Comcast/NBC

Kelsey smithNatalie moreland

Maintenance is Keyfocus on Non-growth Strategy

*Comcast needs to sustain their position as the nation's No.1 cable-TV operator; while there are many opportunities for Comcast to take control of NBC, the gamble is too great.

*Economic uncertainty-NBC is not thriving• Currently in debt• Will not be a major financial benefit to comcast

• Comcast's growth is slowing. *Network TV declining-TV channels/shows are accessible

on the internet*Media costs are increasing/ nbc will not bring in much

profit for a while*According to Gleen Greenberg, managing director of

Chieftain Capital Management, Comcast has not yet demonstrated the financial and strategic rationale of owning more networks.

Comcast’s FocusComcast’s FocusMarketing Objectives

*Customer relationships and acquisition• Bundle packages (tv, internet, cable)• Lower prices, new customer incentives, refer a friend for

current customers*Building awareness/branding

• Ad campaigns/labeling on current channels• Make their association with popular channels, sports teams,

etc more public/known*Adding to current products/service

• Offer online movies and shows • focus on services that have greater future potential,

» (ie: Internet access and digital phones services)*Comcast needs to maintain what they have now, and prepare their

company for future expansion, perhaps when the gamble is not so high.