community outreach annual impact report

22

Upload: scobett

Post on 19-May-2015

1.542 views

Category:

Health & Medicine


1 download

TRANSCRIPT

Page 1: Community Outreach Annual Impact Report
Page 2: Community Outreach Annual Impact Report

Thank you for your dedication and innovative approach to solving the problems in the world around you. Thanks for using your passion and expertise in the sport and optical industries to improve the lives of others.

We invite you to join us as we tell stories of the past year. Let this serve as our “thank you” and an invitation to join us in our continuing adventure. Enjoy our 1st Annual Charitable Impact Report!

As we reflect on the last year of improving the communities in which we work and play, we realize that we didn’t do it alone. We couldn’t have done any of it without all of you—our employees, charitable partners, vendors and athletes out on the front lines, passionately impacting the world around you for the better.

- The Oakley Community Outreach Crew

Oakley Community,

We maintain the same innovative approach to improving the communities in which we work and play as we do in our business endeavors. We aim to channel our passion for sports and innovation to help those in the greatest need. We do this on a local, national and global level through employee volunteerism, product donation, our partnership with OneSight, and product collaborations with select charitable organizations.

Page 3: Community Outreach Annual Impact Report
Page 4: Community Outreach Annual Impact Report

Approximately 13% of children ages 1-17 are living in poverty in Orange County, CA*. This holiday season, employees rallied together to help those in need within our community with a food and toy collection drive. We collected 1,351 canned food items and 752 toys that were donated to the Orangewood Children’s Foundation, Toys for Tots and Second Harvest Food Bank.

Holiday Food & Toy Drives

* [Economic Well-Being, The 14th Annual Report on the Conditions of Children in Orange County 2008]

Page 5: Community Outreach Annual Impact Report

We joined Panda Express, Jack-in-the-Box and Wahoo’s in sponsorship of the 2nd Annual Doorways mentor recruitment event at Knott’s Berry Farm and participating restaurants. In the aim of recruiting new mentors, Big Brothers Big Sisters paired 75 children on their waitlist with Orange County business leaders for a day of fun. Thanks to our employee volunteers, the event was a great success! There are still more than 200 children waiting for a mentor. For more information, visit: www.bigbrooc.org

Big Brothers Big Sisters of Orange County

Page 6: Community Outreach Annual Impact Report

Twenty Oakley employees spent a Sunday in June as volunteers for Talk About Curing Autism’s Annual Picnic. They served food, registered families, supervised rides, assisted with the festivities and clean-up when all 1,500 family members had finished the fun-filled day! TACA provides resources and support to families affected by autism. For more information, visit: www.tacanow.org

TACA Picnic

Page 7: Community Outreach Annual Impact Report

Face-painting, Sheriff’s Hummers, balloon artists, dunk tanks and helicopters—the essentials of every child’s dream day. Thanks to Snowball Express, all of this came true on Saturday, August 22 for 50 kids at William-Mason Regional Park in Orange County. Twenty Oakley employees joined volunteers from American Airlines, the OC Sheriffs’ department and other organizations to provide an amped up day packed with food, fun and surprises. To top it off, all of the Snowball Express children walked away with an Oakley pack stuffed with school supplies! They were stoked! Snowball Express is a non-profit organization that provides hope and new memories to the children of U.S. fallen military heroes. We have supported Snowball Express since its inception in 2006, and have helped to provide memories to more than 2,000 children. For more information, visit: www.snowballexpress.org

Snowball Express End-of-Summer Picnic

Page 8: Community Outreach Annual Impact Report
Page 9: Community Outreach Annual Impact Report

We are proud of our partnership with the Lance Armstrong Foundation. In support of their mission to unite people in the fight against cancer, we are donating U.S. $20 from each product purchase in the LIVESTRONG collection.

Lance Armstrong Foundation

6 pieces in the Oakley LIVESTRONG collection

U.S. dollars donated from each sale

million U.S. dollars donated to LAF as of November 2009

20

3.5

“We started as a small foundation focused on helping testicular cancer survivors. With Oakley’s support, over

the years LIVESTRONG has expanded our services and our reach. We’ve gone from helping a few hundred people our first year to helping millions, and expanded our focus from testicular cancer to all forms of cancer. And we’ve grown in scope, from fighting this disease in the United States to taking the fight around the world. Thank you, Oakley, for

your help in the fight against cancer.”-Lance Armstrong Foundation

Collaborations for a Cause

Page 10: Community Outreach Annual Impact Report

4 pieces in the Oakley YSC collection

U.S. dollars donated from each sale

thousand U.S. dollars donated to YSC as of November 2009

20

627

“Oakley’s ongoing support of YSC means that we can expand our staff and services even in the midst of

economic hardship. It means that young women will have the tools they need to advocate for themselves

and the circle of support created by other young survivors to inspire their fight against breast cancer”

- Young Survival Coalition

Dangerous (2009)

As a proud partner of the Young Survival Coalition (YSC), we are helping to support their mission of action, advocacy and awareness by donating U.S. $20 from each product purchase in the YSC collection.

Young Survival Coalition

Collaborations for a Cause

Page 11: Community Outreach Annual Impact Report

Augie’s Quest SignatureSeries HIJINXTM

Bob Burnquist SignatureSeries Recycled GASCANTM

Stephen Murray SignatureSeries HIJINXTM

Being “green” is nothing new to Bob. In a world where it is socially and politically essential to be cognizant of the environment, Bob continues his lifelong quest to preserve it. In an effort to educate others about environmental responsibility, a portion of the proceeds from the sunglass go to the Action Sports Environmental Coalition, an organization co-founded by Bob in 2001.

Oakley created the Stephen Murray Hijinx™ to salute the courage of its namesake BMX Dirt Jumper and three-time U.S. Gold Medalist who suffered what has been described as the worst crash ever seen in BMX history. We are proud to honor Stephen’s fighting spirit by helping support his ongoing recovery efforts with donations from the sales of this sunglass. Oakley provides $20 from each sale, half of which goes to spinal cord research charities of Stephen’s choice.

Oakley proudly supports Augie’s Quest, the Muscular Dystrophy Association’s research initiative, dedicated to winning the war against ALS. With every sale of the special edition Augie’s Quest HIJINXTM sunglass, we contribute U.S. $20 to Augie’s Quest.

Collaborations for a Cause

Page 12: Community Outreach Annual Impact Report

Product Donations

This was a record year for donations—we made enough donations of our premium products to stretch the length of a football field approximately 322 times. As a result, we were able to support more than 500 non-profit organizations nationwide.

“The foundation is dependent on supportive individuals such as you and your company to continue to expand our services.”

- Action Sports Medicine Foundation

“Thank you for helping us make our fundraiser a success!”- Special Olympics Miami Dade County

“Thank you so much for your generous donation. Sunglasses always do really well in our silent auction so these should help us

greatly in reaching our fundraising goals. Thanks again.”- Patagonia Foundation

“On behalf of everyone at Disabled Sports USA and the HartfordSki Spectacular, I would like to extend great thanks to you and the

Oakley organization for another generous donation!”- Disabled Sports USA

“On behalf of the FTR I want to thank you for your contributions and support of our year end event. Your contribution made the event that

much more of a hit and we want to extend our gratitude to you.”- Florida Trail Riders

“We really appreciate your support! Thank you very much!”- Common Ground Outdoor Adventures

Page 13: Community Outreach Annual Impact Report

JP AuclairProfessional SkierJP Auclair digs a well in Kenya alongside Kenyan natives on behalf of Alpine Initiatives. JP started Alpine Initiatives with other ski industry professionals in order to create and nurture sustainable environments and communities.

Becky LaValle2008 Triathlete of the Year Becky LaValle with her mom at the inaugural Jenny’s Light 5K Charity Run. Becky started Jenny’s Light with her family to improve and save lives by increasing awareness of perinatal mood disorders.

Bob and Mike Bryan #1 Tennis Doubles Team in the WorldBob and Mike Bryan with Andre Agassi at their 1st Annual Bryan Brothers Foundation Event. The Bryan Brothers Foundation exists to help at risk children survive and thrive in Ventura County, Calif. and around the world.

Athletes Giving Back

Page 14: Community Outreach Annual Impact Report

Grete Eliasen Professional SkierGrete Eliasen at the Tween Summit in Washington, D.C. sponsored by the Women’s Sports Foundation. Grete volunteers with the Women’s Sports Foundation to help young girls pursue their dreams and overcome obstacles.

Ryan Sheckler Professional SkateboarderRyan Sheckler at the Ryan Sheckler 2nd Annual X Games Celebrity Skins Classic benefiting the Sheckler Foundation. The Sheckler Foundation was created to enrich the lives of children, families and communities.

Gretchen BleilerProfessional SnowboarderGretchen Bleiler filming a public service announcement for the Century Council to encourage teens to live healthy, active lifestyles and avoid underage drinking.

Athletes Giving Back

Page 15: Community Outreach Annual Impact Report
Page 16: Community Outreach Annual Impact Report

Each summer, the Surf Industry Manufacturers Association (SIMA) brings together hundreds of professional surfers and industry VIPs to raise money to protect our oceans here at home and around the world. This year with their golf tournament and gala, SIMA raised more than $400,000 to directly support 18 non-profit environmental organizations. We joined other surf industry companies in sponsoring both the golf tournament and gala. For more information, visit: www.sima.com

Waterman’s Weekend

Page 17: Community Outreach Annual Impact Report

In May, we hosted the premiere of Beyond Limits, the inspirational account of Bonner Paddock’s climb of Mt. Kilimanjaro to raise awareness for Cerebral Palsy. All proceeds from the film will fund 39 schools over the next five years, from L.A. to Tanzania. The first school will be in Oakley’s backyard, as the OM Foundation will team up with the United Cerebral Palsy of Orange County to build the county’s first Early Learning Center to serve children with and without disabilities. Continually seeking to challenge the limits of possibility, we are proud to support the OM Foundation as it pursues the mission to change the lives of children with disabilities. For more information or to purchase the “Beyond Limits” DVD, visit www.Beyond-Limits.com

In September and October, two huge earthquakes (7.6 & 6.8) hit the Padang region of Indonesia, wreaking havoc in their own right and causing a tsunami that further devastated the region. We had the privilege of funding shelter kits, hygiene kits and other emergency supplies through a partnership with SurfAid International. SurfAid exists to improve the health, well-being and self-reliance of people living in isolated regions connected to us through surfing. They were in the region when the quakes hit and continue to provide aid to more than 198,200* households in need of emergency shelter. For more information, visit: www.surfaidinternational.org

SurfAid InternationalEarthquake Relief

Beyond LimitsClimb and Premiere

* According to the National Disaster Management Agency

Page 18: Community Outreach Annual Impact Report

Around the world, more than 250 million people suffer from poor vision simply because they don’t have access to or can’t afford care. OneSight, a Luxottica Group Foundation, is a family of charitable vision care programs dedicated to improving vision for all those in need through outreach, research and education. Since 1986, OneSight has provided free vision care and eyewear to more than seven million people in need around the world and has granted millions towards research and education.

While we are committed to making the latest advancements in eyewear technology, we also recognize that vision care and eyewear are a basic necessity. Therefore, we have selected OneSight as our global outreach partner. As a subsidiary of Luxottica, we have committed to supporting the foundation through funding, eyewear recycling programs and employee volunteerism.

OneSight Partnership

2009 Oakley OneSight SupportIn support of OneSight we hosted a Regional Eye Care Clinic, sponsored 30 Oakley employees on Global and Regional OneSight Clinics, donated ophthalmic frames for Cl inic use and launched an eyewear recycl ing program at our headquarters. You can help too. For more information, visit: www.onesight.org

Page 19: Community Outreach Annual Impact Report

In 2009, Oakley employees joined OneSight Team Members and licensed doctors to hand-deliver free eye care and eyewear to thousands in need through organized optical clinics around the world.

Ali Monahan OneSight Mexico Clinic

Gardner Wade OneSight Cleveland Clinic

Cindy Miers OneSight Mexico Clinic

Alison Sadlier OneSight Mexico Clinic

Gilbert Dallaire OneSight El Salvador Clinic

Diana Pantoja OneSight Chile Clinic

Amy Ezell OneSight Thailand Clinic

Gracia Plasencia OneSight Detroit Clinic

Donna Mingee OneSight El Salvador Clinic

Amy Miller OneSight Chicago Clinic

Jeremy Havlik OneSight India Clinic

Emilyn Pathmajeyan OneSight Camp Pendleton Clinic

Ashley Vadala OneSight Ecuador Clinic

Jonathan Thompson OneSight Camp Pendleton Clinic

Evan Burgher OneSight Camp Pendleton Clinic

Oakley OneSight Team Members

Page 20: Community Outreach Annual Impact Report

“I had the opportunity to work with a team of extraordinary, selfless individuals from all over the world. The people that we helped broke my heart, and inspired me tremendously. This was an incredible opportunity that truly opened my eyes.”

-Reuben Hernandez, Oakley Employee

Juliana Williams OneSight Guatemala Clinic

Sue Rees OneSight Honduras Clinic

Nicole DeCosta OneSight Nicaragua Clinic

Larry Butler OneSight Hawaii Clinic

Suzi Hunter OneSight Camp Pendleton Clinic

Olivia Pollock OneSight Camp Pendleton Clinic

Linda Rodriguez OneSight South Africa Clinic

Sylvianne Chauveau OneSight Mexico Clinic

Pamela Wheeler OneSight Houston Clinic

Merlita Helms OneSight Brazil Clinic

Tim LucarelliOneSight Camp Pendleton Clinic

Ana Carol SouzaOneSight South Africa Clinic

Peggy KruezerOneSight Reservation Clinic

Meybel Peña OneSight Camp Pendleton Clinic

Reuben Hernandez OneSight Ecuador Clinic

Oakley OneSight Team Members

Page 21: Community Outreach Annual Impact Report

In February 2009, we partnered with OneSight for the first Eye Care Clinic for military families stationed at Camp Pendleton Marine Base. During the one week clinic, more than 50 Oakley employee volunteers joined Luxottica optical professionals and provided free prescription glasses to 700 children and spouses of military personnel. Recipients at the clinic chose from thousands of Oakley styles for their new glasses!

Oakley Sponsored OneSight Clinic

Page 22: Community Outreach Annual Impact Report

For more information on Oakley’s ongoing community impact, email: [email protected]

Oakley was created for athletes who see the limits of possibility as just another challenge. We are constantly redefining the standards of convention to turn good to great. We maintain the same innovative approach to improving the communities in which we work and play. In each project we undertake, we aim to channel our passion for excellence and innovation to help those who defy their own limits.