Community branding

#twbdigital

Is having a brand important to a community?

Engaging & supporting individualsProvide a sense of belonging Shared values, purpose, needs

What are the challenges you face when engaging

with your community?

Can a brand help?

We are the nurses and therapistshelping people through treatment.The experts on the end of the phone.The advisers talking about benefits.The volunteers giving a hand with theeveryday things. The campaignersimproving cancer care. The fundraiserswho make it all possible. Together, we are Macmillan Cancer Support.

How can we make our brands reflect our

communities effectively?

Co-Create

“If the articulation has been determined by the people who will use the brand, it both ensures that the ideology is representative of the whole organisation and [...] the community don’t need to have the brand sold to them, they already understand it.”

Brand Together

DefineCreateOwn

What does Co-creation practically look like?

Select a working groupEstablish ground rulesGather requirements

Gather valuesTest solution with the group

Share the experience

What happens when the commonality of the community is something the users don’t want to be recognised for?

Answer questions from earlier...

QUESTION TIME