columbia forest products. plywood division eight manufacturing plants – largest hwpw footprint in...
TRANSCRIPT
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Columbia Forest Products
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Plywood Division
• Eight Manufacturing Plants– Largest HWPW footprint in North America– Redundant capabilities; close to market centers
• Multi-Channel Path to Market– Distributors, OEM’s, Home Centers
• In-field sales effort– Intimate with customers– Active with architectural
community
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Veneer Division
• Three veneer mills– Largest capacity in North America • 4th mill can be re-activated
• Rotary cut decorative hardwood veneer– Supplies Columbia’s hwpw mills– Sells directly to other hwpw, door and furniture
manufacturers
• Emphasis on – Birch, Red Oak, Maple
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Columbia is Unique
• Leading market shares in key products– 60% Share in decorative rotary veneer– 37% Share of domestic hardwood plywood
• Innovative products & technology– PureBond® formaldehyde-free technology– MPX® smooth core veneer
• Marketing strategies– Business to Business & Business to Consumer– Voice of the Customer– Differentiation through Innovation
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Columbia is Unique:
Product Awards & Recognition
• Gifford Pinchot Award winner• Rainforest Alliance “Sustainable Standard Setter”• Home Depot Vendor of the Year• EPA’s Presidential Green Chemistry Award
– Greener Synthetic Pathway category
• MetaFore Innovation Award• Sustainable Industries
– Top 10 Green Building Product
• BuildingGreen (Envir. Bldg. News)– Top 10 Green Building Product
• Architectural Record – Editor’s Pick
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Columbia: An Early Adapter• Columbia saw the writing on the wall 10 years
ago with the USGBC’s stance on formaldehyde and VOC’s.
• The suppliers and our competitors were slow to change and were content with the “status quo”.
• We took responsibility to find an alternative adhesive and pursued it.
• Our employees, from top management to the technicians in our mills, had to have the mindset that they were going to make this work.
• This was not the flavor of the month, but a new way of life.
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Challenges• Became “The Bad Guy” of our industry by
disrupting the “Status Quo”.• Even when Columbia was making progress, the
industry pushed back even harder – Made it more difficult to sell our veneers to our
competition.• Capital needed for new equipment in our
facilities• Tighter process controls in a new realm• Staying on track even when there were bumps
in the road.
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Benefits• Product differentiation that was cost neutral.• Easily met CARB Standards.• Emissions from our manufacturing were
significantly reduced.• New technology gave us a cost advantage.• Cost avoidance in capital spending on equipment
to filter out emissions.• Columbia now viewed as an leader and innovator,
not just a hardwood plywood producer
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Innovation• Innovation is an integral part of our company.• Implemented lean manufacturing principles in 2008
and have realized over 45 million dollars in cost savings.
• We evaluate everything we do, while focusing on the needs of the customer.
• People bring ideas to us wanting our opinion.• “Green Chemistry” is just a portion of our
innovative thinking
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Investment in Innovation
• Invested in High-efficiency lathes
• Alternative wood supplies (Hybrid Poplar)
• Value added products• Continued research on
adhesives
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Expanding Product Mix• New value-
added materials and options enable customers to reduce operational cost and complexity
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New
Bra
nd Id
entit
y &
Defi
nitio
n
Tagline:Innovating Responsibly™
Mission:Our ideas will be groundbreaking,
and our stewardship will be forever mindful of the ground we live on.
Core Values:• Customer service above all else
• Absolute integrity• Share the success