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Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center Responsible Retailing Forum Responsible Retailing Research April 19, 2006

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Page 1: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Compliance ChecksThe Probable Implications of Probability

William DeJong, PhD

Boston University School of Public Health

Youth Alcohol Prevention Center

Responsible Retailing ForumResponsible Retailing Research

April 19, 2006

Page 2: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Key Points

! Frequent non-compliance is a fact of life, even for retailers with relatively high rates of clerk compliance with the law!

? Given that, what is a reasonable standard of performance to which retailers can be held?

Page 3: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Probability for Event Sequences

• The probability that a sequence of events will occur is equal to the product of their individual probabilities

• Example: What is the probability of tossing a coin and getting “tails” twice?– 0.50 x 0.50 = 0.25 OR 1/2 x 1/2 = 1/4

• Example: What is the probability of tossing a coin and getting “tails” and then tossing a die and getting “6”?– 0.50 x 0.167 = 0.083 OR 1/2 x 1/6 = 1/12

Page 4: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Mystery Shops

Set p = probability that a clerk will check ID for an individual mystery shop

1- p = probability that a clerk will NOT check ID for an individual mystery shop

Page 5: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Sequence of Mystery Shops

Probability that a clerk will check ID for all of the mystery shops: 2 visits: p x p 3 visits: p x p x p 4 visits: 1- (p4) . . . and so on

Probability that a clerk will NOT check ID for at least one mystery shop: 2 visits: 1- (p x p) 3 visits: 1- (p x p x p) 4 visits: 1- (p4) . . . and so on

Page 6: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Probability: Clerk Will Check ID for All Mystery Shop Inspections

Number of MS

1 (p) 2 (p2) 3 (p3) 4 (p4) 5 (p5)

p = .60 .60 .36 .22 .13 .08

p = .80 .80 .64 .51 .41 .33

p = .90 .90 .81 .73 .66 .59

p = .95 .95 .90 .86 .81 .77

Page 7: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Probability: Clerk Will NOT Check ID forat Least One Mystery Shop Inspection

Number of MS

1 (1-p) 2 (1-p2) 3 (1-p3) 4 (1-p4) 5 (1-p5)

p = .60 .40 .64 .78 .87 .92

p = .80 .20 .36 .49 .59 .67

p = .90 .10 .19 .27 .34 .41

p = .95 .05 .10 .14 .19 .23

Page 8: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Reality Check

• With clerk compliance at 90%, then the probability of at least 1 out of 5 MS inspections showing non-compliance is .41.

• Imagine a community (Utopia) where every

alcohol retailer could bring the staff up to 90% compliance.

With 5 MS inspections each, 41% of the retailers would be found in violation of the law at least once.

Page 9: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Do the Math

Let’s do 10 mystery shop inspections:

• Retailer’s compliance rate = 90%– Probability of at least one MS inspection

showing non-compliance = 65%!

• Retailer’s compliance rate = 95%– Probability of at least one MS inspection

showing non-compliance = 40%!

Page 10: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Conclusion

Frequent non-compliance is a fact of life, even for retailers with high rates

of clerk compliance with the law

Page 11: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

The Difficulty of Detecting Relatively Low Compliance Rates

• Compliance rate = 70%– Probability of detection

• 1 visit = 30%

• 2 visits = 51%

• Compliance rate = 80%– Probability of detection

• 1 visit = 20%

• 2 visits = 36%

Page 12: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Policy Implications• Fact: Even with near universal compliance,

there is a substantial probability of non-compliance over multiple inspections.

– What constitutes a “reasonable” response to a first offense?

Page 13: Compliance Checks The Probable Implications of Probability William DeJong, PhD Boston University School of Public Health Youth Alcohol Prevention Center

Policy Implications

• Fact: The greater the number of MS inspections, the greater the probability of non-universal compliance.

– What is a reasonable number of MS inspections to conduct within a given time frame?

– What is a reasonable number of non-compliance findings before harsher sanctions (license suspension or revocation) are applied?