PRESENTATIONON

ROLE & IMPORTANCE OF

COMMUNICATION

Management is the art of getting things done through others. A manager passes messages or orders to subordinates or employees and inform them

about the work to be executed and the subordinates execute orders and inform the manager about than the same. Such an exchange of message is known as

communication.

The ordinary sense of communication is that , one person passes clear information to another person so that the latter understands the objective of

the communicator and acts on it.

INTRODUCTION

MeaningCommunication is a mean of linking people to achieve

a common purpose by transferring information from one person to the other.

It includes not only transfer of information but also transfer of understanding. The information has to be understood in the same way it is intended by the Sender of information.

DefinitionAccording to Koontz and Weihrich:

“Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver”

According to Newman and Summer: “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”

According to Stoner and Wankel: “Communication is the transfer of information, ideas, understanding or feelings between people.”

But in simple words if we say… “Communication means exchanging information

among individuals working in any organization.”

Features Goals-oriented Activity- Its aim is to convey or receive information

only. Rather its purpose is to realize the basic objective of the business unit. Communication is indispensable for realization of objectives.

Two-way process- communication is a two way process. It includes both the acts of giving and receiving information. The manager after issuing orders, try to know the reaction of the subordinates and also whether they have fully understood the orders or not.

Internal process- Communication is internal to the organization in the sense that it is confined to only members to the organization who use it.

Perpetual process- communication is a perpetual process. The exchange of views and opinions goes on continuously among the employees of a business enterprise. Communication begins as a business is launched and it ends only when the business is wound up.

ImportanceThe implementation of policies and programmers of

management is possible only through effective communication. We can understand the importance of communication from the following point:

Smoothing running of the enterprise-Maximum productivity:Assist other function:Job satisfaction:Basis of leadership:Establishment of Human Relations:

The communication process

Communication skills for managers as senders

Send clear and complete messages.Encode messages.Select a medium appropriate for the

message and monitor by the receiver.Avoid filtering and distortion.Ensure a feedbackProvide accurate information

Communication skills for managers as Receivers

Pay attentionBe a good listenerBe empatheticUnderstand linguistic style

Advantages Speedy flow:Clear words and Language:FlexibilityProper co-ordinationA leadership quality:

DisadvantagesLack of Planning:Faulty TranslationBadly Expressed MessagesUnqualified Assumption:Poor Listening and Premature evaluation :

ConclusionCommunication is very important in every place of

business. Communication is exchanging information among individuals working in any organization. Communication is the process of passing information and understanding from one person to another. At every place of business and firm where is large production and various departments, communication is of very much help in getting maximum production, increasing business and building good relationship between all in the company. Thus, communication plays vital role in all areas of management and business.

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