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COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIE S Your Business Connection to the Military Community Robins AFB

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Page 1: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

COMMERCIALSPONSORSHIP

& ADVERTISINGOPPORTUNITIE

S

Your Business Connection to theMilitary Community

Robins AFB

Page 2: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Index

Sponsorship Opportunities 2013 Events Eligible for

Sponsorship Robins Top 5 Events Package Robins Annual Partnership “Welcome to Robin’s” Newcomers

Package

Advertising Opportunities Bonus Buy Advertising for Event

Sponsors Advertising Rate Sheet

Contact Information Commercial Sponsorship &

Advertising

Page 3: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Sponsorship Opportunities

Individual Events

Top Five Events Packages

Annual Partnership Packages

“Welcome to Robins” Newcomers

Page 4: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Sponsorship Opportunities

Sponsorship of a single event, any category includes the following benefits:

Event, Print, Web & Facebook Recognition Event Signage/Banner Display (Your company provides)

Vendor Table/Booth for Information or Product Display/Sampling/Giveaways

Verbal Recognition at Event VIP Benefits particular to the event - may include

complimentary entries and event t-shirts, logo on event t-shirts

Advertising/products in race packets, preferred parking or seating, etc.

We are always creating new events throughout the year

In FSS, please call if a particular event is not listed below

or check out website at www.robinsfss.com/calendar.html

for any upcoming events

Page 5: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Sponsorship Opportunities (Cont.)

Platinum Events2000+ AttendanceMay FitnessSports Day (Spring/Fall)Team Robins Bash (October)

Gold Events1000+ AttendanceTops In BlueITT Travel & Recreation Show (March)Pizza Depot Birthday Party (June)Base Restaurant Customer Appreciation (November)

Silver Events200 - 1000 AttendanceBowling Center Open House / Customer Appreciation (August)Robins AFB Golf Base ChampionshipSummer Strike Force (June – August)Fit 2 FightFootball Frenzy (September – February)Adventure Race

Page 6: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Bronze Events up to 200 Attendance

Bowling Center

Bowling Turkey Shoot

Bowling New Year’s Eve Party

Thunder Alley

Glow-in-the-Dark Bowling

Child Development Centers

CDC’s Open House

CDC’s Fall Festival

Month of the Military Child

Fitness Center

Beat the Heat 5K

Hot August Nights

Dodge Ball Tournament

Toys for Tots

Smoke Out / Turkey Trot

Various 5K events

Sponsorship Opportunities (Cont.)

Golf Course Golf Turkey Shoot Out

Heritage ClubSuper Bowl PartyFirst FridayBoss N’ Buddy

LibraryTeen Tech WeekTeen Read WeekNational Library WeekLibrary Summer Reading

ProgramYouth Center

Breakfast with SantaKid’s Fun Run

Other miscellaneous events

Page 7: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Sponsorship Opportunities

Robins Top 5 Events PackageTotal Attendance 5000+

Team Robins Bash: October 2013 - Open to all ID card holdersMay Fitness / Sports Day: May 2013– Open to all ID card holdersGolf Tournaments: Throughout 2013- Open to all ID card holders

ITT Travel Show: March 2013 - Open to all ID card holdersTops In Blue: 2013/2014 – Open to the Public

____ $5,000 Top 5 PackageEvent/Publication/Web/Facebook Recognition, Information/Product Display, Publication

orWeb Advertising Package valued at $600 & VIP Benefits at all 5 events

Value: $6,200

____ $3,500 Top 5 PackageEvent/Publication/Web/Facebook Recognition, Information/Product Display, Publication

orWeb Advertising Package valued at $400 & VIP Benefits at choice of 3 events:

___Team Robins Bash ____May Fitness/Sports Day ____Golf Tournaments ____ ITT Travel Show ____Tops in Blue

Value: $3,900

____ $2,500 Top 5 PackageEvent/Publication/Web/Facebook Recognition, Information/Product Display, Publication

orWeb Advertising Package valued at $200 & VIP Benefits at choice of 2 events:

___Team Robins Bash ____May Fitness/Sports Day ____Golf Tournaments ____ ITT Travel Show ____Tops in Blue

Value: $2,700

Business Name/Address: _____________________________________________________________Business POC Name/Contact Info: ___________________________________________________________________________________________________________________________________________FSS POC Name/Contact Info/Date: _____________________________________________________Cash Total & In-Kind Details: __________________________________________________________

Page 8: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Sponsorship Opportunities

Robin’s Annual Partnerships

___ $10,000 Annual PartnershipSponsorship: Choice of 6 Platinum, Gold, or Silver Events + 4

Bronze EventsEvent Benefits: Information Display/Interaction + Preferred Location + Thank You

Signage + Public Address Mentions + Official Partner Recognition + VIP Benefits Value: $10,000

Advertising Benefits: Print/Web/Facebook Event Advertising + Front Page Thank You in Robins EDGE + Home Page Web Link for 1 Year + 1/2 Page Advertisement in Robins

EDGE Value: $6,000

___ $5,000 Annual PartnershipSponsorship: Choice of 4 Platinum, Gold, or Silver Events + 3

Bronze EventsEvent Benefits: Information Display/Interaction + Preferred Location + Thank You

Signage + Public Address Mentions + Official Partner Recognition + VIP Benefits Value: $6,000

Advertising Benefits: Print/Web/Facebook Event Advertising + Thank You in Robins EDGE Magazine +

Home Page Web Link for 6 Months+ 1/4 Page Advertisement in Robins EDGE Value: $3,000

___ $3,000 Annual PartnershipSponsorship: Choice of 2 Platinum, Gold, or Silver Events + 2

Bronze EventEvent Benefits: Information Display/Interaction + Thank You Signage + Preferred

Location + Public Address Mention + Official Partner Recognition + VIP Benefits Value: $3,800

Advertising Benefits: Print/Web/Facebook Event Advertising + Thank You in Robins EDGE Magazine

+ Home Page Web Link for 4 Months + 1/4 Page Advertisement in Robins EDGE Value: $2,000

Business Name/Address: _____________________________________________________________Business POC Name/Contact Info: ___________________________________________________________________________________________________________________________________________FSS POC Name/Contact Info/Date: _____________________________________________________Cash Total & In-Kind Details: __________________________________________________________

Page 9: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Annual Partnership Comparison Chart

* Small events are from Bronze* Large events from Silver, Gold or Platinum

* * *

Page 10: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Sponsorship Opportunities

“Welcome to Robin’s”Newcomers Package

Interested in reaching customers new to the Peach State?

Each month, The 78th Force Support Marketing Office conducts multiple briefings across base that reach ALL newcomers assigned to Robin’s – military, civilians, and family members.

There are special briefings for First Term Airmen; Military Newcomers from all Branches of Service; Military Spouses; Families of Deployed Military, Civilians. We reach most branches of Service – Air Force, Army & Marines!

In addition to these regular monthly newcomer briefings, we brief at SquadronCommanders’ Calls, Organizational Meetings, and more as requested. These briefings reach the entire base population.

When we brief, we have the opportunity to share information and giveaways. This isthe perfect opportunity to introduce your products and services through printedadvertising, logo merchandise, samples, or other suitable giveaways that will introduce your business to new customers. Everyone loves to take home something free…and, there’s no better way to make your business known to new arrivals.

For full details, contact Jeff Baggett for information on how you can best promoteyour business and welcome newcomers to the Peach State.

Page 11: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Bonus Buy

Ad Packages for Event Sponsors

Robins EDGE Publication Ads

Web Ads www.robinsfss.com

Posters

Mentions on FSS Facebook

and more…

Advertising Opportunities

Page 12: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Advertising Opportunities

Bonus Buy Advertising Packages offer high visibility in Robin’s Recreational Facilities

The main purpose of Bonus Buy Packages is to provide our business partners a 24/7 advertising presence in their choice activity in exchange for $1200 in cash, prizes, or giveaways used to enhance the special events of that activity throughout the year. That means 24/7 advertising for only $100 per month!

As a sponsor of any FSS special event, whether a single event or a package deal, you can also purchase a Bonus Buy Advertising Package and take advantage of the following: display your business brochures, flyers, or business cards in the chosen activity for a 12-month period; display at least one poster-size ad 22” x 28” in the facility (printed at no charge); and, where available, take advantage of display advertising on monitors in high traffic areas or banner display. Note: Bonus Buy offers an advertising presence in a facility and does not include benefits associated with sponsorship of specific events. Event related benefits are a part of sponsorship Packages.

____ BONUS BUY: Heritage Club

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at Robin’s Heritage Club. Robin's club is now a collocated club serving both officers and enlisted military as well as base civilians and contractors with dining and lounge operations. Heritage Club operates a catering operation offering a variety of party rooms and a ballroom to support small and large functions from private parties to conferences to weddings and receptions. Bonus Buy funds provide support for programs offered in this location: First Friday Themed Social Hour Events, Sunday Brunches, Specialty Dining Events, Holiday Events, NFL Playoffs & Super Bowl Parties, Membership Parties, Special Membership Promotions and Discounts, and annual Air Force Club Membership Drive Events. Club membership exceeds 3000, plus, regular dining, catered events, and most special events are open to nonmembers.

Page 13: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Advertising Opportunities

____ BONUS BUY: Bowling Center

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at the Robins Bowling Center. Centrally located near offices, dorms, Outdoor Recreation and base headquarters. The Bowling Center Snack Bar caters to hundreds of diners daily in addition to its bowling programs. Bonus Buy funds provide support for programs offered in this location – Glow-in-the-Dark/Thunder Alley Events, Leagues for all ages and interests, Tournaments, Holiday Events, along with Organizational and Private Parties. The Bowling Center serves about 3000 customers weekly.

____ BONUS BUY: Fitness Center Sports & Recreation Complex

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round by at the Robins Fitness Center. Bonus Buy funds provide support for programs offered in this location – Turkey Trot Run, Basketball Tournaments, Volleyball Tournaments, Fitness Contests, Racquetball Tournaments, Family Fun Runs and more. The center serves over 1000 people daily.

____ BONUS BUY: Golf Course

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at Robins Pine Oaks Golf Course. Golf Course is open to the public and offers great play and scenic views to local golfers. The Golf Course and Fairways Grille serve hundreds of customers daily. Bonus Buy funds provide support for programs offered in this location – Monthly Club Tournaments, Club Championships, Holiday Events, Seasonal Programs, Golf Clinics for all ages, and Catered Events. Customers served at the Golf Course total about 2000 weekly.

____

Page 14: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Advertising Opportunities

____ BONUS BUY: Information, Tickets & Travel

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at Robin’s Information, Tickets and Travel (ITT), a full-service, leisure travel agency. This popular facility offers everything from local and regional attractions to cruises to all parts of the world. Of course, ITT offers the best prices in tickets to popular attractions and theme parks. ITT annual events include a big Recreation and Travel Show with attendance up to 2000, and fun-filled events like kick-off day for seasonal football ticket sales. Bonus Buy funds provide enhancements primarily for programs - giveaways at their fairs, customized ITT tote bags, luggage tags, and other items of interest to those who travel.

____ BONUS BUY: Library

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at the Robin’s Base Library. An information and internet hub for airmen, students, and families alike, it offers outstanding services and programs to the Robin’s Community. Known for its innovative programs, Bonus Buy funds provide support for the following – a Summer Reading Programs, Teen Programs and something for all ages, preschoolers to adults, Story Hours, Contests, Holiday Programs, Programs for Families of Deployed Military, and much more. On an average day, the Library serves as many as 500 customers. Participation in the Summer Reading & other programs runs close to 1000.

Page 15: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Advertising Opportunities

____ BONUS BUY: Outdoor Recreation Center

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at Robin’s Outdoor Recreation Center which operates an outdoor adventure program, pools, recreational vehicle storage lots, a vehicle resale lot, along with sports, camping, boating, and party rentals. The number of customers using the center tops 10,000 a month during the summer. Bonus Buy funds provide support for programs offered in this location – Outdoor Adventure Classes, swimming classes, Day Trips, and more!

____ BONUS BUY: Youth Programs

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round by at the Robin’s Youth Center, popular gathering place for youth ages 9-18, and the School Age Program which provides before and after school care and activities for youth ages 5-12. Bonus Buy funds provide support for programs offered in these locations – Spring Fest, Teen Camps, Lights on Afterschool, Fall Fest, Holiday Activities, Sports Programs and much more! Participation for all ages including parent involvement runs over 5000 weekly.

____ BONUS BUY: Airman & Family Readiness Center

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at Robin’s Airman & Family Readiness Center. The Center offers the Robin’s Community information and instruction on a broad range of topics - finances, education, employment, relationships, family, deployment, retirement, and other practical matters related to successful living. Bonus Buy funds provide enhancements primarily for family oriented programs designed to entertain and educate both children and adults, especially families of deployed military. Examples of programs include – a presentation of awards to children of deployed military recognizing them as Home Front Heroes; KUDOS, TAP, Heart Link that connects military families with community contacts while providing a fun day of activities for children; …to name a few.

Page 16: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Advertising Opportunities

____ BONUS BUY: Base Restaurant

For an additional $1200 in cash, prizes, or giveaways, you can reach the military market year-round at Base Restaurant.

Page 17: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Advertising Rate Sheet

Page 18: COMMERCIAL SPONSORSHIP & ADVERTISING OPPORTUNITIES Your Business Connection to the Military Community Robins AFB

Contact Information

Robin’s Commercial Sponsorship Coordinator

Jeff [email protected]

478-926-6662DSN 468-6662

FAX: 478-926-2553

Mailing Address:Jeff Baggett78 FSS/FSK

620 Ninth Street, Suite 159Robins AFB, GA 31098-1469

Visit www.robinsfss.com for information on the 78th Force Support Squadron along with details on programs and

special events planned for 2013.Find us on Facebook at

www.facebook.com/pages/78th-Force-Support-Squadron-Robins-AFBCheck out www.robinsfss.com/sponsorship.html for additional

sponsorship information.