Fed

State

County

City

Neighborhood/Community(Big “Hood”)

Communication Hubs

Immediate Neighbors (Little “Hood”)

Self, Family, and Home

Disaster Preparedness Pyramid

Fed

State

County

City

Neighborhood/Community(Big “Hood”)

Communication Hubs

Immediate Neighbors (Little “Hood”)

Self, Family, and Home

Surrounded by SM during Response

Self, Family, and Home

Immediate Neighbors

Communication Hubs

Neighborhood/Community

City

County

State

Fed

Funnel and Filter

through the neighborhood

Managing Social Mediain a disaster

• Management by SNAP objectives• Modular organization per SNAP roles/responsibilities• Common Terminology (SNAP titles, positions, functions)• Reliance on SNAP plan and tasks• Manageable span of control (SNAP 20 households)• Pre-designated SNAP locations and facilities• SNAP resource management• Chain of Command (NC, POC, TC, Task Leaders)• Transfer of Command• Accountability• Integrated Communications• Scalable and Flexible

Modeled after SNAP & ICS Principles

• Can be implemented with similar categories of social media tools at any level or phase (mitigation, preparedness, response, recovery)

• Accommodates all levels of jurisdictions, disciplines, hospitals, schools, business, responsible parties – anyone with a disaster mission and message. Cloneable sites.

• Appropriate for educational outreach, daily emergencies, or infrequent disasters

• As responsibilities expand, so can categories and tools within the categories

• Tools are free to costly, sufficient to robust

Scalable and Flexible Model

• Web Content Management System (WCM )• Web Document Management and Editing• Blog• Social Network• Microblog• Multimedia Sharing• Communications• Location-Based Services• Productivity/Monitoring/Search

Neighborhood Social Media Categories for Disaster Management

Social Media Categories “up the pyramid”Use previous categories (with more robust tools) plus

• Command Authority Building • Branding • Search Engine Optimization• Measuring• Analysis• Record Retention

Neighborhood Examples• Web Content Management System• Web Document Management and Editing• Blog• Social Network• Microblog• Multimedia Sharing (video, photo, presentation)

• Communication (email, chat/IM, text/voice)• Location-Based Services• Productivity/Monitoring/Search

Game Plan and Timeline• Game Plan• Neighbor orientation (First Meeting Complete)

• Interview/Assign Team Leaders • Train (All trained, TC and Team Leaders responsible)

• Complete plans and develop resources (internalize site)

• Coordinate with Communication Hub• Exercise

• Timeline• Fall/Winter/Spring 2011-12 (orient, train, coordinate , plan, develop)

• Summer/Fall 2012 (exercise)

References• www.ch16eb700.org • prepare.ch16eb700.org• response.ch16eb700.org

• http://www.slideshare.net/epi2oh/community-preparedness-summit-seattle• Social Media Disaster Category List https://docs.google.com/a/ch16eb700.org/leaf?id=0B9hxd6lfsdG3YzUzMTU0MDctN2YzNS00ODY4LThlNDYtYTBkOWE1YmQwODVh&hl=en_US