FINAL REPORT

ON

MANAGEMENT THESIS-II

COMPARATIVE STUDY OF

V/sHEALTH DRINK

ByMukesh Kumar

6nb20829

FINAL REPORT ON

COMPARATIVE STUDY OFCOCA-COLA V/sHEALTH DRINK

BYMukesh Kumar

6nb20829

CourseMBA

A report submitted in partial fulfillment of the requirements of

PG PROGRAM (Class of 2008)

CERTIFICATE

This is to certify that the management Thesis-II titled

“Comparative study of Coca Cola v/s Health Drink”. Submitted

by Mukesh Kumar Enrollment no. 6NB20829 during

Semester-IV of the MBA Program (2006 - 2008) embodies

original work done by him.

Signature of faculty Guide – Mrs. Sonia Gambhir

TABLE OF CONTENTS

1. ACKNOWLEDGEMENT……………..

2. SUMMARY……………………………..

3. INTRODUCTION ………………………

4. OBJECTIVE……………………………..

5. LIMITATIONS……………………………

6. METHODOLOGY……………………..

7. FINDINGS ……………………………….

8. SUGGESTIONS………………………….

9. CONCLUSION……………………………

10. RECOMMENDATIONS…………………

11. INDUSTRY/COMPANY PROFILE……...

12. BIBLIOGRAPHY…………………………

13. GLOSSARY……………………………….

ACKNOWLEDGEMENT

I have indeed been a learning experience for me. I express my heartfelt gratitude to the company for extending the company for extending this opportunity to me.

I would like to take this opportunity to thank Mrs. Soniya Gambhir,“ Faculty Guide” for encouraging and supporting me through this period of training.

I hope my project will prove helpful to the company and sincerely thank all to my faculty guide who cooperated with me for the successful completion of the project.

SUMMARY

This project study lay emphasis on the comparative study of Coca-cola V/s Health drink. This study also emphasis on the how the health drink market is affecting the Coca- cola market.

With people turning more health conscious, the non-carbonated beverage segment has become one of the fastest growing and most exciting businesses at the moment.

The major players in health Drink market are GlaxoSmithCline, Heinz, Cadbury, Nestle and Amul. GSK’s Horlicks, Boost, Viva and Maltova together have 75% market share.

As the people turning health conscious, they are tending towards health drink instead of cold drink. After the finding of pesticide in Coca-cola and other cold drinks, it become difficult for them to retain their market share.

To counter this problem the Coca-cola and other cold drinks are also launching their health drink product.

OBJECTIVES OF STUDY

The main aim of the present study is to accomplish the following objectives:

Comparative study of Coca-Cola with Health Drinks.

To identify the market share of Coca-Cola and Health Drinks.

To identify the issue and challenges of Coca-Cola.

How Health Drink is affecting Coca-Cola market.

Comparative analysis of different health drinks in India.

COMPANY PROFILE

Coca-Cola

The Coca-Cola Company is the world's largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups. Beverage products with the Coca-Cola brand name have been sold in the U.S. since 1886. In May of that year, Dr. John S. Pemberton invented Coca-Cola. It was first sold at a soda fountain in Jacob's Pharmacy in Atlanta, U.S. The company was incorporated in September 1919 in Delaware and now employs around 55,000 people. About 1.3 billion servings of Coca-Cola products are consumed all over the world every day. For the fiscal ending 2005, the company touched net revenues of $23 billion.

Coca-Cola re-entered India in 1993. The vision of the company is to lead beverage revolution in the world and provide it’s consumer quality beverages at affordable price. As on June 2005, Company has 78 manufacturing locations across 24 states of the country. The Coca-Cola system in India includes 27 company-owned bottling operations and another 17 franchisee-owned bottling operations. During the past decade, The Coca-Cola Company has invested more than U.S. $1 billion in India, making us one of India's top international investors. Almost all the goods and services required to produce and market Coca-Cola are made in India. The Coca-Cola Company employs approximately 6,000 local people in India; indirectly, our business in India creates employment for more than 150,000 people.

Coca-Cola India has made significant investments to build and continually improve its business in India, including new production facilities, wastewater treatment plants, distribution systems and marketing equipment. During the past decade, The Coca-Cola System has invested more than US $1 billion in India, making Coca-Cola one of the country’s top international investors and in 2003, Coca-Cola India pledged to invest a further $100 million in its operations. The Coca-Cola System in India includes 24 Company-owned bottling operations and another 25 franchisee-owned bottling operations that directly employ 5,500 local people and create jobs for another 150,000.

Virtually all the goods and services required to produce and market Coca-Cola products locally – including our Kinley water brand launched in 2000, Shock, an energy drink launched in 2001, and Sunfill, our first powdered concentrate, also launched in 2001 – are made in India, ensuring that the benefits of such enterprises remain in the local communities in which they operate.

For as long as we’ve been in India, The Coca-Cola Company and our independent bottlers have been engaged at the international, national and community levels to support programs that protect the environment, conserve water, promote education, and provide healthcare.  

Atul Singh, President and CEO of Coca-Cola India, felicitated Padma Vibhushan Shri Satish Gujral and Dr. Vijaypat Singhania, renowned industrialist and aviator, J.N Kaul, President, SOS Villages, all being part of the eminent "People Of The Year" section in the 2006 edition of the record book.

Brings Back The Fizz To India

Coca-Cola, the corporate nourishing the global community with the worlds largest selling soft drink concentrates since 1886, returned to India in 1993 after a gap of 16 years giving a new thumbs up to the Indian Soft Drink Market. In the same year, the Company took over ownership of the nation's top soft-drink brands and bottling network. No wonder, our brands have assumed an iconic status in the minds of the consumers.

A Healthy Growth To The Indian Economy

Ever Since, Coca-Cola India has made significant investments to build and continually consolidate its business in the country, including new production facilities, waste water treatment plants, distribution systems and marketing channels.

Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India within a decade of its presence and further pledged another US$ 100 million in 2003 for its operations.

A Pure Commitment To The Indian Economy

The Company has not only shaked up the Indian carbonated drinks market, and given consumers the pleasure of world-class drinks to fill up their hydration, refreshment & nutrition needs but has also been instrumental in giving an exponential growth to job opportunities.

Creating Enormous Job Opportunity

With virtually all the goods and services required to produce and market Coca-Cola being made in India, the business system of the Company directly employs approximately 6,000 people, and indirectly creates employment for more than 125,000 people in related industries through our vast procurement, supply and distribution system.

The vast Indian operations comprises 25 wholly-owned- company-owned bottling operations and another 24 franchisee-owned bottling operations. That apart, a network of 21 contract-packers also manufactures a range of products for the Company.

On the distribution front, 10-tonne trucks, open-bay three-wheelers that can navigate the narrow alleyways of Indian cities constantly keep our brands available in every nook and corner of even the country’s remotest areas.

These are only some of the facts that speak about our commitment to the growth of the Indian Economy.

TOP MANAGEMENT

Atul Singh

President & CEO , Coca-Cola India

Atul Singh took over as the President & CEO, Coca-Cola India from 1st September 2005.

Prior to this assignment, Atul Singh was the President of East, Central & South (ECS) China Division in January 2005. Given the strategic importance of China, a Division within the greater China Division was created. ECS China Division consists of Shanghai, the Swire Territories of China, Hong Kong and Taiwan. Additionally, Atul was also responsible for the global and strategic Key Customer Relationships for Greater China and was a member of the Customer Leadership Council.

Prior to his appointment as the President of East, Central and South China Division, Atul served as Deputy Division President and headed the Operations group of China Division. Under Atul's leadership, mainland China operations was among the fastest growing Coca-Cola businesses worldwide for the past 3 years. Atul started his career in the Coca-Cola system in 1998 as Vice President, Operations of Coca-Cola India Division. He led the Franchise Operations and Key Accounts group of the India Division from 1998 to 2001. Atul then joined the China Division in July of 2001 as Region Manager of East China, China Division. Under his leadership, East China Region exceeded volume and profit targets by growing at double the rate of other regions.

Prior to joining Coca-Cola, Atul worked for the Colgate Palmolive Company for 10 years and held several roles including Country General Manager, Nigeria (1995-1998), CFO then General Manager, Romania (1992-1995) and Finance Manager, USA Body Care (1990-1992), Prior to Colgate, Atul worked as an Auditor with Price Waterhouse in New York.

Atul, holds a MBA degree from Texas Christian University.

INDIA ADVISORY BOARD (IAB)

Coca-Cola India has set up India Advisory Board to guide the company on various issues including future strategies, corporate citizenship, and corporate governance.  

Naresh Chandra (Chairman):

Former Ambassador of India to the US during the trying times of Comprehensive Test Ban Treaty, dealing with the Nuclear Tests. Recently, he headed the Government of India committee on Corporate Governance. Other offices held by him include Governor of Gujarat, senior advisor to the Prime Minister. In 1990 he became Cabinet Secretary, the highest post in the Indian Civil Service.

General V.P. Malik (Retd):

General Malik is the Former Chief of Indian Army, a force of over 1.1 million people. He oversaw intensified anti-terrorist operations in Jammu and Kashmir and North East India. He was awarded the Ati Vishista Seva Medal in 1986 as well as the Param Vishista Seva Medal, the highest national award for distinguished services in India in 1996.

He is a member of the National Security Advisory Board and Honorary Advisor to the Centre for Policy Research, New Delhi.

Deepak Parekh:

Chairman & Managing Director, HDFC, India´s largest housing finance company with a balance sheet size of US $ 6.1 billion. Parekh´s vision is to make HDFC the GE Capital of India. In recent years he has been the unofficial crisis consultant to the Government of India. He has been member on the Malhotra Committee on Insurance Reforms, Narasimham Committee on Banking Reform, Infrastructure task force of the Prime Minister´s office, chalked out the rescue plan for UTI and was involved in resolving contentious issues on Telecom Licensing.

S M Datta:

Eminent Management professional, Mr. Datta was formerly Chairman of Unilever in India (1990-1996). He has participated in various committees of the Government of India in areas of Science and Technology, and Food Processing. Currently, Mr. Datta is chairman of Castrol India Limited, Phillips India Limited & Tata TD Waterhouse Company Private Limited.

Mr. N K Singh:

Is a retired IAS Officer and has held several important positions in the Central and State Government, including that of Additional Secretary Economic Affairs, Revenue Secretary, Expenditure Secretary,  Secretary to the Prime Minister as his main Economic Advisor and Member-Planning Commission, in charge of overall macro economic policies, medium term economic strategy and infrastructure.

Mr. N K Singh:

Is a retired IAS Officer and has held several important positions in the Central and State Government, including that of Additional Secretary Economic Affairs, Revenue Secretary, Expenditure Secretary,  Secretary to the Prime Minister as his main Economic Advisor and Member-Planning Commission, in charge of overall macro economic policies, medium term economic strategy and infrastructure.

Sunil Munjal:

Managing Director, Hero Group, heads the world’s largest manufacturer of two wheelers. He is head of Confederation of Indian Industries - Economic Affairs Committee, and represents the business viewpoint as member of several committees of the Government of India.

Amjad Ali Khan:

Eminent Musician. Hailed as One of 20th century’s greatest masters of the Sarod: Songlines World Music Magazine, UK 2003. He is a recipient of Padma Vibhusan (highest civilian award), UNICEFs National Ambassadorship, The Crystal Awards by the World Economic Forum, UNESCOs Award.

Dr. (Ms.) Shyama Chona:

Dr. Chona is the Principal of Delhi Public School, in New Delhi. She is not only well respected as an academician and as an educational administrator but is also recognized for her efforts in imparting education to mentally challenged children. She is also a guest writer in the National Dailies on issues related to child psychology. She has been decorated

with Padma Bhushan, a civilian award given by the Government of India to recognize exceptional contributions.

Mr. Naresh Chandra has accepted to be the chairman of the Advisory Board.

The Advisory Board will meet three to four times a year and review the performance of Coca-Cola India and guide the management on various operational and environment related matters to help the company formulate short and long term strategies. Says Atul Singh, India Division President, We are happy to have such eminent persons on the Board to guide Coca-Cola India on various aspects of the company going forward. World-wide our company is known for its adherence to practices in various fields of corporate citizenship, future growth and corporate governance. Nothing is more important to our success than integrity and a strong sense of accountability in everything we do. We strongly recognize the need for such an independent Advisory Board, comprising some of the country’s best quality individuals and professionals, to guide us and help fulfill our aspirations to become a model corporate citizen of India.

HEALTH AND WELLNESS ADVISORY COUNCIL (HWAC)

At Coca-Cola we believe that Industry has a role to play in helping the Indian consumers lead healthier lives. Coca-Cola is committed to develop and launch a portfolio of health & wellness products that enable the Indian consumer to lead healthier lives. The Health & Wellness Advisory Council (H&WAC) shares this belief and will guide and assist Coca-Cola in India to: Identify & highlight the evolving nutritional needs of Indian

Consumers Suggest viable health & wellness solutions for beverage applications

As desired by the consumers Support consumer education programs that promote healthy & active

life style.

Dr. Kamala Krishnaswamy

Is former Director, National Institute of Nutrition (ICMR), Hyderabad, India and has been engaged in nutrition research for more than three decades. She is an internationally renowned specialist in Internal Medicine and Nutritional Sciences. She has been occupying important positions in National Professional Societies. She was Emeritus Medical Scientist of Indian Council of Medical Research (ICMR). She is currently on advisory board of several Scientific Committees and industries and recipient of several awards and orations. She has been honoured as Fellow of Indian National Science Academy, Indian Academy of Sciences, National Academy of Medical Sciences, National Academy of Sciences, National Agricultural Academy of Sciences, AP Akademi of Sciences, International Union of Nutritional Sciences and Third World Academy of Sciences.

Dr. P S M Chandran

Is Director (Sports Medicine), Sports Authority of India. He is Member on several National and International Sports committees and has many publications in sports medicine to his credit including books and articles. He is the President of Indian Federation of Sports Medicine. Dr. Chandran was Executive Committee Member of Asian Federation of Sports Medicine. He is also the Chairman of the Medical Commission of Asian Shooting Confederation and Secretary of the Medical Commission of Asian Hockey Federation. Presently, is the President of Indian Federation of Sports Medicine. He is Indian contingent Doctor for various International sports events including World Cups, Olympic Games, Asian Games and S.A.F Games.

Dr. J S Pai

Dr Pai is the Executive Director of Protein Foods and Nutrition Development Association of India (PFNDAI). He is recipient of Distinguished Teaching Associate Award 1973 University of Massachusetts. He retired as Professor and Head, Food Technology, UDCT, Mumbai University. He has wide and rich experience in research and industrial consultancy in food processing, dairy technology, protein & enzyme technology, biotechnology etc. He is on board of Kelkar Research Centre and Heinz Nutrition Foundation of India. He is also

fellow of Association of Food Scientists & Technologist (India) and Maharashtra Academy of Science.

Dr. Vinay Aggarwal

Dr Aggarwal is Senior Vice-President of Indian Medical Association (IMA) and Chairman & Managing Director of Pushpanjali Group of Companies As the honorary General Secretary of IMA, he successfully started "Aao Gaon Chalen" ( Let us reach out to the villages) program. Since 2005, he has been member of Standing Committee and ESI (Employee State Insurance) Corporation. He is on the Board of Visitors for Delhi Prison, Trustee of Indian Alcohol Policy Alliance, and Member of National Blood Transfusion Council. He initiated “Anemia Free India” project in 2005. He is recipient of several awards including Best Alumnus award of Maulana Azad Medical College, Dr PN Bahl Community Service award by Delhi Medical Association and BC Roy National Award (2006) for his outstanding contribution to the health services. He has authored Manual of Medical Emergencies, Textbook of Family Medicine, Malaria and Its Management and is the founder Editor of Pushpanjali Health News. He has done a yeoman’s service in the capacity of secretary general of Physicians’ Training Initiative on HIV/AIDS by Clinton Foundation, NACO, and IMA, Working Group of Public Private Partnership, National Rural Health Mission, and National Disaster Management Authority. He has worked on several projects with Scientific Committees of the Government of India and Ministry of Health and Family Welfare as public private partnership including 210 high fertility districts, and leprosy mission.

Dr. A.S. Aiyar

He is Chairman of Proalgen Biotech Limited. He is a founder-member of Foundation of Food Research and Enterprise for Safety & Hygiene, an organization focused on improvement of hygiene, sanitation and food safety in all sectors of the food system. He is member of the 'Food Safety Council' constituted by Greater Mysore Chamber of Industry and TECSOK, Government of Karnataka. He is also Vice Chairman, Regional Food Research and Analysis Centre sponsored by FICCI and Ministry of Food Processing. He was Chairman of WHO project for enhancing the safety for 'Street Foods'. He had advised organizations such as BIS, ILSI and NDDB to create awareness of HACCP in different

sectors. He is currently an Advisor and Member of several Scientific Committees and Industries.

Dr. P A Shankar

Is Advisor to Food and Beverage Industry on various food safety aspects including water hygiene and fermented foods. Was Professor and Director of Dairy Science College and Post-Graduate Studies at Karnataka Veterinary Animal & Fisheries Sciences University, Bangalore. He was President of Association of Food Scientists & Technologists [AFST], Bangalore chapter; President of Indian Microbiologists Association, Bangalore chapter; Vice-President of Indian Dairy Association, South zone. Is a Founder Member of Indo-Swedish Network on Fermented foods. He has conducted research on projects funded by Indian Council for Agricultural Research, New Delhi and Department of Bio-Technology, Government of India. His research areas include Probiotics, Prebiotics; Immobilized enzymes; Mycotoxins in foods; Food poisoning and Food intoxication, Water borne-diseases. He is a recipient of ICAR-JRF award for Masters Program and Commonwealth-Fellowship for Doctoral Program from British Council.

ENVIRONMENT ADVISORY COUNCIL (EAC)

In addition to India Advisory Board, Coca-Cola India has set up an Environment Advisory Council (EAC) to help and guide the company to preserve, protect and enhance the environment. The EAC shall also ensure that the company uses its resources and capabilities to provide active leadership on environment related matters relevant to its business.

General V.P. Malik (Retd)

General Malik is the Former Chief of Indian Army, a force of over 1.1 million people. He oversaw intensified anti-terrorist operations in Jammu and Kashmir and North East India. He was awarded the Ati Vishista Seva Medal in 1986 as well as the Param Vishista Seva Medal, the highest

national award for distinguished services in India in 1996.

He is a member of the National Security Advisory Board and Honorary Advisor to the Centre for Policy Research, New Delhi.

Mr. Harish Salve

A practicing Senior Advocate, is the Ex- Solicitor General of India. He is a well respected lawyer who has been appointed "amicus curea", a friend of the court in many environment matters including the famous rock painting matter and also various Public Interest Litigations. He brings with him to the Council rich legal experience.

Prof.Subash Chander

Former Head of the Hydrology Department -IIT Delhi. Is currently an advisor to the Government of India in the prestigious project of Linking of Rivers in India. He is also an advisor to the Government of Andhra Pradesh in the field of water conservation.

Dr. Mrs. Vimala Ramalingam

Is the Chairperson of the Indian Red Cross and brings with her deep reach and efforts of Red Cross to benefit the Council efforts in varied sections of the society.

Prof. Dilip Biswas

He is the Former Chairman of the Central Pollution Control Board and his experience in the field of environment protection and enforcement is well known. He also brings with him the bureaucratic insight to the environmental issues and as to how the country's executive views the environtal issues.

Dr. M K Ranjitsinh a

Is a retired officer from the Indian Administrative Service of Madhya Pradesh Cadre. Having spent his entire career in the flaura and fauna of the country's most "covered" state, he brings with him rich experience of creating fine balance of ecological growth while enhancing the commercial pursuits.

CODE OF BUSINESS CONDUCT

To reaffirm our commitment to ethical behaviour as an organization and as individuals, we issued a revised code of business conduct in 2002 to every employee worldwide. This code continues to serve as a guide to our actions, advancing and protecting our core values of Honesty, Integrity, Diversity, Quality, Respect, Responsibility and Accountability.

It presents the information in clear, easy-to understand terms, adding procedural guidelines that establish steps for investigating and addressing possible violations of the code. It also extend its scope to the conduct of company directors, as well as employees and officers. These changes and additions make The Coca-Cola Company Code of business conduct a powerful resource for protecting our Company’s reputation for integrity.

ENVIRONMENT POLICY

We at Coca-Cola India are in the business of beverages that refresh people. We will carry out our operations in ways that Protect, Preserve and Enhance the Environment we work in. Our activities are guided by Coca-Cola ecosystem, which provides a framework to transform this principle in actions

Towards this objective, it shall endeavor to:

 1. Establish, maintain and operate facilities to comply with all applicable Environmental Safety and Health laws, Statutes and Consents.

 2. Formulating sound environmental objectives and targets and integrate a continuous process review in all essential elements of corporate management.

 3. Conservation of natural resources specifically in water, energy and fuel by continually improving its usage and reducing wastage.

 4. Working as catalyst to enhance collection of post consumer PET bottles through awareness programs and synergizing relevant agencies for getting better pricing to the consumer.

 5. Seek co-operation with Public, Private and Governmental Organizations in identifying solutions to relevant environmental issues.

 6. Advertising initiatives are to be critically evaluated while advertising in eco-senstive areas; not put advertisement on Historical Monuments, Religious, Political Buildings & Structures and other specially protected and sensitive areas.

 7. Using cooling equipment with environmentally friendly technologies.

 8. Managing fleet operations in a manner to minimize environmental impacts by ensuring good maintenance, improving & tracking fuel efficiency and effectively managing wastes.

 9. Ensuring Procurement policies that consider the environmental impact of packaging materials and all direct and indirect process aids used within the operation.

 10. Ensuring all operations implement eKO Management System and requirements under ISO 14001 before December 2004.

This policy has been communicated to all associates of Coca-Cola India to ensure compliance and shall be made available to public and interested parties on demand.

SUPPLIER GUIDING PRIINCIPLES

Built On The Compliance Of Perfection

The reputation of The Coca-Cola Company is built on trust. Those who do business with us around the world know we are committed to managing our business with a consistent set of values that represent the highest standards of quality, integrity, excellence, compliance with the law and respect for the unique customs and cultures in communities where we operate. We seek to develop relationships with suppliers that share similar values and conduct business in an ethical manner.

Relationships Built On Good Corporate Citizenship

As part of our ongoing effort to develop and strengthen our relationships with suppliers, we are introducing the Supplier Guiding Principles Program for direct suppliers to The Coca-Cola Company. The Supplier Guiding Principles Program is based on the belief that good corporate citizenship is essential to our long-term business success and must be reflected in our relationships and actions in the marketplace, the workplace, the environment and the community. We have included our "Principles of Citizenship" to assist in your understanding of our core values.

Shared Values A Must For The Foundation Of Relationships

Recognizing there are differences in laws, customs and economic conditions that affect business practices in various parts of the world, we believe that shared values must serve as the foundation for relationships between The Coca-Cola Company and our suppliers. The Supplier Guiding Principles restate our requirements and emphasize good workplace policies that comply with applicable environmental laws and with local labour laws and regulations.

We look forward to working with Suppliers to ensure understanding of and compliance with the requirements set forth in the program for Suppliers and all direct suppliers to The Coca-Cola Company.

HUMAN RIGHTS STATEMENT AND WORKPLACE RIGHTS POLICY

Human Rights Statement

The reputation of The Coca-Cola Company is built on trust and respect. Our employees and those who do business with us around the world know we are committed to earning their trust with a set of values that represent the highest standards of quality, integrity, excellence, compliance with the law and respect for the unique customs and cultures in the communities where we operate.

Our Company has always endeavored to conduct business responsibly and ethically. We respect international human rights principles aimed at promoting and protecting human rights, including the United Nations Declaration of Human Rights and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work, and we actively participate in the United Nations Global Compact.

Our acknowledgment of these international principles is consistent with our dedication to enriching the workplace, preserving the environment, strengthening the communities where we operate and engaging with our stakeholders to pursue progress toward these goals.

In our workplaces and the communities in which we operate, we believe that a serious commitment to human rights is fundamental to the way we conduct our business. We treat our employees with dignity, fairness and respect, and we are guided by our shared values of integrity, collaboration and accountability.

Our commitment is formalized and manifested through various policies including our Workplace Rights Policy, our Code of Business Conduct and our environmental governance and management systems. While these policies apply to The Coca-Cola Company and all of the entities that it owns or in which it holds a majority interest, the Company is committed to working with and encouraging our independent bottling partners to uphold the values and practices that these policies drive.

The Coca-Cola Company and its bottling partners jointly understand that the true measure of a well-managed business is not just weather it is financially successful, but how it achieves that success. As our system does business around the world touching so many different and distinct local cultures, we know that it’s not enough to be profitable, we must

also be responsible. This is best achieved in Coca-Cola’s unique business system when the Company and bottlers work together toward our shared goals.

We have expressed these shared goals in a global framework for good corporate citizenship and local accountability called Citizenship @ Coca-Cola. The framework consists of a commitment to embrace a shared set of principles across our global system and is designed to measure and drive improvement in four areas of operation: workplace, marketplace, community and environment. We expect the individual companies that belong to our system to accept the accountability to live up to this commitment and apply these principles to every facet of their local operations.

Through our Supplier Guiding Principles Program, we work with our direct suppliers to ensure that they uphold laws and regulations in the workplace and conduct their business ethically and responsibly.

WORKPLACE RIGHTS POLICY

We value the relationship we have with our employees. The success of our business depends on every employee in our global enterprise. We are committed to fostering open and inclusive workplaces that are based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be.

The Coca-Cola Company's Workplace Rights Policy is guided by international human rights standards, including the Universal Declaration of Human Rights, the International Labor Organization's Declaration on Fundamental Principles and Rights at Work and the United Nations Global Compact.

The Workplace Rights Policy applies to The Coca-Cola Company and all of the entities that it owns or in which it holds a majority interest. The Company is committed to working with and encouraging our independent bottling partners to uphold the principles in this Policy and to adopt similar policies within their businesses.

The Policy includes the following components:

Freedom of Association and Collective Bargaining

Forced Labor Child Labor Discrimination Work Hours and Wages Safe and Healthy Workplace Workplace Security Community and Stakeholder Engagement

Freedom of Association and Collective Bargaining

The Company respects our employees’ right to join, form or not to join a labor union without fear of reprisal, intimidation or harassment. Where employees are represented by a legally recognized union, we are committed to establishing a constructive dialogue with their freely chosen representatives. The Company is committed to bargaining in good faith with such representatives.

Forced Labor

The Company prohibits the use of all forms of forced labor, including prison labor, indentured labor, bonded labor, military labor or slave labor.

Child Labor

The Company adheres to minimum age provisions of applicable laws and regulations. The Company prohibits the hiring of individuals that are under 18 years of age for positions in which hazardous work is required. The Company’s prohibition of child labor is consistent with International Labor Organization standards.

Discrimination

The Company values all employees and the contributions they make and has a long-standing commitment to equal opportunity and intolerance of discrimination. We are dedicated to maintaining workplaces that are free from discrimination or physical or verbal harassment on the basis of race, sex, color, national or social origin, religion, age, disability, sexual orientation, political opinion or any other status protected by applicable law. The basis for recruitment, hiring, placement, training, compensation

and advancement at the Company is qualifications, performance, skills and experience.

Work Hours and Wages

The Company compensates employees competitively relative to the industry and local labor market. We operate in full compliance with applicable wage, work hours, overtime and benefits laws. We offer employees opportunities to develop their skills and capabilities and provide advancement opportunities where possible.

Safe and Healthy Workplace

The Company provides a safe and healthy workplace. We are dedicated to maintaining a productive workplace by minimizing the risk of accidents, injury and exposure to health risks.

Workplace Security

The Company is committed to maintaining a workplace that is free from violence, harassment, intimidation and other unsafe or disruptive conditions due to internal and external threats. Security safeguards for employees are provided as needed and will be maintained with respect for employee privacy and dignity.

Community and Stakeholder Engagement

The Company recognizes its impact on the communities in which it operates. We are committed to engaging with stakeholders in those communities to ensure that we are listening to, learning from and taking into account their views as we conduct our business. Where appropriate, we are committed to engaging in dialogue with stakeholders on workplace rights issues related to our business and within our sphere of influence. We believe that local issues are most appropriately addressed at the local level. We are also committed to creating economic opportunity and fostering goodwill in the communities in which we operate through locally relevant initiatives.

Guidance and Reporting for Employees

The Coca-Cola Company creates workplaces in which open and honest

communications among all employees are valued and respected. Coca-Cola is committed to following all applicable labor and employment laws wherever we operate.

If you believe that a conflict arises between the language of the policy and the laws, customs and practices of the place where you work, if you have questions about this policy or if you would like to report a potential violation of this policy, you should raise those questions and concerns through existing processes, which make every effort to maintain confidentiality. You may ask questions or report potential violations to local Management, Human Resources, Legal Department or Strategic Security. Employees can also report suspected violations through the EthicsLine secured internet website at www.KOethics.com or by calling the appropriate toll-free number for your location, which can be found on the www.KOethics.com website. No reprisal or retaliatory action will be taken against any employee for raising concerns under this policy. The Company is committed to investigating, addressing and responding to the concerns of employees and to taking appropriate corrective action in response to any violation.

For Individuals in the European Union: Please note that Ethics Line phone or web services only allow you to report financial, accounting and auditing matters. Should you wish to report issues under the Workplace Rights Policy, such reports should be made directly to local Management, Human Resources or Legal Department.

Quality Is Our Highest Business Objective

The Coca-Cola Company exists to benefit and refresh everyone it touches. For us, Quality is more than just something we taste or see or measure. It shows in our every action. We relentlessly strive to exceed the world's ever-changing expectations because keeping our Quality promise in the marketplace is our highest business objective and our enduring obligation.

Consumers across the globe choose our brand of refreshment more than a billion times every day because Coca-Cola is...

The Symbol of Quality Customer and Consumer Satisfaction A Responsible Citizen of the World  

CORPORATE CITIZENSHIP

The Coca-Cola Company believes our business has always been based on the trust consumers everywhere place in us—trust that is earned by what we do as a corporate citizen and by our ability to live our values as a commercial enterprise.

There is much in our world to celebrate, refresh, strengthen and protect.

Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, preserve the environment and strengthen our communities.

At the heart of our business is the trust consumers place in us. They rightly expect that we are managing our business according to sound ethical principles, that we are enhancing the health of our communities, and that we are using natural resources responsibly.

Brands of Coca-Cola

Well-known beverage products from the Coca-Cola Company include Coca-Cola, Coca-Cola Classic, Diet Coke, Fanta brand soft drinks, Sprite, Tab, Fresca brand soft drinks and Kinley. In many countries (excluding the United States, among others), the company's beverage products also include Schweppes, Canada Dry, Dr Pepper and Crush.

Brands of Coca Cola in India

Coca Cola Diet Coke

Sprite

Fanta

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AWARDS AND ACHIVEMENTS

Coca-Cola wins Bhagidari Award- Fourth time in a row

Coca-Cola India won the Delhi Government's Bhagidari Award for the 4th consecutive year for its efforts in Water Conservation and Community Development. The award was presented on the second day of the two day Bhagidari Utsav at Pragati Maidan, New Delhi on February 3, 2007 by the Hon'ble Chief Minister of Delhi, Smt. Ms. Sheila Dikshit. We took this opportunity to also present the Water Calendar 2007 to the Hon'ble CM.

The Bhagidari Utsav is an annual event to celebrate the success of 'Bhagidari' - A public-private-community partnership program launched by the Delhi government a few years ago.

Among the highlights of the Utsav was an exhibition cum display by some of the partners of the Delhi government, where each partner showcased its initiatives to make Delhi a 'better' place. In recognition of Coca-Cola's efforts in Water Conservation and PET Recycling, we were given two stalls to outline our initiatives in these areas. Ms. Dikshit was one of the first to visit our PET Recycling stall and after being briefed on our PET Recycling program, she urged the Company to spread the awareness on PET Recycling not just amongst the visitors to the Bhagidari Utsav but also among people at large.

Our Water Conservation stall was visited both by the Hon'ble Chief Minister Ms. Sheila Dikshit as well as by the Hon'ble Mr. A. K. Walia, Minister for Finance, Planning, P.W.D & Urban Development, Delhi Government, who were briefed about the various programs undertaken by the Company to spread awareness and to conserve water. The dignitaries were very appreciative of our efforts. We had showcased a device called 'Drip Gauge' for the first time in the country at the stall. Drip Gauge is a simple but effective tool to sensitize people to save water. A 3-D Rain Water Harvesting (RWH) model demonstrating the utility, functioning and commissioning of Rain Water Harvesting projects at individual households & residential colonies was also on display. In addition, people were apprised of simple methods to Reduce, Reuse, Recycle and Recharge water in their daily lives.

Our stalls evoked tremendous response from all stakeholders and nearly 3000 people visited our stalls during the event. Of these, nearly 2500 participated in the two quiz contests that we ran at the stalls. Several Resident Welfare Associations and NGOs also approached us seeking our guidance and help for RWH and PET Recycling programs in their colonies.

St. Agnes College (Mangalore University) Wins The First Jimmy & Rosalynn Carter Partnership Award In Ind

President Jimmy Carter & Ms Rosalynn Carter personally presented the Jimmy and Rosalynn Carter Partnership Award for Campus-Community Collaboration to St. Agnes College (Mangalore University) for the exemplary work done by them in the field of 'Watershed Management &

Development'. The award has been brought into India by Coca-Cola India in association with Federation of Indian Chambers of Commerce & Industry (FICCI).

The coveted award serves as one of the highest recognition for academic-service learning to educational institutions for outstanding 'Campus Community' Learning programs.

St Agnes received a special handcrafted golden globe trophy, a citation & a cash prize of US $ 10,000. The 2nd and 3rd runner's up i.e. Punjab University for its Literacy Program & Aligarh Muslim University for its Pulse Polio Immunization Program also received a citation and a cash prize of US $ 3000 and US$ 2000 respectively. The winner was selected by the Foundation based on the combined merits of each program out of scores of applications received for the award.

Speaking on the occasion, President Jimmy Carter said,"This will be the first presentation of this award outside the United States, and it is particularly significant to me that India is the next country to embrace this recognition of service. Many years ago my mother, who was a nurse and Peace Corps volunteer, ministered to Indian citizens. That experience touched her deeply, and the emotion she felt, and also the love for India has filtered through to me through her recollections." Also present at the Award Ceremony were Shri Kapil Sibal, Honorable Minister for Science & Technology & Earth Sciences, Government of India & Aparna Sen, noted film actor, director.

According to Atul Singh, President & CEO, Coca-Cola India, "President Carter and Coca-Cola share a strong belief in the benefit of working for the local communities. As an example our Company is actively spearheading water sustainability and conservation programs in India. We have so far commissioned more than 220 rain water harvesting structures in 17 Indian states both at bottling plants and in the local communities. We are constantly trying to benefit the communities where we operate."

Carter Partnership Awards celebrate schools, communities, and businesses working together to make a difference in the lives of people in need. The Award aims to be a powerful motivator for the academic community to develop community service programs in their curriculum

and encourages the student community to inculcate values of selfless service and empathy towards the community.

Other members present at the function included, Mr S K Poddar, President FICCI, Dr Sue Sehgal, Founder & President, Jimmy & Rosalynn Carter Partnership Foundation, Shri Farookh Abdullah, eminent parliamentarian, Naveen Jindal (Member of Parliament) & other well known personalities.

World Environment Foundation Awards - 2005Golden Peacock Environment Management Award to Kaladera unit

The World Environment Foundation (WEF) awarded the prestigious Golden Peacock Environment Management Award 2005 (GPEMA) to the Coca-Cola bottling plant at Kaladera, near Jaipur, in recognition of its world-class environment practices. Coca-Cola Indias ultra-modern ISO 14001 certified bottling plant in the State won this top award in the medium scale Food & Beverage category from amongst more than 17 entries. The Kaladera unit is the fourth plant to get this distinction in the Coca-Cola India after Baddi (Himachal Pradesh), Ameenpur (Andhra Pradesh) and Dasna (Uttar Pradesh).

The Award was presented to the plant team at a glittering function at Palampur by Dr. Ola Ullsten, former Prime Minister of Sweden.

The Kaladera unit qualified on stringent selection criteria of an eminent international and national jury of experts after a thorough evaluation of the plants compliance with a WEF prescribed program assessment format covering various issues related to environment management. The assessment covered a period of one year from 1st April 2004 to 31st March 2005 and several environmental performance indicators were monitored and evaluated according to WEFs stringent parameters, for grant of this award. Some of the environmental performance monitors are: energy use, water use, wastewater discharge, compliance with Government regulations and positive impact on local community.

The Golden Peacock Environment Management Award

The GPEMA is designed to encourage and recognize effective implementation of environmental management system and this achievement has been made possible by the plants adherence to Coca-Colas total quality program called The Coca-Cola Quality system (TCCQS). TCCQS is all encompassing management system (Total Quality) covering environment management and other business aspects such as safety and loss Prevention (SLP), product quality, packaging quality, process capability improvement and customer satisfaction.

GPEMA has been instituted by the Institute of Directors in association with World Environment Foundation (WEF) and is designed to encourage and recognize effective implementation of environment management system. The awards are given separately for manufacturing and service organizations, and are assessed under the following categories, viz, Large Enterprises (251 and above employees), Medium Enterprises (51 to 250 employees), and Small Enterprises (upto 50 employees).

WEF is a non-profit NGO, which strives to foster partnerships and improve links between industry and environmentalists for developing innovative strategies to minimize the environmental degradation.

Golden Peacock National Quality Award 2004

Coca-Cola India Division President, Mr. Sanjiv Gupta(seen top, extreme right in the photograph) receiving the Golden Peacock National Quality Award 2004 along with the Coca-Cola team at the 15th World congress on Total Quality in Mumbai on January 14, 2005.

Golden Peacock National Quality Award 2003

Vijayawada, March 13, 2004: Hindustan Coca-Cola Beverages Private Limited (HCCBPL) announced that its Atmakuru unit in Guntur District, Andhra Pradesh has been awarded the prestigious "Golden Peacock National Quality Award 2003" for excellent quality standards, high productivity and Community relationships. The award was given to the company by The Institute of Directors, (IOD) Delhi, an independent body constituted by eminent industrialists, bureaucrats among others and recognises the achievements of manufacturing units under the categories of Environment, Quality and Corporate Governance.

The Atmakuru unit has been judged as the best plant in the Medium Manufacturing category for Food and Beverage Industry encompassing under Quality processes, among 272 entries received from across the country. The annual award winner is decided using a long assessment procedure, which also includes a visit to the facility by a team of experts from IOD.

Commenting on the Award Mr.Ashok Namboodiri – Area General Manager, HCCBPL, said "We are proud to have received this coveted award. At Coca-Cola, Quality is more than just something we taste or see or measure. It shows in our every action. We relentlessly strive to exceed the world's ever-changing expectations because keeping our Quality promise in the marketplace is our highest business objective and our enduring obligation."

The unit has received many awards and recognitions for its achievements and performance. The Pollution Control Board and Government of Andhra Pradesh awarded "Excellence in Water Conservation and Pollution Control" to the Atmakuru unit in 2003.

The unit certified for ISO 9001, ISO 14001 and is in the final stages of getting certified for Food Safety Management System (HACCP) from accredited Certification agency DNV.

Coca-Cola honoured with 'Best Management Award' by the Government of Andhra Pradesh

Hindustan Coca-Cola Beverages Pvt. Ltd. has been honoured with the 'BEST MANGEMENT AWARD' in the State by the Government of Andhra Pradesh for its people's management practices following a review by the State Labour Department. Mr. Y.S. Rajasekhara Reddy, Honourable Chief Minister of Andhra Pradesh will present the award to the company at a simple function in Hyderabad on the occasion of Labour Day, May 1, 2005.

The Company provides direct and indirect employment to more than 2500 people in its five bottling plants in Andhra Pradesh situated in Ameenpur, Moula Ali (near Hyderabad), Vizag, Vijayawada, and Nellore. The Company has been recognized for its Best HR practices like KO Role Model -Deferred Rewards program, to reinforce performance and behavior, KO Key Contributor - Cash reward for superlative performance (CE & Solid Citizens) with citation & a gold pin, KO Vacations - A program to include the associate's family in celebrating his professional success by sending them on a vacation, motivational programs like Surge Beyond 100% to recognize team performance.

In addition to the professional growth of the employees, the Company also focuses on personal and social growth by involving employees in various corporate social responsibility projects undertaken in Andhra Pradesh. These include blood donation camps, health camps for local communities around the bottling plant, education support to local community, etc in association with NGOs like Red Cross and Hyderabad Round Table. In addition to the above, the Andhra Pradesh team came forward to donate generously to Chief Minister's Relief Fund during the tsunami tragedy besides working on location to help the victims.

Best Organisation Award to Coca-Cola India - giving equal opportunity to differently-abled people.

The State Government of Uttar Pradesh, under the aegis of Directorate,Handicapped Welfare conferred Hindustan Coca-Cola Beverages Pvt. Ltd.,Varanasi with the Best Organisation Award for allowing differently-abled people to prosper & carve a niche for themselves in the professional world.

The Award was given by the Governor of the State, H.E. Shri T V Rajeshwar to the Area General Manager, Hindustan Coca-Cola Beverages Pvt. Ltd. Varanasi, Mr.Ashutosh Bhardwaj, in a function organized at Sahkarita Bhawan, Lucknow, to mark the World Disability Day on December 3, 2005. According to Mr Ashitosh Bhardwaj, it’s a policy at Coca-Cola to give equal status & provide equal opportunity to the differently-abled people who are in a perfect physical condition.They are especially trained to carry out certain responsibility. Anomalies should not hamper the growth of an individual. At present, twelve differently-abled people are working as Bottle Inspectors (bottle supervisors) in the unit.

The Company shared this award with B.C.G. School for the Deaf, Varanasi.

Patna Unit wins CSR Award 2004-05!

Our Patna Unit has been awarded 'Corporate Social Responsibility Award' for the year 2004 05 by the J.M. Institute of Speech and Hearing, Patna. The award was given to the Patna Unit for the continued support provided towards upliftment of physically challenged children.

Since last one-year, the principal focus of Patna Units Citizenship activities has been supporting the physically challenged. The multiple initiatives in this direction include Organizing Sports for Deaf and Dumb , Cultural Programmes, Educational Trip to Plants etc.

The Award was presented to the AGM, Patna - Mr. Saurabh Pande, by the Lokayukth of Bihar, Shri Narmadeshwar Pande in a ceremonial function held in Patna on 24-September 2005, the International Deaf & Dumb Day.

Coca-Cola Honoured with Best Management Award by the Government of Andhra Pradesh

Hindustan Coca-Cola Beverages Pvt. Ltd. has been Honoured with the BEST MANAGEMENT AWARD in the State by the Government of Andhra Pradesh for its peoples management practices following a review by the State Labour Department. Mr. Y.S. Rajasekhara Reddy, Honourable Chief Minister of Andhra Pradesh will present the award to the company at a simple function in Hyderabad on the occasion of Labour Day, May 1, 2005.

The Company provides direct and indirect employment to more than 2500 people in its five bottling plants in Andhra Pradesh situated in Ameenpur, Moula Ali (near Hyderabad), Vizag, Vijayawada, and Nellore. The Company has been recognized for its Best HR practices like KO Role Model -Deferred Rewards program, to reinforce performance and behavior, KO Key Contributor - Cash reward for superlative performance (CE & Solid Citizens) with citation & a gold pin, KO Vacations - A program to include the associates family in celebrating his professional success by sending them on a vacation, motivational programs like Surge Beyond 100% to recognize team performance.

In addition to the professional growth of the employees, the Company also focuses on personal and social growth by involving employees in various corporate social responsibility projects undertaken in Andhra Pradesh. These include blood donation camps, health camps for local communities around the bottling plant, education support to local community, etc in association with NGOs like Red Cross and Hyderabad Round Table. In addition to the above, the Andhra Pradesh team came forward to donate generously to Chief Ministers Relief Fund during the tsunami tragedy besides working on location to help the victims.

Government Acknowledges Coca-Cola’s Concern for The Disabled

Chennai 16th August 2004: Hindustan Coca-Cola Beverages Pvt. Ltd. has been honoured as the ‘BEST PRIVATE COMPANY’ in the State by the Government of Tamil Nadu for its contribution to the communities in providing employment opportunities to physically challenged people. Ms. J. Jayalalitha, Honourable Chief Minister of Tamil Nadu, presented

the award to the company at a simple function here on the occasion of the occasion of Independence Day.

The Company employs 88 people with hearing and speaking disability, who work as “Special Inspectors” at its Nemam plant near Chennai. They have been trained by the Company to observe the bottles and check for any foreign particles during quality check.

POLICY

Quality Assurances Of A Billion

The Coca-Cola Company exists to benefit and refresh everyone it touches.

For us, Quality is more than just something we taste or see or measure. It shows in our every action. We relentlessly strive to exceed the world's ever-changing expectations because keeping our Quality promise in the marketplace is our highest business objective and our enduring obligation.

Consumers across the globe choose our brand of refreshment more than a billion times every day because Coca-Cola is...

The Symbol of Quality 

Customer and Consumer Satisfaction 

A Responsible Citizen of the World

 

Health DrinksWith people turning more health conscious, the non-carbonated beverage segment has become one of the fastest growing and most exciting businesses at the moment. For some time now, manufacturers have experimented with some of the formulation and taste issues, offering the consumers better tasting, more healthful alternatives. Evolving from drinks containing a hint of herbs or vitamins, beverages have become an important delivery vehicle for efficacious amounts of nutritional ingredients. Beverages are unusual products in that everyone expects to try new varieties, even from established brands.

While all segments of the beverage market are evolving, the growth seems to be directed more towards healthy, light and low-calorie drinks, in particular organic and fruit juice varieties.

Indian health drinks market is still in its infancy due to the lack of awareness among the population. In value terms, the health food drink market is around Rs 1, 400 crore and in volume terms around 65,000 tonnes per annum. GlaxoSmithkline (GSK) with four brands - Horlicks, Boost, Viva and Maltova - is the leader in Indian health drink market. Complan, GluconD from Heinz India and Cadbury India's Bournvita are also popular among the Indian health drink brands.

1) GlaxoSmithKline

Horlicks, Viva, Maltova, Boost

GlaxoSmithKline has repositioned its health food brands such as Horlicks, Viva, Maltova and Boost over the last few months. GlaxoSmithKline's share in the market is around Rs 1,000 crore from four brands.Viva has been repositioned as a traditional family health drink while Maltova has been repositioned as a tasty chocolate-based drink for children. Boost has also been repositioned as an energy drink. GSKCH's Horlicks and other brands like Boost, Viva,

Maltova, together have a 75 % share of the health food drinks market. Horlicks alone, as a white beverage, is believed to have an over 50 % market share.

No doubt, Horlicks is the leading health drink brands in India since 1930, immediately after its launch in the country. Horlicks is sold in a number of countries across the world. In different countries, the product has different formulations in order to cater to varying consumer segments and serve different consumer needs. In India, the Horlicks available has been scientifically developed and specifically caters to the nutritional needs of the Indian diet. It helps meet the requirements of essential nutrients in children, such as iron and vitamins that aid iron absorption. Boost is health food drink (HFD), which is positioned on the energy platform in India. Developed by the Indian R&D team in 1974, and launched in 1975-76 in Kerala, Boost has been one of the fastest growing brands in the Indian GSK Consumer portfolio. Realising that the energy segment had a huge potential, GSK India launched the brand as the 'Vitaminised Energy Fuel' with a unique chocomalt taste. The brand was launched nationally in the early 80s and has always been targetted at 8-14 year old boys. This is the section of population most enthusiastic about sports, and also with high-energy needs, in India. A ccording to GSK sources, Viva is based on the belief that a good start to the day ensures that rest of it goes well too. New Viva is Vitahelth, combination of nine essential vitamins (vitamin A, C, D, B1, B2, B6, B12, Niacin and Folic acid), Iron, Phosphorus and Calcium. Viva contains a natural goodness of milk, wheat and malted barley. Maltova, a chocolate health food drink, was acquired from Jagjit Industries in Feb 2000. According to GSK official sources, to kids Maltova is the fun health drink, which is extreamly tasty and makes nourishment truly enjoyable and exciting. It was relaunched in June 2002 with an enriched formulation and improved packaging. The relaunched Maltova had active rechargers, a combination of essential vitamins, minerals and carbohydrates. Maltova has again been restaged in November 2004, with an attractive new packaging that connotes an extreamely high taste appeal and a sense of fun and excitement.

Horlicks launches special health drink for working women

Glaxo-Smith Kline Consumer Healthcare today announced the launch of Women's Horlicks, the first health drink, tailore made for women. The new 'health women's horlicks' has all the micronutrients necessary for women in the age group of 19-50 as recommended by World Health Organisation (WHO), a company release here said.

It is scientifically designed with a unique combination of all the required nutrients. It has low fat and no added sugar. It is available in two flavors-Chocolate and Caramel in a jar, priced at Rs 100 for a 200 gm jar, the release said. "We are proud to introduce new Women's Horlicks. This has been a very well thought out product where we have tried to keep our consumer's smallest needs in mind", Mr Shubhajit Sen, Vice President, Marketing said.

The urban Indian woman had the longest working hours vis-a-vis the other members in their families, but often she ignores her nutritional requirements as there was not much choice available which is tailor made for them, he said.

2) Cadbury

Bournvita

In early 1990s Cadbury reentered the health drink market with Bournvita. Now, Cadbury's Bournvita has been at the forefront of the HFD market. Bournvita has a unique taste that combines the goodness of malt and chocolate. It gives the child physical and mental alertness resulting in a healthy body and an active mind.

In early 1990s Cadbury reentered the health drink market with Bournvita, the product of essential vitamins and minerals with memorable campaigns based on the 'Tan ki Shakti, Man ki Shakti'. The next big breakthrough happened in 1999 when the brand was re-launched with a new RDA Balanced Formula. The brand was re-launched with a completely new identity in 2001. Bournvita has a unique taste that combines the goodness of malt and chocolate. It gives the child physical and mental alertness resulting in a healthy body and an active mind. In 2001 Bournvita, complete with new packaging and design was re-launched. A loyalty programme, in the

form of a Bournvita Nutrition Centre, dedicated to counseling mothers on her child's daily nutritional needs was opened. Cadbury Bournvita has been advertising since the 1970s. In the early years the positioning centred on 'Good upbringing' with Bournvita being an essential building block for children. In the 1980-82 years it was 'Goodness that grows with you'. By 1987, it had become the more aggressive 'Brought up right, Bournvita bright'. In the last decade of the 20th Century, competition between children was becoming intense and Bournvita was there with its 'Extra energy to stay ahead'. In the 1992-95 period 'Shakti har din ke champion ki' (Energy for the everyday champion) was its payoff line. In 2000, 'Bournvita poshan, sahi poshan' (Bournvita nutrition, right nutrition) encouraged consumption. In the following year 'Confidence kuch kar dikhane ka' (Confidence to achieve) became the reason to buy. The current Cadbury Bournvita positioning suggests that it contains specific ingredients that augment stamina and concentration in children.

3) Nestle

Milo

Nestle relaunched its chocolate health food drink Milo by re-energising it with 'badam shakti'. . In the past, Nestle had exited from categories like packaged water business and discontinued a few of its brands, including Nescafe Choc Café and Milkmaid dessert mixes, due to their poor performance.

Milo is all set to get a new lease of life with a new packaging, formulation and a distinct positioning. Currently, Milo is available in a SKU of 500gm priced at Rs 96. In the past, Nestle had exited from categories like packaged water business and discontinued a few of its brands, including Nescafe Choc Café and Milkmaid dessert mixes, due to their poor performance.

By giving Milo a new distinct local positioning and introducing the brand in convenient sachets at lower price point, it is clearly moving away from being a very urban-focused player and targeting newer markets and driving rural demand.

4) Heinz

Complan, Glucon-D

American foods major H J Heinz's Indian arm Heinz India has a strong market presence with brands like Complan and Glucon-D. Complan contributes 40 per cent to Heinz's sales. Heinz's most profitable products are Complan and Glucon-D. Even Glucon-D has shed its health tag and repositioned itself as a fun drink.

In 2001, Heinz launched a slew of new products - coffee flavoured Complan. Complan is ideal for convalescents and the elderly - complete nutrition when you're off your food , pregnant and nursing mothers provides vitamins and minerals necessary for good health , busy people - a satisfying lunchtime snack at home or at work , athletes - who require fluid, carbohydrate and high quality protein without the bulk of solid food.

5) Amul

Shakti

In 2004 the Gujarat Cooperative Milk Marketing Federation (GCMMF) forays into the white health-food-drink market with Amul Shakti, a white beverage. Amul Shakti is being positioned as a milk food that has "real milk for real nourishment" and GCMMF says it will provide the brand mass media support to create consumer awareness. GCMMF is eyeing 10 per cent volume share of the market within 90 days of launch and becoming the market leader in this category within three years. GCMMF, which is already a milk market leader, has identified as a thrust area developing nourishment of the entire family through variants of milk foods on a continuous basis while maximizing the returns on milk.

RESEARCH AND METHODOLOGY

Area DehradunSample Size 100Sample Type Convenience Sampling Data Type Primary data & Secondary dataTools for Data Collection Structured InterviewTools for Data Analysis Bar Chart, Pie Chart

Convenience Sampling

In convenience sampling, the selection of units from the population is based on easy availability and/or accessibility. A convenience sample chooses the individuals that are easiest to reach or sampling that is done

easy.

Primary Data

Primary data is data that you collect yourself using such methods as: Surveys, Interviews . Primary data can be relied on because you know where it came from and what was done to it. It's like cooking something yourself.

Secondary Data

Secondary data is collected from external sources such as:

TV, radio, internet magazines, newspapers reviews research articles

CONCLUSION

Health Drink segment is threat for coca-cola and Pepsi. Coca-cola and Pepsi captured the 90% of market share in cold drink

segment. GlaxoSmithCline is market leader in health drink segment. GSK’s Horlicks and other brands like Boost, Viva, Maltova,

together have a 75 % market share. GSK’s horlicks alone is having more than 50% market share in

health drink market segment. After the finding of pesticide in Coca-cola and Pepsi the people are

tending towards health drink. Indian health drinks market is still in its infancy due to the lack of

awareness among the population.

REFERENCES

www.google.com www.coca-colaindia.com www.fnbnews.com www.gsk-india.com