STRATEGIC PLAN2016–2023

COMMONWEALTH GAMES SCOTLAND

“ ”Inspiring more Scots to be physically active and successful in the sporting arena

We are the guardian of a Games movement in Scotland that has seen some of Scotland’s most memorable and inspiring sporting achievements, in one of the biggest multi-sport events in the world.

Scotland has attended and won medals at every Commonwealth Games since 1930, hosted the Games three times in 1970, 1986 and 2014 and developed the Commonwealth Youth Games concept, hosting the inaugural Games in 2000.

In November 2007, supported by our partners, Glasgow City Council and the Scottish Government, CGS won the bid to host the 2014 Commonwealth Games in Glasgow. Held in July 2014, they were publically acknowledged as the ‘best Games ever’. Team Scotland also enjoyed its best ever Commonwealth Games performance, winning an impressive 53 medals including 19 gold, to finish fourth on the medal table.

The Commonwealth Games is the only multi-sport Games in which Scots get to compete under the Scotland flag and it is the pinnacle of the Scottish sporting pathway for so many of our member sports and athletes. Team Scotland’s participation in the Games also enjoys huge support from the Scottish public, as shown by our market research surveys.

Commonwealth Games Scotland is the operational name for the company, The Commonwealth Games Council for

VISION

Team Scotland and the Commonwealth Games, inspiring more Scots to be physically active and successful in the sporting arena.

MISSION

Use our unique position in Scottish sport to maximise the benefits for Scotland, our member sports and athletes by:

n Enabling Team Scotland athletes to perform to their potential at the Commonwealth Games/Youth Games and specifically to deliver our best ever overseas Games results in 2018.

n Leading and connecting key stakeholders.

n Playing an active role in the work of the Commonwealth Games Federation, promoting the brand and its values.

Scotland Limited and comprises 28 member sports. We are heavily dependent on voluntary input for the delivery of our services, including preparation programmes and team management along with partnership support from member sports and other external agencies. Our funding is a mixture of public (Government, sportscotland), and private support (sponsorship and fundraising) and investments, with in-kind support making a substantial contribution to off-set the cost of our activities.

Our last strategic planning cycle 2011–2015, brought to a conclusion a 12-year period encompassing the successful bidding, hosting and participation in a home Games.

We now look to the future with renewed confidence and a clear vision of how we will build on the strong platform from Glasgow 2014. However we operate in a dynamic environment and we must keep abreast of the challenges that lie ahead and grasp new opportunities that will ensure we continue to play a leading role in the Scottish and international sporting landscape and achieve our ambitious targets.

With that in mind, I am delighted to present our new strategic plan for 2016-2023 which covers the next two Commonwealth Games in 2018 and 2022 and Youth Games in 2017 and 2021.

Paul Bush OBE, Chairman

Who we are and what we do

OUR VALUES

ExcellenceAspiring to deliver excellence in everything we do.

Athlete centred Putting athletes at the centre of all our plans.

LeadershipActing honourably and advocating on behalf of all member sports in a ‘One Team Scotland’ approach.

InspirationalPromoting the achievements of past, present and future Team members to inspire others.

Commonwealth Games Scotland (CGS) is the lead body for Commonwealth sport in Scotland and we are the organisation responsible for selecting, preparing and leading Scotland’s team at the Commonwealth Games and Commonwealth Youth Games.

n Athlete focus is central to planning and delivery of all activities.

n Attract and retain high quality professional staff and volunteers.

n Efficient and effective administration and governance that meets all legislative and operational requirements.

n Compliance with the highest ethical standard, ensuring all policies and procedures are regularly reviewed and updated to reflect best practice.

n Athlete representative on the Board as a director and other athletes involved in the development of policies and programmes.

n No successful legal challenges to selection policies.

n High CGS and Team Scotland staff retention rates.

Well organised and structured

n Commonwealth Games outcomes recognised and given a high priority within UK and Scottish national sports strategies.

n High priority on Commonwealth Games maintained by athletes, member sports and external partner agencies.

n CGS playing a lead role in the development and direction of the Commonwealth Games Federation programmes and policies.

n Ensuring CGS activities complement and enhance those of partners and where applicable, to deliver joint initiatives for wider benefit across Scotland, particularly for young people.

n Strengthened relationships under the Team Scotland banner with wider membership and other partners.

Building integrated partnerships

n Commonwealth Games is prioritised by our key partners in their plans and by all athletes with potential for selection.

n Increased number of organisations contributing to Team Scotland and its support programmes.

n Relevant youth engagement programmes established.

OPERATING PRINCIPLE

SUCCESS FACTORS

ACTIONS n Ensure all Games teams are selected

and prepared to the highest standards possible, based on policies which are clear and transparent.

n Strong leadership and support enabling sports and athletes to achieve their maximum potential at every Games.

n Create a positive environment to enable team members to learn and excel at the Games.

n Support programmes designed to enhance performance of current or future teams.

Leading successful teams

n Equality of opportunity to be part of Team Scotland based on performance levels and potential.

n Most successful overseas Games performance in 2018.

n Increased percentage of athletes meeting selection performance standards during the Games in each sport and more than 66% in total.

n More athletes in respective sports progressing from Youth Games to Commonwealth Games and from Commonwealth Games to Olympics and Paralympics.

n Ensure CGS is run according to best financial management principles.

n Minimise dependence on any one source of income and secure new funding streams.

n Develop and implement a new commercial strategy that uses the strength of the Team Scotland brand to generate additional income and deliver value in the kind benefits for CGS, our member sports and athletes.

n Sufficient funds available to meet one forward Games cycle from reserves or independent funds at end of 2018.

n A maximum of 50% of operating and team costs to come from grant aid.

Securing our financial baseOPERATING PRINCIPLE

SUCCESS FACTORS

ACTIONS n Conduct regular and appropriate research

and feedback to inform and improve activities.

n Maintain high standards of approval and support from athletes for services and have them contribute to the development of programmes and policies.

Actions underpinned by evidence

n Public attitude survey conducted showing increased support for Team Scotland from the public after Gold Coast 2018 Games.

n Over 90% satisfaction levels from athletes from their Games experience.

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n Build a Team Scotland brand to reflect a wider role and reach than just Games time activities.

n Promote Commonwealth Games sports and athletes past, present and future.

n Maintain a high Team Scotland profile through campaigns, events and media/social media activity.

n Work with key partners to develop campaigns and activities to inspire Scots, particularly young people, to be active and engage in their community clubs.

n Work collaboratively with all member sports and partners to maximise mutual support for each other’s activities.

Promoting and celebrating Team Scotland

n Brand redevelopment completed and launched by September 2017.

n New Team Scotland website launched by April 2017 and increased social media engagement with followers reaching 100,000 by the end of 2018.

n Team Scotland attribution given by all member sports in their publications and websites.

WWW.TEAMSCOTLAND.SCOT

Published by: Commonwealth Games Scotland, Gannochy Sports Centre, University of Stirling, Stirling FK9 4LA Tel: 01786 466480 Email: info@teamscotland.scot