Commercials!Let’s Sell Something!!

Your Commercial project will be a :60 second event with no more than 2 other people involved.

Your Commercial is DUE WEDNESDAY, DECEMBER 10 / THURSDAY, DECEMBER 11 at the end of class.

What is a Target Market?• A target market is a group of customers

that the business has decided to aim its marketing efforts at and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy.

What is a Target Market?

• The target market and the marketing mix of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

What is a…Target Audience?• a specific group of people within the

target market at which a product or the marketing message of a product is aimed at.

Target Market vs. Target Audience

• Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing.

• The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no one.

What is…Geographic market?

• Geographic market = addresses or where is it?

(location / climate / region)

What is…Demographic?

• demographic/socioeconomic market =

(gender, age, income,occupation, education)

What is…Psychographic market?

• psychographic market =

(similar attitudes, values, and lifestyles)

Engage Your Audience

•Tell a Story• Discovering the appropriate target

market(s)and determining the target audience is one of the most important activities in marketing.

Engage Your Audience

• Personalize the Message• In order for your audience to feel involved,

they must see how the information relates to them specifically.

• When you’re explaining a new product, engage someone in the audience and state how this information could affect him or her in a positive way.

Engage Your Audience

• Use Benefit Statements• As you explain a new product, always state

why this information is important to the audience and how it will help them.

• Don’t just state the benefit once. Instead, include a benefit statement at the end of every key point.