Community and Events and Gamification… Oh Yes!

todd morandirector of social enterpriseemail: todd.moran@schneider-electric.comtwitter: @ToddMoranlinkedin: /toddhmoran

The Global Specialist in Energy Management ™

$35B2014 revenue

40%of revenue in new economies

170,000employees in 100+ countries

4 - 5%of revenue dedicated to R&D

A large company, with a balanced geographical footprint and a commitment to sustainability

contextstrategy and execution

resultsepic fails

q&a

customer supportpartner enablementproduct innovationonline educationdeveloper engagementevents execution

14

In its 14th year3-day event focused on utility solutions &

professional networking

400+ attendees

8 unique gamesConnectMarketplaceTweetPhotoScheduleSurvey#connectionsI-cubed

Unified community backdrop“Real-time” event coverage in exchangeLeaderboard posting to Link 2015 space

did it work?

Increase mobile downloads over 2014

101% adoption(multiple devices per person)

Increase social reach

52,000 unique reach

37% increase over 2014

24% increase in community activity and 80+ new registered members

Increase marketplace traffic & survey responses

48% increase in marketplace traffic

600+ survey responses

epic fails

a bit too loose on governancelate to the promotion party missed opportunity with community profilesunbalanced emphasis on extrinsic rewardsphoto uploads constrained to mobile app

thoughts?

where do you see application in your world?what elements resonate, miss the mark, confuse?is there risk in “gamification” outweighing community or the events themselves?how would this translate to an internal context?where do you see areas for enhancement?

q&a