8/6/2019 Comparison of Intitute Websites - Phillip Kotler branding strategy comparison for digital marketing

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Comparison between

IOBM, IBA and

SZABIST

8/6/2019 Comparison of Intitute Websites - Phillip Kotler branding strategy comparison for digital marketing

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key elements IoBM IBA SZABIST

rating rationale rating rationale rating rationale

Clearly define the

brand audience 8

targeting towards

younger generation,

although mixed with

Creek College, High

School on the same

website but more

focus is towards BBA

and MBA program 6

targeting more to

Executive sectors and

communicating more

executive courses related

to Corporate Mangers

Program, Public Sector

Exeuctive, Banking and

Finance 7

Sections defined with no

graphic representation,

mixing Szabist Radio,

Academic Programs,

Corporate Sector all on

one website

Understand the

target customer 9

providing portal to

students,

announcements,

results and alumini

directory 9

Comprehensive portal

with information

provided to all through

different sections 5

No portal, too many

sections more facilities

provided in terms of e-

learning and researchers

understand the

competition 10

focused on

competition

providing new

facilities, technology

and detailed

description for the

information seekers 9

comprehensive detailed

information with

structured sequence 8

although information is

widely present but the

sections are dividied into

soo many categories that

it itakes time for the user

to reach desired

information, not well

structured

identify key leverate

points in customer

experience 8

No interaction only

one way

communication for

new information/

admission seekers,

customziationavailable for existing

students through

portal 7

one way communication

only, portal exist but notall students have the

facility to select course

on their own 6

information available but

no interactivity

design compelling

and complete brand

intent 8

easy to use but has

lot of text 8

easy to use with well

structured sections 7

too much of information

no structured

Execute the

branding strcutured 9

focused on the

competition and

new trends of

education 10

communicating leaders

through the

representation 7

still focusing on shahat of

Muhtarma Benazir

Bhutto

Establish Feedback

Systems 7

only email provided

with no auto

respond or

professional

response and ph 8

email provided with auto

responder and Ph 7

email provided and

contact ph provided

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IOBM IBA SZABIST

Relevant 10

Compelte

guide for

all

students

and newstudents 9

complete

and well

strcutred

information 8

complete informationwith fees structure

Distinct 9

One stop

portal 9

Brand

Name 8scrammbled services

Consistent 8

Education

+ Extra

Curriculars 8

Education

and

Quality 6

Education and extra

curriculars

Memorabl

e 9

Easy to use

and

interactive

portals hasremember

ance 9

interactivit

y with

teachersthrough

the portal 5

too much information

low resolution website