communicating gheiti – the role of the media
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COMMUNICATING GHEITI – THE ROLE OF THE MEDIA. By KOJO YANKAH President of the African University College of Communications (AUCC) & Communication Consultant Email : [email protected] ; [email protected]. INTERNAL COMMUNICATION NECESARY - PowerPoint PPT PresentationTRANSCRIPT
COMMUNICATING GHEITI – COMMUNICATING GHEITI – THE ROLE OF THE MEDIATHE ROLE OF THE MEDIA
By KOJO YANKAH
President of the African University College of Communications (AUCC)& Communication Consultant
Email : [email protected]; [email protected]
COMMUNICATING GHEITI – COMMUNICATING GHEITI – GENERAL PRINCIPLESGENERAL PRINCIPLES
INTERNAL COMMUNICATION NECESARYDECISIONS OF MULTI - STAKEHOLDER GROUP
NEED TO BE PUBLICISED VALIDATION PROCESS (Ensuring that all
companies report) REQUIRES SCRUTINY AND FOLLOW-UP
PUBLIC AND STAKEHOLDER AWARENESS AND UNDERSTANDING IS CRUCIAL
IMPACT ON THE ECONOMY NEEDS TO BE KNOWN
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IMPORTANCE OF THE MEDIAIMPORTANCE OF THE MEDIA
The unavoidable partners when it comes to transparency.
The media show interest in companies undertaking their corporate social responsibility as well working according to national regulations on mining, gas and oil drilling etc.
GHEITI has to have a good working relationship with the media.
The Media would be a crucial target as well as partner
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MEDIA INTERVENTIONSMEDIA INTERVENTIONS
COVERING ACTIVITIES OF GHEITIINVESTIGATING REPORTS AND PERCEPTIONS
FOR NEWS INTERVIEWING FOR CORROBORATION AND
SOUND BITES IN PRINT & ELECTRONIC MEDIAATTENDING PRESS CONFERENCESFOLLOWING UP ON LEADSDOING FEATURE STORIES ON GHEITI
SECRETARIAT OR RELEVANT COMPANIES
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MEDIA CHANNELSMEDIA CHANNELS
PRINT NEWSPAPERSELECTRONIC MEDIANEW MEDIA FILM INFORMATION SERVICES DEPARTMENTNEWS AGENCIES
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NATURE & TYPES OF MEDIANATURE & TYPES OF MEDIA
OPERATING IN A FREE PRESS ENVIRONMENT
MORE PRIVATE THAN STATE-OWNED MEDIA
THERE ARE CLEAR PARTISAN INTERESTS IN MEDIA
FEW ARE CLEARLY NEUTRALMOST RADIO PERSONNEL ARE NOT
TRAINED JOURNALISTSMEDIA VERY ALERT & AGGRESSIVE
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CHALLENGESCHALLENGES
REPORTING ON CASES OF LACK OF CONSENSUS AMONG STAKEHOLDERS
UNDERSTANDING THE COMPLEX TRANSACTIONS IN COMPANY PRACTICE eg royalties, taxation, corporate social investments
AWARENESS OR LACK OF IT AMONG COMMUN ITY MEMBERS
COVERING PERCEPTIONS AND MISPERCEPTIONS ABOUT EXTRACTIVE INDUSTRIES
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GHEITI STAKEHOLDERSGHEITI STAKEHOLDERS
GOVT & APPROPRIATE AGENCIESTHE MEDIA – LOCAL & INTERNATIONALCOMMUNITIES/TRADITIONAL AUTHORITIESBANK OF GHANAAUDITOR GENERAL/IRSCIVIL SOCIETY ORGANIZATIONSRELEVANT PARLIAMENTARY COMMITTEEMINING & OIL COMPANIESTRADE UNIONSMULTILATERAL ORGANIZATIONSJUDICIARY
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QUALITIES NEEDED TO QUALITIES NEEDED TO COMMUNICATE GHEITICOMMUNICATE GHEITI
DEPTH OF KNOWLEDGE OF GHEITI ISSUESSENSE OF FAIRNESSOBJECTIVITYACCURACY IMPARTIALITY ABILITY TO PUBLISH REJOINDERSREADINESS TO CORRECT MIS-IMPRESSIONS
CREATEDCOURAGE AND MATURITY IN HANDLING
‘SENSITIVE’ STORIES
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GHEITI & THE MEDIAGHEITI & THE MEDIA
GHEITI MUST :PROVIDE REGULAR, TIMELY AND ACCURATE
INFORMATION TO THE MEDIAHAVE CRISIS COMMUNICATION PLANSBE RESPONSIVE TO MEDIA REQUESTSSEE MEDIA AS PARTNER IN THE SEARCH FOR
TRANSPARENCY & ACCOUNTABILITYCONSCIOUSLY AND DELIBERATELY SEEK TO
IMPROVE RELATIONS WITH THE MEDIA.
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THE MEDIA & GHEITITHE MEDIA & GHEITI
THE MEDIA MUST :RESPECT THE INTEGRITY OF GHEITILEARN TO CROSS-CHECK RUMOURS & HEARSAYS WITH GHEITI
SEE GHEITI AS A NATIONAL ASSET BE A WATCHDOG OF THE INTEREST OF THE PEOPLE
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CONCLUSIONCONCLUSION
THE MEDIA & GHEITI ARE PARTNERS IN THE SEARCH FOR PROBITY, ACCOUNTABILITY AND TRANSPARENCY IN THE EXTRACTIVE INDUSTRIES.
THEY NEED TO WORK TOGETHER.
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THANK YOU !THANK YOU !
Delivered by KOJO YANKAHPresident, African University College of Communications (AUCC)
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