CONFERENCE SESSIONS

The Profit of NonprofitsThink nonprofits don’t make money?

Think again. Learn how to be successful in a nonprofit.

Coming Back, Again and AgainThe tourism industry strives to retain

visitors. Learn how tourism leaders create a welcoming and attractive environment

for visitors to return to time after time.

Get Your Head in the GameLearn how to make a public relations

career in the sports industry with a representative from one of Indy’s

professional sports teams.

Creating the Most Effective Campaign for Your Client

Not all clients are created equal. How do you personalize content to meet each

client’s needs?

Stars of the MidwestInterested in the entertainment industry?

Follow the stars to this session.

Knowing What to Say: A Guide to Political Public Relations

A career in politics interests many young public relations professionals. Do you

have what it takes? Learn how to break into the field.

Insure Your FutureDon’t overlook the role of a public relations practitioner in insurance.

This niche is not fading away, and you shouldn’t shy away from what it has to

offer.

Running the NewsNews + Public Relations = A Key

Partnership. This session will teach you how to best interact with journalists.

Perfect PlanningEvent planning is so much more than

fancy dinners and venues. Discover the resources to plan and execute.

Blogging Rules to Break and FollowNot sure how to make your blog read-

worthy? We’re here to help.

Crises in the CrossroadsFor Immediate Release! Learn the steps

to strategically deal with crises.

One Client vs. ManyCan’t decide if you want to work in that big agency or in your favorite organization? Hear public relations

professionals from agency and corporate settings compare and contrast the two career paths. Learn the pros and cons of both agency and in-house public

relations.

From sports to health care to politics, Conference will provide many sessions to appeal to all of your public relations interests. Learn invaluable advice that you won’t hear anywhere else from fast-tracked new professionals and seasoned practitioners. A few session topics include:

PRSSA 2016 National ConferenceIndianapolis | Oct. 21–25

Crossroads of Public Relations

Why Indianapolis?Program Highlights

Indianapolis, the Crossroads of Public

Relations, will provide you opportunities to

learn about this multi-faceted industry while meeting new friends.

Tour small to large organizations that call

Indianapolis home. Learn about different aspects of the public relations

industry. Register early to secure a spot.

Join the Indy community by becoming the “I” in

Indy. Snap a picture with the “NDY” sculpture and post it using the hashtag

#LoveIndy.

Interact with industry professionals who are

attending the PRSA 2016 International Conference.

Here are five reasons to visit Indianapolis this October:

1. Indy Welcomes All. Check out the campaign on Twitter, @IndyWelcomesAll.

2. Lonely Planet named Indianapolis “Best in the U.S. 2015.”

3. Huffington Post named Indy one of “America’s most underrated cities for Millennials” in 2015.

4. The Hoosier Chapter of PRSA is one of the largest Chapters in the United States with over 400 members ready to mentor PRSSA members.

5. Two-thirds of the United States population is within a one-day drive of Indianapolis.

Indianapolis greets professionals and visitors with Hoosier Hospitality and a wide array of opportunities.

Chris Gahl, vice president of marketing and communications at Visit Indy, said, “Naptown? I don’t think so. This city is wide awake.”

From Oct. 21–25, Indy will open its doors to welcome PRSSA members. Will you join us?

City Attractions

Located in the heart of the Midwest, Indianapolis is the capital of Indiana. Indy is the 12th largest city in the country, with almost one million residents in the metropolitan area. Nicknamed the “Crossroads of America,” the city is the intersection of four interstates and six U.S. highways, which

provides convenient travel from anywhere in the country.

The city hosted Super Bowl XLVI in 2012 and the NCAA Final Four basketball tournament in 2015 at Lucas Oil Stadium. Home to the NCAA headquarters, Indianapolis brings in thousands of athletes from across the country. The city also is known for the Indianapolis Motor Speedway, which hosts the largest single-day sporting event, the Indy 500®. The growing downtown area is a great place to live, work and visit, with many major businesses and three Fortune 500 companies.

Indianapolis has grown exponentially since its founding in 1821, and has become a place for hard-working Hoosiers and an influx of young professionals from around the country. Forbes magazine named Indianapolis the eighth best place in the country for jobs and businesses.

At the heart of downtown stands Monument Circle, which offers a Civil War museum and lookout tower with a view of the city. Because of its prominence, Monument Circle is outlined in the Conference logo, surrounded by the checkered flag that symbolizes the Indy 500®.

Along with the opportunities listed above, make sure to check out: • The Children’s Museum of Indianapolis• Mass Ave Arts District• Fountain Square• Indianapolis Museum of Art• Circle Centre

Credit: Downtown Indy

Opportunity Awaits at the Crossroads of Public Relations

While Conference provides an array of learning opportunities, there is plenty of time for play. You cannot visit Indianapolis without experiencing the Indy 500®. Our opening night celebration, “The PRSSA 500,” will bring the experience of the Indy 500® to you. Opening night is not the only time to network with peers. On free evenings, explore Indianapolis.

Hotel InformationIndianapolis Marriott Downtown350 West Maryland StreetIndianapolis, IN 46225(317) 822-3500

The PRSSA block rate is $191, per room, per night (not including taxes). Please note that a 17 percent tax will be added to your nightly room rate. Visit the Conference website to book your room. The deadline to reserve a room is Friday, Sept. 16. The special block rate is not guaranteed after this date.

Images from Downtown Indy

Registration Deadline: Friday, Sept. 16

Registration Costs

Full RegistrationAll events, Oct. 21–25

Members and Affiliates $310Nonmembers $345

Day RegistrationIf you can’t attend the full

Conference, you may register for a single day’s sessions and

events.

Members and Affiliates $185Nonmembers $195

Let’s Get Social

PRSSA National Conference

@prssanc

prssanc@gmail.com

Meet the Conference Committee

from Ball State University and the University of Indianapolis

Hannah RiffleKatie Ronzio Reagan Van Cleave Natalie WichernNational Conference

CoordinatorCommunications

DirectorPrograms Director

Logistics Director

prssa.prsa.org/events/Conference

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