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Community Benefit: Making It Matter
Kimberlydawn Wisdom, MD, MS Sr. Vice President, Community Health & Equity
Chief Wellness Officer
Improving Health Outcomes through Faith-Based & Community Partnerships – Feb. 16, 2012
Touchpoints for Discussion About Henry Ford Health System Mission and Vision Metro Detroit’s Health Status Improving Community Health – A Strategic
Framework Essentials Questions and Insights
MISSION To improve people's lives through excellence in the science and art of
health care and healing.
VISION Transforming lives and communities
through health and wellness - one person at a time.
About Henry Ford Health System Founded by Henry Ford in 1915 One of nation’s leading comprehensive
integrated health systems with 23,000 employees including 1,300 salaried physicians, 2,200 private practitioners, 1,500 physicians in training
In 2010: – 3.2 million outpatient visits – 99,700 admissions – 88,000 surgical procedures – $200 million in uncompensated care
About Henry Ford Health System 6 hospitals, 32 ambulatory
centers Community Care Services –
dialysis, home health, skilled nursing facilities, hospice, retail
Health Alliance Plan – health insurance products inc. HMO, PPO, consumer-driven plans, Medicaid health plan; 500,000 members total
More than 1,400 active research studies. Ranks in top 20% of NIH- and USPHS- funded institutions
Health Disparities Research Collaborative
Centers of Clinical Excellence: Heart & Vascular, Josephine Ford Cancer Center, Maplegrove, Neuroscience, Ortho, Transplant, Vattikuti Urology
Office of Community Health, Equity & Wellness – Sr. VP reports directly to CEO
2011 Malcolm Baldrige National Quality Award Winner One of four organizations in U.S., and only
healthcare organization Highest level of recognition for
performance excellence in the U.S. – Award to be presented in April at the White
House
A Foundational Commitment
… In conclusion, I will state that it is my intention ...to go forward with plans for a complete and credible hospital for the benefit of Detroit ...
-- Henry Ford, from his letter to the Board of the Detroit General Hospital Association, June 2,1914 The First 75 Years
(emphasis ours)
Community Outreach & Leadership School-Based Health Program (1994) Center for Health Promotion & Disease Prevention
(1995) AIM-HI – African American Initiative for Male Health
Improvement (1998) Home of MI Cover The Uninsured Week (RWJF),
Interfaith Health & Hope Coalition (2003/04) Institute on Multicultural Health (2003) AHA Foster McGaw Prize for exemplary community
service (2004) Your Journey to Wellness Faith-Based Initiative; Health
Kiosks (2005/06)
CHASS Federally Qualified Health Center, Neighbors Caring for Neighbors, St. Frances Cabrini Clinic, Clinic for the Working Uninsured, Herman Kiefer Clinic
Gail & Lois Warden Endowed Chair in Multicultural Health (2007)
“HANK” (Health Alliance for Neighborhood Kids) – Mobile Medical Clinic, Children’s Health Fund (2010)
HHS Beacon Health IT grant site (2010) RWJF matching grant to “Sew Up the Safety Net for
Women & Children - $1.8 million total (2011) MedTEP (AHRQ), RCMAR (NIH), REACH-Detroit (CDC),
National Campaign to Prevent Teen & Unplanned Pregnancy
Community Outreach & Leadership
Metro Detroit Health Status
Selected Data from 2011 HFHS Community Health Needs
Assessment
Geographic Areas of Need – City of Detroit
– Pockets of need around Tri-County area such as:
• Center Line, Roseville, Warren (Macomb County) • Hazel Park, Madison Heights, Pontiac (Oakland County) • Dearborn, Ecorse, River Rouge, Taylor (Wayne County)
Community Health Areas of Need – Infant mortality (ranges from 6.3 – 14.8 per 1000)
– Obesity (ranges from 26% - 39% of population)
– Access to health care:
• Adults (18-64) with no healthcare access in past 12 months due to cost ranges from 11%-22%.
• Preventable hospitalizations (account for 20-26% of total hospitalizations).
– Specific conditions include Diabetes, CHF, Pneumonia, COPD, Asthma
– Lifestyle factors including smoking, physical activity, and healthy eating
Racial Disparities – Access to health care (No Healthcare coverage 18-64 years)
• 14.5% for White versus 22% for African Americans/29% for Hispanics.
– Infant Mortality • 5-6/1000 for Whites versus 11-17/1000 for African Americans.
– Adult Immunizations (Ever had Pneumonia Vaccine) • 69% for Whites versus 56% for African Americans.
– 1 in 3 families are food-insecure in Detroit • 9 out of 10 meals served by the Detroit Public Schools are free and
reduced-price
Vulnerable Populations – Estimate of nearly 35% of Michigan homeless population resides in Tri-
County area.
– Within the Tri-County area, approximately 79% of homeless population reside in the City of Detroit.
In Detroit as in other urban environments," Place Matters”
* % with less than high school education. Source: Thomson Reuters Market Expert Database
Flat Rock
Ferndale WarrenOak Park Hazel Park
DetroitDetroit
Warren
Harrison Tow nship
Bloomfield Hills
Bloomfield HillsWest Bloomfield
Franklin
BerkleySouthfield
Birmingham
FarmingtonMadison Heights
Warren
TroyTroy
Saint Clair Shores
Sterling Heights
Clinton Tow nship
Fraser
Sterling Heights
Saint Clair Shores
Clinton Tow nship
Macomb
Mount Clemens
Detroit
DetroitDetroit
Detroit Detroit
Detroit
Detroit
Wyandotte
Lincoln Park
How ell
Ann Arbor
Romulus
Dearborn Heights
Clarkston
BancroftGaines
Ann Arbor
DavisburgLake Orion
Lake Orion
Auburn Hills
Pontiac
New Baltimore
Columbus Saint Clair
East China
Redford
SouthfieldFarmington
Redford
Northville
Harsens Island
WestlandCanton
Plymouth
Garden City
DetroitDetroit
Dearborn
Dearborn
MelvindaleDetroit
Detroit
Southgate
Fair Haven
Whitmore Lake
Brighton
Byron
Webberville
Gregory
Saline
Ann Arbor
Ypsilanti
Ypsilanti
Detroit
DetroitAllen Park
Royal Oak
Bloomfield Hills
Canton
Milford
Fenton
LeonardOxford
Lake Orion
HighlandWhite Lake
White Lake
Waterford
Pontiac
West Bloomfield
Farmington
New Baltimore
Richmond
Casco
Marine City
Algonac
WAYNE
OAKLAND
SHIAWASSEE GENESEE
MONROE
WASHTENAW
LIVINGSTON
MACOMB
ST. CLAIR
HFKH
HFMH-WC
HFWBH
HFMH
HFH
HFWH
HFCH
Armada
Center Line
Claw son
East DetroitSouthfield
Clinton Tow nship
Macomb
New Haven
New Haven
Romeo
RosevilleRoyal Oak Warren
Washington
Washington
Ray
Troy
Ann Arbor
Belleville
Brighton
Bridgew ater
Carleton
Chelsea
Dearborn
Dearborn HeightsDearborn
Dexter
Grosse Ile
Hamburg
Inkster
Lakeland
Livonia
Livonia
Livonia
Manchester
Milan
New Boston
New Hudson
Pinckney
Rockw ood
Salem
South Lyon
South Rockw ood
Taylor
Trenton
Wayne
Westland
Whittaker
Detroit
DetroitDetroit
Detroit
Detroit Detroit
DetroitDetroit
Detroit
Detroit Detroit
DetroitDetroit
Detroit
Rochester
Rochester
Sterling Heights
Utica
Utica
Utica
West Bloomfield
Waterford
Drayton Plains
Farmington
Pontiac
Clarkston
Hartland
Oakland
LakevilleOxford
NoviNovi
Novi
MilfordMilford
Union Lake
Walled LakeWixom
Holly
Linden
Ortonville
Cohoctah
Fow lerville
rry
yn
Clinton
Grass Lake
Norvell
Stockbridge
% less than H.S by Zip Code
35% to 56%21% to 34%11% to 20%2% to 10%
HFHS Planning Dept.
Education* by Zip Code (Tri-County Area)
Median HH Income by Zip Code (Tri-County Area)
Source: Thomson Reuters Market Expert Database
Redford
SouthfieldFarmington
Redford
Dearborn Heights
Oak ParkFerndale
Detroit
DetroitDetroit
Detroit
Detroit
Detroit
Detroit
Detroit
DetroitDetroit
East DetroitWarren Saint Clair ShoresCenter Line
Hazel ParkWarren
Roseville
Bloomfield Hills
Bloomfield Hills
West Bloomfield
Farmington Madison HeightsRoyal Oak
Birmingham
Franklin
Claw sonWarren
Sterling Heights Clinton Tow nship
Sterling Heights
Saint Clair Shores
Clinton Tow nship
Saint Clair Shores
Clinton Tow nship
Macomb
Sterling HeightsMount Clemens
Harrison Tow nship
Lincoln Park
Bancroft
Durand
WaterfordWhite Lake
Waterford
CantonDearborn Heights
Ann Arbor
Ann Arbor
Gaines
Pontiac
Auburn Hills
Davisburg
WaterfordWhite Lake
West Bloomfield
New Baltimore
New Haven
Saint Clair
Royal Oak
Flat Rock
Trenton
South Rockw ood
Northville
Westland
Plymouth
Canton Garden CityDearborn
Detroit
Wyandotte
Rochester
Rochester
Farmington
Detroit
Detroit
Saline
Ypsilanti
Ypsilanti
Ann Arbor
Whitmore Lake
Fenton
HighlandHighland
Wixom
Farmington
Bloomfield Hills
OxfordRomeo
New Baltimore
Richmond
Marine CityFair Haven
Casco East China
Harsens Island
Algonac
SHIAWASSEE
OAKLAND
LENAWEE MONROE
WAYNEWASHTENAW
GENESEE
LIVINGSTON
MACOMB
ST. CLAIR
HFH
HFCH
HFKH
HFMH-WC
HFWBH
HFMH
HFWH
Armada
Fraser
Southfield
Macomb
New Haven
Columbus
Southfield
TroyTroy
Warren
Washington
Washington
Ray
Troy
Allen Park
Ann Arbor
Belleville
Belleville
Brighton
Bridgew ater
Brighton
Carleton
Chelsea
Dearborn
DearbornDearborn
Dexter
Gregory
Grosse Ile
Hamburg
Inkster
Lakeland
Livonia
Livonia
Livonia
Manchester
Milan
New Boston
New Hudson
Pinckney
Rockw ood
Romulus
South Lyon
Taylor
Wayne
Westland
Whittaker
Southgate
Detroit
Detroit
Detroit
Detroit
Detroit
Detroit
Detroit Detroit
DetroitDetroit
Detroit
Detroit
DetroitDetroit
Detroit
Rochester
Utica
Utica
Utica
Keego Harbor
West Bloomfield
PontiacPontiac
Clarkston
Clarkston
Hartland
Lake Orion
Lake Orion
Lake OrionOakland
Lakeville
Leonard
Oxford
NoviNovi
Novi
Milford
MilfordMilford
Walled Lake
Byron
Holly
Linden
Ortonville
Fow lerville
How ell
Morrice
Webberville
ss Lake
Norvell
kbridge
Median HH Income by Zip Code
$101k to $140k$76k to $100k$51k to $75k$36k to $50k$13k to $35k
HFHS Planning Dept.
% Minority by Zip Code (Tri-County Area)
Source: Thomson Reuters Market Expert Database
Lincoln ParkTaylor
Romulus
Dearborn HeightsWayne
Dearborn
Clarkston
White LakeWaterford
Waterford
Davisburg
Auburn Hills
Pontiac
Pontiac
PontiacWaterford
White Lake
Carleton
Ann ArborAnn Arbor
Bancroft
Byron
New Baltimore
Washington
New Haven
New Baltimore
Casco
Saint Clair
Detroit
Detroit
Detroit
DetroitDetroit Detroit
DetroitDetroit
FerndaleEast Detroit
Center Line
Warren Saint Clair ShoresOak Park Hazel Park
Warren
RosevilleSaint Clair Shores
West BloomfieldBloomfield Hills
FarmingtonFranklin
Southfield
Birmingham Claw sonRoyal Oak
Madison HeightsWarren
Sterling HeightsTroy Sterling Heights
Clinton Tow nship
Saint Clair ShoresFraser
Farmington Berkley
Bloomfield Hills Harrison Tow nship
Clinton Tow nship
Sterling HeightsSterling Heights
Mount Clemens
DearbornDearborn Heights
DearbornDearborn
Redford
Garden City
Bloomfield HillsKeego Harbor
West Bloomfield
Redford
Milan
South Rockw ood
Flat Rock
Trenton
Wyandotte
SouthfieldFarmington
DetroitDetroit
Lake Orion
Lake Orion
RochesterRochester
Walled Lake
Milford
Farmington
Royal Oak
Novi
Northville
Westland
Plymouth
Canton
Canton
Detroit
Willis
Saline
Ypsilanti
Ann Arbor
Ypsilanti
Ann Arbor
Whitmore Lake
Brighton
Fenton
Milford
Milford
HighlandHighland
Oxford
Utica
Washington
Romeo Richmond
New Haven
Fair Haven
East China
Marine City
Harsens Island
Algonac
WAYNE
OAKLAND
LENAWEE MONROE
WASHTENAW
SHIAWASSEEGENESEE
LIVINGSTON
MACOMB
ST. CLAIR
HFCH
HFH
HFKH
HFMH-WC
HFWBH
HFMH
HFWH
Armada
Southfield
Macomb
Macomb
Columbus
Troy
Warren
Ray
Troy
Allen Park
Belleville
Belleville
Brighton
Bridgew ater
Chelsea
Melvindale
Dexter
Gregory
Grosse Ile
Hamburg
Inkster
Lakeland
Livonia
Livonia
Livonia
Manchester
New Boston
New Hudson
Pinckney
Rockw ood
South Lyon
Westland
Southgate
Detroit
Detroit
Detroit
Detroit
DetroitDetroit
Detroit Detroit
DetroitDetroit
Detroit
Detroit
Detroit
Detroit
DetroitDetroit
Detroit
Rochester
Utica
Utica
West Bloomfield
Clarkston
Hartland
Lake Orion
Oakland
Lakeville
Leonard
Oxford
Novi
Novi
Union Lake
Wixom
Gaines
Holly
Linden
Ortonville
Fow lerville
How ell
Morrice
Webberville
ss Lake
Norvell
kbridge
% Minority by Zip Code
76% to 99%51% to 75%26% to 50%11% to 25%3% to 10%
HFHS Planning Dept.
Health Status by Zip Code (Tri-County Area)
Source: Thomson Reuters Market Expert Database
Oak Park
Southfield
Claw son
Berkley
Franklin
Bloomfield Hills
Royal Oak
Hazel Park
Madison HeightsWarren
Warren
Detroit
Warren East DetroitSaint Clair Shores
Clinton Tow nship
Sterling Heights Harrison Tow nshipMount Clemens
Sterling Heights
Macomb
Clinton Tow nshipClinton Tow nship
Sterling HeightsSterling Heights
Ferndale
Detroit Detroit
Saint Clair ShoresRoseville
West Bloomfield
Farmington
West Bloomfield
Saint Clair ShoresFraser
Farmington
BirminghamTroy
Bloomfield Hills
DetroitDetroit
Detroit
Detroit
Detroit
Detroit
Detroit
Detroit
Wyandotte
Waterford
Clarkston Washington
White LakePontiac
Auburn Hills
Davisburg
Pontiac
WaterfordWaterford
White Lake
Bancroft
Grand Blanc
Ann ArborAnn Arbor
Ann Arbor
Dearborn Heights
Romulus
Fow lervilleHow ell
New Baltimore
Saint Clair
East China
UticaRochester
West Bloomfield Bloomfield Hills
Livonia Redford
Farmington Southfield
Dearborn Heights
Redford
Dearborn
DetroitLivonia
Westland
Dearborn
Garden City
Detroit
Detroit
Milford
Milan
Fenton
Byron
Gregory
Pinckney
Saline
Ypsilanti
Ann Arbor
Ypsilanti
NoviNew HudsonWixom
Farmington
Northville
Canton
Plymouth
Canton
South Rockw ood
Trenton
Milford
Lake Orion
RochesterHighland
Holly
Leonard
OxfordRomeo Richmond
New Baltimore
Harsens Island
Fair Haven
Casco
Marine City
Algonac
OAKLAND MACOMB
MONROE
SHIAWASSEEGENESEE
WASHTENAW
WAYNE
LIVINGSTON
ST. CLAIR
HFWBH
HFKH
HFMH-WC
HFMH
HFCH
HFH
HFWH
Armada
Center LineSouthfield
Macomb
New Haven
New Haven
Columbus
Royal Oak
Troy
Warren
Washington
Ray
Troy
Allen Park
Belleville
Brighton
Bridgew ater
Brighton
Carleton
Chelsea
MelvindaleDearborn
Dearborn
Dexter
Flat Rock
Grosse Ile
Hamburg
Inkster
Lakeland
Livonia
Manchester
New Boston
Rockw ood
South Lyon
Taylor
Wayne
Westland
Whitmore Lake
Whittaker
Southgate
Detroit
Detroit
DetroitDetroit
Detroit
Detroit
DetroitDetroit
Detroit
Detroit
Detroit
DetroitDetroit
Detroit
Rochester
Utica
Utica
Pontiac
Clarkston
Hartland
Highland
Lake Orion
Lake Orion
Oakland
LakevilleOxford
NoviNovi
Milford
Walled Lake
Gaines
Linden
Ortonville
Cohoctah
Morrice
ry
Webberville
yn
Clinton
Grass Lake
Norvell
Stockbridge
Tipton
Health Status by Zip Code
ExcellentVery GoodGoodFairPoor
HFHS Planning Dept.
Community Strategies – “Weight-Bearing” & Accountable
Organizational Framework
Internal Strengths
Mission and Vision People Service Quality &
Safety Growth Research & Education Community Finance
The Henry Ford Experience
System Values
Community
Community Pillar Team High-level leaders from all business units of
health system Co-chaired by Dr. Wisdom, Sr. VP Community
Health & Equity, CWO - and Barbara Rossmann, CEO of Henry Ford Macomb Hospitals
Where community health needs assessment meets community benefit planning
Sets health system community goals and metrics, recommends and reports to system Performance Council
Includes Board-reportable goals
Improving Community Health - A Strategic Framework
Community Pillar
BAccess to Healthcare/
Community HealthC
Healthcare Equity
AWellness Center
of Excellence
Underserved Access to Clinical
Care (e.g. FQHCs)
Community Benefit Reporting (inc. charity care)
Formation of Wellness COE
Oversight: Safety Net TeamLeader: P. SzilagyiStaff: S. Alcendor
M. Hussmann
S. Alcendor
D. Clark,D. Murray, J. Leslie
Community Wellness inc
Primary Disease Prevention
B. ThayerS. Millberger
D. White-PerkinsJ. Clement
Stratify and Report Quality/ Service
Measures
Faith Community Nursing
A. BrownD. White-Perkins
Oversight Leader
Oversight: Wellness Comm.Leader: K. Wisdom
Staff: S. Milberger, B. Thayer
Oversight: Community PillarLeaders: B. Rossmann, K. Wisdom
Staff: N. Combs, D. Murray, S. Alcendor
Community Pillar Framework
Childhood Wellness
School Based Health
Community Infrastructure
Leader: D. Clark
Community Health Needs
Assessment
Community Benefit Planning
Collect Race, Ethnicity and
Primary Language Data
D. Clark,D. Murray, N. Combs
D. Clark,D. Murray, E. Farrell,
M. Bekheet
Chronic Disease Management in
Community Settings eg
Diabetes Program
Corporate and Employee Wellness
Leadership Community
Volunteering
R. Glenn
D. White-PerkinsA. Brown
K. Conway
E. BacigalB. Thayer
Medication Assistance Program
S. AlcendorA. Petriches
Clinical Preventive Services
Research Demo Projects
TBD
TBD
Provide Culturally Competent Care
Demonstrate Specifi Culturally Competen
Clinical Programs
competent employee
Develop a culturally competent organizat (e
Charity CareOversight
02/07/12
Community Health
K. Conway
See handout
Infrastructure Triennial Community Health Needs Assessment
– Includes Stakeholder Input Community Benefit
– Inventory – Planning – Reporting – Strong partnership with Finance leaders
Community Benefit Council Leadership Volunteerism – “Formulary”
approach – CBOs engaged in improving community health
Wellness Center of Excellence
Community Wellness/Disease Prevention
Child Wellness Corporate/Employee Clinical Preventive
Services Research Aligned with National
Prevention Strategy
Access to Care Charity Care Oversight Costs Saved/Costs
Avoided Medical/Rx Assistance
Program Underserved Access to
Care (FQHCs, free clinics)
Faith Community Nursing; other Faith-Based Partnerships
School-Based Health Chronic Disease Mgmt in
Community Settings (e.g., Diabetes, Hypertension, etc.)
Faith-Based Programs/Partnerships (partial)
Screenings and Health Education
Called to Care - Faith Community Nursing
Detroit Neighborhood Reformation
Circles of Care Faith-Based Kiosks Stress & Pain-Free
Living ™
Lay Aside Every Weight ™
Generation With Promise
Interfaith Health & Hope Coalition
Ecumenical Theological Seminary
Your Journey to Wellness ™
Healthcare Equity
Collect race, ethnicity, primary language data
Stratify, report Quality/Service measures
Provide culturally competent care
3-Year Campaign:
1. Raise awareness about health and healthcare disparities 2. Implement tools to improve cross-cultural communication and collaboration 3. Integrate into System processes to ensure sustainability and accountability; develop process for continuous monitoring of quality metrics by race/ ethnicity/ language and for intervention
Healthcare Equity Campaign, Phase 1: 230 Ambassadors trained; 6,288 contact hrs in first two years; 1,278 took online course at HFHS University.
Race/Ethnicity/ Language Data
Collection: 175,000 forms
completed in first 2 months
Emerging Programs & Partnerships
Sew Up the Safety Net for Women and Children
Generation With Promise
Community Advancement
Sew Up the Safety Net for Women and Children
$1.8 million project, funded by Robert Wood Johnson Foundation, The Kresge Foundation, Henry Ford Health System, Detroit Medical Center, Oakwood Healthcare System, St. John Providence Health System, U of Michigan School of Public Health, PNC Foundation
More than 30 community partners 3-yr project to reduce infant mortality in 3 Detroit
neighborhoods Community health workers (Community & Neighborhood
Navigators – “CNNs”), provider education on health equity framework, social marketing, public policy change
Policy Change: Community Health Worker
Community-based care partner, mentor, navigator (doula, promotora)
Shown to be effective in developing countries; various U.S. demonstration projects
High school diploma w/certificate program Policy goal is to reimburse Community Health
Worker services through Medicaid (Minnesota has precedent)
Groundswell of interest from funders and policymakers
Generation With Promise Began with $5 million W.K. Kellogg
Foundation grant to Office of the Surgeon General, MI Dept. of Community Health Reached 30,000 students in 30 schools
over 3 years Now funded by USDA to Henry Ford
Health System Faith-based component coming in 2012
GWP Outcomes & Reach Reach for Program Year 2011
– 5,819 youth, families and adults
Projected Reach for Program Year 2012 – 8,000 youth, families and adults
Outcomes for Cooking Matters Classes – Post Retrospective Survey reports – Positive change on all behaviors assessed – Thinking about healthy food when deciding to feed their
family (improved 38%) – Using Food Labels to make food choices (improved 106%) – Planning (improved 40%) and Preparing (improved 39%)
meals as a family
Nutrition and Physical Activity
Peer-led assemblies with middle-school aged youth
Endorsed by American Academy of Pediatrics
Syncs with overall Childhood Wellness strategy at HFHS
Generation With Promise Youth Leadership Development
Goal: To develop student leaders who can research, develop, implement, articulate, and evaluate the affects of projects that impact and influence policies and their environment, through voice & power
HFHS CEO Nancy Schlichting joins Dr. Kimberlydawn Wisdom and Generation With Promise Youth Leaders after their return from Usher’s New Look Foundation World Leadership Conference in July 2011.
Usher’s New Look Foundation photo
Partnership with Dr. Toni Yancey for Instant Recess; more than 20 articles and other publications.
GWP Youth Leaders: published authors, too!
Making Community Benefit Matter
Selected Metrics
Sample Infrastructure Metrics
“Community Needs Assessment completed by end of 1Q 2014”
“CBISA inventory software in use across System by end of 3Q 2012”
“Increase leadership volunteerism to 10% over 2010 actual (20,077 hrs)”
“More favorable charity care/debt ratio”
“Expand costs saved/cost avoided model to one additional business unit”
“100% of patients with a HFHHN or HFWBH visit in 2012 are asked for their race, ethnicity, and language”
Sample Access, Equity Metrics
“By January 31, 2012, hire/train all program staff; by June 30, 2012, enroll at least 125 pregnant women and 300 non-pregnant women and begin intervention; by July 1, 2012, launch provider training; by July 1, 2012 launch social marketing campaign”
“No preventable infant deaths in target population” (3-Year Project Goal)
Sample Emerging Programs & Partnerships Metrics –
Sew Up the Safety Net
(Year One Goal)
“Reach 8000 students & adults in schools, churches and community sites”
“By September 30, 2012, 75% of participants will report an increase of their consumption of fresh fruits and vegetables, whole grains, and non-fat/low fat dairy”
Sample Emerging Programs & Partnerships Metrics –
Generation With Promise
Making Community Benefit Matter
Summary of Essentials Discussion
Making Community Benefit Matter: Essentials
Leadership from the top, meaningful objectives clear through to the bottom line
Robust, quantifiable goals - broadly embraced as synergistic with organizational mission, vision, values
Leverage key organizational priorities (Quality, Service Excellence, Readmission Reduction, etc.)
Sustainable; fundable over time
Community partnership (sometimes with competitors); public-private partnership; faith-based and neighborhood partnerships – Listening and learning from
wisdom at the grassroots Culturally competent Plan for it: Health Reform;
Medicaid expansion Seek other policy links Consider new models of care,
e.g., Community Health Worker
For Discussion What current organizational priorities can you leverage
to sharpen the focus on measurably improving community health? Community benefit?
What new partners might you work with? – Internal and external
How might you go about increasing top leadership support, if needed?
How can you leverage Health Reform? Other policy change?
Your other ideas and strategies?
Looking Ahead to Tomorrow: Costs Saved/Costs Avoided
Thank You!