Conceptual Ideas for Madison Square Garden

Solutions for Changing the Game

• Explore a predominately female base

• Help them embrace the concept—there is no limit to what you can be

• Celebrate the strength, attitude, leadership, dedication and beauty—all of the admiral characteristics a strong woman possesses

Developing the New York Liberty

Increase Fan Base~Direct Mail, Email, Mobile Marketing/Social Media~

• Target women with an interest in basketball and live sporting events– Program—”Ultimate Fan Night”—special meet & greet of

players with first X number of sign-ups– Theory—they have a strong vested interest in the brand

• Target moms with female children ages 5-13– Program—”Mommy and me” afternoon at a Liberty game– Theory—mothers and daughters love 1 on 1 time; Mothers

want daughters to look up to strong role models

• Target gyms and health clubs—men and women members– Program—”A Fit Session With the Experts”—special pre-

game shoot out with Liberty players and trainers for first X number of sign-ups

– Theory—gym members enjoy a great workout—this provides a unique, personal experience with the Liberty Team

~Direct Mail, Email, Mobile Marketing/Social Media~

• Target Coaches of Middle, High School & College Female Basketball Programs

• Run a program or sending tickets to middle schools and/or high schools for there girls basketball students to attend. – Theory—you give one girl a ticket and then she brings at

least one adult and maybe a sibling or friend.– Start a mentor program with these coaches and host a

Career Night for high school and college coaches & their players

– Theory—give back to the community, build awareness, strengthen the brand

• Target P.E. teachers, principals– “Ask Me How to Get a Player to Visit Your School” – Theory—build brand awareness and community relations,

build excitement of children to want to go to games because of the players, help children and in turn their families to develop a personal connection to the brand

Liberty Camp ~Direct Mail, Email, Mobile

Marketing/Social Media~• Target parents of female children who are participants in kids

sports particularly basketball– Program “Have your children spend the summer doing what they

love”—Develop a sweepstakes program by having them sign-up for camp

– Theory—children have a love for the sport and parents want to give their children a fun, unique experience

• Target basketball facilities– Program--“Basketball Mania”--Develop a ticket program. Give

them incentive for their patrons signing up for Liberty Camp– Theory—they have the audience you want, capitalize on their

interest

Suite Seats Promotions

How I’m Inspiring Teamwork at My Company During This Economy

• Sweepstakes targeting law firms, IT firms, accounting, business consulting, ad agencies, colleges and universities, non-profit organizations, event planners

• Companies submit one page sheet on what tactics they are using to continue employee morale and build client relationships

• Winner gets X discount toward __ # of suites—to help continue employee moral/client relationships

• Anyone who signs up to purchase a suite package night of event to announce sweepstakes winner--% goes toward Garden of Dreams

• Theory—build relations with the community, gain recognition with the media, increase awareness of suite packages

Tomorrow’s Leaders of NYC

• Exclusive membership package for NYC businesses who sign-up for certain suite packages

• By signing up, businesses receive brand exposure at certain events/# of events/certain collateral—perhaps based on tier levels

• Theory—promote and encourage NYC businesses while also selling suite packages

Win My Bachelor Party At AnMSG Suite

• Partner with theknot.com, Great Bridal Expo, Men’s Warehouse, and David’s Bridal

• Sweepstakes for engaged men to finally have something of “their own”

• Promote through in-store signage, radio (Keyword), games, website, email

• Tier level of prizes– 1st full suite—accommodating X people– 2nd vouchers for food/drinks– 3rd X % off package

• Theory—men love sports and they are sometimes overlooked when it comes to their interests during wedding plans. Tap into a new market and build awareness in a niche market