company presentation58.investorroom.com/download/58.com+presentation-q3'19...big data, saas,...

45
0 Company Presentation November 2019

Upload: others

Post on 27-Jan-2020

10 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

0

Company PresentationNovember 2019

Page 2: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

1

DisclaimerThe following presentation has been prepared by 58.com Inc. (the “Company”) solely for informational purposes and is not an offer to buy or sell or a

solicitation of an offer to buy or sell any security or instrument or to participate in any investment activity or trading strategy, nor may it or any part of it

form the basis of or be relied on in connection with any contract or commitment whatsoever. NOTHING HEREIN CONSTITUTES AN OFFER TO SELL OR THE

SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OR INSTRUMENT IN ANY STATE OR JURISDICTION.

The information included herein was obtained from various sources, including certain third parties, and has not been independently verified. The

information presented or contained in these materials is subject to change without notice. No representation or warranty, express or implied, is made and

no reliance should be placed on the truth, accuracy, fairness, completeness or reasonableness of the information or sources presented or contained in

these materials. By viewing or accessing these materials, the recipient hereby acknowledges and agrees that neither the Company nor any of its directors,

officers, employees, affiliates, agents, advisers or representatives accepts any responsibility for or makes any representation or warranty, express or

implied, with respect to the truth, accuracy, fairness, completeness or reasonableness of the information contained in, and omissions from, these materials

and that neither the Company nor any of its directors, officers, employees, affiliates, agents advisers or representatives accepts any liability whatsoever for

any loss howsoever arising from any information presented or contained in these materials.

These materials contain statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as

amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include descriptions regarding the intent, belief or

current expectations of the Company or its officers about the future, which can be identified by terminology such as “will,” “expects,” “anticipates,”

“future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such forward-looking statements are not guarantees of future

performance and involve risks and uncertainties, and actual results may differ materially from those in the forward-looking statements as a result of various

factors and assumptions, many of which are beyond the Company’s control. Neither the Company nor any of its directors, officers, employees, affiliates,

agents, advisors or representatives has any obligation to, nor do any of them undertake to, revise or update the forward-looking statements contained in

this presentation to reflect future events or circumstances.

This document also contains non-GAAP financial measures, the presentation of which is not intended to be considered in isolation or as a substitute for the

financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America. In addition, the

Company’s calculation of these non-GAAP financial measures may be different from the calculation used by other companies, and therefore comparability

may be limited. The reconciliation of those measures to the most comparable GAAP measures is contained within this document or the earnings press

release.

This document speaks as of September 30th, 2019, unless otherwise indicated. Neither the delivery of this document nor any further discussions of the

Company with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of the Company

since that date.

Page 3: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

2Making life simple

1 2Financials Appendix Business

3 4 5

Content

SectorsMarketOpportunity

Page 4: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

3Making life simple

Company Recruit 58Axel

SpringerZillow Seek Ebay Prosus Adevinta REA Scout24 Rightmove

Ticker 6098.T WUBA SPR.DE Z SEK.AX EBAY PRX.AS ADEB.OL REA.AX G24.DE RMV.L

ClassifiedsRevenues(USD in million)

3,009 (HR Technology)

1,914 1,349 1,281 1,058 1,022 954 662 602 592 3456,640(Media &

Solutions)

ClassifiedsEBITDA/Adj. EBITDA%(2)

15%23%(3) 40% 19% 30% 45%-55%(4) 46%(5) 25% 57% 55% 76%

24%

Market Cap (USD in million)

57,010 8,002 7,660 7,008 5,475 28,807 112,770 7,627 9,840 6,579 6,725

# of Countries 60 (HR Tech) 1 ~20 mainly US 18 >10 38 16 8 18 1

Key Brands

Indeed

Rikunabi

Suumo

58

Anjuke

Stepstone

Seloger

Immowelt

Zillow

Trulia

Seek

Jora

Zhaopin

Gumtree

Kijiji

Mobile.de

OLX

Avito

Letgo

Leboncoin

Shpock

Infojobs

Realstate

iPorperty

realtor

IS24

AS24

Rightmove

(1) Financial numbers represent latest fiscal year ending at December 31st, 2018, except Seek/REA and Prosus/Recruit ending at June 30th, 2019 and March 31st, 2019 respectively;Financials are converted to USD from non USD reporting currencies using middle rates announced by the State Administration of Foreign Exchange of the PRC on November 5th,2019;Market capitalization data as per Yahoo Finance and foreign currencies converted using middle rates announced by the State Administration of Foreign Exchange of the PRC on November 5th ,2019; Non financial information from company filings and IR presentations

(2) Classifieds EBITDA/Adj. EBITDA% from company filings and IR presentations with detail definitions(3) Non GAAP Op margin. See “Non-GAAP financial measures” at the end of this presentation(4) Data source: Elliott letter from enhancingebay.com(5) Prosus classified EBIDTA % 46% is delivered by monetization countries, excluding Letgo, data source: Naspers & Prosus IR presentation

Classifieds marketplace: a globally proven model(1)

Page 5: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

4Making life simple

(1) We hold 68.8% of equity interests in 58 Home on an as-converted basis and 58 Home holds 89.7% in 58 Daojia and 56.4% in 58 Freight as of September 30th, 2019. We also hold approximately 16.4% equity interests in Che Hao Duo, which contains Guazi and Mao Dou as of September 30th, 2019

(2) RMB6.8632 to US$1.00, which was the U.S. dollars middle rate announced by the State Administration of Foreign Exchange of the People's Republic of China (PRC) on December 28th, 2018 (3) Non-GAAP operating margin is defined as Non-GAAP income/(loss) from operations divided by revenues. Non-GAAP Operating income(loss) is defined as income(loss) from operations excluding

share-based compensation expenses and amortization of intangible assets resulting from business acquisitions. See “Non-GAAP financial measures” at the end of this presentation(4) Average monthly page views on mobile applications and mobile browser-based pages as a percentage of total monthly page views in 2018. Page views refer to those of listing and landing pages(5) The number of annual unique users is defined as the number of accesses by unique mobile device IDs to our mobile apps in 2018, which is calculated as the aggregate of the number of unique

mobile device IDs that accessed each of our mobile apps in that period

58: The largest classifieds marketplace in China

~85%Mobile PV (4)

>500 millionApp annual unique users (5)

1.9 billion USD2018 Revenues (2)

23%2018 Non-GAAP Op Margin (3)

Horizontal Classifieds

Ganji

• Jobs

• Real Estate

• Yellow pages and local services

• Automotive

Verticals(1)

Anjuke

• Housing• Secondary &primary mainly• Acquired

• Used goods trading • C2C/C2B2C• Internal incubated

Zhuan Zhuan

58 Town

ChinaHR Jia Xiao Yi Dian Tong

58 Daojia 58 Freight Guazi Mao Dou

• Recruitment• White-collar focus• Acquired

• Drive training &exam preparation• Acquired

• Domestic homeservices • Internal incubated& deconsolidated

• Intra-city freight• Internal incubated& deconsolidated

• C2C used car trading• Internal incubated& deconsolidated

• New car trading• Internal incubated& deconsolidated

• Acquired• Internal incubated

Page 6: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

5

IPO

Strategic Investment, currently 22.5%(3)

Core Classifieds:

• Ganji and Anjuke integration• 37pts YoY OM% improvement(1)

• Deconsolidated 58 Home(2)

and Che Hao Duo(Guazi)• 58 Home raised US$300m

(BABA, etc.)

New Business:

Core Classifieds:

New Business:(deconsolidated)

• Continued growth and sustained leadership

• Che Hao Duo(Guazi): Financing

20152013

20162014Founded in 2005

Strong growth in past 5 years

2017Core Classifieds:• 13pts YoY OM% improvement(1)

2018

• Acquired Ganji & Anjuke

New Business:

• Zhuan Zhuan raised US$200mfrom Tencent

• 58 Town launch• Che Hao Duo(Guazi): Financing

New Business:

• Zhuan Zhuan: Branding• 58 Town expansion• 58 Freight(2): Financing• Che Hao Duo(Guazi): Financing

• 6pts YoY OM% improvement(1)

Core Classifieds:

(1) Non-GAAP operating margin, See “Non-GAAP financial measures” at the end of this presentation(2) We hold 68.8% of equity interests in 58 Home on an as-converted basis and 58 Home holds 89.7% in 58 Daojia and 56.4% in 58 Freight as of September 30th, 2019, 58 Daojia which

focuses on home services and 58 Freight which focuses on cargo and freight logistics and delivery services(3) As of September 30th, 2019

2019

New Business:

• Zhuan Zhuan: US$300m Financing & ramp up monetization

• 58 Town: App traffic• Che Hao Duo(Guazi): Financing & 58

US$713.6m partial exit, US$90m received

• 58 Daojia(2): Financing

• User experience: content, connection, big data, SAAS, quality

• Lower tier• Operational efficiency

Core Classifieds:

58 Home Guazi 58 TownZhuan Zhuan

Ganji Anjuke

Page 7: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

6Making life simple

1 2Financials Appendix Business

3 4 5SectorsMarket

Opportunity

Content

Page 8: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

7Making life simple

(1) Paying business users refer to users who are identified as business users with unique identity information such as business licenses or personal identification information and who used the Company’s subscription-based membership services or purchased at least one type of online marketing services in a given period. One paying business user can open up several paying user accounts on one or multiple online platforms.

(2) The number and the percentage represents Q3’19 and the calculation doesn’t include paying business users on Ganji, since the Company stopped selling stand-alone Ganji subscription-based membership services in 2018 or earlier in all of its content categories.

(3) Revenue from indirect sales cities which we leverage our dealer network is calculated by gross revenue in the calculation(4) Data source: China statistical yearbook 2017; Calculated as top 19 cities GDP divided by total GDP(5) Including Tier 1 and new tier 1 cities, tier 1 cities: Beijing, Shanghai, Guangzhou, Shenzhen; New tier 1 cities: Chengdu, Hangzhou, Chongqing, Wuhan, Xi'an, Suzhou, Tianjin, Nanjing, Changsha,

Zhengzhou, Dongguan, Qingdao, Shenyang, Ningbo, Kunming; data source: www.yicai.com (CBN 2019)(6) All the other cities exclude tier1 and new tier 1 cities per CBN 2019

~3.6 million

Big long term growth potential

(1)58 Revenues % of core business by tiers of cities

(3)

32% GDP intop 19 cities

68% GDP inlower tier cities

(4)

(6)

(5)

35% 40% 45% 46%

65% 60% 55% 54%

20193QYTD

Customer volume and ARPU opportunity Lower tier opportunity

Paying business users (3Q 2019)

Jobs ~1.6m

Housing ~1.3m

Others ~0.7m

ARPU exclude primary housing & new car

~1,000 RMB

(2)

Page 9: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

8

58 Town expands lower tier user coverage

(1) 2018 mainland China administrative divisions, data source: www.stats.gov.cn(2) 39,945 towns include 8,393 neighborhood area(街道), which are subsections of cities(3) 2017 villages(行政村/村民委员会), data source: 2018 China civil affairs’ statistical yearbook(4) Active towns covered as of September 30th, 2019; Active towns represent towns whose user engagement metrics meet internal standards

Locations

Population

337 cities(市) + 1881 counties (县) 39,945 towns (乡镇) + 554,218 villages (村)

(60% Urbanization Rate) 564m831m

(1)

App locations

337 cities + ~500 counties

Mainland China administrative divisions

58.com

337 cities + ~500 counties

~15,000 active towns

*Left map shows 337 cities sites only in green*Right map shows 15,000 active towns in red

(4)Ganji Ganji

58 Town

(2) (3)

App locations

+

Page 10: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

9

58 Town: A fast growing rural version of 58

WeChat:

Publish the listing information through WeChat Group

Publish the listing information through WeChat Moments

Attract users to 58 Town app for better user experience

Page 11: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

10

58 Town: A fast growing rural version of 58

Choose location in 58 App

58 Town

Choose location in 58 Town App Map View Town level news feed home page

58 App + 58 Town App:

Page 12: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

11Making life simple

1 2Financials Appendix Business

3 4 5

Content

SectorsMarketOpportunity

Page 13: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

12

58’s leading market position in attractive verticals

Sector SectorAddressablemarket size

Offline toonline

opportunity

New to usedopportunity

ARPUopportunity

Housing Big Small Big Medium

Jobs Big Big - Big

Yellow page local servicesMedium to

BigBig - Medium

Used autoMedium to

BigMedium Big Medium

Used goods Medium toBig

Big Big Medium

Page 14: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

13Making life simple

Scale User Engagement Monetization

Improving user experience through technology

• Grow user and paying business users

• Lower tier cities/Rural

• OMS, performance driven

Content… UGC/PGC, blog(“58部落”), database(“磐石”), reviews, rating, Q&A

Connections… phone call + online chat, resume submission, leads, quote, etc.

Technology… Video, 3D/VR, live streaming, big data, AI, recommendation

Horizontal and vertical Apps Higher engagement Business Apps/SAAS

+

+

+

+

+

(B)

(B)

(B)

(B)

(B)

招才猫Micro business hiring app

移动经纪人Real estate broker app(Secondary & Rental)

CHR

Anjuke

58 Home

Guazi

Zhuan Zhuan

Jobs

Housing

Yellow Pages

Auto

Used Goods

Rural

Quality (“安选房源”, “到家精选”, “求职保障”)

Transactions… Zhuan Zhuan, primary housing, yellow pages, 58 Home, Guazi

商家通Yellow page merchant app

车商通Used car dealer app

58同镇站长58 Town partner app

(B) 微聊客Real estate broker app(Primary)

+

58 Town

58 Town

Consumer users Business usersProduct initiative

Page 15: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

14

58 Position in China

• #1 online marketplace(58housing and Anjuke

combined) for secondary, rental and primary housing

by revenues, users, agents and developers(4) with

significant lead

58 Strategy

• Maintain traffic and agent # leadership

• Technology … video, 3D/VR, SAAS, chats, AI

• Data & content … housing database (“磐石”),

certified listing (“安选房源”), insurance, PGC/UGC

• Transaction(primary home) … Ai Fang (“爱房”)

connect and enable primary and secondary eco-

system players(5)

Housing: stable market, but big potential

Market Opportunity

• Secondary home, ~32% (1) of total housing GMV,

increasing in future

• Secondary marketing TAM ...7 tn RMB secondary GMV

x 2% commission rate(2) x 5%~10% marketing spend(2) =

7 bn~14 bn RMB

• Primary marketing TAM …15 tn RMB primary home

GMV x 1.1% marketing spend(3) =165 bn RMB, low

online penetration

Other Players

• Fang (“SFUN”), Leju (“LEJU”), Eju (“02048.hk”) … mainly

new home players

• Fang (“SFUN”) … transactional attempt failed and

suffered agent, listing, user losses

• Offline broker apps (hybrid model)

(1) Calculated based on 2018 primary housing 15 tn RMB GMV and secondary housing ~7 tn RMB GMV, data source: www.stats.gov.cn (NBS, National Bureau of statistics), 58 research estimates(2) Data source: 58 research estimates(3) Calculated based on the total marketing spend as of total revenue % for top 5 China property public companies per their public fillings or IR website/presentation, Ranking top 5 China property

public companies by 2018 revenue which are 03333.HK; 02007.HK; 600606.SH; 02202.HK; 600048.SH(4) Calculated based on the latest public fillings or IR website/presentation of public online marketplace companies(5) Ai Fang (“爱房”) is a JV formed by 58, primary brokers World Union (“世联行” 002285.SZ ) and Tospur (“同策”), accounted for using measurement alternative method

Page 16: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

15

Feb-19Dec-18Sep-18 Mar-19Oct-18 Nov-18 Apr-19Jan-19 Jun-19May-19 Jul-19 Aug-19 Sep-19

58 traffic share among traditional Housing vertical(1)

Monthly unique visitors

(1) Source: Questmobile

58 Anjuke Ke.com Lianjia Fang FDD Leju

Entire 58app, housing is #1 category

Page 17: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

16

58 App…Housing

Categories

Blog(UGC/PGC)

Home Blog Post Chat Profile

Search

Category news

In Secondary housing subcategory

Certified listing(“安选房源”)

Search

Subcategories

Personalized recommendation

Housing News Post Profile

Oversea listings

Video listings

Certified listing

Broker recommendation

Page 18: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

17

Anjuke App…Housing

Categories

Personalized recommendation

Home Chat Content RCMD Profile

Search

Local price analysis

By category

Content

Ask a question

Q&A

Area analysis

Filters

VR & Video listings

Anjuke (Housing)

Map

Price Area Owner Shuttle Q&A Tools and services

News feed

Detailed listings

RCMD News Q&A Analysis Livestreaming

By topic

Certified listing

VR listings

Page 19: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

18

58 Position in China

• #1 online recruitment marketplace by revenue, job

seeker resumes and employer numbers(3)

• Focus on mid-to-low income grade

• Focus on high margin online business

58 Strategy

• Scale … user, employer growth

• Engagement/matching … online chat, resume

submission, data/AI, SAAS “Zhao Cai Mao” (“招才猫”),

increasing conversions

• Monetization … traffic/effectiveness allocation

optimization, KA and ARPU opportunity

• Information quality … raising bar on certification,

quality deposit and insurance, esp. HR Agencies

Jobs: temporary macro impact, but potential big

Market Opportunity

• Massive market … 288.3m migrant workers(1) in China

mainland, mid to low income grade, 25 million SME(58

Jobs has ~1.6million)

• Blue collar marketing TAM … 288.3m migrant workers

x 2.5 job changing per year(2) x 400 RMB(recruitment

spend/person(2)) =288.3billion

• Offline to online (esp. mobile) … awareness

increasing, but still low penetration & ARPU

• Service/consumption upgrade

• Mobile, a game changer … smart phone proliferation,

convenient features, big data

Other Players

• 51job (“JOBS”), Zhao Pin (privatized), Lie Pin

(“06100.hk”) … mainly white collar

• Other smaller, private companies(1) For 2018, data source: www.stats.gov.cn (NBS) (2) Source: 58 research estimates(3) Calculated based on the public fillings or IR website/presentation of public companies which include 51Jobs, Zhaopin and Liepin, 58 research

Page 20: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

19

Oct-18Sep-18 Feb-19 Mar-19Nov-18 Apr-19Dec-18 Jan-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19

58 traffic share among traditional Jobs vertical(1)

Monthly unique visitors

(1) Source: Questmobile

58 ZhaopinBoss 51job Doumi

Entire 58app, jobs is second biggest category

Page 21: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

20

58App…Jobs

Categories

Blog(UGC/PGC)

Home Blog Post Chat Profile

Search

Category news

In full-time Job subcategory

Banners advertisment

Employer log in

Search

Nearby Urgent Campus Jobs

Personalized recommendation

Detailed listings…to be continued

Continued detail by listings

Jobs Discover Chat Profile

Location, highlights

Employer online

Location

Insurance guarantee

AI Helper

Filters

Page 22: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

21

58 Position in China

• Leading local services aggregator listing platform

• 58 home (transaction model) leading in domestic

service and intra-city add-hoc delivery services

(deconsolidated equity investee), minimal equity

loss pick up impact to 58 in 2019(4)

58 Strategy

• Listing … reviews, ratings, business to validation

• Transactions … premium home services(“到家精选”)

in selected subcategories

• Monetization … high OMS penetration, revenue

model diversification

Yellow Pages Local Services: profitable and growing

Market Opportunity

• Broad scope … a combination of various niche sub-

categories with massive market each

• 1.9 tn RMB home decoration GMV(1);

• 576.2 bn RMB domestic service GMV(2);

• 738.5 bn RMB auto maintenance GMV(3);

• …

• Weak offline players … fragmented, local, lack of

brand and quality service

• Offline to online … still low penetration

• Vertical O2Os now largely small and struggling

• Other major platforms mostly have different

category focus

Other Players

• Baidu, Meituan and vertical O2Os

(1) For 2017, data source: www.cbda.cn(中国建筑装饰协会China building decoration Association)(2) For 2018, data source: www.ndrc.gov.cn(发改委 National development and reform commission)(3) For 2017, data source: iResearch(4) 58 Home deconsolidated since November 2015

Page 23: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

22

58 Position in China

• 58 used car is leading used auto listing platform

• Che Hao Duo (Guazi) is a deconsolidatedinvestee(5), leading used car transaction platform,expanding in adjacencies

• US$713.6m of a partial stake sell announced(5)

• US$100m CB invested in Uxin(6), business partnership

58 Strategy

• Scale … grow with market with modest spending

• Engagement … online chat, video, live streaming,

big data/AI, SAAS

• Monetization … CPC/CPA, pay per call/chat

• Trust … raising bar on certification, listing, user

feedback, offline inspection

Market Opportunity

• Used auto, 33%(1) of total auto transaction volume, increasing in future, increasing over time

• Used car marketing TAM … 860 bn RMB used car GMV(2) x 2.5% marketing spending(3)= 21.5 bn RMB

• Offline to online ... 16.8%(4) transactions through online platforms, growing rapidly

Other Players

• Autohome (“ATHM”) … mainly new car

• Bitauto (“BITA”) … mainly auto-finance

• Uxin (“UXIN”) … focus on cross regional transactions

• Various private players … mostly spendingaggressively and heavily loss making

Automotive: 58 is used car listing platform leader

(1) Calculated based on 2018 auto transaction volume: new auto 28.1m, used auto 13.8m, data source: www.cada.cn ; www.caam.org.cn (中国汽车流通协会; 中国汽车工业协会); (2) For 2018, data source: www.cada.cn (3) Data source: 58 research estimates(4) For 2018, data srouce: iResearch 2019(5) Che Hao Duo(Guazi) deconsolidated since December 2015. We entered into a definitive agreement to sell certain percentage of our equity stake in Che Hao Duo, to a third-party investor on February 28th, 2019(6) Convertible notes of US$100 million at a rate of 3.75% per annum at a conversion price of US$1.03 per share (equal to US$3.09 per ADS) invested in 2Q 2019

Page 24: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

23

Used Goods: Zhuan Zhuan better model, more users

58 Position in China

• Zhuan Zhuan is top 2 online used goods transaction

marketplace

• Zhuan Zhuan conducted US$300m Series B Financing

in September 2019

• Cover +200m user (app activation + WeChat

registration), strong year over year growth

58 Strategy

• Business model … pure C2C to C2B2C

• Services … removing “friction”, innovative value-add

services, category specific

• Monetization … mainly commissions/marketing from

Bs, encouraging trends since second half 2018

Market Opportunity

• Massive market … China retail sales of new goods 33.8 tn RMB(1)

• 1,370 billion Apparel sales GMV; • 886 billion Electronics and appliances sales GMV; • 437 billion Mobile & communication sales GMV;• 225 billion Furniture sales GMV;• …

• Offline to online … fragmented, multi-tier offline market with small Bs, low used goods online penetration, but improving

• Mobile, a game changer … online escrow payment, easylisting, picture, video, chat, reviews, social, etc.

• Logistics … very developed already in China

• High frequency and transactional … vs. other classifiedscategories

Other Players

• Idle Fish (“BABA”)

• Other smaller vertical players

(1) For 2018, data source: www.stats.gov.cn(NBS).this is exclude food and beverage sales

Page 25: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

24

Mercari (4385.T) vs. Zhuan Zhuan

Mercari Japan Zhuan Zhuan

Founded 2014 Nov 2015

Users 71m > 200m

Population 130m (Japan) 1.4B (China)

Market Cap(Sep’19) ~ $4B USD Part of 58

Mercari

• High user penetration & engagement

• Monetization through ~10% take rate

• Japan profitable, global expansion loss

Zhuan Zhuan

• Lower user penetration

• Bigger scale and faster growth

• Easier online payment and logistics

• Culture and offline to online shift

catching up

• Support from Tencent

• Early stage monetization

(1)

(1) First quarter of 2018 from IPO prospectus, except for market cap(2) Accumulate app download(3) Accumulated app activation plus WeChat registration

(2) (3)

(1)

Page 26: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

25Making life simple

1 2Financials Appendix Business

3 4 5

Content

SectorsMarketOpportunity

Page 27: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

26

E-commerce servicesMembership Online Marketing services Other services

117% 59% 80% 69% 52% 53% 53% 85% 144% 164% 133% 88% 41%Membership

214% 81%Online Marketing services

141% 106% 103% 113% 117% 202% 239% 251% 211% 106% 65%

175% 70%Total revenue 98% 83 % 73% 77% 81% 146% 202% 182% 99% 53%231%

YoY Growth

Strong revenue growth (1)(2)

26%

37%

28%

34%

32%

32%

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015

(RMB in millions)

156 1 1 0 0 2 1 10 44 23 19 19 49 43 67 53 64 42 54 101 186 77 171169 228 244 258 401

556 644 603 752 784 812 793

964 994 1,039 929 1,167 1,181 1,122

982

1,184 1,193

126 181 215 247 272

546

728 868

846

1,125 1,203 1,189

1,137

1,536 1,661 1,644 1,492

2,187 2,329 2,275

1,940

2,706 2,797

216

Q3

1,9882,043

Q2

1,945

2,095

Q12017

2,593

1,510

Q12016

Q4 Q4

2,471

Q4

2,765

Q12018

Q3

2,723

Q2

295

Q2

398

Q12014

1,336

Q2Q12015

535

Q3Q3

976

Q4

492443

1,631

37%

33%

28%

33%

38%

27%

3 58 110 227 384 857

1,860 2,951

3,790 4,399

768

2,415

4,364

5,978

8,283

2014

1,628

4,478

2015 2017

10,069

2016

7,592

28%

37%

33% 32%

38%

28%

24%

31%

17%

3,431

Q2

32%

42%

21%

3,627

Q3

33%

40%

19%

13,138

2018

16%

39%

31%

Q4

3,609

31%

38%

8%

Q1 2019

3,028

23%

30%

6%

21%

24%

2%

4,135

Q2

42% 39% 57% 54% 51% 50% 48% 41% 42% 39% 40% 39% 38%Membership

54% 57%Online Marketing services 43% 45% 49% 50% 51% 56% 54% 53% 56% 58% 59%

Percent of Revenue

39%

57% 57%

40%

59%

37%

61%

37%38%

59% 59%

38%

60%

38%

64%

34%

64%

33%33%

63% 63%

31%

64%

32%

65%

29%

Q3

4,258

17%

20%

1%

66%

28%

Page 28: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

27

(RMB in millions, Percent of revenue)

91%95% 93% 91%

High gross margin (Non-GAAP) (1)(2)(3)

1,543

4,157

6,885

9,146

11,706

20152014 20172016

280 377 422 464 498

915

1,245

1,499 1,351

1,786 1,866 1,883

1,789

2,358 2,496

2,503

2,214

3,090

3,248 3,154

2,733

3,701 3,759

Q12014

Q4Q3Q2Q12017

Q4Q3Q2Q12016

Q4Q3Q2Q12015

Q4Q3Q2 Q12018

90%91%92%89%92%93% 90%90%91%92%91%90%94%93%94%95%95%95%

Q2 Q3

90%

2018

89%

Q4

90%

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015(3) Non-GAAP gross margin is Non-GAAP gross profit divided by Revenue. Non-GAAP gross profit is defined as gross profit excluding share-based compensation expenses from cost of revenues.

See “Non-GAAP financial measures” at the end of this presentation.

Q1 2019

87%

Q2

88%

Q3

90%

Page 29: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

28

(RMB in millions)

S&M - Advertising S&M - Non Advertising Research & Development General & Administrative

Operating expenses (Non-GAAP) (1)(2)(3)

23 21 29 39 38148 203

121 109 117 135 132 116 139215 150 123 130 143 182 113 145 14545 56 75 78 92

140214

230 197 223270 272 273 280

334313 301 349

404428

434 424 464

118 146167

215316

527

748778

574666

713 707 671701

742765

697

870868

853835

1008

1124

77101

121152

378

286

522 626

684 420

481 454 512522

541512 682

853

978797

886

979

987

Q4

1,7401,754

Q3

1,688

Q2

1,100

Q12015

824

Q4

484

Q3

392

Q2

324

Q12014

264

Q3

1,832

Q2

1,642

Q12017

1,572

Q4

1,565

Q3

1,599

Q2

1,426

Q12016

1,565

Q4

112509 493 620 577254

676963

1,201 1,481

647

2,369

2,659

2,880

3,287

451

1,812

2,040

2,087

3,310

2017

6,787

2016

6,155

2015

5,367

2014

1,464

Q1 2018

1,803

Q2

2,201

2,392

Q3

8,655

2,259

Q42018

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015(3) Non-GAAP operating expenses is defined as operating expenses excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisitions. See

“Non-GAAP financial measures” at the end of this presentation.

Q1 2019

2,268

2,556

Q2 Q3

2,720

Page 30: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

29

S&M - Advertising S&M - Non Advertising Research & Development

(Percent of revenue)

General & Administrative

26% 26% 27% 31%

71%

29%

39%38%

45%

22%24% 22%

26%

20% 20%19%

28%25%

27%

22%

29%

24% 23%

40%37% 38%

44%

59%54%

56%

48%

38%34% 35%

34% 34%

27%27% 28%28%25%

24%

24%28%

24%26%

15% 14%17% 16%

17%

14%

16%14% 13%

11%13% 13% 14%

11% 12% 11% 12% 10% 11% 12%14%

10% 11%

8%5% 7%

8% 7%

15%

15%

7% 7%6% 7% 6% 6% 5%

8%5% 5% 4% 4% 5% 4%

4%3%

Q3Q2Q3Q2Q12015

Q12016

Q4 Q3Q2Q2Q12014

Q12017

Q4Q4Q3

Operating expenses (Non-GAAP) (1)(2)(3)

28%

40%

27%

21%

25%

40%

53%

35%

29%

25%

16%15%

13%12%

11%

7% 11%

6% 6%4%

2014 2015 2016 2017 2018 Q4 Q1 2018

Q2 Q3 Q4

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015(3) Non-GAAP operating expenses is defined as operating expenses excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisitions. See

“Non-GAAP financial measures” at the end of this presentation.

Q1 2019

Q2 Q3

Page 31: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

30

Stable Headcount(Number of employees)

… With Improving Sales Efficiency (2)

(In RMB thousands per month)

(1) As of Sep 30th, 2019; includes Anjuke/Ganji/other consolidated business numbers, excludes 58 Home and Che Hao Duo(Guazi)(2) Average monthly revenue divided by the average of beginning and ending headcount for each respective period

Stable employee number and increasing efficiency

15.7 16.2 19.3

25.3

31.5

25.1

28.6

36.5

49.5

68.0

2014 2015 2016 2017 2018

Membership Revenue / Field Sales Headcount

Total Revenue / Sales, Customer Services & Marketing HeadcountField sales & marketing Products and R&DCustomer Service G&A

(1)

1,100 1,200 1,300 1,400 1,3001,400

3,300 4,000 3,900

5,000 5,000

1,100

1,500 1,500 1,500

1,800 1,400

6,300

14,800

16,400 14,600

14,70014,000

Dec’15

20,700

9,300

Dec’17

21,300

Dec’16

23,100

67.7%

11.8%

15.1%

5.4%

71.5%

7.2%

15.9%

5.3%

71.0%

6.5%

17.3%

5.2%500

Dec’14

22,900

Dec’18

68.5%

7.0%

18.3%

6.1%

63.6%

6.4%

24.0%

6.0%

64.2%

7.9%

21.8%

6.1%

Sep’19

22,100

Page 32: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

31

79

(1,210)

730

2,359 3,051

2014 2015 2016 2017 2018

Operating Income(RMB in millions)

Net Income(RMB in millions)

17 53 30

(20)(326)

(185)(442)

(256)(214)

360 266 318 217

716 663 763

412

889 857 895

465

1,146 1,039

1Q2014

2Q 3Q 4Q 1Q2015

2Q 3Q 4Q 1Q2016

2Q 3Q 4Q 1Q2017

2Q 3Q 4Q 1Q2018

2Q 3Q 4Q 1Q2019

2Q 3Q

177

(1,180)

(254)

1,795

2,723

2014 2015 2016 2017 2018

21 77 48 32

(294)(130)

(432)(325)(347)

134

(18) (23)

106

662 479 549

306

818 843 756

436

1,646

1,018

1Q2014

2Q 3Q 4Q 1Q2015

2Q 3Q 4Q 1Q2016

2Q 3Q 4Q 1Q2017

2Q 3Q 4Q 1Q2018

2Q 3Q 4Q 1Q2019

2Q 3Q

Operating and net income (Non-GAAP) (1)(2)(3)(4)

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015(3) Non-GAAP income(loss) from operations is defined as income(loss) from operations excluding share-based compensation expenses and amortization of intangible assets resulting from

business acquisitions. See “Non-GAAP financial measures” at the end of this presentation.(4) Non-GAAP net income attributable to 58.com Inc. ordinary shareholders is defined as net income attributable to 58.com Inc. ordinary shareholders excluding share-based compensation

expenses, amortization of intangible assets resulting from business acquisitions, change in fair value of long-term investments, share-based compensation expenses included in share of results of equity investees, and income tax effects of GAAP to non-GAAP reconciling items. See “Non-GAAP financial measures” at the end of this presentation.

Page 33: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

32

Operating Margin (Percent of revenue)

Net Margin (Percent of revenue)

Operating and net margin (Non-GAAP) (1)(2)(3)(4)

6%

13%7%

(4)%

(61%)

(19)%

(33)%

(16)%

(14)%

19%

13%

15%

11%

28%24% 28%

17%

26% 24% 25%

15%

28% 24%

1Q2014

4Q3Q 3Q 2Q1Q2018

2Q1Q2017

4Q2Q1Q2016

4Q3Q1Q2015

4Q3Q2Q 2Q

5%

(27)%

10%

23% 23%

20162015 20172014

11%

(26)%

(3)%

18% 21%

201720162014 2015

7%

19%11% 7%

(55)%

(13)%

(32)%

(20)%

(23)%

7%

(1)% (1)%

5%

26%18% 20%12%

24% 23% 21% 14%

40%

24%

3Q2Q1Q2016

1Q2015

3Q 3Q2Q1Q2014

2Q4Q 2Q1Q2018

3Q4Q 4Q2Q4Q 1Q2017

3Q

3Q

2018

2018

4Q

4Q

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015(3) Non-GAAP operating margin is defined as Non-GAAP income/(loss) from operations divided by revenues. Non-GAAP Operating income(loss) is defined as income(loss) from operations excluding

share-based compensation expenses and amortization of intangible assets resulting from business acquisitions. See “Non-GAAP financial measures” at the end of this presentation.(4) Non-GAAP net margin is defined as Non-GAAP net income attributable to 58.com Inc divided by revenue. Non-GAAP net income attributable to 58.com Inc. is defined as net income attributable to

58.com Inc. ordinary shareholders excluding share-based compensation expenses, amortization of intangible assets resulting from business acquisitions, change in fair value of long-term investments, share-based compensation expenses included in share of results of equity investees, and income tax effects of GAAP to non-GAAP reconciling items. See “Non-GAAP financial measures” at the end of this presentation.

Q1 2019

Q1 2019

Q2

Q2

Q3

Q3

Page 34: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

33

$99

$11

$248

$425

$554

$67

$(185)

$217

$407

$527

2014 2015 2016 2017 2018

$18 $22 $31 $28

($2)

$8

($12)

$17

$23

$51

$81 $93

$62

$104 $106

$145

$113

$190

$126

$141

$84

$225

$150

$16 $18 $29

$3

$(11)

$(50)$(58)

$(66)

$13

$44

$70 $90

$56

$101 $101

$141

$110

$184

$117 $132

$81

$222

$148

1Q2014

2Q 3Q 4Q 1Q2015

2Q 3Q 4Q 1Q2016

2Q 3Q 4Q 1Q2017

Q2 Q3 Q4 1Q2018

Q2 Q3 Q4 1Q2019

Q2 Q3

Operating & Free Cash Flow(Non-GAAP)

(1) Anjuke consolidated since March 2015, Ganji consolidated since August 2015(2) 58 Home deconsolidated since November 2015, Che Hao Duo(Guazi) deconsolidated since December 2015(3) Represents operating cash flow net of purchases of property and equipment(4) Both operating and free cash flow were prepared in accordance with ASU No.2016-18,Statement of Cash Flows(Topic 230): Restricted Cash starting 2018. 2017 comparative figures were restated

accordingly.(5) Q3’19 operating cash flow 1,059m RMB, free cash flow (Non-GAAP) 1,045m RMB

(USD in millions)

Free Cash Flow(Non-GAAP)Operating Cash Flow

Cash flow related to office space purchased (17) (2) (54) (30) (81)

(5)

Operating and free cash flow (Non-GAAP) (1)(2)(3)(4)

Page 35: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

34

Investment thesis

Making life simple

Long term growth opportunities driven by clear trends

• Offline to online (Jobs, Yellow pages, Used auto, Used goods)

• New to used (Secondary housing, Used auto, Used goods)

• Service sector getting bigger in China economy (Jobs, Yellow pages)

Core margin expansion trend and high long term margin due to winner-takes-all model & strong network effect

New businesses create incremental values:

(’14) (’14)

(’15) (’17)

Che Hao Duo(Guazi) 58 Home

Zhuan Zhuan 58 Town

(1) 58 Home deconsolidated since November 2015(2) Che Hao Duo(Guazi) deconsolidated since December 2015

(1) (2)

Page 36: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

35

US$3+ billion worth of long term investment

Long term investment

Category 58’s equity %(1) Accounting treatment58’s Investment’s

worth (USD) (2)

Zhuan Zhuan Used goods transaction 62% Consolidation US $0.9 bn

Che Hao Duo (Guazi)

Used car transaction 16%Measurement alternative method

US $1+ bn

58 Home Home and freight service 69%Measurement alternativemethod

US $1+ bn

Uxin (UXIN.US) Used car transaction 10% Fair value US $0.1 bn

5I5J (000560.SZ)

Secondary Housing agency 8% Fair value US $0.1 bn

Us $3+ bn

(1) 58's equity % in Zhuan Zhuan, Che Hao Duo and 58 Home is equity ownership on an as-converted basis as of September 30th, 201958 Home holds 89.7% in 58 Daojia and 56.4% in 58 Freight as of September 30th, 201958's equity % in Uxin assumes 58's $100m convertible notes converted at a price of US$1.03 per share (US$3.09 per ADS)58's equity % in 5I5J is as of the end of September 30th, 2019

(2) 58’s investment’s worth in Zhuan Zhuan is based on Zhuan Zhuan’s Series B financing post money valuation in third quarter 201958’s investment’s worth in Che Hao Duo(Guazi) is calculated by multiplying the unit share price of the partial sell announced in first quarter of 2019 by the number of shares 58 hold at the end of September 30th, 201858's investment's worth in 58 Home is the addition of the valuation of its two subsidiaries, 58 Daojia and 58 Freight based on their latest financing round

58's investment's worth in Uxin is from 3rd party valuation referenced to its share price at the end of September 30th, 2019

58's investment's worth in 5I5J is based on share price at the end of September 30th, 2019

Page 37: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

36

Appendix

Page 38: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

37

Visionary and experienced management team with proven track record

Xiaohua CHEN58 Home CEOJoined in 2007

Michael YAOChairman & CEOFounded 58 in 2005

Mingke HECo-President Joined in 2015, Jobs/YP Business

Jiandong ZHUANGCo-PresidentJoined since 2007 , Housing/AutoBusiness (Including Anjuke)

Hao ZHOUPresident of International BusinessJoined in 2011

Hongyu XINGCTOJoined in 2015

z

Wei YECFOJoined in 2015

Minghui XIANGCPOJoined in 2011

Page 39: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

38

Jinbo Yao (Michael)

58.com Inc.(Cayman Islands)

China Classified Network Corporation(BVI)

China Classified Information Corporation Limited

(Hong Kong)

Beijing Chengshi WanglinInformation Technology

Co., Ltd. (WFOE)

58 Tongcheng InformationTechnology co., Ltd.

(WFOE)

Shareholders (6) Beijing 58 Information Technology Co., Ltd. (VIE)

100% 100%

10.3% (3) 22.6%

Inside PRC

Public

67.1% (2)

Tencent

Corporate structure (1)

Direct ownership

Contractual arrangements

(1) As of December 31st, 2018(2) It also includes 0.6% shareholding from Pre IPO VC/PEs and other investors. This shareholding does not include the shares held by Tencent purchased on market(3) Certain individual shareholders, which including the Company’s executive officers and employees ,authorize Mr. Yao to vote their shares on their behalf under power of attorney (POA). Mr. Yao’s

shareholding includes those POA shares(4) Magic Heart Inc. holds 72.2%, and Tencent and certain members of our management holds the remaining equity interests of Zhuan Spirit Holdings Limited, respectively.(5) We held 68.8% of the total outstanding shares of 58 Home on an as-converted basis.(6) Jinbo Yao, Lianqing Zhang and Beijing Wanglintong hold 46.8%, 39.8% and 13.4% equity interests in Beijing 58, respectively. Among the shareholders of Beijing 58, Jinbo Yao is a beneficial owner of our

Company and our founder, chairman of our board of directors and chief executive officer. Lianqing Zhang is not affiliated with us. Jinbo Yao is the sole director of and holds a 16.7% equity interests in Beijing Wanglintong, which is jointly owned by Jinbo Yao and our other employees and other individuals. Beijing Wanglintong, a PRC domestic company, does not have any business operations or assets other than its equity interest in Beijing 58 and another entity unrelated to Beijing 58. The registered business scope of Beijing Wanglintong includes technology promotional services, software development and computer technology training.

Outside PRC

58.com Holdings Inc.(BVI)

Anjuke Inc.(Cayman Islands)

Falcon View Technology

(Cayman Islands)

Magic Heart Inc.(BVI)

58 Daojia Inc.(BVI)

Zhuan Spirit Holdings Limited ( Cayman Islands)

72.2%(4)

68.8%(5)

Page 40: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

39

Monetization mainly from business users

Real-time Bidding

Priority Listings

Members’ Listings

Free Listings

Online Marketing Services (CPC, CPM, CPT)

• Real-time bidding

• Priority listing

Membership (Business users)

• Validation/certification

• Online storefront

• Listing benefits (above free listings, etc.)

• Dedicated customer service

• Account management system/big data support

2

1

More intelligent, relevant, personalized OMS powered by Big Data/AI

3

Premium Home Services(“到家精选”)

Yellow pages & local services example:

Page 41: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

40

720 VR VideoOnline chat & reviews

Live streaming

User experience improvement examples

Page 42: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

41

User experience improvement examples

Big dataInterview invitation

58 community Premium home service

Page 43: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

42

User experience improvement examples

Leads Quote Reviews, ratings AI

Page 44: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

43

Information quality : continuous progress

• 100% system + manual screening before posting

• Ongoing online monitoring• Encourage and follow up on user feedback

Information Screening Lister account management

• Consistently raising the bar on lister ID validation• Information flaws trigger lister account penalty• Laws and regulations evolving in similar direction

Technology increasingly in our favorProduct, process innovation

• Escrow payment, quality guarantee deposit, insurance

• Invest in data infrastructure for better cross-checking

• Internal and outsourced offline inspections (sampling basis)

• Tags, sections of “Premium” information, businesses

• Big data, AI helps on detection and staff efficiency increase

• Video, 3D, live streaming, chat features increases engagement and cost of fraud

Page 45: Company Presentation58.investorroom.com/download/58.com+Presentation-Q3'19...big data, SAAS, quality •Lower tier •Operational efficiency Core Classifieds: 58 Home Guazi Zhuan Zhuan

44

Non-GAAP Financial Measures

To supplement the financial measures prepared in accordance with generally accepted accounting principles in the United States, or GAAP, this presentation presents non-GAAP income/(loss) from operations, non-GAAP operating margin, non-GAAP net income/(loss) attributable to 58.com Inc. ordinary shareholders and non-GAAP net margin by excluding share-based compensation expenses, amortization of intangible assets resulting from business acquisitions, change in fair value of long-term investments, share-based compensation expenses included in share of results of equity investees, income tax effects of above GAAP to non-GAAP reconciling items. The Company believes these non-GAAP financial measures are important to help investors understand the Company’s operating and financial performance, compare business trends among different reporting periods on a consistent basis and assess the Company’s core operating results, as they exclude certain expenses that are not expected to result in cash payments. The use of the above non-GAAP financial measures has certain limitations. Share-based compensation expenses, amortization of intangible assets resulting from business acquisitions, non-cash gain or loss and income tax effects resulting from GAAP to non-GAAP reconciling items have been and will continue to be incurred in the future and are not reflected in the presentation of the non-GAAP financial measures, but should be considered in the overall evaluation of the Company’s results. The Company compensates for these limitations by providing the relevant disclosure of its share-based compensation expenses, amortization of intangible assets resulting from business acquisitions, change in fair value of long-term investments, share-based compensation expenses included in share of results of equity investees, income tax effects of above GAAP to non-GAAP reconciling items, all of which should be considered when evaluating the Company’s performance. These non-GAAP financial measures should be considered in addition to financial measures prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, financial measures prepared in accordance with GAAP. For the reconciliation of each of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please refer to our earnings press release for more .