28-29 March 2017, Mantra Southbank, Melbourne

Community Engagement Australia 2017

w w w . a r k g r o u p a u s t r a l i a . c o m . a u.

C r e a t i n g T h e S o c i a l T r e e h o u s e

Sharing insights and learnings through case study

presentations are:Yarra City Council

Australian Competition & Consumer CommissionDepartment of Premier and Cabinet

Bang The TableConsumer Affairs Victoria

Botanic Gardens & Centennial Parklands (NSW Office of Environment Heritage)

One-day Collaborative forum and Two post-forum workshops

Book before 12 Feb 2017

to receive our early bird discount

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The Materials for Your Treehouse8 Best-Practice Community Engagement for 2017

8 The Little Black Book of Scams

8 Effective Digital Strategies

8 Increase both Employee and Management Participation

8 Dealing with Outrage

8 New Tools and Techniques for Online Engagement

8 How Engage Victoria works

8 Placemaking and Engagement

8 Amplify Engagement

Combining EA and SOA with BPM strategies

In today’s environment, it is imperative that organisations are committed to giving the community a voice in decisions and projects that affect them and their community. Community engagement enables organisations to communicate proactively and collaborate with the public to implement a project where the community is cooperative and members are actively involved.

While many organisations recognise the importance of effective community engagement and have done so successfully, practitioners still face an ongoing struggle with limited budgets and sustaining community interest. Moreover, as technology continually changes it is becoming vital for practitioners to stay up to date with new media and explore new and innovative ways to engage.

This one-day forum brings together case studies from a number of organisations giving delegates the opportunity to explore best practice community engagement through practical case studies and real life examples. Presentations will explore best practice techniques and use case studies to demonstrate where community engagement has worked well or not so well and the lessons learnt.

Media Partners

C o m m u n i t y E n g a g e m e n t 2 0 1 728-29 March 2017, Mantra Southbank, Melbourne

Workshop A:

Workshop B:

ForuM DaY: Tuesday, 28 March 2017

fOruM DAY CONTINuED ON THE NExT PAGE...

8.30 registration and refreshments

9.00 Chairperson’s opening remarks Desley renton, Community Engagement Specialist, Past President of IAP2 International

9.15 Building capacity to engage in Council decision making – Yarra City Council case studies

8 Engaging your internal and external community is vital to shape decisions 8 A number of strategies can successfully build understanding and capabilities to

engage with a broad range of stakeholders 8 This presentation will describe the above through a range of project case

studies, including the development of Yarra’s Council Plan 2017-2021 Clare Murrell, Senior Community Engagement advisor, Yarra City Council

@YarraCouncil

10.00 The Little Black Book of Scams recognised internationally as an important tool for consumers and small business,

The Little Black Book of Scams informs the community about most common scams to watch out for, how scams are delivered, golden rules to protect yourself, and where to report a scam. A focus of this case study discussion will be around:

8 An overview of the history and development of the Little Black Book of Scams 8 Keeping up with scammers – an intelligence based approach to engagement 8 Staying relevant to diverse audiences – simplifying the messages and working

with others Jayde richmond, Director – Consumer Strategies & Engagement, australian

Competition & Consumer Commission @ACCCProdSafety Jayde Richmond is a qualified legal practitioner and has worked for the Australian Competition and Consumer Commission (ACCC) since 2012. Prior to joining the ACCC, Jayde had a range of experience in different regulatory environments including the Telecommunications Industry Ombudsman, the Australian Communications and Media Authority and the Energy and Water Ombudsman Victoria. Jayde’s previous experience also includes practice as a solicitor at the Office of Public Prosecutions (Vic) and the Law Institute of Victoria.

10.45 Morning refreshments and networking #commengage

11.00 Citizen Engagement: using digital to increase your relevance in a crowded marketplace

8 Implementing effective digital strategies to engage with the public online 8 Successfully integrating social media and apps into communications 8 How to foster support for digital citizen engagement strategies through

increasing both employee and management participation Fiona Symmons, Strategic Planning Manager, Education and online Services,

Consumer affairs Victoria @consumervic

C o m m u n i t y E n g a g e m e n t 2 0 1 728-29 March 2017, Mantra Southbank, Melbourne

ForuM DaY ConTinuED

11.45 Engaging for a social licence: Dealing with outrage to generate shared value outcomes

8 understanding engagement’s role in building a social license to operate 8 Outrage: The barrier to mutually beneficial solutions 8 Case studies: Mitigating outrage for meaning engagement David McCallum, Head of Planning and Engagement, Futureye

@dwlmccallum @futureye

12.30 Networking lunch (Please let us know two weeks prior of any dietary requirements)

1.30 What Drives Engagement? an interactive session from Bang the Table As an industry leading online community engagement software provider, Bang the

Table has collected 10 years worth of insights to help you understand "what drives engagement".

During this interactive session, participants will discover the techniques, tools and habits of a successful online engagement campaign and dive deep into the importance of planning for online engagement.

The session will also take a look at how deliberative dialogue is driving a new wave of online discussions, by showing participants how to setup and manage online dialogues.

We will discuss how online platforms can support Citizens Juries and deliberative processes and help you understand the the benefits and challenges of incorporating these into your engagement methodology.

This session would not be complete without taking a look at how to make sense of all your online dialogue and collected data, to present an intuitive and easy to understand engagement report.

Don Sharples, operations Manager, Bang the Table @DonSharples Don has worked in community engagement, public affairs and corporate communications for 15 years. Bang the Table became a home for Don because it is more than a software company. At the business’ heart is a community engagement pedigree that is shared by all of their staff. Don brings perspectives from his varied education, including psychology, sociology, philosophy, business and in this case the world of experience design to advance the practice of community engagement. nathan Connors, Community Engagement Practitioner and Project Manager, Bang the Table @BangtheTable Once a journalist, always a journalist … Nathan has a keen interest in political and international affairs and is addicted to the news. He loves big ideas and challenging conversations. facilitating connections and driving change are at the core of his thinking.

2.45 a Conversation with Engage Victoria Engage Victoria went live in October 2016, as a whole of Victorian government online

consultation service. The digital platform allows any Victorian government department or agency to reach out to their communities. In this session find out:

8 How Engage Victoria works 8 The success so far (And what we are learning on the way) 8 Plans for the future Stacey Kaye, Senior Manager Product and Editorial; Digital Engagement, Department

of Premier and Cabinet @businessvic @VicGovAu

ForuM DaY ConTinuED

3.30 Afternoon refreshments and networking #commengage

3.45 202020 Vision The Botanic Gardens & Centennial Parklands are a network of Sydney’s most high-

profile parklands and botanic gardens (established under the Office of Environment and Heritage); from Sydney harbour to the mountain-top.

Delivering world-class education, entertainment, major events, sport and recreation to plant research and conversation, the Botanic Gardents & Centennial Parklands is one of the world’s most diverse public spaces and a major international and domestic tourism destination.

8 Enable the effective promotion of programs, projects and organisational communications in a consistent, brand-focused manner

8 Driving your organisation’s social media channels, content and digital marketing strategies

8 Creating and implementing campaigns to constantly acquire, engage and retain a loyal social media community

Marni ryan, Head of Digital Marketing, Brand and Customer Service, Botanic Gardens & Centennial Parklands @rBGSydney Marni ryan has over 15 years of traditional, digital, social and content driven marketing experience coupled with post-graduate qualifications (1st class hons) in Brand Strategy & Strategic Marketing. She has a passion for social and environmental causes and has led teams to deliver high profile consumer campaigns across the private and public sectors.

4.30 Co-design Community Engagement 8 Managing expectations 8 Better decisions = more engaged community 8 Delivering better services to the community and individuals Rose Babic, Knowledge and Information Officer

rose Babic has developed a diverse and creative career in the community services and government sectors, particularly in the area of community consultation, program management, strategic planning and professional writing. In this session, rose will draw upon learnings from her experiences in community services collaborating with government. rose is currently working in public health and gambling prevention space for Victorian Government.

5.00 Closing remarks from the chair

A AMPLIFY ENGAGEMENT, REDUCE CONCERN, BUILD

Registration: 8:30 amWorkshop begins: 9.00 amMorning tea: 10.30 amWorkshop continues: 10.45 amWorkshop ends: 12.00 pm Facilitated by: Katherine Teh-White, Managing Director, Futureye @ktehwhiteDavid McCallum, Head of Planning and Engagement, Futureye @dwlmccallum @futureye

About the Workshop:This workshop will explore the difficulty in engaging with outraged stakeholders and how to mitigate outrage to reach positive outcomes for everyone involved. This will include an introduction to outrage theory and mitigation strategies, as well as an exploration of tools and processes to amplify engagement in a way that reduces community concern and builds trust in a project or organisation.

In this workshop, you will learn to:• Understand‘outrage’,andhowitaffectsstakeholdersandlimitsmeaningfulengagement• Understandhowtodealwithdifficultpeopleandmanageoutrage• Implementtoolsandmethodstoamplifyengagementthatmitigatesoutrage

About the workshop leaders:Katherine Teh-White is the Managing Director of Futureye. Katherine’s social licence to operate methodology

and problem-solving approach has made organisations more successful in an era of quickly shifting community expectations and instantaneous communication. With an innovative approach to sustainable

development, Katherine has also established visioning projects that have transformed industries and regulatory environments. In the past three years, she has also founded WikiCurve, an online tool that provides a two-way engagement platform on the progress of societal expectations.

She has won a number of awards including the Golden Target award from the Public Relations Institute of Australia (1994), Telstra Business Woman of the Year private sector awardee (2001) and Victorian Women’s Honour Roll (2003). She has been listed in Who’s Who of Australian Women from2007. In2015,KatherinewasappointedasaGlobalAdvisor for theUnitedNationsGlobal

Compact Cities Programme (http://citiesprogramme.com/archives/global_advisors/katherine-teh-white).She iscurrentlyamentor for theUnitedNationsPopulationFund (UNFPA)Young Innovators

Fellowship Programme.

David is head of Planning and Engagement for Futureye. With a background in law and international studies, he is interested in the intersects and disconnects between regulatory permission and social

acceptance, and the role meaningful engagement can play in bridging these gaps.

David has experience dealing with angry stakeholders and activists on behalf of clients, developing and testing outrage mitigation messages, running focus groups and engagement processes. He has developed social licence strategies, risk communication solutions, and dialogue mapping. His recent work includes strategy development and execution to mitigate outrage for planning projects threatened by local activist groups.

The Workshops Wednesday 29 March 2017

B DEALING WITH THE POLITICAL REALITY – HERE TODAY, GONE TOMORROW

Registration: 12:30 pmWorkshop begins: 1.00 pmAfternoon tea: 2.30 pmWorkshop continues: 2.45 pmWorkshop ends: 4.00 pm Facilitated by: Desley Renton, Community Engagement Specialist, Past President of IAP2 International @desleyrenton

About the Workshop:We’ve all seen the highs and lows of political will when it comes to investing in community engagement. Even the most committed organisations struggle to maintain this momentum over a considerable period. Is this the norm, and if so, how do we better prepare for it, and what can we do to fortify against it?

This workshop will explore:• AbriefhistoryofthehighsandlowsinAustraliaandNewZealand• Whatmadethehighssogood?• Whatcontributedtothelows?• Whatcan,andwillwedoaboutit?

About the Workshop leader:Desley is a community engagement manager and specialist with over 20 years’ experience in the

sector. As a past President of IAP2 International, and the architect of the multi award winning City of Melbourne Community Engagement Framework, Desley is in a unique position to have witnessed

some of the best practice, and also encountered some of its greatest challenges.

The Workshops Wednesday 29 March 2017

C o m m u n i t y E n g a g e m e n t a u s t r a l i a 2 0 1 6 28-29 March 2017, Mantra Southbank, Melbourne

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Pricing - circle choice

Whole Event q

Forum and One Workshop

q A or q BForum only

qWorkshops

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Standard Pricing q $2785 + GST =$3063.50

q $2090 + GST = $2299 q $1395 + GST = $1534.50

q $695 + GST = $764.50

early bird (exp:12/02/2017)Notvalidwithanyotheroffer

qsave $500$2285 + GST = $2513.50

qsave $400$1690 + GST = $1859

qsave $300$1095 + GST = $1204.50

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qsave $550$1540 + GST = $1694

qsave $400$995 + GST = $1094.50

qsave $150$545 + GST = $599.50

event venue and accommodation

Best available rates are available at

Mantra Southbank,

31 City Rd, Southbank VIC 3006

03) 8696 7222

www.mantra.com.au/Melbourne/

Southbank