COMMUNITY BASED

RECRUITMENT

Steve Ward – CloudNine Social Media & Digital Talent

For Reconverse Event 14th March 2013

SOCIAL MEDIA BASED PRESENTATION

CLICHÉ WARNING…

…FISH WHERE THE FISH ARE.

Yep… that means you fella!!

…BUT NOT LIKE THIS. RIGHT?

HIRING IS COMPETITIVE

…SO WE HAVE TO COMPETE

…TO ATTRACT THE BEST

COMMUNITIES ARE… PEOPLE CENTRIC

INCLUSIVESOCIAL COLLABORATIVE

INFORMATIVE ACCESSIBLEWARM VALUED

FEEDBACK

…AND COULD BE YOUR BEST RECRUITMENT MARKETING!!

BUT HOW….?

WELL, Cloudnine says…

1. FORGET THE SEMANTICS BASED DEFINITIONS OF COMMUNITY.

JUST MAKE IT AN OBJECTIVE TO IMPROVE HIRING, AND DO IT.

2. IDENTIFY YOUR NEEDS FOR COLLECTIVE TALENT.

THEN BEGIN TO FIND THEM, JOB-SEEKING, OR NOT.

3. USE SOCIAL CHANNELS AS YOUR SIGN-POSTS.

WHAT DO THEY TALK ABOUT? - LISTEN, INVOLVE YOURSELF, TALK, MIMIC AND SHARE.

4. AND THEN CURATE...

IF YOU WANT A CLUSTER OF PEOPLE TO LISTEN TO YOU – THEN GIVE THEM SOMETHING INTERESTING & RELEVANT TO LISTEN TO.

WAIT??!! WE’RE NOT PUBLISHERS, ARE WE…??

NO, BUT SHOULDN’T WE BE MARKETERS…?

5. AIM TO BE A HUB OF CONVERSATION IN YOUR MARKET...

…BUT KNOWING WHAT TO CURATE IS THE TRICK.

CURATE…INDUSTRY RELEVANTTALENT FOCUSEDCAREER FOCUSED PEOPLE BASEDNECESSARY INFORMATION

…AND THEN TALK WITH THEM

…ONE BEST OBJECTIVE OF ONLINE COMMUNITY, IS TO MAKE IT AN OFFLINE COMMUNITY.

…SO TAKE THEM OFFLINE.

EVENTS, INDUSTRY DRINKS, EXPERIENCES, COMPETITIONS.

…ANOTHER BEST OBJECTIVE OF ONLINE TALENT COMMUNITY, IS TO DEMONSTRATE WHAT A FANTASTIC PLACE YOU ARE TO WORK FOR.

…THE THIRD BEST OBJECTIVE OF ONLINE TALENT COMMUNITY, IS TO NEVER HAVE TO USE AN AGENCY AGAIN.

(YES, YOU CAN QUOTE ME ON THAT…)

THE CLOUDNINE STORY:

INDUSTRY EVENTS OF 100-200 A TIMEINTEGRATOR WITHIN INDUSTRY EVENTSINDUSTRY NETWORKERRECOGNITION FOR SPECIALIST KNOWLEDGERARELY ADVERTISE JOBSNEVER PROMOTE MY BUSINESS VIA SALES100% REFERRAL & RECOMMENDATION NETWORK OF ADVOCATESIN TOUCH WITH LEADING INFLUENCERS

BUT…

…IT TAKES TIME, AND EXPERTISE.

…AND IT WORKS.

WILL YOU BE THE FIRST IN YOUR MARKET TO DO

IT?

THANK YOU. STEVE WARD

CLOUDNINE SOCIAL MEDIA & DIGITAL TALENT

TWITTER: @CLOUDNINERECSTEVE@CLOUDNINEREC.CO.UK