competitive dynamics textile industry
TRANSCRIPT
COMPETITIVE
DYNAMICS
PRESENTED BY :
MARYAM KHAN
13029046-002
MBF
5th Largest producer of cotton
4th Largest consumer of Cotton
3rd Largest Exporter of Raw Cotton
Source: www.aptma.org.pk
Resource Person:
Mohsin Khalid ( HR. Manager)
Involves in Spinning
Reasons Of Sale
The Acro Group,2010
Resource Person:
Ammar Qayyum (Adm. Mgr.)
Involves in Spinning
Flat Organization
Diversification (Plied, slubs, mélanges, blends)
Dealings
Production 50000 p.a
Latest Lab Setup
Customer & Market Demand
Human Resource Management
Promotion Activities
Machinery
BMR (Balancing, Modernization & Replacement)
Automated System
Overhead Control
GUL AHMED
Founded on April 1st, 1953
Founder: Haji Ali Mohammad
INDUSTRY: Textile, Retail
Products: Yarn, apparel, fabric,
bedding, accessories etc.
Revenue: Rs. 25,063,924,000 (2012)
Employees: 7000
VISION STATEMENT
“Setting trends globally in the textile
industry. Responsibly delivering
products and services to our partners”
MARKET ANALYSIS
Currently exporting only yarn not China.
Bed linen exporting to U.S. (Wall-mart)
Prices are comparatively higher.
Focused on differentiation strategy
Russia and China are two potential
markets
SUPPLY CHAIN
Orders get delayed at times due to loop
holes in the supply chain.
SWOT ANALYSIS
• Advance equipment
• Strong buyers
• Diversified product range
S
• Lack of work force training
• Poor advertising
• Capacity utilization
W
SWOT ANALYSIS
• Experience new horizons
• Enhance production capacity
O
• Competitors
• Political and economical instability
T
NISHAT
Founded in 1951
Founders: Mian Mohammad Mansha
Industry: Textile, Banking, Cement, Power Generation.
Products in Textile: bed linen, curtains, table linen, apparel, fabric, dyes and finishes
Revenue: Rs. 44,924,101,000 (2012)
Employees: 30,000 (2008)
MR. MIAN MANSHA
-
VISION STATEMENT
“To transfer the Company into a modern
and dynamic yarn, cloth and processed
cloth and finished product manufacturing
company that is fully equipped to play a
meaningful role on sustainable basis in
the economy of Pakistan.”
MARKET ANALYSIS
Focusing on work wear business.
Effective in keeping production house active.
Exploring opportunities in France and Spain.
Machines updated to meet the needs of U.S.S.
Every region has its own export manager
QUALITY CONTROL
CHECKS
Strength testing
Thickness and Thinness
Breakage report
Chlorine test
Shrinkage
SWOT ANALYSIS
• Motivated employees
• Latest machinery
• Own power generation plant
• MIS systemS
• Small international market share
• Lack of employee rewardsW
SWOT ANALYSIS
• New markets around the world
• Experienced workforce can be utilized
O
• Competitors
• Political and economical instabilityT
CRITICAL SUCCESS
FACTORSNISHAT GUL AHMED ZULAIKHA
Reliability check check check
Efficiency check - -
Sustainability check check check
Availability check check -
Cost Effective - - check
Current Issues
Energy Crises
Internal Weakness
Supportive Step
Set up Shifting
Cost of Production
Resources
Diversion
Again Alive
CONCLUSION
Information is the key to success
Make a right move at the right time