CONAXESS TRADE

Company presentation

COMPANY PRESENTATION 05-02-2017 | 2

THE FIRST CHOICE FOR ROUTE TO CONSUMERConnecting your business to local trade

European Trade group operating in 7 countries

Modular services within sales, marketing and distribution

Focused on branded FMCG and relevant sales channels

Best in class key account management and access to trade

National coverage in field sales services

Superior brand management and trade marketing know-how

Cost efficient and state of the art logistic solutions

COMPANY PRESENTATION 05-02-2017 | 3

BROAD CATEGORY AND CHANNEL COVERAGEDedicated local commercial focus across categories with regional coordination as needed

COMPANY PRESENTATION 05-02-2017 | 4

OFFERING FULL SERVICE ROUTE TO CONSUMER SOLUTIONSFocus on transparency and freedom to choose

COMMERCIAL SERVICES

BACK OFFICE SUPPORT

LOGISTIC SERVICES

Brand Management Trade Marketing Key Account Management Customer Service Customer Enquiries Legal & Regulatory Services

Forecast & Supply Planning Warehousing Co-packing / production Distribution

Accounting & Collection VAT & TAX management Reporting 02C financing

Distribution Management Space Management Merchandising Promotional Execution Market Intelligence Order taking (where possible)

FIELD SERVICES

COMPANY PRESENTATION 05-02-2017 | 5

WE OFFER A VALUE-ADDING PARTNERSHIPGrowth, increased voice in market and reduction of cost to serve and commercial risk

Our PROMISE

Increase share of voice in market and/or region

Strong network towards lead retailers

Deep category know-how ensuring impactful consumer and trade marketing expertise

Full country field sales coverage

Cost and know-how synergies in all aspects due to our size

Lean processes and cost-efficient infrastructures

Sharing of commercial risk

High level of transparency

High level of ambition for your brands

Strong determination to achieve agreed targets

Your RESULTS

Higher flexibility in your route to market setup

Strong partner in each market as well as region

Stronger impact at HQ and outlets

Increased customer satisfaction

Know-how and insight to drive your NPD and innovation

Less risk attached to cost structure

Less commercial risk

Your fixed costs becomes flexible and variable

Reduction of your Net Working Capital

Volume and value growth

More focus on core business (NPD, Innovation etc.)

COMPANY PRESENTATION 05-02-2017 | 6

SUCCESS THROUGH CAREFUL AND ALIGNED PLANNINGOur commercial planning processes enable us to share ambitions and focus in the market

Focus, Execution & Implementation

Strategy, Direction & Priorities

Drive operational excellence

Efficient execution aligned with priorities

Management and alignment of expectations

Allows delegation of responsibility

Transparency in trade investment

Sharing of commercial risk

Feedback during trade negotiation

Influence on commercial positioning

Brand Owner

Key AccontManagement

Field SalesMarketing & Brand Mgmt.

Customer/Consumer

Commercial Planning Process supported by state of the art tool box

COMPANY PRESENTATION 05-02-2017 | 7

A GOOD HOME FOR INTERNATIONAL BRANDSSelected brands from our portfolio

OUR CORE VALUES GUIDE THE WAY WE DO BUSINESSA strong message to ourselves and our business partners

CORPORATE IDENTITY BRIEFING 05/02/2017 | 8

Trust

Relationships

Ambition

End User Focus

Determination