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    1. CONCEPT OF ENTREPRENEURSHIP

    A. Introduction

    Changing business scenario is governed by 3 driving forces

    Competition, change and Customer

    Economic reforms in India were initiated to move the economy to higher growth plane by

    relying more on market oriented processes.

    Primary objective of a country like India is to achieve rapid, balanced and sustained rate

    of economic growth.

    12 trends affecting the direction of economic growth are.

    Technology as a reservoir

    Competition in domestic and international markets

    Role of inventions Government as stimulator

    Entrepreneurial and Intrapreneurial development.

    Innovative capital formation

    Active financial sector

    Progressive management

    Quality as a goal

    Supremacy of the customer

    Collaborative relationships

    Man is crucial to economic development than other economic factorsIndustrialization is one of the important means to usher economic and social

    transformation in developing countries.

    Industrialization results fro interaction of technological change, innovation,

    entrepreneurial growth, specialization and trade.

    Entrepreneurs are the backbone of a nations progress.

    They organize the factors of production, create wealth and generate employment.

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    B. Concept of entrepreneur

    Derived from French word Entreprendre-To undertake.

    New encyclopedia BritannicaEntrepreneur is an individual who bears the risk of operating a business in face of

    uncertainty about the future conditions.

    Joseph A Schumpeter

    The Entrepreneur in an advanced economy is an individual who introduces somethingnew in the economy-

    A method of production not yet tested by experience in the branch of manufatureA product which the consumers are not yet familiar

    A new source of raw material

    New market

    An Entrepreneur is one who innovates, raises money, assembles inputs, choosesmanagers and sets an organization going with his ability.

    Innovation occurs.1. Introduction of new quality in a product

    2. A new product.

    3. Discovery of fresh demand or a fresh source of supply.4. Changes in the organization and management.

    An Entrepreneur in a developing country is one who starts an industry (Old or new),

    undertakes risks, bears uncertainties and also performs managerial functions likedecision-making and coordination.

    Ricardo

    Entrepreneurial ability is an independent factor of production and profit is reward for

    entrepreneurial ability.

    Peter Drucker.

    Entrepreneurs are innovators. Entrepreneur is one who always searches for changes,

    responds to it as an opportunity.

    According to Drucker 3 conditions to be fulfilled1. Innovation has to be market driven

    2. Innovation is work.

    3. Innovation must be built on the strength to succeed.

    New concept of Entrepreneur

    One who detects and evaluates a new situation in his environment and directs the makingof such adjustments in the economic systems as he deems necessary.

    He conceives the idea of an enterprise displays considerable grit, initiative and

    determination in bringing his project to fruition and in this process performs following

    functions

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    1. Perceives opportunities for profitable investment

    2. Explores the prospects o\f starting such a manufacturing enterprise.3. Obtains necessary industrial licenses.

    4. Arranges initial capital.

    5. Provides personal guarantee to financial institutions.6. Promises to meet the shortfalls in the capital.

    7. Supplies technical know-how.

    Social Responsibility is a part of entrepreneurial outlook of life.

    Key elements of EntrepreneurRisk taking

    Vision

    Values

    CharacterInnovation

    Organising skillEthics

    All this leading to operational excellence.

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    C. Concept of Entrepreneurship.

    Process undertaken by the entrepreneur to establish a business.

    Resultant mix of many qualities and traits like imagination, readiness to take risk andability to bring together and put to use the factors of production

    Entrepreneurship. is the propensity of the mind to take calculated risks with confidence toachieve a pre determined business or industrial objective.

    It is the risk taking ability of an individual coupled with correct decision making.

    CONCEPT OF ENTREPRENEURSHIP.

    Entrepreneur Entrepreneurship. Enterprise

    Person Process of action Object

    A.H Cole

    Entrepreneurship is a purposeful activity of an individual or group of individualsundertaken to initiate, maintain or increase profits by production or distribution of

    economic goods or services.

    Peter Drucker

    Entrepreneurship is neither science nor art. It is a practice and has a knowledge base.

    Knowledge in Entrepreneurship is a means to an end that is by practice.

    B C Tandon.

    Entrepreneurship means function of creating something new, organizing and

    coordinating, undertaking risks and handling economic uncertainty.

    Thus

    Entrepreneurship. Is the process of creating something new with value by devoting

    necessary time an effort, assuming the accompanying financial, psychic and social riskand receiving the resultant rewards of monetary and personal satisfaction and

    independence.

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    EMERGENCE OF THE ENTREPRENEURIAL CLASS

    During earlier times Indias prosperity attracted communities across boundaries

    Strategies adopted by Mughals and TurkishTurk Mughals settled down in India and shared the prosperity. . They boughtcurrency with them and disrupted the barter system

    Strategy of the British

    Wanted to offload surplus supply due to Industrial Revolution in India to balance

    the demand and supply situation in U.K

    Managed to acquire power and became the ruler.Banned manufacturing in India. Sent all raw materials (cotton, oilseeds etc) to UK

    for conversion and value addition thus transferring wealth to UK

    18th CenturyIndian Industry remained non started. Major thrust was on cash crops neglectingfood grains resulting in severe famine.Indian Economy was dominated by British

    economy.

    1920

    World war prevented transfer of raw materials to Manchester. British decided to

    manufacture in India itself . Initiated the first Indian Industry. The MumbaiTextile Mills

    1930s to mid 1940s

    Mahatma Gandhi directed his captains to set the basic Infrastrure for Industrialand Economic development. Theses are the founder entrepreneurs of India. They

    developed various areas of basic infrastructure.

    a)JRD Tata: Aviation, steel, railway, post & telegraph, power, roads, textile etc

    b)G.D Birla-Textgile, vehicles, power, cement, chemicals, heavy industries,aluminum, cement etc

    c) S. L Kirloskar-Machine tools, farm equipments, pumps etc

    d) Jamnalal Baja-Two wheelers, 3 wheelers etc

    Independence 1947

    British went back leaving the business to their employees/agents/marketintermediaries.

    Late 1960s

    Nationalisation of banks and Insurance companies made available huge funds forSSI and entrepreneurial developemt.It made investment available to common man

    challenging business monopoly

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    1970s to mid 1985

    Emergence of new generation entrepreneurs because of funds and supporting govt

    policies.Technocrats , artisans , rural craftsman, educated, uneducated youngsters created

    the greatest ever SSI development.

    Resulted in excellent interdependence of SSI ands organized sector creatinghighest ever growth rate of 8.9% and very high addition to GDP.

    Organised sector could expand, diversify without any direct investment and SSI

    could share the prosperity.

    Mid 1980s

    Indian industry remained protected by license raj, permits, quotas, monopolistic

    market resulting into losing export and entry of cheaper better goods in graymarket(Germany & Japan) resulting in worse BOP Situation and industrial

    sickness. Closure of several industries in organized sector.

    1990sLiberalisation sets reforms rolling by scrapping export regulations.Delicensing,

    making import and export simpler, direct FDI in all sectors, concessions for

    technical know-how and collaboration. Indian entrepreneurship started.

    Mid 1990s

    Third generation of entrepreneurs Rahul Baja, Mahindra, Ambani, Ratan Tata,

    Kumarmangalam Birla proved their competencies in managing various largecompanies

    2000

    Indian Entrepreneurship took great leap in the global market entering in to serviceIndustry (IT, BPO, Bio Technology, hospitality etc)

    India established leadership in several areas-Bajaj-Largest manufacture of 2 wheelers

    Ambuja cement-cheapest manufacturing of cement

    Job market is changing; Companies are passing through highly unstable phase. It

    may call for drastic changes in their business form that will lead to change in theemployee pool. Jobs and remuneration eill be more result based. Thos will

    demand high enterprising capabilities and entrepreneurship attitude.

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    THEORIES OF ENTREPRENEURSHIP

    Theory of High Achievement3 Basic Needs

    Need forachievement Need for affiliation

    Need forrecognition

    McClelland identified 2 characteristics of Entrepreneurship.

    1. Doing things in a new and better way

    2. Decision making under uncertainty

    Achievement orientation is defined as tendency to strive for success in situation involvingan evaluation of ones performance in relation to some standards of excellence.

    Need for achievement is needed for successful entrepreneurs.

    People with high achievement are not motivated by money alone. Money is just a

    measure of success for them. Highly successful entrepreneurs have high need forachievement. They do things that make them stand out and what to achieve things not

    done before.

    They strive hard to achieve. Take failures as learning experience and bounce back

    Dynamic Entrepreneurship Innovation theory or Schumpeters theory of creativedestruction

    Was not widely accepted in 1930,s as dominance of sellers market

    Theory was only mere fancy till 19990 when mega corporates failed due to overemphasis on operation which worked well in past.

    The theory advocates discontinuance of anything organsiation/product/service/philosophy

    which has worked well in past.Advocates change by creative destruction in response to market condition

    Theory advocates the age of discontinuity and more on formulating the right questionsand then the right answers for survival.

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    CHARACTERISTICS OF ENTREPRENEURS

    DecisionMaking Accepting Challenges Organisation

    Skillful management

    Risk Taking

    Innovation Entrepreneurship Making the enterprise asuccess

    Characteristics

    1. Mental Ability-2. Clear objectives

    3. Business secrecy

    4. Human relations ability5. Communication ability

    6. Technical knowledge

    7. Long term involvement8. High energy levels

    9. Administrative ability

    10. Need for Independence11. Dignity of labour

    12. Social consciousness

    QUALITIES OF AN ENTREPRENEUR

    Hardworking

    Energetic

    ResourcefulVisualizes change

    Planner and believes in systematic work

    Motivation towards achievementCreative

    Clarity

    Confidence

    DreamerInstinct

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    FUNCTIONS OF AN ENTREPRENEUR

    Risk TakingBusinessdecision

    ManagerialFunctions

    Function ofinnovation

    Reducesuncertainties byinitiative and skill

    judgment Location

    Formulateproductionplans New goods

    Bears losses

    Techniquesof

    production

    Organises

    personnel New markets

    Changes inBusiness

    Arrangefinance

    New sourceof rawmaterial

    ROLE OF CULTURE IN ENTREPRENEURIAL DEVELOPMENT

    Perception that starting new venture is desirable stems from an Individuals

    culture, subculture family and peers

    A culture that values an individual who creates an enterprise will spawn more

    venture formations American Culture-independence, individual opportunities, making money

    More individuals plan new enterprises in these supportive environments.

    REWARDS AND MOTIVATION OIF ENTREPRENEUR

    Independence

    Money

    Job Satisfaction

    CHANGE IN LIFESTYLE

    Decision to leave secure career is not easy

    R & D and marketing, main areas for new venture

    Role of disruption-Retirement, relocation, been fired, completion of educational

    degree.

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    TYPES OF ENTREPRENEURS Business Entrepreneur

    Trading Entrepreneur

    According to type ofBusiness Industrial Entrepreneur

    Corporate Entrepreneur

    Agricultural Entrepreneur

    According to use oftechnology Technical Entrepreneur

    Non Technical Entrepreneur

    Professional Entrepreneur

    According tomotivation Pure Entrepreneur

    Induced Entrepreneur

    Motivated Entrepreneur

    Spontaneous Entrepreneur

    According toGrowth Growth Entrepreneur

    Super Growth Entrepreneur

    According to stagesof development 1st Generation Entrepreneur

    Modern Entrepreneur

    Classical Entrepreneur

    Others Innovating Entrepreneur

    Imitative

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    Entrepreneurial Process

    Stage 1. Change in socio economic environment in the country leading to want of newgoods and services

    Stage 2. Starting a new Venture

    Stage 3. IntrapreneurshipStage 4. Coordinating various activities to achieve entrepreneurial goal

    Or.

    Identify and evaluate the opportunity

    Developing the business plan

    Determine resources required

    Manage the enterprise

    Entrepreneurial decision process

    Change from Presentlifestyle-workEnvironment andDistruptions

    Form NewEnterprise

    Desirable

    Cultural

    Sub cultural

    FamilyTeachers

    peers

    Possible

    Government

    Background

    Marketing

    Financing

    Role Models