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  • COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

  • Color symbolism is the use of color as a representation or meaning of something that is usually specific to a particular culture or society.

    Context, culture and time are certainly important factors to consider when thinking about color symbolism.

    MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

  • Successful design requires an awareness of how and why colors communicate meaning. The source of these meanings can be quite conspicuous, such as those found in nature

    — red is the color of blazing fire and blood, blue the color of cooling waters and the sky.

    Other meanings may be more complex and not universal.

    MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

  • Color conveys meanings in two primary ways:

    MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    • Natural Associations • Psychological Symbolism

  • Don’t misunderstanding! No, it’s not mind control.

    The truth of the matter is that people are comfortable when colors remind them of similar things.

    For example, a soft shade of blue triggers associations with the sky and a psychological sense of calm.

    MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    Natural Associations

    Occurrences of colors in nature are universal and timeless.

    For example, the fact that green is the color of vegetation and that blue is the color of the sky and water has been a reality since the dawn of humanity. These color associations are common to all people.

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    Psychological or Cultural Associations

    • Cultural associations • Political and historical associations • Religious and mythical associations • Linguistic associations, etc.

    For example, green’s associations with nature communicate growth, fruitfulness, freshness and ecology. On the other hand, green may also be symbolic of good luck, seasickness, money and greed — all of which have nothing to do with green plants. These associations arise from a complex assortment of sources.

  • Symbolism Of Color between Asia and Europe

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    YELLOW in Asia:

    Supreme Power, Nobility, Preciousness

    • Five elements of Yin Yang Theory: Earth

    • Concept of Five Dimensions: * symbolizes the center of the universe

    • Exclusive color for the imperial family

    • Most common color in the Buddha School

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    YELLOW in Europe:

    • Color of sunshine • Dual Symbolism:

     Energy  Creativity  Optimism  Jealousy  Cowardice  Illness

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    RED in Asia:

    • Positive • Symbol of “Fire ” and the South • Good Luck, Happiness

     E.g. Weddings  Red envelopes (Ang Pau)  Colors theme of the Chinese New Year

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    RED in Europe:

    • Connected with blood; represents strong emotions

    • Love, passion • Anger • Danger: warnings, signs • The Devil: Satan is often

    depicted with red skin • Political movement:

    communism/socialism

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    PURPLE in Asia:

    Elegance, Affluence

    • In traditional Chinese myth, the God of Heaven is believed to live in the “ Purple Myrtle Palace ”

    • Tang Dynasty: The prime minister was granted a gold seal with a purple silk ribbon. Symbol of the highest power next to that of the emperor .

  • MASS COMM

    COLOUR SYMBOLISM THEORIES

    A GUIDE TO GRAPHIC DESIGN BY MS TINA

    PURPLE in Europe:

    • Associated with Royalty since ancient Roman times

    • Power, Leadership, Success • Wisdom, Wealth, Respect

    • Rarity of purple dye and was used to decorate statues of the gods

    • Purple clothing was limited to Emperors only .

  • Assignment 3:

    Color Symbolism

    The basic Principles of COLOUR theory

    What different Color mean to us?

  • The basic Principles of COLOUR theory