computer application to business ii (2)
TRANSCRIPT
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COMPUTER APPLICATION TO BUSINESS II
FINAL PRESENTATION
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NAME : UZAIR UR REHMAN KHAN
ID NO: 4061
TEACHER NAME: SIR ALI ZISHAN
TOPIC: WEB MARKETING
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1. Display marketing
TYPES OF WEB MARKETING
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2. SEARCH ENGINE MARKETING
3. SOCIAL MEDIA MARKETING
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4. EMAIL MARKETING5. INBOUND MARKETING
6. VIDEO MARKETING
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1. REDUCE COST2. EVERY THING IS MEASUREABLE3. BRAND ENGAGEMENT 4. DEMOGRAPHIC TARGETING (Face book)5. REAL-TIME RESULTS6. EASY REFINE STRATEGY7. PRODUCT INFORMATION8. LESS INTRUSIVE (LESS ANNOYING)9. HOLDS THEIR ATTENTION
ADVANTAGES OF WEB MARKETING
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1. SLOW INTERNET CONNECTION2. CAN’T FEEL THE MERCHANDISE3. PAYMENT FACTOR4. LACK OF TRUST5. CASH ON DELIVERY6. TOUGH COMPETITION
DISADVANTAGES OF WEB MARKETING
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BEHAVIOR OF EXISTING PEOPLE
VISITORS FLOW
CLOSEST COMPETATORS
SITUATION ANALYSIS
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SWOT ANALYSIS
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1. CPM (cost per thousand views)
2. CPC (cost per click)
3. CPA (cost per action)
WAYS OF PAYMENT OF ADVERTISEMENT
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1. Provide high quality content.2. Key word focus & Key word placement.3. Determine what kind of advertising is
selling.4. Type and Size of Advertising.
STEPS OF DEVELOPING AD
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From Brief to Research From Research to Plan From Plan to Execution From Execution to control Effectiveness
WEB ADVERTISING PROCESS
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