Community Building Workshop

Build. Grow. Scale.

Vasil Azarov CEO

Startup Socials

Workshop Agenda

•  Introductions: What to Expect? - 10 min •  Community Building 101 - 25 min •  Break #1 •  Driving Engagement - 10 min •  Chikodi Chima (Content and PR) – 25 min •  Break #2 •  Advanced Hack-tics – 10 min •  Liston Whitheril (Copywriting and Conversion)

– 25 min •  Case Studies and Wrap Up

Sponsors

Networking

Download Startup Socials App:

http://minsh.com/startupsocials.html

About me

Tweet Me

#startupsocials  

What to expect

•  Actionable Plan: Build. Grow. Scale •  For both SmB, Startups and Enterprise •  General rules + in-depth tactics •  Real-world examples, NO textbook stuff •  Interactive - your questions are priority

Community Building…

HOW DO I MAKE MONEY???  

Community Building 101 Lean Demand Generation

#startupsocials

Community Building 101: Lean Demand Generation

•  Why community? •  Creating a unique value proposition •  Getting first 100 community members

overnight •  Event marketing framework

Community Definition

- a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.  

Why Community Building?

Engaged Community

Will back up your business and spread the word.

Build Trust First

Community Building

Trust first.

Creating a Unique Value Proposition

Promise of value to be delivered to a clearly defined audience.

Creating a Unique Value Proposition

Value + Audience

Startup Socials

Connect and Empower Entrepreneurs.

Go After Markets You Belong To.

Find  your  True  Friends  

How can I help?

Find  Your  True  Friends  

•  Understand your audience •  Help your audience •  Become a go-to person

(community leader)

Getting to the First 100 Community Members

Networking Events

 

Blogging?

Getting to the First 100 Community Members

Networking Events?

 

Your Secret Formula For Networking Events – http://bit.ly/networkingformula

Getting to the First 100 Community Members

Networking Events

 

Blogging?

Your Own Event!

Getting to the First 100 Community Members

Networking Events

 

Blogging?

•  22 Million Members •  200k+ Groups •  Used by Google, Salesforce, Docker

Meetup.com

Getting to the First 100 Community Members

Networking Events

 

Blogging?

Getting to the First 100 Community Members

Networking Events  

Blogging?

•  Create 3 meetups (optimize with targeted keywords) -- $89/6 months

•  Plan your first event •  Get a venue sponsor •  Invite a thought leader to speak

Getting Started on Meetup

Complete guide on managing your Meetup – bit.ly/meetupbuildcommunity

Getting to the First 100 Community Members

Networking Events  

Blogging?

Getting to the First 100 Community Members

Networking Events  

Blogging?

Getting to the First 100 Community Members

Networking Events  

Blogging?

Event Marketing Framework

Networking Events  

Blogging?

5 Rules of A Smart Event Marketer

 •  Embrace the power of a checklist •  Make events an extension of your personal

brand •  Be consistent •  Be creative •  Offer partner events to your community

Event Marketing Checklist -- http://bit.ly/eventmarketingchecklist

Partnerships

Networking Events  

Blogging?

You Don’t Own Community

Event Marketing Framework: SEXy Formula

Networking Events  

Blogging?

Scarcity Exclusivity (e)Xperience

Networking Events  

Blogging?

Scarcity Exclusivity (e)Xperience

Event Marketing Framework

Networking Events  

Blogging?

Scarcity Exclusivity (e)Xperience

Event Marketing Framework

http://bit.ly/summermixer2015

15 Minute Break (Grab a sandwich or glass of wine)

Access your worksheet (make a duplicate):

http://bit.ly/communitybuildingworksheet

Driving Engagement PR, Content, Social, Webinars

#startupsocials

Driving Engagement

•  Creating rock solid community members profiles

•  Driving engagement with PR, Social and Content

•  Webinars

Creating Rock Solid Community Members Profiles

Connect and Empower:

•  Get to know your members on personal level

•  Identify their business goals •  Help them achieve their goals

Creating Rock Solid Community Members Profiles

Michelle Salomon Marketing Director at Mobilize      “Learn the best tips on growth marketing, raise awareness of my product and empower current/new clients to succeed”

Creating Rock Solid Community Members Profiles

Sam Shpigelman Director of Game Art/Animation-JPC University; Lecturer-SDSU; Fellow Faculty-UCSD Extension “I am new to startup community and entrepreneurship. I am looking forward to learning and sharing my skills and experience with the community.”  

Driving Engagement

• Voice • Branding • Channels

Driving Massive Engagement Content. Social. PR.

Chikodi Chima Growth Expert & Founder

Moonshot PR

Webinars Lean Demand Gen & How to Convert

Leads Into Customers

Vasil Azarov CEO

Startup Socials

Agenda

•  Why Webinars? •  4 Building Blocks Of A Successful Webinar •  How To Promote •  Webinar Hacks

Why Webinars?

#startupmarketingconf @vasilazarov  

Why Webinars?

Brand Awareness  

Why Webinars?

List Building  

Why Webinars?

Loyal and Qualified Leads  

Why Webinars?

Conversion Rate  

5 Building Blocks Of A Successful Webinar

#startupmarketingconf @vasilazarov  

5 Building Blocks Of A Successful Webinar

#1 Community  

5 Building Blocks Of A Successful Webinar

#2 Hot Topic  

5 Building Blocks Of A Successful Webinar

#3 Speaker/Thought Leader  

5 Building Blocks Of A Successful Webinar

#4 Marketing/Distribution  

5 Building Blocks Of A Successful Webinar

#5 Experience/Execution  

Webinars: How to Promote

#startupmarketingconf @vasilazarov  

Website/Blog  

Webinars: How to promote

Email List  

Webinars: How to promote

Facebook Ads + Groups  

Webinars: How to promote

Partner Network  

Webinars: How to promote

Webinars: How to Convert

Desire n Soft Sell: Offer on PPT Slide  

REGISTER FREE>> http://bit.ly/amplifygrowth2015

Webinars: How to Convert

Desire

REGISTER FREE>> http://bit.ly/amplifygrowth2015

Webinars: How to Convert

Desire “I don’t sell often, but when I do… I SELL HARD.” -Derek Halpern, Social Triggers  

Webinars: How to Convert

Desire “One quick reminder: tonight, enrollment for Blog that Converts, my online course that shows you how to build a blog that builds your business, closes at 11:59PM Pacific.”

Webinars: How to Convert

Desire

Webinar Hacks #startupmarketingconf

@vasilazarov  

Meetup  

Webinar Hacks

EventBrite  

Webinar Hacks

Linkedin  

Webinar Hacks

Personal Touch  

Webinar Hacks

Key Takeaways

Build  

Promote  

Convert  

Innovate  

THANK YOU!

#startupmarketingconf

Sponsors

10 Minute Break

To Dominate Your Industry Exercise:

http://bit.ly/communitybuildingworksheet

Startup Socials Podcast Trailer: http://www.startupsocials.com/podcast.html

Advanced Hack-tics for scalable growth

#startupsocials

Scaling Community Growth for ROI

•  How to Write Copy to Boost Clicks, Signups

and Sales •  Case Studies

Community Building…

HOW DO I MAKE MONEY???  

Community Building

YOUR MOST LOYAL COMMUNITY MEMBERS = YOUR BEST CUSTOMERS  

How to Write Killer Conversion Copy

Turn your community members into customers

Liston Whitheril Chief Officer & Founder

Good Funnel

Case studies and Questions

3k community members in 2 months

Case studies and Questions

3k community members in 2 months

Case studies and Questions

3k community members in 2 months

h8p://bit.ly/meetupgrowthhacking  

Case studies and Questions

How  to  mone3ze  a  facebook  group?    

THANK YOU!

#startupsocials