confidential information innovators in pressure imaging tm single test-bed pilot program october...

Confidential InformationInnovators in Pressure ImagingTM

Single Test-Bed Pilot Program

October 2009

Confidential Information

Flat Screen Monitor (optional) Floor pop-up

bannerComputer or Laptop

Printer

Table

Sensor Pad andFitted-Sheet

Test-Bed

Typical Components


Single test-bed system that provides best mattress recommendations for consumers.

1.Customer answers a few simple questions2.Customer lays on the test bed & calculationsare made based on:

• Pressure relief (over 1,600 sensors)• Mattress conformability• Body Mass Index (BMI)

3. Best matches are selected from the database

Overview

What

How

Entire test takes only 3 minutes!

Mattress Selection Program


• Quick analysis (2 to 3 minutes total)• Single test-bed analysis (takes only 20 seconds)• Multi-bed recommendation (from mattress database)

What?

• XSENSOR pressure imaging systems• Based on Body Mass Index (BMI) standards• Same sensor technology is used in hospitals & clinics

to help prevent pressure wounds


• Educates customers about pressure point relief and proper mattress support

• Customer preferences: sleep position, back pain, etc.

Personalized

Scientific

Bed Recommendations


Why?

• Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices

• Builds trust and credibility between salespeople and customers

• Customer traffic counter: • Track system usage by retail location• Track system usage by sales person

• Customer demographics reports

• Higher closing rate (conversions)• Increase in margins (AUSP)• Improvement in customer satisfaction

$

Reduces Confusion for Customers

Tracking and Reporting

Financial Returns



How?

• Pilot program implementation assistance• Training program assistance• Technical support• Program evaluation assistance

Support from XSENSOR


Confidential Information* See XSENSOR specification sheet for details on hardware and software components.

What?

• X3 Retail Mattress System Hardware• Fitted-sheet (with your custom branding)• Floor pop-up banner (with your logo)• Single test-bed software (with your custom branding)• Eee PC (includes mouse and keyboard)• Test-bed (2 layers of 3” Talalay latex)• Printer

Pilot Program Package* – For 3 Retail Shops

Pilot Program – 3 months• Choose implementation date in retail locations



XSENSOR System Specifications

What?

X3 Mattress Sensor X3 Mattress Sensor Pad: Model PX100:26.64.01• Sensing area: 32" x 80" (81cm x 203cm)• Number of sensing points: 1,664• Resolution: 1.25" (31.75mm)• Calibration range: 5-100 mmHgBranded fitted-sheet (with your custom branding)

X3 Electronics X3 PRO PlatformX3 SENSOR PACK

X3 Standard Power Supply + “Country Specific” Power CordUSB mini-A Plug to 5-pin mini-B Plug 79" (2 m)

X3 Database Software(1-User License)

Single test-bed Software (with your custom branding)



X3 Retail Mattress System

What?

EeeTop PC ET1602 (with keyboard and mouse)

Fitted-Sheet (with custom branding)

Floor pop-up banner(with your logo)



NEW Single-bed model

The Future of Mattress Shopping!


Showroom Details


RESULTS

Opening Questions

Customer

INPUTS

Find out which mattress best fits your body type!

Showroom Details

Overview of the Shopping ProcessOUTPUTS

SingleTest-bed

Best BedRecommendations(selected from your

database)

Shopping(print results for

customers to help them shop for a bed)

Questions



Software Details: Opening Screen

Opening Screen: To be branded for your company


1. Runs your company video (or PowerPoint)

Software Details: Company Info


2. Runs your product, brand video (or PowerPoint)

Software Details: Product Info


3. Software: Opening QuestionsSTEP 1: Opening Questions (can be customized)

Software Details: Opening Questions


3. Software: Pressure Mapping STEP 2: Pressure map customer on test-bed (20 seconds)

Software Details: Pressure Mapping



3. Software: Pressure MappingSTEP 3: View Mattress Recommendations


3. Software: Pressure Map STEP 4: Print and Review Results (Optional)

Salesperson: John BrownStore Address: 111 Main Street, A TownTelephone: 1-866-555-5555

Customize your printout

Store hours: 10 am to 6 pmWebsite: yourwebsite.com

Your ad 1

Your ad 2

Your Logo



3. Software: EducationZoom-in on pressure image to review areas of concerns such as poor lower back support to educate consumers



3. Software: Education3D feature to demonstrate peak pressure points to consumers



Shop for a Mattress

Help customer shop for a mattress based on mattress their recommendations:


Three Retail Concepts


Showroom Process

• Customer lays on test bed• Suggests 3 specific mattresses in the showroom

Note: Concept demonstrated today (no colour-coding).

Concept 1


Showroom Process

Concept 2• Customer lays on test bed• Suggests a comfort and support layers(colour-coded showroom by firmness level)

Note: Concept that most closely resembles Kingsdown.

Mattress suggestions for your colour:

Brand AModel 2

Brand BModel 5

Brand BModel 18

Your color


Showroom Process

Concept 3

Your color

Mattress suggestions for your colour:

Brand AModel 2

Brand AModel 5

Brand AModel 18

• Recommend the comfort by colour area• Select the best 3 mattresses within each area

• Recommend mattresses by brand, type, firmness, etc.

Area 1

Area 2

Area 3


RESULTS

Customer

INPUTS

Find out which mattress best fits your body type!

Showroom Details

Overview of the Shopping Process

OUTPUTS

SingleTest-Bed

MattressSuggestions

MattressShopping

(with XSENSOR printout)

OpeningQuestions


?


Help customer shop for a mattress based on mattress suggestions:

Consumer Shopping

The close: Shop for a mattress


Program Implementation


Phase I: Program Preparation

1. Program scope (# of retail locations)

2. Select program launch date

3. Prepare project plan

4. Prepare training materials

5. Order systems and accessories

6. Software branding

7. Pilot program launch

Steps to Prepare for the Pilot Program



Design your Program

CustomerSingle Test-Bed

3 Mattress Suggestions

Beds in showroom

1. The Basics


Brand AModel 2

Brand BModel 5

Brand BModel 18


Program Design

1. The Basics

The question is how?

CustomerSingle Test-Bed

3 Mattress Suggestions

Beds in showroom

Brand AModel 2

Brand BModel 5

Brand BModel 18


Program Design

Opening questions Body type (BMI)

?+ +

Mattress suggestions by:• Firmness level; or• Brand

Database of mattresses

=

How?


Program Design

Mattresses in showroom

3 mattress suggestions

How?


BMI: International Standard

Body Mass Index (BMI) A statistical measurement which compares a person’s weight and height


Define Mattress Characteristics

Define mattress characteristics

Ultra-Plush

Plush

Medium

Firm

STEP 1Comfort Layer

Soft

Med-Soft

Med-Firm

Firm

STEP 2Support Layer


Mattress Recommendations

Good Better Best

Contoured Brand 1Model 1

Brand 1Model 4

Brand 3Model 1

Pillow-Top Brand 1Model 5

Brand 1Model 4

Brand 4Model 1

Plush Brand 1Model 4

Brand 1Model 1

Brand 3Model 1

Firm Brand 4Model 5

Brand 3Model 7

Brand 2Model 8

Male, BMI = 4, Plush feel (orange)Lower back pain

Female, BMI = 2, Pillow Top feel (red)Lower back pain

Example: Couple

Med-soft Firm Med-

firm

Ultra-plush Plush

Plush


Phase 2: Program Implementation and Support

1. Install systems in shops with signage

2. Train salespeople a. How to use the XSENSOR system

b. How to sell your mattresses with this new process

3. Monitor and support• One-on-one sales support• Answer questions• Check on progress• Retraining session

4. Conclude pilot program

Steps to implement a Successful Pilot Program



1. Track impact on sales revenue (conversions)

2. Track margins and average unit selling price(AUSP)

3. Track impact on mattress returns (comfort guarantees)

4. Evaluate customer satisfaction

5. Plan for program rollout to all shops

Phase 3: Evaluation

Tracking and Evaluation



Branding


Provide XSENSOR with the following:

1. Company video (or PowerPoint optional)

2. Product video (or PowerPoint optional)

3. Product images

4. Company and product logos

5. Other specific requirements, such as colours, tagline, etc.

Custom Software Branding

Branding

Customize your System: Software


Fitted-Sheet Branding for Test-Bed

Navy

Light navy

Blue

Your brand here:

• Logo

• Brand message

• Artwork & graphics

NOTE: Other colours are available.

Customize your System: Hardware


Colour options

Navy

Light navy

Dark teal Eggplant

Plum Red

Wine

Taupe

Ruby

Blueberry

Decide on test bed color

Brown

Brick

Forest

Olive

Black


Program Summary


Program Summary

What?

• Quick analysis (2 to 3 minutes total)• Single test-bed analysis (takes only 20 seconds)• Multi-bed recommendation (from mattress database)

• XSENSOR pressure imaging systems• Based on Body Mass Index (BMI) standards• Same sensor technology is used in hospitals & clinics

to help prevent pressure wounds

• Educates customers about pressure point relief and proper mattress support

• Customer preferences: sleep position, back pain, etc.

Personalized

Scientific

Bed Recommendations


Why?

• Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices

• Builds trust and credibility between salespeople and customers

• Customer traffic counter: • Track system usage by retail location• Track system usage by sales person

• Customer demographics reports

• Higher closing rate (conversions)• Increase in margins (AUSP)• Improvement in customer satisfaction

Reduces Confusion for Customers

Tracking and Reporting

Financial Returns

Program Summary

$


What?

• X3 Retail Mattress System Hardware• Fitted-sheet with your custom branding• Floor pop-up banner (with your logo)• Single test-bed software (with your custom

software branding)• Eee PC (includes mouse and keyboard)• Test-bed (2 layers of 3” Talalay latex)• Printer

Equipment list

Program Summary


How?

• Pilot program implementation assistance• Training program assistance• Technical support provided• Program evaluation assistance

Support from XSENSOR & Interface Force UK

Program Summary


We look forward to a successful pilot program with you!


Contact us

Phone:

0011-800-5913-4444 International

1-866-927-5222 North America

403-266-6612 x 245 Direct

Fax: 403-205-4013

Email: [email protected]@xsensor.com

Web Site: xsensor.com

©2009 XSENSOR Technology Corporation. All rights reserved.

Reproduction in part or in whole by any means without prior written consent from XSENSOR is forbidden. XSENSOR and Innovators in Pressure Imaging are trademarks belonging to XSENSOR Technology Corporation. All other trademarks belong to their respective owners.

confidential information innovators in pressure imaging tm single test-bed pilot program october...

Documents

pressure mapping slide

mattress database

logo single testbed

logo software details

mattress choices

powerpoint software

seconds software details

consumers software details