competera product overview 2016

12
PRODUCTS OVERVIEW Be a #PricingHero

Upload: eugene-kharybin

Post on 22-Jan-2018

92 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Competera Product Overview 2016

PRODUCTS OVERVIEW

Be a #PricingHero

Page 2: Competera Product Overview 2016

Problem

PRODUCTS OVERVIEW

Many retailers note a significant change in demand elasticity, that is tightly associated with the market

price transparency growth and technological effectiveness boost of new market players.

Thus, to retain their market share and competitive position, developing online retailers have to

implement state-of-art technologies and approaches to pricing.

Page 3: Competera Product Overview 2016

Solution

helps online-stores and manufacturers concentrate all the necessary marketing and

merchandising product data in one place and use them to set ideal prices everyday.

PRODUCTS OVERVIEW

Page 4: Competera Product Overview 2016

Solution

PRODUCTS OVERVIEW

Company overview Best B2B Startup

Retail Innovation

Startup of the Year

2013FOUNDED

CURRENT OFFICES

Kyiv (Headquarters)

St. Petersburg

London

30+ employees worldwide

Ukrainian and Russian e-commerce market leader

in price analysis

DATA AVAILABLE

OFFICES

Page 5: Competera Product Overview 2016

Solution What we do

We crawl data from retail websites, match scraped items with client's assortment and enriching it with market demand through the Google Analytics integration

We pinpoint and measure how competition affects sales combining website visitors behaviour with market pricing situation at the moment of purchase

We transform raw data into actionable insights and signal client's market pricing position over any period of time

Online retailers and manufacturers optimize and maintain their pricing image referring to our insights

1 2 3 4SCRAPING PROCESSING INSIGHTS PERFORMANCE

PRODUCTS OVERVIEW

Page 6: Competera Product Overview 2016

for Retailers

Products overview

for Manufacturers

PRODUCTS OVERVIEW

Page 7: Competera Product Overview 2016

We take part in setting an ideal price for each product.

KEY VALUE

KEY FEATURES OVERVIEW

Online store pricing market position determination over any time frame;Competitors’ prices overview on different levels (per product, per category, per brand);Per product price suggestion based on preset business rules;Easy data access and integration via API or Data StreamingDynamic product segmentation based on market price fluctuations for marketing purposes.

PRODUCTS OVERVIEW

Page 8: Competera Product Overview 2016

We help maintain winning position of a product in the

market.

KEY VALUE

KEY FEATURES OVERVIEW

MAP* (Minimum Advertised Price) violations control;Price comparison with competitive brands;Benchmarking with competitors’ on different level (per category, per segment, per product);Promotional activity analysis;Retailers ratings based on predefined criteria.

*MAP price is a minimum amount that resellers agree not to advertise below.

PRODUCTS OVERVIEW

Page 9: Competera Product Overview 2016

Read more customer success stories on our web-site

WITH COMPETERA PRICE INTELLIGENCE SOLUTIONS ONLINE STORES AND

MANUFACTURERS INCREASE TURNOVER, MARKET SHARE AND SIGNIFICANTLY

OPTIMIZE COSTS.

Competera customers achievements

200%Online channel

Revenue Growth

40%Decrease marketing

expenses

730 →17Decrease daily MAP Violations

70%Decrease

IT expenses

PRODUCTS OVERVIEW

Page 10: Competera Product Overview 2016

WE TRULY BELIEVE IN WHAT WE DO AND THAT IS ONE OF THE REASONS WHY OUR CUSTOMERS CHOOSE US

INVESTOR OVERVIEW

Our customers

Page 11: Competera Product Overview 2016

DRAMATICAL ROICost-efficient solution shows great ROI for the customers with high turnover.

WE FIT TO PRICING PROCESSReach maximal efficiency with the help of simple tools which align market deviations with repricing process to stick to pricing strategy on a product, category and brand level.

WE DISPLAY CONTINUOUSLY UPDATED ANALYTICS Access efficiency key performance metrics promptly enabling an opportunity to control and continually improve pricing strategies.

Why us?

INVESTOR OVERVIEW

1

2

3

Page 12: Competera Product Overview 2016

COMPETERA.NET

Eugene Kharybin Price Analyst+44 203 608-77-82 [email protected]

Our team is ready for demonstration how it works.

Thank you for your time!