Commercialisation of the Commercialisation of the BlogBlog

BigPond BigBlogBigPond BigBlog

Tony Palmer Tony Palmer

Client Business Director Client Business Director

C4 CommunicationC4 Communication

Who am I and what have I done?Who am I and what have I done?

University of Western Sydney – BA University of Western Sydney – BA Communications. Communications.

Advertising during University to 1999.Advertising during University to 1999. dotcom – K*Grind. dotcom – K*Grind. Web development. Web development. Started C4 in 2001. Started C4 in 2001.

Who is C4?Who is C4?

Interactive agency. Interactive agency. Specialise in developing and managing Specialise in developing and managing

virtual and physical interactive virtual and physical interactive environments for our corporate clients. environments for our corporate clients.

Strategic planning, technology, creative Strategic planning, technology, creative development and production.development and production.

What do we do?What do we do?

Web applications. Web applications. Learning applications. Learning applications. Web sites.Web sites. Kiosks.Kiosks. Event management.Event management. Video production.Video production. Interactive environments.Interactive environments.

Who do we work for? Who do we work for?

The BigPond VisionThe BigPond Vision

Value added services. Value added services. Content.Content. Integrated communication. Integrated communication. Demonstrating what’s possible.Demonstrating what’s possible. Taking it to market. Taking it to market.

BigBlogBigBlog

An “integrated world”. An “integrated world”. Educate the masses. Educate the masses. Experiencing a new way of Experiencing a new way of

communicating.communicating. Participatory media going mainstream.Participatory media going mainstream.

Commercialisation of the BlogCommercialisation of the Blog

Commercialising a free service.Commercialising a free service. Increase use of existing services – access Increase use of existing services – access

and mobile. and mobile. Showing them something new.Showing them something new. A cheap and easy way to share A cheap and easy way to share

experiences. experiences. Changing behaviors, changing lives. Changing behaviors, changing lives.

So what does the commercialisation of So what does the commercialisation of the Blog mean for Business? the Blog mean for Business?

Credible and viable two way Credible and viable two way communications with the market.communications with the market.

““nowwearetalking.com.au” nowwearetalking.com.au” Credibility of the corporate voice is being Credibility of the corporate voice is being

challenged openly.challenged openly. Allows opinions (good and bad) to sit on a Allows opinions (good and bad) to sit on a

public forum for all to see and comment public forum for all to see and comment on.on.

Scalpel in the hands of a lumberjack. Scalpel in the hands of a lumberjack.

What are we seeing in the market?What are we seeing in the market?

Unprecedented change. Unprecedented change. Lack of understanding.Lack of understanding. Consumers have a loud voice.Consumers have a loud voice. New two way media channels.New two way media channels. Action. Action.

Future trends in marketing Future trends in marketing communications communications

Demise of mass media as we know it. Demise of mass media as we know it. Decline of passive one way Decline of passive one way

communications. communications. Budget shift to interactive Budget shift to interactive

communications. communications. Getting more creative. Getting more creative.

What does the future hold?What does the future hold?

Consumer focus. Consumer focus. Opening dialogue with customers. Opening dialogue with customers. Change is happening quickly.Change is happening quickly. Customers are getting a voice and “they” Customers are getting a voice and “they”

are listening. are listening.

Thank you for listening.Thank you for listening.