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Better Buildings Residential Network Peer
Exchange Call Series: Comfort and
Safety: Family-Oriented MarketingFebruary 9, 2017
Call Slides and Discussion Summary
Agenda
Agenda Review and Ground Rules
Opening Poll
Brief Residential Network Overview and Upcoming Call Schedule
Featured Speaker
Dan Thomsen, President and Founder, Building Doctors (Network Member)
Discussion
What innovative ways have you seen to appeal to parents with energy
efficiency messaging?
Children can also influence their parents – what can programs do to spark
these conversations in families?
Have you encountered obstacles or challenges in outreach to families?
What messages are there in addition to comfort and safety that appeal to
parents and elder-caregivers?
Please share your experience in promoting residential energy efficiency to
families.
Closing Poll2
Better Buildings Residential Network
Better Buildings Residential Network: Connects energy efficiency
programs and partners to share best practices and learn from one
another to increase the number of homes that are energy efficient.
Membership: Open to organizations committed to accelerating the pace
of home energy upgrades.
Benefits:
Peer Exchange Calls 4x/month
Tools, templates, & resources
Recognition in media, materials
Speaking opportunities
Updates on latest trends
Voluntary member initiatives
Residential Program Solution
Center guided tours
Commitment: Provide DOE with annual number of residential
upgrades, and information about associated benefits.
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For more information or to join, email [email protected], or go
to energy.gov/eere/bbrn and click Join
Peer Exchange Call Series
We hold one Peer Exchange call the first four Thursdays of each month
from 1:00-2:30 pm ET
Calls cover a range of topics, including financing & revenue, data &
evaluation, business partners, multifamily housing, and marketing &
outreach for all stages of program development and implementation
Upcoming calls:
February 16: Innovative Approaches to Financing
February 23: Making an Impact: Low-Income Energy Efficiency Programs
March 2: It’s a Beautiful Day in the Neighborhood: Scale Interventions
March 9: Who’s Got Game? Interactive Customer Engagement Strategies
March 16: Sold! Engaging the Real Estate Industry in Home Performance
March 23: Effecting Behavior Change: Energy Report Data Usage
Send call topic ideas to [email protected]
See the Better Buildings Residential Network Program website to register4
March Energy Madness: Join the game!
Submit your most creative residential energy-related marketing
messages to: [email protected]
Due date: February 17, 2017
Tournament Details:
We will announce the Sweet 16 entering the race on the March 2 Peer Exchange call.
Call Participants will make their picks to determine what messages are best in the 8
head-to-head match ups.
On each following Peer Exchange Calls in March, you’ll find out who has made it on
to the next round and vote on your favorites.
The winning message will be selected on the March 23 call!
U.S. Department of Energy
See the video
Utilitywise
More information
Better Buildings
Residential Network
members may be
given priority
consideration.
Families in American households…
116.7 million U.S.
households*
5.1 million multigenerational households
in 2010, making up 4.4% of
all U.S. households.**
7
18%of U.S. households
have young children
(under 6 years)*
~14.3% of all U.S. households serve
as family caregivers for an
adult relative aged 50+.***
Sources:
* U.S. Census Bureau: https://www.census.gov/hhes/families/
** U.S. Census Bureau: https://www.census.gov/prod/cen2010/briefs/c2010br-14.pdf
*** The National Alliance for Caregiving (NAC) and the AARP Public Policy Institute’s report on “Caregiving in the U.S.”:
http://www.aarp.org/content/dam/aarp/ppi/2015/caregiving-in-the-united-states-2015-executive-summary-revised.pdf
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…have a great impact on the country's economy…
• At 70 million strong, the generation
of grandparents is one of the fastest-
growing segments of the U.S.
population.• Research shows that there is a continued
strong spending, in part because the
employment rate among grandparents has
increased 10%.
• The value of services provided by
informal caregivers has steadily
increased over the last decade, with an
estimated economic value of $470
billion in 2013.
Source: https://www.caregiver.org/caregiver-statistics-demographics
Source: U.S. Department of Agriculture, “Expenditures on
Children by Families", 2015,
https://www.cnpp.usda.gov/sites/default/files/crc2015.pdf
…as they are strongly driven by comfort, health and safety
Participants highly value comfort and safety as energy efficiency benefits
9 Source: ACEEE report on “Recognizing the Value of Energy Efficiency's Multiple Benefits” (2015)
Comfort and Safety: Family-Oriented Marketing
Dan ThomsenPresident and Founder of:
Building Performance Institute (BPI) certified Building Analyst and Envelope SpecialistCalifornia Building Performance Contractor’s Association (CBPCA) trainer & verified contractor
Efficiency First (National) founding member and former Board of DirectorsEfficiency First CA founding member, So Cal Chapter Chair and on the Board of Directors
California Home Energy Ratings System (CHEERS) certified HERS RaterHome Performance with Energy Star program verified contractor
Energy Upgrade California program verified contractor Build It Green certified green professional
Solving Problems With Home Performance
Comfort
Cold Rooms in Winter
Hot House in Summer
Health
Allergies / Asthma
Mold or Moisture
Safety
Potential Fire Hazards
Indoor Air Quality
What Is Home Performance and how do we focus on family ?
1. Audit
2. Treatment Plan
3. Retrofitting
4. Quality Assurance
1. Comprehensive Energy Audit
• Building PerformanceInstitute certifiedbuilding analyst
• Clients concerns
• Current energyefficiency of thewhole home
• Indoor air quality• Safety
Building Doctors Home Performance Check Up
The Whole Home Performance Checkup
Based on sound principles of Building Science and implemented by one of our Building Performance Institute (BPI) Certified Analysts, a Whole Home Performance Checkup is a comprehensive series of tests, inspections and analyses of your home to determine how it is currently using and losing energy.
Our building analyst will be your guide to understanding the complexities of this energy system, and will provide you with solutions that, if acted upon, will help lower your annual energy usage and increase the comfort, health and value of your home.
Air Duct Leakage Test
Infrared Camera Imaging
Window and Door Inspection
Building Air Leakage Test(Blower Door)
Attic Inspection
Heating, Ventilation & CoolingAssessment (HVAC)
Crawl Space Inspection
Site Inspection for Renewables
Moisture Inspection
Moisture Inspection
LightingInspection
Oven COTesting
Combustion Appliance Safety Tests(Furnace and Water Heater)
Duct Inspection
Attic Insulation Analysis
WallInsulationAnalysis
HVAC Airflow Rate Check
Ventilation Inspection
FireplaceInspection
Ventilation Inspection
Ventilation Inspection
Roof Inspection
ExteriorInspection
Utility Bill Analysis Extensive PhotoDocumentation
Room Measurements
FurnaceWaterHeater
* Depending upon the conditions some tests maynot be able to be performed on certain homes
BlowerDoorTest
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Temperate Climates = Poor ROI
• Won’t die of exposure here in Southern California
• Don’t have to have heating or air conditioning
• Detailed analysis of the data
• Use of energy modeling software
• Addresses the clients concerns
• Lists the recommended retrofits in order of importance
Whole Home Energy Loss (Heating/Cooling)
Where is energy being lost in your home?We have catalogued your home's actual energy performance (the building load) using a software program that is approved for rebate verification in California. This process allows us to precisely understand how each component of your building affects the heating and cooling loads of your home, and identify which areas are most appropriate to improve based on your current health, comfort and efficiency goals.
DuctLeakage
16%
Air Leakage16%
Attics17%
Floors17%
Walls17%
Windows / Doors17%Annual % of Heating
& Cooling energyloss in your home
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Whole Home Energy Loss (Heating/Cooling)
Where is energy being lost in your home?We have catalogued your home's actual energy performance (the building load) using a software program that is approved for rebate verification in California. This process allows us to precisely understand how each component of your building affects the heating and cooling loads of your home, and identify which areas are most appropriate to improve based on your current health, comfort and efficiency goals.
DuctLeakage
16%
Air Leakage16%
Attics17%
Floors17%
Walls17%
Windows / Doors17%Annual % of Heating
& Cooling energyloss in your home
21
21
Whole Home Energy Loss (Heating/Cooling)
Where is energy being lost in your home?We have catalogued your home's actual energy performance (the building load) using a software program that is approved for rebate verification in California. This process allows us to precisely understand how each component of your building affects the heating and cooling loads of your home, and identify which areas are most appropriate to improve based on your current health, comfort and efficiency goals.
DuctLeakage
16%
Air Leakage16%
Attics17%
Floors17%
Walls17%
Windows / Doors17%Annual % of Heating
& Cooling energyloss in your home
23
23
Whole Home Energy Loss (Heating/Cooling)
Where is energy being lost in your home?We have catalogued your home's actual energy performance (the building load) using a software program that is approved for rebate verification in California. This process allows us to precisely understand how each component of your building affects the heating and cooling loads of your home, and identify which areas are most appropriate to improve based on your current health, comfort and efficiency goals.
DuctLeakage
16%
Air Leakage16%
Attics17%
Floors17%
Walls17%
Windows / Doors17%Annual % of Heating
& Cooling energyloss in your home
24
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Attic Insulation Upgrade ExampleCellulose Blown-In Insulation: The greenest and most effective solutionMost homes have some insulation, but they are usually grossly under-insulated or the installation quality renders the insulation useless. According to the Building Performance Institute, a mere ¾inch air gap in batt insulation reduces its R-value by up to 80%! Most homes can benefit dramatically by re-insulating the attic with blown-in cellulose to an R-38 level for complete coverage.
Before Example: Attic with no insulation After Example: Attic with R-38 blown in insulation, ID flags and attic rulers
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Photos of Your Attic
text: text:
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There is no insulation in the attic. Insulating the attic to R-38 with 12” of loose-fill Cellulose will drastically reduce the heating and cooling loads of your home and make it exceptionally more comfortable in both the summer and winter.
Attic Insulation Upgrade ExampleCellulose Blown-In Insulation: The greenest and most effective solutionMost homes have some insulation, but they are usually grossly under-insulated or the installation quality renders the insulation useless. According to the Building Performance Institute, a mere ¾inch air gap in batt insulation reduces its R-value by up to 80%! Most homes can benefit dramatically by re-insulating the attic with blown-in cellulose to an R-38 level for complete coverage.
Before Example: Attic with no insulation After Example: Attic with R-38 blown in insulation, ID flags and attic rulers
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Infrared Photos of Your Walls
Infrared imaging reveals no insulation in the exterior walls of your home.
In infrared, darker colors show cooler temperatures and bright colors show warmer temperatures
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Wall Insulation Upgrade Example: Drill-and-Fill
Wall insulation makes a huge difference in the comfort of a home. CA homes built before 1978 were not required by code to install insulation in the walls.
When insulating a wall, it is critical to have the insulation
dense-packed into the wall cavity.
Benefits of the Drill-and-Fill dense-packing process:
Allows an insulation value of R-13 Avoids insulation settling over time Reduces heat transfer (keeping your home cooler in the
summer and warmer in the winter) Reduces air movement in the walls Helps reduce noise through the walls
Dense-packing involves drilling 2.5" holes in the walls above and below the fire-blocks, from either inside or outside the home (with varying pros and cons to both). These sets of holes are made every 16" across the wall to access each bay. The walls are then filled with cellulose insulation beyond its natural density until densely packed. The holes are plugged, caulked and rough-patched. Finish work is also available through Building Doctors.
Option 1:
Interior drill-and-fill
Option 2:
Exterior drill-and-fill
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Crawl Space Upgrade ExampleProperly installed floor insulation can make a big comfort difference, especially if you have hardwood floors, because people notice the temperature of surfaces that their body is in direct contact with more than air temperature. Remember, a mere ¾ inch air gap in poorly installed batt insulation reduces its R-value by up to 80%. Installing a moisture vapor barrier along the floor of the crawl space will help to reduce the humidity levels in your home. When all of you windows are closed, 60% of the air you breath comes from your crawlspace.
Before Example: Floor Joists without any insulation After Example: Crawl space with VOC-free batt insulationbeneath the floors and a moisture vapor barrier
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Example of the Blower Door TestThe blower door test measures the air leakage of your home. The pressure gauge reads the cubic feet per minute (CFM) of air through the fan needed to pressurize your home to 50 pascals of positive air pressure. At approximately ------- square feet to the home and using the appropriate “default” blower door leakage rate of ---- CFM50 to energy model an improvement for potential savings and rebate, your home would be considered a fairly leaky building.
Example of the blower door test being performed: Pressure gauge measures building air leakage at CFM50:
An air “tight” home should have about one CFM@50 per each square foot of floor space
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Photos of Leaks In Building Envelope
Plumbing penetrations in the floor of the crawl space are breaks in the building shell.
Example picture of pipe penetrations in the floor of the crawl space:
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Photos of Leaks In Building Envelope
Plumbing penetrations in the floor of the crawl space are breaks in the building shell.
Example picture of pipe penetrations in the floor of the crawl space:
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Photos of Leaks In Building Envelope
Plumbing penetrations in the floor of the crawl space are breaks in the building shell.
Example picture of pipe penetrations in the floor of the crawl space:
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Air Leakage Sealing Upgrade Example
Benefits of Air Sealing
Improves indoor air quality by reducing air infiltration from crawl space and attic
Increases energy efficiency by reducing loss of conditioned air through leakage points i.e. leaks around can lights, plumbing and electrical penetrations
Increases indoor comfort by reducing draftiness of the home
What to Expect
Sealing process reduces envelope leakage significantly
We use materials such as foam board, expanding foam, caulk and fire rated material to seal penetrations to the extent necessary
We provide verification of improvement by using Blower Door building leakage test
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Air Sealing & Insulation Go Hand-In-Hand
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It is important to understand that air sealing and insulation are inter-dependent.
Since the air barrier (building shell) and the insulation are in alignment, the condition of one directly impacts the performance of the other.
In a home that is well-insulated but not air sealed, the performance of the insulation will be compromised by air passing through or around the insulation and leaking into or out of the house.
In a home that has been air-sealed but has little (or no) insulation, the impact of a tight building shell will be negligible, because massive amounts of heat will be transferring into or out of your home through the un-insulated (or poorly insulated) ceilings, walls and/or floors.
If we properly air seal and insulate the building shell, the temperature indoors will be significantly less influenced by the temperature outside, meaning improved comfort.
Shell Improvement
• Thermal Barrier is like a Fleece jacket
• Air Barrier is like a wind breaker
• This is why sleeping bags and ski jackets have both a thermal barrier and air barrier.
A Upgraded Home Is Like a Thermos
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1. If it is insulated well and pretty air tight it will retain its heat or cold for longer periods of time.
2. If you leave the cap off, the heat will escape fairly quickly.
3. If you pour what is inside into a cup it will quickly lose its temperature.
4. Older homes are the cup.
Ventilation Options: Heat Recovery Ventilator (HRV)After air sealing is completed we want to make sure your home has the proper amount of air changes per hour (ACH) and clean, filtered air. An HRV system pulls the stale air from bathrooms, kitchens and laundry rooms and supplies fresh air to bedrooms and living rooms. It is a perfect solution for circulating the air in your home and ensuring you have fresh filtered air at all times.
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Ventilation Options: Heat Recovery Ventilator (HRV)After air sealing is completed we want to make sure your home has the proper amount of air changes per hour (ACH) and clean, filtered air. An HRV system pulls the stale air from bathrooms, kitchens and laundry rooms and supplies fresh air to bedrooms and living rooms. It is a perfect solution for circulating the air in your home and ensuring you have fresh filtered air at all times.
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Duct System Sealing ExampleA common complaint is that some rooms are too hot and/or cold and don’t receive enough airflow. Sealing duct leaks and adjusting inline dampers can redirect the heat where we want it and provide more air flow to particular rooms.
We seal both existing and new ducts using low VOC mastic to make those locations air tight. This allows us to control not only the air flow, but the source of the air as well.
Example of an unsealed start collar on a plenum. This allows air to leak out on the supply side, and it allows potentially unhealthy air to leak in on the return side.
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Duct System Sealing ExampleA common complaint is that some rooms are too hot and/or cold and don’t receive enough airflow. Sealing duct leaks and adjusting inline dampers can redirect the heat where we want it and provide more air flow to particular rooms.
Example of an unsealed start collar on a plenum. This allows air to leak out on the supply side, and it allows potentially unhealthy air to leak in on the return side.
We seal both existing and new ducts using low VOC mastic to make those locations air tight. This allows us to control not only the air flow, but the source of the air as well.
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HVAC System Design (Manuals J, D, S & T)In order to meet today’s strict energy guidelines, the proper design and installation of a new HVAC system requires complex engineering software to ensure the proper system size, efficient operation and the ability to provide uniform comfort throughout your home. After the installation is complete, we test the entire system to make sure it is performing as engineered.
Total heating and cooling BTU loads: Example of engineered HVAC/air distribution system layout:
All of our system designs are done in accordance to ACCA (Air Conditioning Contractors of America) guidelines for 1) sizing and BTU load calculations (Manual J), 2)equipment selection (Manual S), 3) duct sizing and design (Manual D), and 4) air distribution dynamics (Manual T).
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Attic Located Deep Buried Ducts
During the summer, air temperatures can reach up to 140 degrees in the attic. The best way to protect the conditioned air traveling through the ducts is to deep bury them in loose-fill insulation.
Blown-in cellulose with an insulation value of R-38 is approximately 12 inches deep, which is typically not enough insulation to completely bury the air ducts. However, the homeowner does have the option to have the ducts deep buried with additional insulation.
Partially exposed air duct
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Deep buried air ducts
1. Comprehensive Energy Audit
• Building Performance Institute certified building analyst
• Current energy efficiency of the whole home
• Indoor air quality• Safety
• Clients concerns
Fun Infrared ImagesDarker Infrared colors show cooler temperatures / brighter colors show warmer temperatures
Fluffy increasing the Btu load of the home: Fluffy increasing the Btu load of the home:
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Stack Effect and Neutral Plane of Pressure
As warm, buoyant air rises in your home, it escapes into the attic through common leakage points such as ventilation openings, recessed lights, ceiling fans and attic accesses. This escaping air causes a negative pressure indoors.
In order to make up for this lost air and the negative pressures it creates, cool outdoor air is naturally pulled inside from the lower areas of your home, mainly unhealthy crawl space air through leaks in the floor.
The first step to eradicating the Stack Effect in your home is to air seal the attic, thereby creating an air barrier between the attic and the living space.
This will keep warm air from rising into the attic, curtail the subsequent pressure differences inside, and your home will no longer need to pull cold outdoor air in from places like the crawl space.
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Ventilation Options: Bathroom Fans
After air sealing is completed we want to make sure you have the proper amount of natural Air Changes per Hour (ACH) in your home. Bath fans serve to induce the air changes that are recommended for healthy air.
These fans are also important for removing moisture from bathrooms. Just because a fan exists does not mean it is being used. The Panasonic Whisper Green series is hands down the best fan on the market.
Installing a switch with an occupancy sensor so the fan turns on automatically avoids issues with occupants forgetting to turn on the fan. There is also the option of a humidistat which turns the fan on when there is too much humidity in the bathroom.
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Ventilation Options: Heat Recovery Ventilator (HRV)After air sealing is completed we want to make sure your home has the proper amount of air changes per hour (ACH) and clean, filtered air. An HRV system pulls the stale air from bathrooms, kitchens and laundry rooms and supplies fresh air to bedrooms and living rooms. It is a perfect solution for circulating the air in your home and ensuring you have fresh filtered air at all times.
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3. Retrofitting or Upgrades
• Customer chooses the retrofits they want
• Trained crews implement those choices
• Measures are installed based on performance based standards
• There is a loading order to retrofitting
Blown Insulation Duct Sealing or Replacement
Highly efficient equipment
Building Envelope Sealing
Retrofitting Loading Order
Fundamentals Major Systems Renewables
• Air Sealing
• Duct Sealing
• Lighting
• Appliances
• Water Conservation
• Plug Loads
• Behavior
• Insulation
• Heating
• Air Conditioning
• Ventilation
• Water Heating
• Solar PV
• Solar Thermal
• Wind
• Water Catchment
Before we leave we “test out”
• When the retrofitting is complete we do the diagnostic tests again or “test out” to show the customer and document the improvements we have made
4. Quality Assurance
• Third party verification process
• Check a percentage of the jobs
• Assures customers we are delivering on our promise
In Summary,With Home Performance Contracting,
Your Home Will Be: • Healthier
• Comfortable
• Energy Efficient
• Durable
• Safer
• Lower Carbon Footprint
• Valuable
Comfort and Safety: Family-Oriented Marketing
Dan Thomsen
@buildingdoctors @buildingdoctors @thebuildingdocs
Presentation Highlights: Building Doctors (1 of 3)
59
Key lessons learned to engage more homeowners in home energy
upgrades by promoting comfort and safety benefits:
Use segment-based messaging and approaches:
- The general drivers for pregnant women or families with children
are health, safety and comfort.
- Building Doctors can deploy up to three crews for families with
small children, to ensure quick upgrades and comfort.
Listen to their motivations and offer tailored advice based on
homeowners’ needs, and technical expertise.
- Some basic upgrades are not top-of-mind priorities for some
homeowners. Helping them prioritize and understand the order
of the necessary upgrades is key.
Despite the general belief, offering free energy audits might
not spur homeowner engagement.
Presentation Highlights: Building Doctors (2 of 3)
Educate homeowners through clear and simple messages: - While it adds more time in the process, Building Doctors’
comprehensive and personalized audit report led to increased closure
rates and happier customers.
- Analogies and concrete examples are an effective way of getting your
messages across. Homeowners won’t understand the technical jargon.
Leverage current technologies to connect with prospective
customers. To explain its audit reports, Building Doctors uses
applications such as Skype and join.me.
Ensure reliability and continued engagement after upgrades are
finalized. The free maintenance plan that Building Doctors offers for
the first year helps to:
Identify and correct any mistakes made during the improvement work;
Offer feedback and further educate homeowners on how to use the
new applications installed in their homes. 60
Presentation Highlights: Building Doctors (3 of 3)
There are many ways to promote home energy upgrades and appeal to
certain market segments:
The more you personalize your website, the greater success
you'll have.
Drop the general pictures from your website. Use instead real
pictures from your work on the field.
Include testimonials on your website from owners of upgraded
homes and let them be your voice.
Leverage social media: Facebook is a useful tool to connect with
various market segments, including families with children.
Word-of-mouth is a powerful marketing medium that works by itself
once you identify your correct audience.
This is another reason to invest in homeowners’ education and arm
them with clear and simple information through the audit report. 61
Related Resources in the
Residential Program Solution Center
Explore resources related to comfort and safety:
family-oriented marketing:
Learn about the value of energy efficiency in terms of
comfort, health, and safety benefits and their role in
program marketing in this ACEEE report.
Read this comprehensive DOE literature review of
studies addressing the health benefits of home
performance.
Follow steps on determining priority target audience
segments, messaging, and incentives that will motivate
customers in this Marketing & Outreach handbook.
62
Check out the latest Proven Practices post on Recognizing Good Contractor
Performance.
The Solution Center is continually updated to support residential energy efficiency
programs—member ideas are wanted!
https://rpsc.energy.gov
Additional Resources
Example of customer testimonials for Building Doctors:https://www.youtube.com/watch?v=E8itWsesf1Q
Related Better Buildings Residential Network Peer
Exchange Call Summaries:
Do You Hear Me Now? Communicating the Value of Non-Energy
Benefits (101)
The Dog Days of Summer: Capitalizing on the Pet Market
63
2017 Better Buildings Summit Registration is now open!
register today Better Buildings Summit
#BBSummit17
#EnergyEfficiency http://bit.ly/2iZCMsB
65
GET SOCIAL WITH US
DOE Health and Home Performance InitiativeStay engaged and connected with the Better
Buildings Residential Network and our partners
from the residential and multifamily sectors!
Follow us to plug into the latest Better Buildings news and updates!
Share with us your top stories on how your organization is accelerating
energy savings through efficiency upgrades, strategies, and investment!
• Better Buildings Twitter with #BBResNet
• Better Buildings LinkedIn
We can't wait to hear from you!
Call Attendees: Network Members
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• Austin Energy
• Cold Climate Housing
Research Center
• City of Fort Collins (CO)
• City of Plano (TX)
• CLEAResult
• Connecticut Green Bank
• Cleveland Public Power
• Earth Advantage Institute
• Energy Efficiency Specialists
• Enhabit
• Greater Cincinnati Energy
Alliance
• Katsujinken Foundation
• Group14 Engineering Inc.
• Local Energy Alliance Program
(LEAP)
• HEAT Squad - NeighborWorks
of Western Vermont
• New York Homeowners
Construction Company
• Rocky Mountain Institute
• Ryan Taylor Architects, LLC
• County of San Luis Obispo
• South Burlington Energy
Committee
• Southface
• WattzOn
• Wisconsin Energy Conservation
Corporation (WECC)
Call Attendees: Non-Members (1 of 2)
69
• Alliant Energy
• Apogee Interactive
• AppleBlossom Energy
• BA Consult
• Bay City Electric Light &
Power's Energy Optimization
program (BCELP)
• BKi
• Bonneville Power
Administration
• California Public Utilities
Commission
• City of Milwaukee (WI)
• CivicSpark
• Center for Sustainable Energy
(CSE)
• Energize NY
• Energy Management Services
(EMS)
• Energy Smart Colorado
• Eric Kjelshus Energy Heating
and Cooling
• FCI Management
• Flathead Electric Cooperative
• Franklin Energy Services, LLC
• GoodCents
• Green & Healthy Homes
Initiative
Call Attendees: Non-Members (2 of 2)
• Holland Board of Public Works
• Holy Cross Energy
• Johnson Home Performance
• LINC Housing
• La Plata Electric Association
• Mercy Housing Management
Group
• Michaels Energy
• NANA Regional Corporation,
Inc.
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• Off The Grid Renovations,
LLC.
• Orangeman Energy Services
• PosiGen Solar
• Clallam County (WA)
• Civic Works - Retrofit
Baltimore
• SIM2
• Snohomish County (WA)
• Stone Energy Associates
Opening Poll
Which of the following best describes your organization’s
experience with family-oriented marketing?
Some experience/familiarity – 42%
Limited experience/familiarity – 25%
Very experienced/familiar – 17%
No experience/familiarity – 16%
Not applicable – 0%
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