competera product overview 2016
TRANSCRIPT
PRODUCTS OVERVIEW
Be a #PricingHero
Problem
PRODUCTS OVERVIEW
Many retailers note a significant change in demand elasticity, that is tightly associated with the market
price transparency growth and technological effectiveness boost of new market players.
Thus, to retain their market share and competitive position, developing online retailers have to
implement state-of-art technologies and approaches to pricing.
Solution
helps online-stores and manufacturers concentrate all the necessary marketing and
merchandising product data in one place and use them to set ideal prices everyday.
PRODUCTS OVERVIEW
Solution
PRODUCTS OVERVIEW
Company overview Best B2B Startup
Retail Innovation
Startup of the Year
2013FOUNDED
CURRENT OFFICES
Kyiv (Headquarters)
St. Petersburg
London
30+ employees worldwide
Ukrainian and Russian e-commerce market leader
in price analysis
DATA AVAILABLE
OFFICES
Solution What we do
We crawl data from retail websites, match scraped items with client's assortment and enriching it with market demand through the Google Analytics integration
We pinpoint and measure how competition affects sales combining website visitors behaviour with market pricing situation at the moment of purchase
We transform raw data into actionable insights and signal client's market pricing position over any period of time
Online retailers and manufacturers optimize and maintain their pricing image referring to our insights
1 2 3 4SCRAPING PROCESSING INSIGHTS PERFORMANCE
PRODUCTS OVERVIEW
for Retailers
Products overview
for Manufacturers
PRODUCTS OVERVIEW
We take part in setting an ideal price for each product.
KEY VALUE
KEY FEATURES OVERVIEW
Online store pricing market position determination over any time frame;Competitors’ prices overview on different levels (per product, per category, per brand);Per product price suggestion based on preset business rules;Easy data access and integration via API or Data StreamingDynamic product segmentation based on market price fluctuations for marketing purposes.
PRODUCTS OVERVIEW
We help maintain winning position of a product in the
market.
KEY VALUE
KEY FEATURES OVERVIEW
MAP* (Minimum Advertised Price) violations control;Price comparison with competitive brands;Benchmarking with competitors’ on different level (per category, per segment, per product);Promotional activity analysis;Retailers ratings based on predefined criteria.
*MAP price is a minimum amount that resellers agree not to advertise below.
PRODUCTS OVERVIEW
Read more customer success stories on our web-site
WITH COMPETERA PRICE INTELLIGENCE SOLUTIONS ONLINE STORES AND
MANUFACTURERS INCREASE TURNOVER, MARKET SHARE AND SIGNIFICANTLY
OPTIMIZE COSTS.
Competera customers achievements
200%Online channel
Revenue Growth
40%Decrease marketing
expenses
730 →17Decrease daily MAP Violations
70%Decrease
IT expenses
PRODUCTS OVERVIEW
WE TRULY BELIEVE IN WHAT WE DO AND THAT IS ONE OF THE REASONS WHY OUR CUSTOMERS CHOOSE US
INVESTOR OVERVIEW
Our customers
DRAMATICAL ROICost-efficient solution shows great ROI for the customers with high turnover.
WE FIT TO PRICING PROCESSReach maximal efficiency with the help of simple tools which align market deviations with repricing process to stick to pricing strategy on a product, category and brand level.
WE DISPLAY CONTINUOUSLY UPDATED ANALYTICS Access efficiency key performance metrics promptly enabling an opportunity to control and continually improve pricing strategies.
Why us?
INVESTOR OVERVIEW
1
2
3
COMPETERA.NET
Eugene Kharybin Price Analyst+44 203 608-77-82 [email protected]
Our team is ready for demonstration how it works.
Thank you for your time!