Concept statement of business plan

Brief introduction:The product that we intend to make a product that is more reliable than the ones that are available in the market. People will be more comfortable in using this product and they will be very satisfied.

Product:The product that we proposed is the folding mattress. It is easy to use and easy to move. It will occupy 3 times lesser space than the traditional straight mattress. There is always a difficulty in moving that straight mattress, it is always difficult to carry and it even occupy more space than the mattress we proposed. Our mattress will be 6 inches thick and will be as long as a regular mattress is. Its width will also be equal to regular mattress so that one person can easy sleep on it. As it is a folding mattress, so it will be easy to carry and easy to move.

Uniqueness in product:There are many folding mattress available in the market, but either their thickness is less or too much to be move and carry. The mattresses that are available in market are less thick that after some use, the mattress gets too soft that the person sleeping on it, starts feeling like that he is sleeping on floor. We identify this gap, and make it uniqueness of our product. Second thing that will be unique in our product will be that two straps of cloths will be stitched with the mattress cover to make it easier to carry. No mattress has this feature before. So, these two things will make our product unique.

Target market:As mattress is mostly used there, where there is deficiency of space and people cannot place a whole bed set there, so our target market will be the people who do not have a big house, and a congested space in their house. Mostly middle class and lower middle class fall in this category.How management team will do this:Initially 3 persons will be included in the management, Mohammad Zaid Sajid, Hamza Javed, and Arsalan Aftab. A tailor for stitching the covers of the mattress and two other workers for cutting and assembling the mattress will be required. Initially a team of 6 persons will be working and workers can be increased with the increases in the demand.