November 2009

State of the Internet with a focus on Asia Pacific

Joe Nguyen, Vice President for Southeast Asia, comScore, Inc.

Note: A copy of this presentation will be sent to all attendees within 24 hours of

today’s webinar

2© comScore, Inc. Proprietary and Confidential.

Corporate headquarters: Reston, USA

– Offices in London, Paris,

Dusseldorf, Madrid, Tokyo, NYC,

Chicago, San Francisco, Seattle,

Toronto, Singapore

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Employees: 550

Successful IPO (NASDAQ: SCOR) –June 26, 2007

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Our Story in Numbers

38 Media Metrix Reported Countries

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of Audience and e-Commerce

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Media AgenciesTelecom/

MobileFinancial Retail Travel CPG Pharma Technology

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History of Leadership in Digital Marketing Measurement

WORLD ECONOMIC

FORUM

Technology Pioneer

2007

Top 100

Innovative Companies

December 2004

World’s Largest

Windows Database

December 2001,

2003, 2005

External Recognition

To Measure the Search

Market (qSearch)

To Deliver a Worldwide Internet Audience

Measurement (World Metrix)

To Measure Video Streaming

(Video Metrix)

To Provide Behavioral Ad

Effectiveness (Campaign Metrix)

To Build and Project from

2M+ Longitudinal Panel

To Monitor and Report

eCommerce Data

To Meter

Cell Phones

5© comScore, Inc. Proprietary and Confidential.

Media Metrix Reporting Markets

Australia

China

Hong Kong

India

Japan

Malaysia

New Zealand

Singapore

South Korea

Taiwan

Indonesia

Philippines

Vietnam

Countries Currently Reporting

Other Regions Currently Reporting

Currently in Beta as of Q3 2009

Worldwide – 172 countries

North America

Latin America

Asia Pacific

Europe

6© comScore, Inc. Proprietary and Confidential.

Asia is Fueling WW Internet Growth

Global growth at 4%; tipped the 1

billion mark in the past year

Growth is flat in North America,

European growth driven by Russia

Latin America and Middle East/Africa

show rapid growth on a percentage

basis but Asia’s growth is on a much

larger base

Source: comScore Media Metrix, August 2008 to August 2009

960.21,165.2

Worldwide Online Population (Millions)

August 2008 August 2009

+4%

389.6

271.1

183.8

70.3 45.4

477.2

325.6

191.0

90.2 81.2

Asia Pacific Europe North America Latin America Middle East - Africa

Online Population by Region (Millions)+22%

+4%

+20%

+28% +79%

Aug 2009

Aug 2008

7© comScore, Inc. Proprietary and Confidential.

China is Driving Regional Growth

■ China continues explosive growth, with many other countries in the region also continuing to

show expansion

Source: comScore World Metrix, August 2009 vs. August 2008

CNNIC estimates 298 MM

total Internet users* in

China as of Dec 2008, up

41.9 percent from 210 MM

a year earlier. The

increase of 88MM is

approximately twice the

size of the online

population in France!

* including ages 6+ and people

accessing the Internet from

shared computers and Internet

cafes

Internet users ages 15+ accessing the internet from a Home or Work computer

164.6

57.4

30.3

26.5

11.3

10.5

8.6

3.8

2.4

2.3

72.1

215.5

67.6

35.4

29.0

12.6

11.9

9.4

3.9

2.3

2.6

86.6

China

Japan

India

South Korea

Australia

Taiwan

Malaysia

Hong Kong

Singapore

New Zealand

Other Asia Pacific

Internet Users (MM) In Asia Pacific Region

+18

+17

+10

+12

+13

+9

+4

+14

+15

+20

+31

8© comScore, Inc. Proprietary and Confidential.

Internet Usage in Asia

■ Users in Hong Kong, Singapore, and

Vietnam spend the most time online

■ Countries with high broadband availability

and penetration are more likely to have

heavier internet usage

■ As broadband becomes more widely

available in the region, usage will also

increase

■ 3G USB Modems are making headway into

many Asian markets and increasing

broadband penetration

■ Currently, however, the region’s usage is

below the global average of 22.4 hours per

user in August 2009

Average Time Online

Source: comScore World Metrix, August 2009

Hours per Visitor, August 2009

16.9

25.6

21.4

19.9

19.6

19.2

18.1

18.1

17.8

15.8

15.4

14.9

14.1

11.0

Asia Pacific

Hong Kong

Singapore

Vietnam

Australia

Japan

South Korea

Taiwan

Philippines

Indonesia

New Zealand

China

Malaysia

India

9© comScore, Inc. Proprietary and Confidential.

The Global Audience is Vital to Top Properties

World-

Wide

UV

%

Non-US

%

Asia

Pacific

Total Internet 1,165,194 86% 41%

Google Sites 867,618 84% 33%

Microsoft Sites 707,803 84% 30%

Yahoo! Sites 595,983 77% 38%

Facebook.com 389,525 77% 18%

Wikimedia Foundation Sites 307,641 81% 25%

AOL LLC 260,547 66% 14%

eBay 243,335 74% 16%

Amazon Sites 200,671 70% 27%

CBS Interactive 194,036 76% 36%

Ask Network 189,937 65% 15%

Apple Inc. 176,468 73% 26%

Fox Interactive Media 164,612 59% 15%

The Mozilla Organization 161,893 83% 20%

Adobe Sites 148,378 77% 26%

Tencent Inc. 145,701 100% 99%

■ Though they are all based in the United

States, the Top 15 Global properties

source the majority of their audience

from outside the U.S. However, the top

global sites’ appeal to the Asian Pacific

audience is below average

■ Global sites’ ability to develop or acquire

local channels is important to

international growth, but is crucial in this

region

■ Tencent, Inc., the parent property of the

very popular Instant Messenger

application QQ, is the first Asian

property to break into the Top 15.

However, almost all of its traffic comes

from Asia, particularly from mainland

China.

Asia Pac share for most sites

are below the Total Internet

average

Audience Geography

Worldwide Top 15 Properties

August 2009

Source: comScore World Metrix, August 2009

10© comScore, Inc. Proprietary and Confidential.

Global Sites’ appeal to Asian Audiences

■ The Asia Pacific region is extremely diverse

■ A strong global brand is not sufficient for success here, true localization is important; in

some markets, it is critical

Source: comScore World Metrix, August 2009

Index = each country or region’s share of traffic to each site, compared to that country or region’s share of the worldwide internet population x 100

Non-US

Asia

Pacific China Japan India

South

Korea Australia Taiwan Malaysia

Hong

Kong Singapore

New

Zealand

Total Internet 85.6% 41.0% 18.5% 5.8% 3.0% 2.5% 1.1% 1.0% 0.8% 0.3% 0.2% 0.2%

Google Sites 98 80 50 95 103 65 114 82 103 87 111 109

Microsoft Sites 98 74 53 84 64 70 127 97 88 109 128 113

Yahoo! Sites 90 93 33 162 141 90 92 161 137 156 139 93

Facebook.com 90 45 0 12 69 22 164 24 116 160 196 143

Wikimedia Foundation

Sites 95 61 6 161 90 38 124 53 89 84 129 111

AOL LLC 77 33 4 24 75 14 98 26 78 42 66 186

eBay 86 40 18 18 44 151 186 41 50 41 88 87

Amazon Sites 82 66 28 212 60 15 105 27 52 48 90 100

CBS Interactive 89 87 97 41 86 79 128 50 93 62 131 119

Ask Network 76 36 3 17 118 17 148 10 84 35 141 102

Apple Inc. 85 65 15 179 50 45 216 52 52 121 155 171

Fox Interactive Media 69 36 19 34 35 20 220 9 120 20 77 98

The Mozilla

Organization 97 49 6 62 85 26 106 44 109 66 135 96

Adobe Sites 90 64 35 93 73 78 99 64 92 88 121 101

Tencent Inc. 116 242 507 4 0 26 7 52 26 110 35 5

11© comScore, Inc. Proprietary and Confidential.

Audiences Worldwide Prefer to Consume Content

in their Native Languages

Source: comScore Custom Analysis of Page Views by Language, May 2009

Australia

NewZealand

India

Singapore

Malaysia

Hong Kong

South Korea

Taiwan

Japan

China

UnitedKingdom

Ireland

Denmark

Norway

Sweden

Portugal

Finland

Switzerland

Belgium

Netherlands

Austria

Italy

Turkey

Spain

France

Germany

Russia

Canada

PuertoRico

Colombia

Venezuela

Mexico

Chile

Argentina

Brazil

SouthAfrica

Israel

English

non-English Local Language

Other

Asia Pacific

EuropeAmericas,

MidEast &

Africa

12© comScore, Inc. Proprietary and Confidential.

Local Sites Lead in Asia Pacific Region – August 2009

Unique

Visitors

in Asia

Asia

Pacific

Reach

Minutes/

VisitorGoogle Sites 283,806 59.5 112.4

Yahoo! Sites 227,182 47.6 182.6

Microsoft Sites 214,008 44.8 152.4

Tencent Inc. 144,302 30.2 315.4

Baidu.com Inc. 143,458 30.1 65.1

SINA Corporation 106,473 22.3 40.3

Alibaba.com Corporation 90,107 18.9 62.9

Sohu.com Inc. 81,992 17.2 35.3

NetEase.com Inc. 81,324 17.0 35.8

Wikimedia Foundation Sites 77,365 16.2 13.8

Xunlei Networking 72,541 15.2 49.8

Facebook.com 71,153 14.9 152.7

CBS Interactive 69,490 14.6 8.8

Tudou Sites 57,866 12.1 27.0

Amazon Sites 54,014 11.3 12.5

Youku 51,308 10.8 47.4

Oak Pacific Interactive Sites 49,435 10.4 98.2

Apple Inc. 46,731 9.8 5.4

PConline.cn Sites 44,015 9.2 10.2

eBay 40,140 8.4 39.7

■ Half of the Top 20 Properties for the

region are Chinese sites

QQ.COM 133,796

BAIDU.COM 130,943

SINA.COM.CN 96,739

SOSO.COM 88,013

163.COM 76,171

GOOGLE.CN 70,199

TAOBAO.COM 61,879

XUNLEI.COM 61,520

SOHU.COM 60,789

TUDOU.COM 52,752

ChinaNAVER.COM 22,715

DAUM.NET 21,957

NATE.COM 14,608

GOMTV.COM 14,590

CYWORLD.COM 13,886

JOINS.COM 12,155

TISTORY.COM 11,167

GOOGLE.CO.KR 10,715

GMARKET.CO.KR 10,370

YAHOO.CO.KR 10,039

Korea

YAHOO.CO.JP 54,887

GOOGLE.CO.JP 39,417

FC2.COM 34,146

RAKUTEN.CO.JP 33,307

GOO.NE.JP 28,914

WIKIPEDIA.ORG 28,739

YOUTUBE.COM 28,009

GOOGLE.COM 25,476

AMAZON.CO.JP 24,125

NIFTY.COM 22,892

Japan

■ Particularly within China, Korea, and Japan,

majority of Top Domains are local sites or

localized versions of global sites

Source: comScore World Metrix, August 2009

Unique

Visitors

Unique

Visitors

Unique

Visitors

13© comScore, Inc. Proprietary and Confidential.

Age Distribution of Asia Pacific Web Audience

30%

28%

29%

26%

22%

22%

11%

14% 10%

Asia Pacific

Worldwide

Persons: 15-24 Persons: 25-34 Persons: 35-44

Persons: 45-54 Persons: 55+

■ On average, the Asia Pacific

audience skews slightly younger

than the average global Internet

population34%

41%

38%

32%

36%

26%

23%

15%

23%

8%

7%

9% 5%

China

India

Malaysia

18%

22%

21%

25%

21%

20%

22%

23%

26%

20%

29%

24%

25%

23%

23%

26%

21%

22%

26%

27%

20%

17%

18%

18%

15%

20%

19%

16%

19%

8%

19%

9%

9%

9%

19%

Japan

South Korea

Australia

Taiwan

Hong Kong

Singapore

New Zealand

Persons: 15-24 Persons: 25-34 Persons: 35-44

Persons: 45-54 Persons: 55+

■ China, India, and Malaysia skew

substantially young: 77% of India’s

web population is under 35,

compared to 54% of the global

population

■ Not surprisingly, countries with

higher internet penetration = more

mature web audiences

Internet Population

Age Distribution by Country

14© comScore, Inc. Proprietary and Confidential.

How Does Asia Use the Internet?

Source: comScore World Metrix, August 2009

71.2

59.0

56.1

55.2

54.4

48.5

47.6

47.5

47.1

39.9

34.2

31.8

26.3

23.6

22.7

20.8

17.6

14.8

10.1

Entertainment

e-mail

Social Networking

News/Information

Retail

Blogs

Technology

Community

Games

Business/Finance

Photos

Instant Messengers

Sports

Education

Travel

Career Services and …

Automotive

Health

Government

Key Site CategoriesAsia Pacific Internet Audience % Reach

■ Entertainment is most popular category

in Asia Pacific (includes Music, Movies,

TV, Multimedia, Entertainment News,

Humor)

■ E-mail is still very important to web

users, despite the contact that

alternatives provide (SMS, IM, SNs)

■ Popularity of Social networks is

unsurprising, with more than half of all

internet users visiting a Social

networking site during the month

■ Though e-commerce is certainly still in

its infancy in this region, visiting to Retail

sites is robust, with more than half of

Apac web users visiting a Retail site

■ Diversity of this region means there is

wide variation among individual

countries

15© comScore, Inc. Proprietary and Confidential.

Entertainment Reach and Usage

71.2

83.8

79.2

78.0

76.2

75.7

73.4

72.7

71.0

70.1

65.9

65.7

63.8

63.8

Asia Pacific

South Korea

Singapore

Philippines

Vietnam

Japan

Australia

HK

Malaysia

New Zealand

Indonesia

Taiwan

India

China

Entertainment % Reach

2.5

2.7

4.1

2.5

1.8

4.3

2.3

3.8

2.4

2.4

1.4

1.3

1.3

2.3

Asia Pacific

South Korea

Singapore

Philippines

Vietnam

Japan

Australia

HK

Malaysia

New Zealand

Indonesia

Taiwan

India

China

Entertainment Avg Hours/User

■ Entertainment Reach is highest in South Korea, Singapore, and the Philippines

■ Web users in Singapore, Japan, and Hong Kong spend the most time on Entertainment

■ Entertainment consumption is closely linked to broadband penetration, due to high

bandwidth requirements of audio and video streaming and downloading

Source: comScore World Metrix, August 2009

16© comScore, Inc. Proprietary and Confidential.

Top Entertainment Sites

Total Unique

Visitors (000)% Reach

Average

Minutes per

Visit

Total Internet : Total Audience 477,217 100.0 1,015.0

Entertainment 339,708 71.2 148.5

YOUTUBE.COM 97,658 20.5 142.3

CBS Interactive 69,490 14.6 8.8

QQ.COM Music 57,901 12.1 30.8

Tudou Sites 57,866 12.1 27.0

Youku 51,308 10.8 47.4

QQ.COM Entertainment 47,018 9.9 16.5

QQ.COM Show 45,614 9.6 5.5

iTunes Software (App) 34,396 7.2

KuGou Inc. 34,328 7.2 10.3

SINA Podcast 33,932 7.1 1.4

Baidu Top Music Albums 33,913 7.1 10.3

PPStream, Inc. 33,286 7.0 54.7

Sony Online 26,554 5.6 8.2

SINA Entertainment 25,312 5.3 7.1

Xunlei Movie 23,482 4.9 7.4

RENREN.COM 22,526 4.7 129.6

AOL Music 22,330 4.7 2.9

QIANQIAN.COM 22,041 4.6 8.2

Top Entertainment Sites – Asia Pacific

■ With the exception of YouTube and a handful of others, the Top Entertainment Properties

in the region are predominantly Chinese sites

Source: comScore World Metrix, August 2009

17© comScore, Inc. Proprietary and Confidential.

YouTube Drives Entertainment Category in most Countries

■ With 340 million Unique Visitors in Asia Pacific, YouTube is certainly the most popular

Entertainment site in the region

■ In many countries, it takes a substantial share of all time spent on Entertainment content.

In countries where this is not the case, local providers were able to maintain early market

share

20.5

57.8

55.6

47.0

46.9

45.0

41.4

40.3

34.2

30.4

27.7

25.0

12.3

0.1

Asia Pacific

Singapore

Philippines

Australia

New Zealand

Malaysia

Japan

Hong Kong

Indonesia

India

Taiwan

Vietnam

South Korea

China

YouTube% Reach

28%

60%

64%

60%

61%

59%

48%

44%

49%

46%

35%

16%

11%

0%

Asia Pacific

Singapore

Philippines

Australia

New Zealand

Malaysia

Japan

Hong Kong

Indonesia

India

Taiwan

Vietnam

South Korea

China

YouTubeShare of Entertainment Minutes

Source: comScore World Metrix, August 2009

18© comScore, Inc. Proprietary and Confidential.

Facebook Takes Over in Most Asian Markets;

Friendster Loses Last Summer’s Lead

6.4%

11.7%

1.3%

4.7%

3.5%

0.8%

4.3%

4.8%

4.9%

3.9%

4.4%

8.4%

3.7%

0.2%

0.6%

14.9%

11.4%

8.0%

4.6%

4.7%

4.9%

4.5%

3.8%

3.7%

3.3%

3.2%

2.9%

2.5%

2.2%

2.4%

FACEBOOK.COM

Baidu Space

QQ.COM Alumni

Windows Live Profile

QQ.COM Mini World

KAIXIN001.COM

Orkut

CyWorld

51.COM

HI5.COM

MySpace Sites

FRIENDSTER.COM

MIXI.JP

TWITTER.COM

KAIXIN.COM

Aug-2008 Aug-2009

+9% #8

0% #2

+7% N/A

0% N/A

+1% N/A

+4% N/A

0% #14

-1% #12

-1% #10

-1% #15

-1% #18

-6% #5

-1% #16

+2% N/A

+2% N/A

Social Networks Asia Pacific % ReachYOY

Increase

Aug ‘08

SN Rank■ Facebook has more than

doubled its share in Asia

Pacific to become the

leading Social Network in

the region

■ A number of social networks

are challenging Baidu Space

for share of the Chinese

market in this category

■ Friendster’s reach has

shrunk significantly, dropped

its lead among the multi-

regional Social Networks

competing in this region

19© comScore, Inc. Proprietary and Confidential.

Concentrated strongholds for certain local SNs

… and Facebook almost everywhere else

Country Social Network Reach

China Baidu Space 24%

India Orkut 43%

Japan MIXI.JP 17%

South Korea CyWorld 48%

Taiwan Wretch.cc 58%

Hong Kong Facebook 53%

New Zealand Facebook 48%

Singapore Facebook 66%

Australia Facebook 55%

Indonesia Facebook 80%

Malaysia Facebook 39%

Philippines Friendster 69%

Vietnam Facebook 40%

Top Social Networks

Regional

Social

Networks

Facebook

■ Language considerations gave local

Social Networks in certain countries an

early-mover advantage

■ Switching costs for Social Networking

users are relatively high, and the nature

of user recruitment (“friending”) lets

these sites maintain concentrated

strongholds

■ Elsewhere, translation efforts by

Facebook have allowed it to enter non-

English-speaking Asian markets, and to

overtake Friendster, which initially had a

strong presence in Southeast Asia

Source: comScore World Metrix, August 2009

20© comScore, Inc. Proprietary and Confidential.

Half of Web Users in the Region Turn to the Web for News

55.2

42.7

27.7

8.6

3.5

News/Information

General News

Newspapers

Weather

Politics

% Reach

50.6

28.0

22.3

7.3

4.7

Time Spent (Minutes)

55.2

80.4

74.2

67.5

64.4

60.4

51.5

49.7

49.3

47.5

45.5

42.8

41.9

41.8

Apac Reach

Vietnam

South Korea

Japan

Taiwan

HK

Australia

China

Singapore

New Zealand

Indonesia

Philippines

Malaysia

India

News/Information Sites% Reach

Asia Pacific Visiting to News/Info Categories

■ 55.2% of web users in Asia Pacific visited a

News/Info site, and spent an average of 50

minutes

■ Though Japan is not the heaviest user of the

category overall, Japanese web users are more

likely to visit each of the subcategories, outpacing

the regional averages

Source: comScore World Metrix, August 2009

21© comScore, Inc. Proprietary and Confidential.

Search

■ China and Japan lead the region in total Search volume, due to the relative size of their

markets, but Korea, Australia, and Singapore lead the region in search activity on a

normalized basis

■ Searches on Google account for two-thirds of global searches; in Asia-Pacific, Google

accounts for less than 45%

Asia vs WW Share of Searches

84.5

133.1

125.0

124.8

121.5

113.8

110.7

83.1

79.2

75.6

61.7

Asia Pacific

South Korea

Australia

Singapore

Hong Kong

New Zealand

Japan

Malaysia

India

Taiwan

China

Search IntensityAverage Searches per Searcher

■ China and Japan lead the region in total Search volume, due to the rela

Source: comScore qSearch, August 2009

22© comScore, Inc. Proprietary and Confidential.

Google Trails where Local Language is Dominant

and There is a Strong Local Challenger

■ In most Asian markets, Google takes the lion’s share of search activity, but in a few, it

takes second- or even third-seat to dominant local providers

■ Intuitive locally-focused, in-language results = strong local brand

44.9

88.8

83.3

79.6

71.1

70.1

47.0

30.7

21.2

14.0

8.5

Asia Pacific

India

Australia

New Zealand

Singapore

Malaysia

Japan

Hong Kong

Taiwan

China

Korea

Google Share of Search% of Total Searches Conducted on Google

Baidu.com Inc., 64%

Google Sites, 14%

Alibaba.com Corporation,

7%

TENCENT Inc., 6%

All Other, 9%

NHN Corporation,

50%

Google Sites, 9%

Yahoo! Sites, 8%

SK Group, 3%

Lycos Sites, 24%

All Other, 31%

ChinaShare of Searches

South KoreaShare of Searches

Source: comScore qSearch, August 2009

23© comScore, Inc. Proprietary and Confidential.

Online Retail

54.4

73.7

69.4

57.5

55.2

53.8

51.4

51.3

50.4

46.7

40.2

39.9

36.3

35.8

Asia Pacific

Japan

South Korea

Australia

Taiwan

Singapore

New Zealand

Hong Kong

China

Vietnam

Philippines

India

Indonesia

Malaysia

Retail% Reach

21.4

57.6

44.2

18.2

36.9

9.6

13.7

13.8

14.8

2.6

8.5

6.5

5.3

6.1

Asia Pacific

Japan

South Korea

Australia

Taiwan

Singapore

New Zealand

Hong Kong

China

Vietnam

Philippines

India

Indonesia

Malaysia

Comparison Shopping% Reach

■ Visiting to Retail sites is strongest in Japan and South Korea

■ E Commerce still certainly in its infancy in countries like Malaysia, Indonesia, and India;

■ Consumers visit retail/product sites and comparison shop online even when they are not

yet confident of the security of online transactions, or would otherwise prefer to make

their actual purchases offline

Source: comScore World Metrix, August 2009

24© comScore, Inc. Proprietary and Confidential.

Retail Subcategories

Asia

PacificJapan

South

KoreaAustralia Taiwan Singapore

New

Zealand

Hong

KongChina Vietnam Philippines India Indonesia Malaysia

Retail 54.4 73.7 69.4 57.5 55.2 53.8 51.4 51.3 50.4 46.7 40.2 39.9 36.3 35.8Comparison Shopping 21.4 57.6 44.2 18.2 36.9 9.6 13.7 13.8 14.8 2.6 8.5 6.5 5.3 6.1Books 17.8 41.0 8.2 21.1 10.9 18.1 19.1 13.8 14.5 10.4 15.0 13.4 8.8 10.8Computer Hardware 11.3 23.6 11.9 22.4 7.5 18.7 15.6 16.9 6.5 5.5 10.8 9.6 12.6 10.4Consumer Electronics 11.0 14.1 25.3 8.2 12.4 11.6 9.1 17.1 9.9 8.6 4.8 7.6 12.0 4.2Computer Software 9.2 10.5 10.1 12.1 9.5 12.9 11.3 8.6 6.1 8.8 11.4 14.1 11.8 9.6Apparel 8.9 19.6 11.9 10.9 8.0 10.0 10.1 7.6 7.8 1.5 5.4 2.5 3.2 3.8Health Care 5.1 9.0 0.6 2.6 1.0 2.3 2.2 1.2 7.0 0.5 1.7 1.9 0.6 1.1Mall 5.1 14.4 15.2 2.4 0.9 0.8 1.0 1.4 3.8 0.1 0.4 0.9 0.3 0.3Fragrances/Cosmetics 3.8 13.9 2.4 2.7 7.0 2.1 2.3 4.7 2.0 2.6 0.9 0.6 0.5 0.9Retail - Music 3.5 14.1 2.1 4.8 2.6 3.0 3.5 6.6 1.4 0.4 2.5 1.0 1.6 1.6Retail - Food 3.0 15.2 1.9 3.6 1.0 3.5 4.0 1.9 0.5 0.8 0.5 0.7 0.2 1.3Department Stores 2.8 4.5 16.1 6.3 0.6 1.2 2.3 0.9 1.5 0.3 1.1 0.9 0.5 0.5Tickets 1.9 6.9 4.2 7.1 1.8 4.0 4.4 2.9 0.3 0.1 0.4 1.1 0.3 0.5Flowers/Gifts/Greetings 1.7 1.9 1.5 5.1 0.2 3.6 3.9 1.9 0.4 0.8 2.9 4.3 1.9 2.0Jewelry/Luxury

Goods/Accessories 1.4 2.8 0.6 3.2 0.8 3.4 1.7 2.2 1.0 0.9 1.5 1.2 0.8 0.8Consumer Goods 1.4 7.4 0.0 0.9 0.3 1.1 1.5 0.3 0.2 0.1 0.5 0.9 0.1 0.3Sports/Outdoor 1.4 5.5 0.9 4.6 0.4 2.2 3.4 0.9 0.1 0.3 1.4 0.6 1.2 1.0Home Furnishings 1.3 4.5 1.0 3.0 1.4 1.3 1.2 1.4 0.5 0.1 0.8 0.7 0.5 1.1Toys 1.2 5.1 0.6 2.8 0.7 2.1 1.9 2.3 0.1 1.9 1.4 0.5 0.9 0.8

■ Product categories that will lead online Retail will vary by country, depending on local

interest and presence of local providers

% Reach of Retail Subcategories by Country

Source: comScore World Metrix, August 2009

25© comScore, Inc. Proprietary and Confidential.

Summary of Key Findings

Asia Pacific is the dominant regional audience and will be critical in the global

Internet competition

Web penetration will continue to increase in emerging markets within Asia, and

even in markets where web usage is well-established, increased broadband

adoption will drive additional consumption

Though Yahoo!, Google, MSN and other U.S. brands currently lead the Top

Property rankings in this region, there are a host of local sites that are already

carving out regional niches, and are poised to take market share

Internet usage is distinct by market

– High broadband penetration drives increased Entertainment usage in Japan, Hong Kong, Singapore

– Social Networks in China, India, Korea, and Japan are holding Facebook off – for now. Elsewhere,

Facebook has overtaken Friendster and MySpace to be the dominant SN in the region

– E-commerce and online shopping is still in its infancy in Asia

In this extremely diverse region, effective localization is critical: a strong global

brand is not sufficient for success. Language is important, but understanding and

catering to the online and offline culture is important as well

26© comScore, Inc. Proprietary and Confidential.

Thank You

If you have questions or comments on today’s presentation, please email

Joe Nguyen at jnguyen@comscore.com

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