communicating research in the age of style
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Communication & Research in an age of Style1
Exploring how KM and Communication can support your RIU
project get more interest from donors and partners
1 hat tip to Hastings Chikoko
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What are the triggers?The tipping point for creating a revolution is
10%!
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Scientists...
Ignorant Target groups...
...possess all expert knowledge
and scientific wisdom
... will gladly change their attitudes and
behaviour accordingly
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Difference between conventional research communication & Communication for R4D
Area Conventional Research Comms Communication for R4d
Objectives Contribute to bodies of knowledge Inform and provide information
Change perceptions and behavior, contribute to development processes
Targets Researchers, scientists, academics
Multiple actors (farmers, planner, policy makers, private sector, NGOs, etc)
Methodology One way, mechanisticPassive
Two way, iterative process – multiple actors involved, participatory
Strategies Publish in journals Attend scientific meetings Message focused Hand over information tomedia/Public Information
Facilitation, interaction and engagementUse multiple channels, products – what works for the audience we are trying to focus onFocused on use rather than production
When At end of research process Continuous process where communication is seen as a process for deriving shared meaning
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Why communication is important
• Research and development institutions are being challenged to demonstrate a poverty orientation (pro-poor), show impact and ensure results are cost-effective.
• Research generation is not more important than research utilization: both are equally important.
• Knowledge management and communicationmake the big difference.
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7Dr. Peter Ashton, CSIR
We are here
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Networks & Partnerships: like a value chain
ResearchNext users
End users
Leverage networks and partnerships
Maximize opportunities within these networks to establish relationships
Looks at impact pathways, who we want to influence, what we want to change
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Elements to CPWF KM
M&E
Process and Outcomes
Information Management
Data collection
Information bits
Communication
(supporting changes identified in impact
pathways)
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Approach to KM
Power: information
= power
Partnerships
Processes Packaging
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What we have to offer you• Information management and knowledge sharing systems:
– Yammer & e-letter
– Youtube/slideshare/etc
– Document Repository: CG-Space linking all your documents to the CG repository
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Resources and support for external communications
• Support from the Basin communicators
• Media/Journalist work
• Linkages to global events, i.e. COP17, WWW, WWF
• Visual identity guidelines
• Planning on Com dev or policy communication processes
I can’t reach it
still. I need
something
longer
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Vehicles to publish your materials
• Working papers• Field stories• Briefing notes• Blogs• CPWF E-letter
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What we would expect from you
• Each project should try to set aside 10% of budget for communication (materials, partner workshops, etc)
• Contribute to the information management systems:– Flickr, Youtube, slideshare, Cgspace
• Contribute to the our different communication vehicles– Contributions to e-letter
– Contribution to different CPWF series: working papers, briefing notes, outcome and field stories series
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Linking communication plans to OLMs and Milestone plans
Theories of change
•What we want to change
Impact pathways
•How we will go about the change
Communication plans linked to
milestones
•How to support research to achieve impact
Research strategies
• Whatresearch we will carry out
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Discussion
• What are your own communication needs? What support would you like?
• How should RIU engage with BDCs and/or global level – what communication linkages should be in place
• How can we use communication to enhance linkages to partners/donors to continue the RIU work or become part of it?