conference e-days 2015
TRANSCRIPT
Moscow, June 4-5, 2015
ABOUT
THE EVENT Moscow, June 4-5, 2015
About the event
The eDays E-Commerce Conference is Russia’s first internationally oriented e-commerce event. It focuses on the most important trends and developments in the Russian e-commerce scene, in both its domestic and cross-border dimensions, and the related operational aspects. In June 2014, eDays attracted more than 220 top executives and high-level professionals, some of them joining the event from France, Estonia, Finland, The Netherlands, Spain, Sweden, the UK and Ukraine. In its second edition, eDays is expecting more than 600 guests during its 2 plenary sessions on June 4 and 5, 2015. • Dedicated to "Retail Innovation," Day 1 is intended for
those willing to prepare today the business conditions of tomorrow. Through inspiring keynotes, panel discussions and a breathtaking Innovation Show, this session will highlight the latest technological and business trends in online and offline retail, both globally and in Russia.
• The response of Russian online retailers to the crisis, the accelerated digital transition of traditional retail, and the challenges of doing e-commerce in Russia, will be among the topics discussed on Day 2. The latest market trends and data – with a focus on Fashion, Home Decor and DIY, as well as the cross-border segments – will be unveiled by Russia’s best market experts.
Be part of this inspiring environment and benefit from its unique networking opportunities!
Organizers
East-West Digital News is the first international information company dedicated to Russian digital industries. Its research studies have become the international reference on Russian e-commerce markets. www.ewdn.com www.ewdn.com/publications.html Founded in 1997, the Franco-Russian Chamber of Commerce and Industry (CCI France Russie) represents nearly 400 French, Russian and international companies, operating in Russia. The Chamber actively promotes the development of business ties between France and Russia. www.ccifr.ru BuzzFactory is a digital PR solution company providing the latest technologies for digital communication to leading brands and PR professionals. The company focuses on influencer marketing and online reputation management. www.buzzfactory.ru
FULL FORMAT: www.edays-russia.com
Program – Day 1 (subject to changes)
eDays 2015
Day 1 (June 4)
"Retail innovation" In partnership with La French Tech
and the Merchant Risk Council (MRC)
9:00 – 9:15 Introductive remarks
9:15 – 9:45 Visions of the Future
Keynotes by Western and Russian tech gurus
9:45 – 10:30 The digital transition: What does it stand for? What is at stake? What is at risk?
Panel discussion
10:30 – 11:00 BREAK 1
11:00 – 12:00 Mobile commerce: Latest global and Russian trends
Mobile innovation: From engagement to sales Expert presentations & Panel discussions
12:00 – 12:45 How to reach the digital native generation: The future of marketing
Panel discussion
12:45 – 13:00 Drone flying simulation
13:00 – 14:15 LUNCH
14:15 - 15:00 The eDays Innovation Show:
10 technologies from Russia and abroad that could change your retail business
15:00 - 15:45 The security challenges of today and tomorrow:
From payment fraud to data protection Panel discussion in partnership with the MRC
15:45 - 16:30 Payment innovation: Getting more profitability
by making the payment experience easier to consumers Panel discussion
16:30 – 17:00 BREAK 2
17:00 - 17:45 Digital transition in retail – POS today and tomorrow
Panel discussion
17:45 - 18:30 Is Russia innovative? Crossing the points of view of retailers,
venture investors, and tech providers Panel discussion
EVENING Networking cocktail
Program – Day 2 (subject to changes)
eDays 2015
Day 2 (June 5)
"Market trends & perspectives" In partnership with research company Data Insight
and industry association NAMO
9:00 – 9:15 Introductive remarks
9:15 – 9:45 DOMESTIC E-COMMERCE: Russian e-commerce in crisis times
Presentation of the latest market trends and data
9:45 – 10:30 DOMESTIC E-COMMERCE: Key players - Situation & strategies
Panel discussion
10:30 – 11:00 BREAK 1
11:00 – 12:00 DOMESTIC E-COMMERCE: From offline to online, the transition accelerates
Panel discussion
12:00 – 12:45 PAYMENTS: Russia’s new payment regulations and their business impact
Expert presentation and panel discussion
12:45 – 13:00 The eDays E-Commerce Surprise
13:00 – 14:15 LUNCH
14:15 - 15:00
CROSS-BORDER SALES: Key market trends, Legal and tax environment; Delivery and
customs issues Expert presentations
DOMESTIC E-COMMERCE: Fashion
Presentation of new market research by Data Insight followed by a panel
discussion
15:00 - 15:45
CROSS-BORDER SALES: From Russian import to Russian export?
Panel discussion in partnership with the NAMO industry association
DOMESTIC E-COMMERCE: Home decor & DIY
Presentation of new market research by Data Insight followed by a panel
discussion
15:45 - 16:30
CROSS-BORDER SALES: The new Chinese kings of Russian e-commerce
Expert presentations and Panel discussion with key Russian and Chinese players
DOMESTIC E-COMMERCE A new marketplace landscape?
Presentation of latest trends by EWDN followed by a panel discussion
(to be confirmed)
16:30 – 17:00 BREAK 2
17:00 - 17:45 The financing of Russian e-commerce: From venture investment to profitability?
Panel discussion
17:45 - 18:30 1 to 1 meetings
EVENING Networking cocktail
FULL FORMAT: www.edays-russia.com
Among speakers (2014 edition)
FULL FORMAT: www.edays-russia.com
2014 edition
65 Speakers
124 Attendees
22 Journalists
Audience
International 58%
Russian 42%
Target
Top managers 75%
Specialists 25%
SPONSORSHIP
OPPORTUNITIES Moscow, June 4-5, 2015
Sponsorship packages “Strategic partner” Exclusive – €20,000*
CO-DEFINING EVENT TOPICS AND FEATURES: • Introduction and/or joint preparation of a specific topic or event feature • Up to 2 speaker slot(s) and panelist position(s) • On-stage demo if relevant BRANDING ON SITE: • Logo on the press wall and sponsor list • Banner in the conference hall + lobby (up to 6 banners) • Inclusion of goodies and gifts in attendee packs • Thanks in the opening speech • Placement of promotional materials in the lobby • Branding of the room dedicated to networking
BRAND CORNER STAND: • Demo desk • Distribution of goodies, gifts, promotional items
BRANDING ONLINE: • Co-branding of specific invites and other supports related to the topical panel
and/or speaker slot • Standard branding benefits via the event’s website and email invitations
EVENT BOOK: • CEO interview or corporate section • Logotype on cover page + ad on back cover
NETWORKING: • Personal introductions during the event • Further introductions based on attendee list • Dedicated premium room for the sponsor’s meetings and other purposes (if
required)
PR: • Branding in press portfolio • Specific quotes or mentions in the press release • Personal press introductions • Special PR actions via EWDN supports + Russian and international media
VIP DINNER: • Co-branding • CEO welcome speech or other sponsor feature ACCESS TO THE EVENT: • 6 invitations to the conference, for each day • 2 invitations to the VIP Dinner
* VAT not included – Payment in rubles on due date rate based on the average of Central Bank rate.
Moscow, June 4-5, 2015
BRANDING ON SITE: • Logo on the press wall and sponsor list • Banner in the conference lobby (up to 6 banners) • Inclusion of goodies and gifts in attendee packs • Thanks in the opening speech • Placement of promotional materials in the lobby BRAND CORNER STAND: • Demo desk • Distribution of goodies, gifts, promotional items BRANDING ONLINE: • Co-branding of specific invites and other supports related to the topical panel
and/or speaker slot • Standard branding benefits via the event’s website and email invitations EVENT BOOK: • Corporate section: 2 pages, including one intern cover NETWORKING: • Personnal introductions during the event • Further introductions based on attendee list PR: • Branding in press portfolio PARTICIPATION IN TOPICAL EVENT FEATURES: • Joint preparation of, and participation in the topical panel • Speaker slot if relevant • On-stage demo if relevant ACCESS TO THE EVENT: • 4 invitations to the conference, for each day • 2 invitations to the VIP Dinner
Sponsorship packages “General Partner”
Non-exclusive – €10,000*
* VAT not included – Payment in rubles on due date rate based on the average of Central Bank rate.
Moscow, June 4-5, 2015
PARTICIPATION IN TOPICAL EVENT FEATURES: • Joint preparation of, and participation in the topical panel • Speaker slot if relevant • On-stage demo if relevant BRANDING ON SITE: • Logo on the press wall and sponsor list • Banner in the conference lobby (up to 2 banners) • Distribution of goodies, gifts, promotional items BRANDING ONLINE: • Co-branding of specific invites and other supports related to the topical panel
and/or speaker slot • Standard branding benefits via the event’s website and email invitations EVENT BOOK: • 1 page ad • Editorial contribution NETWORKING: • Personal introductions during the event PR: • Branding in press portfolio • Specific quotes or mentions in the topical part of the press release • Support for press contact / interview with specialized media ACCESS TO THE EVENT: • 2 invitations to the conference
* VAT not included – Payment in rubles on due date rate based on the average of Central Bank rate.
Sponsorship packages “Topical Partner”
Non-exclusive – €6,000*
Moscow, June 4-5, 2015
BRANDING ON SITE: • Logo on the press wall and sponsor list • Banner in the conference lobby (1 banner) • Distribution of goodies, gifts, promotional items BRANDING ONLINE: • Standard branding benefits via the event’s website and email invitations EVENT BOOK: • 1/3 page ad NETWORKING: • Personal introductions during the event PR: • Branding in press portfolio
ACCESS TO THE EVENT: • 2 invitations to the conference
* VAT not included – Payment in rubles on due date rate based on the average of Central Bank rate.
Sponsorship packages “Partner”
Non-exclusive – €3,500*
Moscow, June 4-5, 2015
ON-STAGE PRESENCE: • Technology demonstration at the e-Days Innovation Show BRANDING ON SITE: • Logo on the press wall and sponsor list • Distribution of goodies, gifts, promotional items BRANDING ONLINE: • Standard branding benefits via the event’s website and email invitations EVENT BOOK: • Logo NETWORKING: • Personal introductions during the event ACCESS TO THE EVENT: • 2 invitations to the conference
* VAT not included – Payment in rubles on due date rate based on the average of Central Bank rate.
Sponsorship packages “Special Startup”
Non-exclusive – €2,000*
Moscow, June 4-5, 2015
Contact information
www.edays-russia.com
@edays-conference #edaysconf
For more information about this
event and the sponsorship
opportunities, please contact
Sebastien Iwanski
Phone: +7 915 325 30 70