communication for churches
TRANSCRIPT
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Your Community
AGE & FAMILY STATUS
SOCIOECONOMIC STATUS
NATIONALITY/CULTURE
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Your Congregation
AGE & FAMILY STATUS
SKILLS AND TALENTS
THEIR HEART
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What Do They Need?
PHYSICAL NEEDS
EMOTIONAL NEEDS
SPIRITUAL NEEDS
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Modern Day Parables?
WHAT TO SAY
HOW TO SAY IT
THE MEDIUMS TO USE
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Signage
KEEP IT ON BRAND
MAKE IT EASY TO READ
DON’T SAY TOO MUCH
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Printed Materials
KEEP IT ON BRAND (WITH VARIATION)
PICK YOUR AUDIENCE
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http://churchjuice.reframemedia.com/blog/hidden-power-of-the-church-website-echo-2012
46%of people said a church’s website was
important in picking a church to visit
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http://churchjuice.reframemedia.com/blog/hidden-power-of-the-church-website-echo-2012
33%of people said the internet was the first place
where they learned about their church.
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What to Expect if they visit?
When and Where to come along?
What You Believe
What your church is like (character)
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Website
A FIRST IMPRESSION
REMEMBER YOUR AUDIENCE
CONCENTRATE ON CONTENT
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Website
A FIRST IMPRESSION
REMEMBER YOUR AUDIENCE
CONCENTRATE ON CONTENT
MOBILE & TABLET FRIENDLY
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Website
A FIRST IMPRESSION
REMEMBER YOUR AUDIENCE
CONCENTRATE ON CONTENT
MOBILE & TABLET FRIENDLY
IS IT A MATCH?
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Social Media
A WASTE OF TIME?
THE TOWN SQUARE & WATERCOOLER
A MISSION FIELD
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Pages & Groups for Brands
2-way Connections
Great Reach from Sharing
Images are King
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Quick Connections
In the moment
Behind the Scenes
Hashtags
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Visual Inspiration
Digital Scrapbook
Great for Sharing
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Periscope (and FB Live)
Streaming Video
In the Moment
Behind the Scenes
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Social Media
LISTEN FIRST
DON’T JUST SHOUT. ENGAGE.
USE IMAGES TO INSPIRE
BE INTENTIONAL
EQUIP YOUR MEMBERS
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QUESTIONS?
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