communication of risks and benefits of food...communication of risks and benefits of food james...
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Communication of risks andbenefits of food
James Ramsay
Head of Communication Unit
13 June 2019
Summer School 2019Parma, 13 June 2019
1.Risk communications at EFSA
2.Risk communications in practice
3.Risk / benefit examples
4.Reflections
OUTLINE
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RiskCommunications
at EFSA
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FROM A MANDATE TO AN OPINION
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EFSA’s scientists evaluate, assess, advise
EU CommissionEU
ParliamentEFSA selfmandate
Member States
EFSA receives a question
Adoption andcommunication
WHAT EFSA DOES NOT DO
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LEGISLATIVE FRAMEWORK: Risk Communications
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Regulation (EC) No178/2002, Article 40
• Communicate on its own initiative
• Objective, reliable, easilyaccessible information to publicand interested parties
• Collaboration with Commission andMS to ensure coherence
• Cooperation with MS with regardsto public information campaigns
GUIDING PRINCIPLES
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RISK PERCEPTION
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RiskCommunications
in practice
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WHO?
POLICY MAKERS
CONCERNEDINDIVIDUALS
STAKEHOLDERS
SCIENTIFICCOMMUNITY
RISK MANAGERS
RISK ASSESSORS
MEDIAPARTNERS
efsa
HOW?
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EFSA JOURNAL
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SOCIAL MEDIA
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MULTIMEDIA @ EFSA
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Multimedia @ efsa (not just videos!)
MULTIMEDIA @ EFSA
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Multimedia @ efsa (not just videos!)
MULTIMEDIA @ EFSA
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Multimedia @ efsa (not just videos!)
MEDIA
Risk/BenefitExamples
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EFSA balanced the consumerrisks from nitrate invegetables with the benefits ofa balanced diet high invegetables and fruit
Beneficial effects of eating vegoutweigh risk to health fromexposure to nitrates
Average consumer eating400g of mixed fruit and vegwould not exceed ADI
Nitrates in vegetables: benefits vs risks (2008)
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EFSA addressed the benefits offish/seafood consumption – usingpolyunsaturated fatty acids as anexample of a beneficial substance– compared to the risks ofmethylmercury in fish/seafood
Some population groups reachedTWI for methylmercury beforeintake levels that broughtnutritional benefits.
Benefits of fish should be met byconsuming certain species low inm/mercury
Difficulties in generalising acrossall EU
Fish consumption: benefits vs risks (2015)
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Reflections
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Literature on risk/benefit communications limited
Fundamental principles of risk communications apply Openness and transparency
Timeliness
Clarity in language
Acknowledging and communicating uncertainty
Responding to audience needs – social science & riskperception
REFLECTIONS
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