

the PROGRESS you are making..

Not about becoming a

perfectionistic procrastinator ..

In all this time I’ve spent

reflecting,

here is what I discovered

are the 3 key components to a

congruent online business..

1. What you say (unseen)

(your vision, beliefs about yourself and your business,

your truth, the value you are giving etc)

2. Who you are say it to

(your ideal customer, your prospects, clients,

who you want reading your blog, watching your videos

etc)

3. How you are seen (literally, seen)

( how your ideal customers interpret your message,

what they see, your graphics, copywriting,

storytelling)

Let’s dissect what you say

(your vision, beliefs about

yourself and your business, your

truth, the value you are giving

etc)

The difference between what you

say, and how you are seen is this.

What you say-

your vision

How you are seen-

how people interpret your vision.

Where this becomes an issue is, if you truly

want to help people, but you come off as

being spammy.

Here is an example of what you say, what

you want to be known for, not lining up with

how you are being seen.

Here is an exampIe of just “showing up” everyday in my

business,

this blog post goes against everything I stand for,

but I wanted to look good in my community by “blogging

daily”.

I’m NOT dissing blogging about trending news, but you’ve

got to

build a really strong bridge to your offer if you do that..

Which I didn’t, this blog post is just awful!

So what DO you want to say? What do you want to be

known for?

Homework Session 1

1. What are some things that interest you, that you

could become an expert in?

My answers- “ I love bulldogs, distressed furniture, talking

about different personalities, (I’m a type 4!), cooking,

and the list goes on..”

2. How do you want people to feel when you speak? In

blog or video..

My answers- “I want people to feel inspired, CLEAR, all the

bases covered, feel confident in what to do next. I want

to erase overwhelm and confusion. I want people to feel

like they have everything they need to become

successful NOW, that their stories need to be heard.”

HINT: as you are discovering your truth, I would suggest you

meditate, get comfortable being alone, write in a journal etc.

Instead of seeing other people you want to be “like”, think on

how you can be yourself, and how to be different.

Let’s dissect who you are

saying it to

(your ideal customer, your

prospects, clients, who you want

reading your blog, watching

your videos etc)

The reason those pictures I

showed you earlier were

spammy,

is because they

didn’t know who

they were speaking to.

It was offensive to me because

they didn’t take the time to get to

know me, their ideal customer.

Blogging about trending news,

or your passions is great.

But if you actually want to

make money doing it,

you need to get that passion

based cooking blog,

or the trending news posts

in FRONT of your ideal audience.

HINT: Look around on your Facebook newsfeed.

How many of the ads you see are relevant to you?

See how this marketer targeted me because

I liked the Ryan Deis page? I love this ad because this

marketer took the time to research Ryan Deis’s

market,

and figured out what solutions she could provide to

me.

Who are you really speaking to?

What pages do they like, what are their interests?

Homework Session 2

1. Fill in your empathy map.

2. Write a little blurb about your ideal

customer

Here’s one of mine for an example:Lia is 28 years old, newly married, no kids.She wakes up each morning determined to create a new future that is safe to have children in, and financially secure. But she works two jobs just to get by, and it leaves her no time to learn this "internet marketing thing" She can't quit her jobs because she has student loan debt, and also debt from her buying so many courses online. She gains weight from not having time to prepare healthy food, and sometimes from the stress of not having money. She feels SHAME from her husband and friends and wonders why she hasn't broken through already. She can't sleep at night because she's so frustrated. All she's been taught is to create a course online and sell it, but she feels she has no value to give, and that nobody would buy it. She longs for a tribe and a mentor that could just help her tweak what she's doing, she knows she's close, but she's so lonely and confused doing it by herself. She's scared to set up a blog, she's tried it before and it was so expensive and it broke. She's becoming more and more scared that she will have kids before she can have everything set up, so she searches online for a system that can help her do the things she doesn't like, and help her understand what traffic is, and just get a few sales coming in, so she can take her time learning the more technical stuff.. The next day she finds something that changes her life FOREVER!

Let’s dissect how you are seen

( how your ideal customers

interpret your message, what

they see, your graphics,

copywriting, storytelling)

How You Sound

Pick which intro script is better A or B.

Sample intro video script A- Hi, my name is Shirley Mae and I’m so glad you are

watching this video. Where ever you are in the world right now, whether it is

morning or evening or afternoon, I am just so excited to be here with the

hundreds of you watching this video. I’m just out here with my dog right now

enjoying the sunshine and the reason i get to do this, is because I make money

from home! If you want to join my team so you can make money, click the link

below and join for $25!

Sample intro video script B- If you’re watching this, it’s because you want to learn

my secret of tripling Facebook engagement on your fan page in less than 3 days.

Hi, I’m Shirley Mae, and before I share with you this tip that’s helped me improve

my engagement by 79%, I want to share something with you.

I used to be so depressed online, trying to learn everything and I felt so

overwhelmed. I grew up Amish so I had a huge learning curve with my laptop. I

bought so many courses and tried to implement as much as I could, but there

was something missing.

It wasn’t until I found a mentor that helped me tweak my actions, that I finally

started seeing results. Click the link below if you want to get access to my secret

training on how to triple your Facebook engagement AND, for the next 3 days

only, I’m throwing in a BONUS 15 min consultation call on looking at what your

biggest obstacle is to succeeding online.

Now let’s critique it..

Do you understand the difference between

what your message is,

and how you are being seen?

The truth is, I want to help people,

and if they join for $25,

I can do that.

But which video script showed

that I took the time to actually speak

to my ideal audience’s problems?

Which one will get higher conversions?

Which one is more congruent?

Sample call to action

A- click the link below to access the system that we

use to make money online.

B- As you click the link below, you’ll be hearing from

Holly and Mars as they go through the 3 key online

money making activities and what no one has told

you about profit maximizers. You will leave knowing

exactly how to set up a blog without needing to know

HTML or coding, or fancy design work, without having

to pay expensive hosting, and you’ll be able to speak

your message hassle free!

Which was better? A or B? Make sure you put some thought

into your call-to-actions. This is what congruent marketing is.

How You’re Seen/Graphics

A cool fun way you can have your truth be seen, is

through graphics. It promotes trust in your brand,

and just helps you convert that much better! My Colour Palette

Examples I am using my colour palette in- LOGO

BANNERS

CAPTURE PAGE THANK YOU PAGE

FOOTER BANNER

Why do I know being congruent works?

My video on google plus jumped to over 800 views, and

profile has over 18,000 views

and I did it by TARGETING!

Homework Session 3

1. Look at what your message

is, who you are saying it to, and

how they are seeing your

message.. Look over your blogs,

your videos, and ask yourself-

would I buy from me?

2. Make sure your message has the proper

storytelling sequence

(in video or blog form)

a)headline

b) sub-headline

c) setting the stage

d) story of struggle and challenges

e) turning point

f) journey of discovery

g) epic realization

h) breakdown

i) call to action

See more in depth on this in our all in library.

Homework Session 1

1. What are some things that interest you, that you could become an

expert in?

2. How do you want people to feel when you speak? In blog or video..

Homework Session 2

1. Fill in your empathy map.

2. Write blurb about your ideal customer

Homework Session 3

1. Look at what your message is, who you are saying it to, and how

they are seeing your message.. Look over your blogs, your videos, and

ask yourself-

would I buy from me?

2. Make sure your message has the proper storytelling sequence

7 Real Live Case Studies Of Congruent Marketing

Before we start this section, I want to show you my

blog.

Go to www.shirleymaespeaks.com

Do you remember my colour palette I chose?

This is how it PHYSICALLY looks in blog form.

Take notes!

http://www.shirleymaespeaks.com/


#1 FB AD THANK YOU PAGE

SALES PAGE

visit:http://heartsoulhustle.com/work-with-me/

http://heartsoulhustle.com/work-with-me/

http://heartsoulhustle.com/work-with-me/


#2 FB AD OPTIN PAGE

THANK

YOU

PAGE


#3 BLOG LOGO

BLOG HEADER

BRIDGING


#4 FB AD

OPTIN PAGE

SALES PAGE


#5 FB AD OPTIN PAGE

PAGE

SALES VISIT:http://www.heartcorebusiness.com/special-offer

http://www.heartcorebusiness.com/special-offer





#6 FB AD OPTIN PAGE

SALES

PAGE


#7 OPTIN PAGE THANK YOU PAGE

STATS

Lastly, I want to just speak

real quickly about..

-How to research your target market..

-And how to create HOT looking images..

To watch the rest of this training (I go live in the back office of my leadpages account and Facebook

audience insights..)Go to..

http://www.shirleymaespeaks.com/what-no-one-is-telling-you-about-congruency-in-your-business/





Make sure you go.. I really want to give you my free

gift!

This gift will give you everything you need to start being aligned with your

brand, your customers and your vision.

True happiness is when who you are equals who you want to be.

You deserve to know how that is achieved.

I’ll see you over there!http://www.shirleymaespeaks.com/what-no-one-is-telling-you-about-congruency-in-your-business/




congruent marketing online | what no one is telling you!

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