commercial partners meeting - 28.09.11

C ommerc ial P artners Meeting28 September 2011

marketingbirmingham.com

marketingbirmingham.com28 September 2011

C ommerc ial P artners Meeting

A genda

Welcome & Introductions

Neil Rami, Chief Executive, Marketing Birmingham

Mike Whitby, Leader, Birmingham City Council

Andy Street, Chairman, Greater Birmingham & Solihull LEP

Questions & Answers

Operational UpdateNeil Rami

Chief Executive


28 September 2011C ommerc ial P artners Meeting

A new bas e

Baskerville House- accessible, central location- cost effective- effective 31st October

Birmingham Forward and Finance Birminghamwill co-locate from 4th November

- positions Business Birmingham as central resource and point of contact for potential and existing investors


New c orporate identities

Multiple brands Single brand


T he B irmingham toolkit

Provides a framework and overarching guidance on the positioning and portrayal of Birmingham’s identity

Objectives: To clarify Birmingham’s positioning To develop the ‘Team Birmingham’ approach

- partnership working

The Birmingham toolkit: Online asset management system containing:

- The Birmingham story- Facts and statistics- Birmingham assets(imagery, movies,

data)

C ommerc ial P artners Meeting28 September 2011


B us ines s B irmingham

1,100 jobs attracted to the region in FY11/12 to date Currently over 90 active leads within existing pipeline Equates to some 7,600 potential jobs over a 3 year period Pipeline includes investors from nearly 20 countries 50/50 split of FDI/UK originated projects 7 UK and International campaigns delivered in FY11/12 to date 20 further campaigns planned for remainder FY11/12



Meet B irmingham

Liberal Democrats Conference 2011- £12m economic impact- 3,500 pieces of Birmingham related media

coverage Meet Birmingham Showcase 10/11 November Sales strategy aligned with inward investment target

sectors Recent successes

- IEEE Nanotechnology 2012- LGG Communications Conference 2012- Solar Power UK 2011- National Housing Federation 2012 & 2013



Vis it B irmingham

Birmingham Food Fest- 14th – 23rd October 2011- 100+ restaurants- 80+ partner events

Christmas in Birmingham- Largest campaign to date

Supporting ‘Great Britain’ campaign

Mike Whitby

Leader Birmingham City Council


A ndy S treetChairman

Greater Birmingham & Solihull LEP


Marketing Birmingham’s Commercial Partners

Meeting

28th September 2011

Context

Why I took on the role of Chair Opportunity of the LEP: Birmingham’s significant assets and drivers Enhanced by offer from Solihull, South Staffs and

N Worcs Mandate from Government to do things differently

and ‘proceed until apprehended’ Partnership between the private and public

sectors

The LEP

LEP Board consists of 17 members (9 business and 8 public sector)

Inaugural Board meeting on 8th June Key aims of the LEP: Increase GVA by 30% (£8.25bn) by 2020 Create 100,000 private sector jobs by 2020 Boost indigenous and inward investment Achieve global leadership in key sectors Build a world class workforce

Business Board Members

Andy Street (Chair) – MD of John Lewis Steve Hollis (Deputy Chair) - Midlands Chairman, KPMG Rob Brown – Group MD, Roger Bullivant Limited Nick Bunker – President of Kraft Foods & Cadbury UK /Ire Brian Francis – Chairman and MD, Gestamp Tallent Auto Paul Heaven – Owner - Blue Sky Corporate Finance David Kaye – Formerly MD, National Express Wade Lyn – MD, Island Delights Alan Volkaerts - Operations Director, Jaguar Land Rover

Prof David Eastwood, VC Uni of Bham - HE/FE Rep

Emerging Strategy

LEP to be a world-class city region Built around strategic economic assets and

opportunities Need to be bold and game changing Long-term agenda with short and medium term

objectives Focus on a small number of key priorities Play to strengths of private and public sectors Framework based on: Business; People; Place

Strategy for Growth

Making it happen…

Business Place People

Business led Local Authority led Employment and Skills Board

Business support Access to finance Inward investment

Birmingham – a global city of choice Solihull – economic growth driverRegion – complementary strengths

Linking education and business Higher level skills Low skills and economic inactivity Young people Apprenticeships

Business

Supporting all business but playing to sectoral strengths e.g. Advanced manufacturing, especially automotive Life sciences Creative and Digital industries

Addressing fragmented business support Improving access to business support Improving access to finance

The branding of the city region for inward investment

People

Business–led LEP Employment and Skills Board to set strategic agenda

Work with providers to shape delivery Six agreed priorities:

Employer / demand led approach to skills offer - courses, qualifications and curriculum

Engage with schools & young people early Provide right careers advice Core employability skills Focus on higher level skills and apprenticeships A shared understanding of skills needs

Place

Creation of an ambitious spatial framework High profile, iconic developments

Connectivity Full support for High Speed 2 Highway investment e.g. A45 Improvements

(successful RGF 1 bid) Supporting the airport extension Leading edge digital connectivity

Creating a ‘business-friendly’ planning service

Enterprise Zone Outcomes by 2025

Over 700,000 sq metres of new floorspace Focus on professional and financial services,

digital media, ICT and creative industries Up to 40,000 jobs £2.8 billion to the economy in GVA once the

above growth is delivered Business rate uplift of up to £70 million p.a. Available for investment across the LEP

Delivering the Strategy

Strategy will only be as good as the delivery mechanisms supporting it

Need to harness strengths of private and public sectors

Seeking input and ideas Role of Marketing Birmingham

Conclusion

We must be game changing Real opportunity to rebalance the economy We have the ambition and the scale (geographically,

population and economic activity) to drive growth Strong relationship between business and the public

sector is key Business needs to fully engage with one voice Cross-LEP co-ordination is vital

Ques tions & ans wers