COMMUNICATION SKILLSIntroduction to Business & Marketing

February 9, 2012

Defining Communication

Communication

Process of exchanging messages between a sender and receiver

Communication Skills

Used to send and receive messages

Includes listening, reading, speaking, and writing

Effective communication is vital in every aspect of business!

Communication Process

Elements of Communication

Barriers MESSAGE

FEEDBACK

Barriers

BarriersBarriers

Sender

Receiver

Channel

Message

Barriers

Feedback

Channels

a.k.a. “media”

avenues through which messages are delivered

Message

The information the sender wants to communicate

Avoid nonstandard language (slang) to ensure that your message is understood

Barriers

Obstacles that interfere with the interpretation of a message

Verbal Barriers

Vague or unclear language

Foreign languages

Different dialect Soda, pop, soda

pop, or Coke?

Jargon vs. Layman’s terms

Physical Barriers

Geographic location

Visual distractions

Noise

Feedback

Receiver’s response to a message

Examples… asking questions to clarify the message

acknowledging having received / understood message

Why is this important?

Studies have shown that 70% of our waking hours are spent communicating!

Most jobs, especially in business or marketing, require good communication skills for success.

Communication Mediain Business

Face-to-face (meetings, presentations)

Written Memos Telephone / Fax Email Instant Message Video Conferencing

How are they different?

Capacityhow much content they can carry

Speed Cost Accuracy /

Quality of the Message

Need for feedback

Which communication channel you use will depend on

the importance

of these factors…

Communication MediaGroup Project!

You may choose one or two partners. Each group will be assigned a communication channel / medium.

Create a Glog about your channel that includes : Pictures / Visuals When or why this channel is used instead of others Potential barriers of communication Etiquette – 3 DOs and 3 DON’Ts when communicating

Glogs will be presented on Promethean next class – can use animations but make sure text is legible!