Company Presentation

ASX Spotlight, New York - February 2014

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Global mobile advertising market is expected to grow from $13.1 billion in 2013 to $41.9 billion by 2017

(Gartner Inc)

In Australia, smartphone penetration is the highest amongst the 16-39 age group with 90%+ of this demographic owning a smartphone

(Telstra 2013 Smartphone Index – October 2012 Nielsen)

Multi-mobile device users: almost one in two (49%) of smartphone users also own a tablet (up from 39% in 2012)

(Telstra 2013 Smartphone Index – October 2012 Nielsen)

By 2014, mobile internet usage will overtake desktop internet usage.

(Nielsen – 2013) The

Mobile Revolution

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Our Opportunity

is Every

Businesses Challenge

Businesses of all types must Reach and Transact with the large and growing volume of consumer traffic

moving to mobile devices and

Monetise the transactions

To do so you must:

Give consumers

optimised products with

contextual marketing and

easy payment options

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FY14 Half-year

Trading Update

17th February 2014

ASX RELEASE Mobile Embrace July – Dec Trading Results

Half year FY2014 revenue of $9.54 million

up 65% from $5.77million in the previous

corresponding period half year FY2013

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FY14 Half-year

Trading Update

17th February 2014

ASX RELEASE Mobile Embrace July – Dec Trading Results

EBITDA $1.76 million up 455% on previous corresponding period $0.317 million

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FY14 Half-year

Trading Update

17th February 2014

ASX RELEASE Mobile Embrace July – Dec Trading Results

Net Profit $1.618 million up 909% on previous corresponding period

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Corporate Structure

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What We Are:

The Mobile Enabler

Infrastructure:

Two business units Convey mobile payments and 4th

Screen Advertising Australia

48 fulltime mobile focused staff across Sydney,

Melbourne, NZ and Vietnam plus Board of Directors

m-Payments and m-Marketing/Advertising technology and

platforms

Mobile Payments and Mobile Marketing enabler:

Enabling reach and transactions with consumers on their mobile devices

Revenue comes from:

Consumers paying (m-Payments) for products and services on their mobile devices

Advertisers paying to reach and transact (m-Marketing / Advertising) with consumers on

their mobile devices

Currently revenue ratio approximately 75% m-Payments, 25% m-Marketing/Advertising

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Customers: Consumers

Partners: Telcos, Aggregators and Content Providers

Mobile Payments Business Structure

Media Trading Desk Production m-Payments Platforms Customer Management Platform

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Mobile Payments

Trading Desk

Realtime Performance

Manage customer acquisition

cost with targeted mobile

media buying across multiple

ad networks

Customer Management Platform

Develop and integrate mobile

optimised products and services

with Content Providers and track

and manage Customer Lifetime

Value

m-Payments Platform

For consumers Easy Payment

Options for products and

services on their mobile or

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Leads with Mobile Advertising

Customers: Agencies and Brands

Partners: Agencies, Publishers, Publishing Networks, Technology Providers

Mobile Marketing Business Structure

Premium Publisher Network Production M-Marketing Platforms M-Marketing Toolkit

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We represent a fantastic selection of mobile's finest global and local media owners, giving us

access to over 100 billion global impressions across app and mobile web platforms Australia’s Largest

Premium Mobile

Advertising Network

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Leading Mobile

Advertising and

Marketing Sales

Agency

We work with major brands

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Outlook

International direct carrier billing expansion increasing our overall

marketplace

Target of >150 Million mobile users in our total marketplace FY14

"Globally, by 2017 the total mobile payments user-base is forecast to

climb past 500 million.” (Business Insider Australia, June 2013)

Advertising agencies committing to annuity mobile advertising spends

(Announced 18 Feb 2014 “Mobile Embrace secured new mobile

advertising contracts with Australian advertising agencies totalling

$5.35million”)

The Australian mobile advertising market has a forecast CAGR of 49%

to 2018 (IAB)

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Company Presentation

ASX Spotlight, New York - February 2014

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Supporting Slides

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Australia’s Premium

Full Service Mobile

Advertising Company

Mobile Embrace is the only mobile advertising business that is able to offer the above four buying models at scale

Largest and most diverse premium network

Global leading masthead brands within each key channel

Seamlessly blend buying models to suit individual advertiser needs

Trading desk with 10-12 live networks and 3-4 networks in testing at any one time

The ability to manage any campaign at scale with reach and targeting at prices that work for each advertiser

Performance CPC Channel

Premium CPM Premium CPM & CPC Channel Blend

100% Performance

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Mobile - SEO

Mobile Advertising

TV

Messaging

Text ‘MI4' to 0447 770 077

Print

Outdoor

Converged Mobile Solution Example F

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Mobile Embrace m-Marketing Solutions

M-Payments

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HTML5 / Rich Media:

All our HTML5 and rich

media is

created in-house

Built, managed and hosted

Call to actions include:

Touch to Video

Touch to Social Network

Touch to Call

Touch to Location

Touch to AR

Touch to App Download

Add Event to Calendar

Touch to SMS

Major brands trust us to deliver rich media at scale

Creative Capabilities F

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Risks

Competitive technologies

New competitive market entrants

Fluctuation in mobile advertising spend, business spend on mobile or consumer sentiment

DSP’s (Demand Side Platforms) – self serve model for purchase or pricing of advertising inventory

Regulation

Carrier support of billing platforms

Marketing channels, New Product and Billing channel performance

Restrictions in handset platform access – e.g. Apple’s current eco system

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Glossary Of

Terms

CPM – Cost per thousand impressions

CPC – Cost per click

CPL – Cost per lead

CPA – Cost per acquisition

CLV – Customer lifetime value

Impression – A single instance of an advertisement being displayed

M-coupon – Coupon sent/received, and/or usable via a mobile device

M-site – Website designed for optimum features, functionality and viewing on a mobile

device

DSP - Demand Side Platforms – self serve model for purchase or pricing of advertising

inventory

M-payment - generally refer to payment services performed from or via a mobile device. A

consumer can use a mobile phone to pay for a wide range of services and digital or hard

goods.

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Disclaimer

This presentation contains statements that are neither reported financial results nor other historical information. These statements are forward looking statements. These forward-looking statements rely on a number of assumptions and are subject to a number of risks and uncertainties, many of which are outside the control of Mobile Embrace Limited, that could cause actual results to differ materially from those expressed in or implied by such statements, such as future market conditions, currency fluctuations, the behaviour of market participants and the actions of governmental and state regulators.

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