communication generation technological innovations changing the world: social media under...
TRANSCRIPT
Communication Generation
Technological Innovations Changing the World: Social Media
Under
Constructio
n!
Innovation Development Process
1
•Development Process
•Need/Research /Development
2
•Decision Process
•Timeline
3
•Adoption
•S-Curve
4
•Attributes
5
•Critical Mass
Need/Research/Development/Marketing
Technological Innovations
• Re-engineering the workforce of the future▫Effecting the nature and
characteristics of the workforce
▫Increasing level of productivity▫Creating concern over:
Continued U.S. leadership in science and technology and
Fear of dwindling labor pool Concern about size and
adequacy of U.S. scientific, technical, engineering and mathematics workforce
Research… Social Media•Social networking sites…
▫Starting point is the individual or group▫Shares information and resources that are
originally developed for themselves•Individual develops and modifies
▫Makes tool available for others to use
Innovation Decision Process Timeline
•Knowledge Stage
•Persuasion Stage
•Decision Stage
•Implementation Stage
•Confirmation Stage
Knowledge
•Developed need•How will it work•Compatible with values and beliefs•Compatible with needs•Compatible with previously introduced
ideas
Persuasion
•Hypothetically speaking…•Imagine (create scenario)•Attitudes•Innovation evaluation•Cues-to-action
Decision
•Probationary basis•Small scale trial•Demonstration
Implementation
•Put it to the test•Technical assistance•Reinvention
▫Adopting packages•Institutionalized
Confirmation
•Recognition of benefits•Integration
▫Supportive messages ▫Supportive activities to maintain adoption
•Promotion
Adoption Relative Advantage
•Individual optional innovation decision▫Smaller unit of decision makers
•Economic profitability•Low initial costs•Decrease in discomfort•Social prestige•Saving of time and effort•Immediacy of reward
Rate of Adoption
Adopt
Time
Consequences
S-Curve
Attributes
•Strategies•Perceived Attributes•Key Innovators
▫Innovators: Heat seekers▫Early Adopters: Role models▫Early Majority: Not the first nor the last▫Late Majority: Show me the proof▫Laggards: This too shall pass
4 Steps to Critical Mass
•Look for organizational champions•Individual’s perceptions of innovation•Target innovative groups•Incentives for early adopters
Change Agents
•7 roles of change agent▫Develop Need▫Establish information exchange
relationship▫Diagnose problems▫Create intent to change client▫Translate intent into action▫Stabilize adoption & prevent
discontinuance ▫Achieve terminal relationship
Organizational Innovation Process
Agenda Setting Matching Redefining Clarifying Routinizing
Decentralized Approach/Diffusion Network
EDU Team Specialist/ Principals
Lead Tech
Teachers
Classroom
Teachers
Considerations
•Persuade
Education Paradigm