communication strategy
DESCRIPTION
TRANSCRIPT
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Reputation Tracker Study by the Reputation Institute
10% improvement in reputation = a 13% improvement in the market value of a company.
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Core Message #1
Core Message #3
Core Message #2
Evidence, Proof, or Support
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YOU
Industry Associations
Scientific Journalists
Employees
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PRIMARY STAKEHOLDERS
DIRECT INFLUENCE ON BUSINESS The National Trade Association Women of Russia Movement The Russian Managers Association Association of Investment Rights Protection National Institute of Technical Regulation AmCham Association of Business Communications
(retailers’ contest) Association of European Businesses Rusbrand Association of Advertisers Association of Advertising Agencies Association of Outdoor Advertisers Association of Investment Rights Protection
SECONDARY STAKEHOLDERS
CORPORATE REPUTATION RosBusinessConsulting Media House Corporate Media Association The Russian Media Union Independent Media Publishing House Russian PR Association Crystal Orange PR student contest
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Partnership Programs Iskra (Sparkle) Press Media
National AwardYoung Journalists’ Forum (Ufa)Uchastie Charitable project
BenefitsEstablish and maintain contacts with leading mass-media,
opinion leaders, government officials Sustain cooperation with Public Chamber representativesNetworking opportunities with regional mass-media
MediaUnion
RegionalMass Media
Vice-PresidentDeputy Chairman of the
Public Chamber Committeeon Communications, Information
Policy and Free Speech in Mass Media.ZELINSKAYA
ELENA KONSTANTINOVNA
President
LUBIMOVALEXANDER MIKHAILOVICH
PresidentGuild of Periodical
Press PublishersMAKAROV
LEONID SEMENOVICH
Editor-in-ChiefKomsomolskaya newspaper
SUNGORKINVLADIMIR NIKOLAEVICH
Editor-in-ChiefVremya Novostey newspaper
GUREVICHVLADIMIR SEMENOVICH
Editor-in-ChiefExpert magazine
FADEEVVALERY ALEXANDROVICH
Editor-in-ChiefItogi magazine
DYBSKYKIRILL ALEXANDROVICH
Editor-in-ChiefArgumenti I Facti magazine
ZYATKOVNIKOLAY IVANOVICH
Editor-in-ChiefTribuna newspaper
KUZINOLEG SERGEEVICH
RF Public Chamber
National Association of
Communications Agencies
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Media Coverage of Activities
(quantitative/qualitative)
Level of access to media / Message quality and accuracy / Percentage increase over specified period / Total number of mentions / Media coverage generated from events / Media hits / Tonality / Frequency of coverage / Circulation
Stakeholder Network Development
(qualitative)
Organizations with whom you develop relations / Number of stakeholders / types / public exposure of via stakeholder events
Perception and Reputation Rankings
(qualitative)
Conduct a pre- and post-program audits of core reference rankings
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